Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

Why Being Basic Isn't a Bad Thing and How To Get Employees To Care About Campaigns
April 29, 2024

Why Being Basic Isn't a Bad Thing and How To Get Employees To Care About Campaigns

Catch up with our last episode of Donuts & Demand, where we discussed getting back to basics, galvanizing your workforce around campaigns, and more.

How To Repurpose Video Content In 2024: Tips & Strategies
April 24, 2024

How To Repurpose Video Content In 2024: Tips & Strategies

Videos are essential, high-value marketing tools but they're also resource heavy. Here’s how to repurpose video content and get max value from your investment.

The Power of Using Videos as Part of Your Marketing Strategy and 5 Tips To Get Started
April 17, 2024

The Power of Using Videos as Part of Your Marketing Strategy and 5 Tips To Get Started

Catch up with our first episode of Coffee Corner as these marketers spill the beans on what makes video marketing effective ☕

Your Go-To B2B Video Marketing Guide For 2024
April 17, 2024

Your Go-To B2B Video Marketing Guide For 2024

Discover the essential elements of an effective B2B video marketing strategy, and how your events can be a critical part of the puzzle.

April Product Updates Blog: Enhanced Stage Controls, Slack + Salesforce Integration, snd Self-serve Vanity URLs
April 11, 2024

April Product Updates Blog: Enhanced Stage Controls, Slack + Salesforce Integration, snd Self-serve Vanity URLs

Explore April updates from Goldcast, including enhanced Stage Controls, Slack + Salesforce integration and the ability to upload videos to Content Lab using a URL!

Boost Attendance with 17 Webinar Tips
April 11, 2024

Boost Attendance with 17 Webinar Tips

Attendance a little low? We asked a panel of experts for their top webinar tips to level-up the attendee experience and drive registrations, attendance, and revenue.

Go BTS With ActiveCampaign's 29-Hour Leap Day Extravaganza! Powered by Goldcast
April 10, 2024

Go BTS With ActiveCampaign's 29-Hour Leap Day Extravaganza! Powered by Goldcast

Explore ActiveCampaign's 29-Hour Leap Day event with Goldcast: revolutionizing time use with marketing automation. #MakeMoreTime

Hiring Managers Weigh In On the Demand Gen Compensation Report and Whether Job Hopping is a Red Flag 🚩
April 1, 2024

Hiring Managers Weigh In On the Demand Gen Compensation Report and Whether Job Hopping is a Red Flag 🚩

Two experts discuss the trends unlocked by the 2024 Demand Generation Compensation Report. Read all of their advice here.

Ultimate Guide to B2B Influencer Marketing
April 1, 2024

Ultimate Guide to B2B Influencer Marketing

Working with influencers? They'll bring the audience, engagement and trust of their brands. Here's what you need to do to meet them in the middle and succeed.

The Productivity Hack You've Never Heard Before—Plus, Sentiment Data, Neurodivergent Attendees, and More
March 26, 2024

The Productivity Hack You've Never Heard Before—Plus, Sentiment Data, Neurodivergent Attendees, and More

Chloe Richardson of Explori and Austin Sandmeyer of Sendoso weigh in how to use sentiment data, why you should stop deprioritizing customers, and more

B2B vs B2C Marketing: Key Differences, Tips, & Common Mistakes
March 22, 2024

B2B vs B2C Marketing: Key Differences, Tips, & Common Mistakes

B2B marketing can be a whole new world for B2C marketers. Here’s some help as you navigate this, and how you can use events to ace B2B marketing.

LinkedIn Video Best Practices:10 Powerful Examples from B2B B
March 22, 2024

LinkedIn Video Best Practices:10 Powerful Examples from B2B B

LinkedIn is indispensable for B2B marketing, and videos are one of the most effective marketing tools. Here’s how to put them together effectively.

7 Unconventional B2B Marketing Campaigns to Inspire Your Next Launch
March 19, 2024

7 Unconventional B2B Marketing Campaigns to Inspire Your Next Launch

The right B2B marketing campaign can help you stand out in a sea of competition. These seven examples will help you plan and launch an effective campaign.

What Do Demand Gen Marketers Make? Findings From the 2024 Compensation Report (Plus, Tips on How to Negotiate!)
March 19, 2024

What Do Demand Gen Marketers Make? Findings From the 2024 Compensation Report (Plus, Tips on How to Negotiate!)

Uncover the key salary trends and insights for demand gen marketers in 2024 with our comprehensive compensation report.

Webinar Operations Checklist: Your One-Stop Webinar Planning Resource
March 13, 2024

Webinar Operations Checklist: Your One-Stop Webinar Planning Resource

Webinars don’t have to be such a massive lift. Cover the A to Z of a high-ROI webinar strategy with this free step-by-step webinar operations checklist.

Assess Your Event’s Success with a Post-Event Debrief (+ Template)
March 13, 2024

Assess Your Event’s Success with a Post-Event Debrief (+ Template)

Learn what really works. Before you plan your next event, use this free post-event debrief template to analyze your performance and do more of what’s working.

What is Demand Generation, Anyway? 16 Top Brands and Marketers Define It
March 12, 2024

What is Demand Generation, Anyway? 16 Top Brands and Marketers Define It

If you're wondering what demand generation actually is, you aren't alone. Here's how top brands and marketers define the term.

Goldcast Launches AI Content Lab to Revolutionize Video Content for B2B Marketers
March 11, 2024

Goldcast Launches AI Content Lab to Revolutionize Video Content for B2B Marketers

Revolutionize B2B marketing with Goldcast's Content Lab: An AI-powered tool for quick, quality repurposing of video content. Start transforming now!

Write a Sponsorship Request Letter That Works (Free Templates)
March 11, 2024

Write a Sponsorship Request Letter That Works (Free Templates)

Whether you need sponsors to invest in your event or to monetize it, only a well-planned approach can get you the funds you need. Here’s how to do it.

March Product Updates Blog: Teams, Content Lab Brand Kits, and more!
March 7, 2024

March Product Updates Blog: Teams, Content Lab Brand Kits, and more!

Take a look at March updates from Goldcast: Teams, Content Lab Brand Kits, and enjoy free trials for Content Lab! 🚀 Don't miss out!

Men Lie, Women Lie, Numbers Don't—How To Prioritize Event Investment, Diversify Your Event Experience, and More
March 4, 2024

Men Lie, Women Lie, Numbers Don't—How To Prioritize Event Investment, Diversify Your Event Experience, and More

How do you know which events to invest in? Hear from two expert event marketers on how they navigate this process. Plus, productivity hacks, pocket-size environments, and more!

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