Goldcast B2B Marketing Blog
Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.
Post-Webinar Operations: Aligning Marketing and Sales Teams for Success
Learn how we empower our sales team with real-time data and frequent communications to ensure marketing and sales alignment before, during, and after webinars.
Why Demand Gen Marketers Love Goldcast: 10 Ways to Generate Pipeline With Powerful Digital Events
Demand gen marketers have a lot on their plate. Why should events add to it? With Goldcast, you can run amazing, pipeline-generating virtual events in less time. Here’s how.
B2B Event Experiences Expert: Meet Spenser Gegan from Oyster
In this episode of Event Marketers Live, Spenser Gegan shared insights on his experiences as a former AV and Production Engineer who now leads the Marketing Events Program at Oyster.
Unlocking The Power of Events: Meet Erika Maki from Outreach
In this episode of Event Marketers Live, Erika Maki shares her insight about the power of digital events, being content-first in providing value, email marketing tips, and more.
March 2023 Product Updates: Post-Event Insights Summary Report, Event Hub Page Builder, and More
Explore our March 2023 product updates, including the post-event insights summary report, Q&A redesign, and the Event Hub Page Builder!
Why Attendee Experience Should Be Your #1 Priority + 6 Ways To Improve
Attendee experience matters. We surveyed 500+ attendees to find out what they expect from a digital experience and how event marketers can step up and deliver.
The Goldcast Page Builder: Drive Event Registrations with Ease
Tired of bland templates or waiting on other teams to launch event registration pages? Now, you can move faster with beautiful & performance-driven pages.
5 Ways Goldcast Keeps Attendees Active and Engaged During Your Digital Events
Looking for ways to increase attendee engagement? Here are five ways Goldcast makes it easy to keep attendees active and engaged during your digital events.
Evergreen Events: 5 Ways to Use Your On-Demand Content for Long-Term ROI
On-demand content is a huge perk of digital events. But are you really using it to its full potential? Here are five ways to get more from your on-demand content.
Running a Hybrid Event Is a Lot of Work — Here’s Why It’s Worth the Effort
Thinking of planning a hybrid event but not sure how to go about it? Hybrid is a work in progress for many, but it’s what attendees want. Here are our top lessons learned.
How To Increase Webinar Registrations: Creative + Effective Promotion Ideas For Your Webinars
Want to learn how to promote your event to the right audiences and drive more webinar registrations? Here's what we've learned from hosting over 100 webinars.
Engaging Hybrid Events and Award-Winning Trade Show Strategy: Meet Wendy Laugesen from MariaDB
In this episode of EML, Wendy Laugesen shares her insights on strategic planning for 2023, driving brand awareness through trade shows, and more.
In-Person Events, Large-Scale Conferences, and Budget Cuts: Event Marketers Live IRL
In this special, hybrid edition of Event Marketers Live, we discussed key takeaways from 2022 and strategized for 2023 B2B event programs. Catch up here!
February 2023 Product Updates: Event Hub Page Builder, On-Demand Recordings, Pardot Field Mapping, and More
Explore our February 2023 product updates, including On-demand recordings, our new Event Hub Page Builder, and Pardot Field Mapping!
3 Surprising Takeaways from the B2B Webinar Benchmark Report
From naming webinars to picking the right day to host them, here are three shocking things we learned from our first-ever B2B Webinar Benchmark Report.
6 Psychology Principles to Keep Your Event Attendees Engaged
Keeping the audience engaged before, during, and after a virtual event is a challenge. These 6 psychology principles will help you change that.
What’s the Best Day To Host a Webinar? We Dug Into the Data, so You Don’t Have To
Timing can be tricky, but we're here to help. If you're planning a webinar, here's everything you should know about when to schedule it.
How to Launch a Wildly Effective Top-Of-Funnel Webinar Series That Creates Revenue
How to Plan a Webinar: Goldcast’s 10-Step Process To Scale Webinar Programming
The Sales Team Has Spoken: 3 Tips for Improving Webinars
Webinars don't have to be hard, but they do require a solid strategy to drive results. Morgan Ingram breaks down his top 3 tips for high-performing webinars.
How to Craft a Kickass Webinar Email Sequence + Examples We Love
Email is the most effective channel for promoting webinars. Learn how to craft kickass webinar email sequences that drive registrations, every time.
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