Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.
B2B firms spend 25-40% budget on events and they have been an important channel to generate pipeline and accelerate pipeline opportunities. But measuring the ROI on marketing events – while organizing them and sponsoring them used to be a nightmare for me.
If you have ever experienced a great event experience, be it online or offline, it is mainly because of flawless execution. Even an hour-long webinar may look simple, but it takes a lot of planning.
Physical gatherings and events have come to a rather abrupt standstill. But that shouldn’t be stopping you from still conducting that annual summit or SKO, in fact, at a larger scale than ever before. With the rise of virtual events, the possibilities are endless.
Everyone knows sales and marketing work better together. In this ultimate guide, we'll help you get fully aligned with sales so everyone knows exactly why each of your virtual events is worth it
We're excited to announce the launch of ten new features to the Goldcast platform, so you can create a spectacular event for your attendees and empower your sales and marketing teams even more with the data they need.
We are thrilled to announce that Goldcast just closed a $10 million funding round led by Unusual Ventures with participation from Hubspot Ventures, Afore Capital, Underscore VC and several angels. Learn more about our vision for the future.
The hospitality industry was hit hard by the pandemic and for SaaS company Toast, the challenge was on to support their clients AND employees. We caught up with the Director of Employee Experience & Engagement to find out how they did it.
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