Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

Goldcast Launches AI Content Lab to Revolutionize Video Content for B2B Marketers
March 11, 2024

Goldcast Launches AI Content Lab to Revolutionize Video Content for B2B Marketers

Revolutionize B2B marketing with Goldcast's Content Lab: An AI-powered tool for quick, quality repurposing of video content. Start transforming now!

Write a Sponsorship Request Letter That Works (Free Templates)
March 11, 2024

Write a Sponsorship Request Letter That Works (Free Templates)

Whether you need sponsors to invest in your event or to monetize it, only a well-planned approach can get you the funds you need. Here’s how to do it.

March Product Updates Blog: Teams, Content Lab Brand Kits, and more!
March 7, 2024

March Product Updates Blog: Teams, Content Lab Brand Kits, and more!

Take a look at March updates from Goldcast: Teams, Content Lab Brand Kits, and enjoy free trials for Content Lab! 🚀 Don't miss out!

Men Lie, Women Lie, Numbers Don't—How To Prioritize Event Investment, Diversify Your Event Experience, and More
March 4, 2024

Men Lie, Women Lie, Numbers Don't—How To Prioritize Event Investment, Diversify Your Event Experience, and More

How do you know which events to invest in? Hear from two expert event marketers on how they navigate this process. Plus, productivity hacks, pocket-size environments, and more!

 What a Children's Playground Can Teach Marketers About Content
March 4, 2024

What a Children's Playground Can Teach Marketers About Content

Hear from two demand gen marketers about why the funnel is dead, how to enable your sales team via social selling, mapping content to intent, and more!

 Ready To Grow Your Career as an Event Marketer? 7 Benefits of Joining The Event Marketers Club
March 4, 2024

Ready To Grow Your Career as an Event Marketer? 7 Benefits of Joining The Event Marketers Club

The Event Marketers Club is a Goldcast community full of talented, inspiring event marketers. Join us to build your career, discover amazing resources, and grow your network!

How to Use Video in Blog Posts to Boost Your Reach and Engagement
February 28, 2024

How to Use Video in Blog Posts to Boost Your Reach and Engagement

B2B events are a goldmine of rich video content, but are you making the most of it? Here are five proven ways to use video in your blog posts to increase your reach and engagement.

The B2B Content Flywheel: How to Use Events to Drive Growth
February 28, 2024

The B2B Content Flywheel: How to Use Events to Drive Growth

The flywheel model allows you to use content as a driver of business growth, but what role can B2B events play? Find out what, how and why in this guide.

Snackable Content for B2B Events: What It Is and Winning Recipes
February 28, 2024

Snackable Content for B2B Events: What It Is and Winning Recipes

Whether it’s creating an infographic or making a video clip from a popular webinar, here’s how to engage your audience with snackable content from your B2B events!

The Power of FOMO: 4 Tips to Create Irresistible Hype for Your Next Event
February 22, 2024

The Power of FOMO: 4 Tips to Create Irresistible Hype for Your Next Event

There are events, and then there are must-attend calendar fixtures that drive registrations. Learn four proven tips for a B2B event no one wants to miss.

How SaaS Companies Can Use Webinars to Drive Product Adoption
February 20, 2024

How SaaS Companies Can Use Webinars to Drive Product Adoption

Explore how SaaS companies can amplify product adoption through engaging webinars in our latest blog post. Discover practical strategies for creating content, fostering interactive Q&A sessions, and leveraging post-webinar engagement for sustained customer connection.

How to Host Online Conferences in 2024: A Step-by-Step Guide for Marketers
February 16, 2024

How to Host Online Conferences in 2024: A Step-by-Step Guide for Marketers

Still, using the same ol’ online conference playbook? Running a virtual event in 2024 isn’t easy. Learn how to grab attention, wow your attendees, and drive ROI.

Building Your On-Demand Event Hub? Start With These 6 Examples
February 16, 2024

Building Your On-Demand Event Hub? Start With These 6 Examples

Need to promote your upcoming and on-demand events? It’s easier with a virtual event hub. Get inspired with six beautifully branded digital event hub examples.

From Old To Gold 🏆 6 Brands Repurposing Content (Featuring Real-World Examples!)
February 15, 2024

From Old To Gold 🏆 6 Brands Repurposing Content (Featuring Real-World Examples!)

Repurposing content allows you to get the most ROI out of something you've already invested in. Check out how these six companies are making it happen.

A Step-by-Step Guide for Mapping the Event Attendee Journey
February 12, 2024

A Step-by-Step Guide for Mapping the Event Attendee Journey

Wondering how to map the event attendee journey? Use this step-by-step guide to easily and accurately identify each step in the event journey.

15 Top Demand Generation Marketers To Follow in 2024
February 10, 2024

15 Top Demand Generation Marketers To Follow in 2024

Want to stay in the know about all things demand generation marketing? Follow these top industry experts, hand-picked by Goldcast.

February Product Updates Blog: Waitlists, Tracking codes on Hubs, Content Lab uploads, and more!
February 8, 2024

February Product Updates Blog: Waitlists, Tracking codes on Hubs, Content Lab uploads, and more!

As champions of delivering valuable business content in a consumerized manner, we're excited to share some exciting Goldcast updates for February.

5 Reasons Why Texas Tech University Loves Using Goldcast for Student Events
February 5, 2024

5 Reasons Why Texas Tech University Loves Using Goldcast for Student Events

Looking for innovative ways to bring students together digitally? Discover why Texas Tech University loves using Goldcast for their virtual student events, like their New Graduate Student Orientation.

How To Create a Thriving Series—Plus, When it's Time To Call It
January 30, 2024

How To Create a Thriving Series—Plus, When it's Time To Call It

Discover how to create a thriving ongoing event series with the best strategies on securing guests, creating content, building momentum, and promotions.

 11 Powerful Ways To Repurpose Video Content + AI Tools To Try
January 25, 2024

11 Powerful Ways To Repurpose Video Content + AI Tools To Try

Turn all your video content into gold again and again by mining it with the right video repurposing tools and the help of AI.

Demand Generation in 2024: Digital Events, Ethical Dilemmas in Marketing, and Data Points: Oh My!
January 25, 2024

Demand Generation in 2024: Digital Events, Ethical Dilemmas in Marketing, and Data Points: Oh My!

What’s a demand generation marketer to expect in 2024? Lots of ethical marketing dilemmas, discussions around data points, changing event strategies, and more!

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