Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

Marketing Lessons From Salesforce to Startups: Meet Kathie Johnson from Talkdesk
March 17, 2022

Marketing Lessons From Salesforce to Startups: Meet Kathie Johnson from Talkdesk

In this episode of CMO Diaries, Kathie Johnson from Talkdesk shared one of her most successful marketing campaigns, lessons learned moving from an enterprise to a startup, and so much more.

Go-To-Market Strategies and Intent Data: Meet Shane Murphy-Reuter from ZoomInfo
March 17, 2022

Go-To-Market Strategies and Intent Data: Meet Shane Murphy-Reuter from ZoomInfo

B2B marketers, take note! Shane Murphy-Reuter from ZoomInfo joined us to chat about different B2B go-to-market strategies, marketing enterprise products across multiple personas, and the future of intent data.

How field marketing leaders did field marketing in a remote world. We've got a few words
March 17, 2022

How field marketing leaders did field marketing in a remote world. We've got a few words

2020 was the year B2B events went virtual. We caught up with some top marketing experts to find out exactly how they survived—and thrived.

The Truth Behind The Booth: How To Make Virtual Booths Worth Your Time
March 17, 2022

The Truth Behind The Booth: How To Make Virtual Booths Worth Your Time

Love ‘em or hate ‘em, virtual booths are a big part of B2B events. Here are a few best practices to help you make the most of your virtual booths.

How we started Goldcast.
March 17, 2022

How we started Goldcast.

B2B firms spend 25-40% budget on events and they have been an important channel to generate pipeline and accelerate pipeline opportunities. But measuring the ROI on marketing events – while organizing them and sponsoring them used to be a nightmare for me.

Our mission: giving superpowers to event marketers
March 17, 2022

Our mission: giving superpowers to event marketers

If you have ever experienced a great event experience, be it online or offline, it is mainly because of flawless execution. Even an hour-long webinar may look simple, but it takes a lot of planning.

Rise of Virtual Events
March 17, 2022

Rise of Virtual Events

Physical gatherings and events have come to a rather abrupt standstill. But that shouldn’t be stopping you from still conducting that annual summit or SKO, in fact, at a larger scale than ever before. With the rise of virtual events, the possibilities are endless.

Sales and Marketing Alignment: What to Do Before, During and After Your B2B Event
March 17, 2022

Sales and Marketing Alignment: What to Do Before, During and After Your B2B Event

Everyone knows sales and marketing work better together. In this ultimate guide, we'll help you get fully aligned with sales so everyone knows exactly why each of your virtual events is worth it

What’s New on Goldcast? 10 New Features
March 17, 2022

What’s New on Goldcast? 10 New Features

We're excited to announce the launch of ten new features to the Goldcast platform, so you can create a spectacular event for your attendees and empower your sales and marketing teams even more with the data they need.

Goldcast raises $10M led by Unusual and HubSpot Ventures to help B2B marketers run engaging events and drive revenue
February 23, 2022

Goldcast raises $10M led by Unusual and HubSpot Ventures to help B2B marketers run engaging events and drive revenue

We are thrilled to announce that Goldcast just closed a $10 million funding round led by Unusual Ventures with participation from Hubspot Ventures, Afore Capital, Underscore VC and several angels. Learn more about our vision for the future.

How Toast Skyrocketed Attendance to 92% for their First-Ever Virtual Kickoff Event
July 8, 2021

How Toast Skyrocketed Attendance to 92% for their First-Ever Virtual Kickoff Event

The hospitality industry was hit hard by the pandemic and for SaaS company Toast, the challenge was on to support their clients AND employees. We caught up with the Director of Employee Experience & Engagement to find out how they did it.

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