Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

Celebrating Event Marketers: 2022 Goldcast Customer Awards Recap
July 13, 2022

Celebrating Event Marketers: 2022 Goldcast Customer Awards Recap

We raised a toast to our amazing customers and spotlighted some experiences that they hosted on Goldcast. Take a look to get some cool ideas for your own event!

Modern-Day Marketing: Working Smarter, Not Harder, to Amplify Events
July 11, 2022

Modern-Day Marketing: Working Smarter, Not Harder, to Amplify Events

Read two modern-day marketers’ takes on repurposing content for your audience and how to balance quality and quantity while doing it.

July 2022 Product Updates: New Production Elements, Activity Triggers, and More!
July 7, 2022

July 2022 Product Updates: New Production Elements, Activity Triggers, and More!

Explore our July 2022 product updates, including upgraded video production and new Slack + Salesforce integration triggers!

The Event Marketer’s Guide to Virtual Swag Bags: 15 Ideas to Wow Your Attendees
July 6, 2022

The Event Marketer’s Guide to Virtual Swag Bags: 15 Ideas to Wow Your Attendees

Everyone loves swag. But what are the best swag bag ideas for a virtual or hybrid event? Get all the virtual swag bag tips and ideas you need to wow your attendees.

Arm Your Sales Team with the Insights They Need to Drive Pipeline via Events: Introducing Our New Slack + Salesforce Integration
June 13, 2022

Arm Your Sales Team with the Insights They Need to Drive Pipeline via Events: Introducing Our New Slack + Salesforce Integration

Do you use events to drive pipeline? If so, our new Slack + Salesforce integration is a game-changer for sending relevant and timely follow-ups. Check it out!

Low Code Automation for High Impact Events
June 7, 2022

Low Code Automation for High Impact Events

Are you manually building out all of your pre and post-event workflows? If so, we’ve got a better way! Catch this event on all things low code automation for events.

June 2022 Product Updates: Pardot Integration, Email Dashboards, and More!
June 7, 2022

June 2022 Product Updates: Pardot Integration, Email Dashboards, and More!

Explore our June 2022 product updates, including a highly anticipated Pardot integration, Email dashboards, and more!

Event Experiences Gone Virtual: How to Wow Your Prospects and Turn Registrations into Closed Won Opps
June 3, 2022

Event Experiences Gone Virtual: How to Wow Your Prospects and Turn Registrations into Closed Won Opps

Event experiences have done a total 180. We asked B2B marketers how they navigated the switch-up and turned virtual events into real-deal pipeline opportunities.

The Field Marketer’s Ultimate Guide to Webinars that Don’t Suck
June 3, 2022

The Field Marketer’s Ultimate Guide to Webinars that Don’t Suck

In this field marketer’s guide to webinars, you’ll learn how to beat webinar fatigue, boost attendee numbers, and discover the hidden revenue benefits of an ace webinar strategy.

Game On: 6 Gamification Ideas to Increase Your Virtual Event’s Engagement
June 3, 2022

Game On: 6 Gamification Ideas to Increase Your Virtual Event’s Engagement

Virtual event attrition is real. If you are looking for ways to increase time spent in sessions and boost engagement scores, these event gamification ideas can help make it happen.

What's the Real Role of Virtual Events in an ABM Strategy?
June 3, 2022

What's the Real Role of Virtual Events in an ABM Strategy?

Find out why virtual events are at the heart of Account-Based Marketing and how to leverage your event marketing skills to create the ultimate ABM strategy.

The New Normal: 6 Reasons Why Your Next Event Needs To Be Hybrid
June 3, 2022

The New Normal: 6 Reasons Why Your Next Event Needs To Be Hybrid

Just a few years ago, most people hadn’t even heard of hybrid events. Now, they’re officially the B2B event marketer’s favorite format. Here’s why.

Stepping into Hybrid: Lisa Gregory Shares Her Insider Tips for Winning Hybrid Events
June 3, 2022

Stepping into Hybrid: Lisa Gregory Shares Her Insider Tips for Winning Hybrid Events

Not sure how to plan your next hybrid event? Learn how to ace the game with top tips and awesome insights from event marketing ace, Lisa Gregory.

The Great Debate: Who Should Own Post-Event Follow-Up?
May 25, 2022

The Great Debate: Who Should Own Post-Event Follow-Up?

Marketing versus sales, a tale as old as time. In this event, both teams share their perspective on different post-event follow-up tactics.

How to host a virtual sales kickoff event that will get your team genuinely excited
May 24, 2022

How to host a virtual sales kickoff event that will get your team genuinely excited

Field and event marketers are often tasked with planning internal sales kickoff events (SKOs) but how do you get your sales teams genuinely motivated to close more deals and boost marketing's internal influence?

The Top 25 Field Marketers to Look Out for in 2021
May 24, 2022

The Top 25 Field Marketers to Look Out for in 2021

Brands that people love understand the importance of forging personal connections and using experiential marketing to generate interest in their product and brand. Yet, Field Marketing is one of the most underappreciated roles inside the GTM org.

What happens after the event?
May 24, 2022

What happens after the event?

As a marketer, you might know with 100% certainty that you’re doing a stellar job of using events to bring in net new leads, generate opportunities at a healthy cost ratio and rapidly move deals through the pipeline

Connect with Your Inner Performer: 3 Pre-Event Tips to Feel More Confident Presenting
May 21, 2022

Connect with Your Inner Performer: 3 Pre-Event Tips to Feel More Confident Presenting

Preparing for a big event? Don’t sweat—we’ve got you covered. Check out these pre-event presentation tips to feel calm, cool, and collected.

Quality AND Quantity: How to Find and Engage More of The Right People For Your Event
May 19, 2022

Quality AND Quantity: How to Find and Engage More of The Right People For Your Event

An event with no lead or pipeline goals? You betchya. Learn how Metadata reached a highly-engaged and relevant audience for their annual DEMAND event.

Why Choose Goldcast for Your Next Virtual Event
May 19, 2022

Why Choose Goldcast for Your Next Virtual Event

Looking for an all-in-one virtual event platform with unrivaled data insights? Hey, there. We’re Goldcast!

May 2022 Product Updates: New Branding Tab, Speaker Controls, HubSpot Integration, and More!
May 5, 2022

May 2022 Product Updates: New Branding Tab, Speaker Controls, HubSpot Integration, and More!

Explore our May 2022 product updates, including the brand new branding tab, improved speaker controls, updates to our HubSpot integration, and more!

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