Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

Beyond Cookies: Personalization That Actually Converts
August 12, 2025

Beyond Cookies: Personalization That Actually Converts

Cookie deprecation doesn't mean the end of personalization. Learn proven strategies for creating targeted B2B experiences that drive engagement and pipeline.

Asking the Right Podcast Interview Questions (+ 40 Examples)
August 12, 2025

Asking the Right Podcast Interview Questions (+ 40 Examples)

Fix your interview podcast problems with our advice on framing and asking the right podcast interview questions — plus, examples to get you going.

Podcast Room Setup: The Ultimate Guide for B2B Brands
August 11, 2025

Podcast Room Setup: The Ultimate Guide for B2B Brands

This guide covers everything from acoustics and pro gear to AI workflows that turn your podcast recording studio into a B2B revenue engine.

8 Tactics To Boost On-Demand Video Views, Conversions & Pipeline
August 8, 2025

8 Tactics To Boost On-Demand Video Views, Conversions & Pipeline

On-demand webinar views stagnant in the low double digits? These 8 proven tactics will transform your existing content into a powerful marketing asset.

Podcast Setup Ideas for a Pro-Level Show
July 14, 2025

Podcast Setup Ideas for a Pro-Level Show

Go beyond a basic mic. These pro-level podcast setup ideas cover audio, video, acoustic treatment, and AI content workflows for an outstanding show and real ROI.

Navigating the Buying Signal Wilderness
July 14, 2025

Navigating the Buying Signal Wilderness

This guide helps demand generation managers cut through noisy intent data and spot the buying signals that really matter. Learn how to move from account-level to contact-level insights, prioritize signals, automate detection, and align marketing with sales for higher-converting opportunities.

Creating Content That Sparks Conversation
July 14, 2025

Creating Content That Sparks Conversation

Video is revolutionizing B2B marketing by shifting from polished content to authentic, engaging storytelling. Learn how to leverage video effectively with a strategic approach that drives real connections and measurable results.

Create Waitlist-Worthy Event Experiences With Goldcast
July 14, 2025

Create Waitlist-Worthy Event Experiences With Goldcast

Learn how top event marketers create waitlist-worthy B2B events that cut through attendee fatigue. From building FOMO to niche experiences, content-driven programming, and cross-functional promotion, discover strategies to boost ROI and turn every event into a must-attend experience.

6 Webinar Tools Worth Your Time: A Buyer's Guide for 2025
July 14, 2025

6 Webinar Tools Worth Your Time: A Buyer's Guide for 2025

Need a better webinar platform? Not all webinar tools are the same. Here are the best of the bunch and how they serve the needs of B2B marketers like you.

3 Top Insights From the 2025 B2B Webinar Benchmark Report
July 8, 2025

3 Top Insights From the 2025 B2B Webinar Benchmark Report

We analyzed 19K+ webinars to find out how B2B brands are hosting events and repurposing content. Here are three of our top findings!

40+ Webinar Statistics B2B Marketers Should Know for 2025
July 8, 2025

40+ Webinar Statistics B2B Marketers Should Know for 2025

40+ key webinar stats B2B marketers need in 2025. From AI-powered repurposing to optimal timing and attendance benchmarks, this data-packed report will help you plan smarter, drive ROI, and scale your webinar strategy.

8 Best Podcast Recording Software for B2B Marketers
June 25, 2025

8 Best Podcast Recording Software for B2B Marketers

B2B marketers need podcast recording software that balances quality with efficiency. Here are 8 top tools for producing podcast content that drives results.

The 8 Best Podcast AI Tools for B2B Marketers in 2025
June 25, 2025

The 8 Best Podcast AI Tools for B2B Marketers in 2025

Choosing the right podcast software with AI capabilities makes production, promotion, and distribution easier and more effective.

Unboxing AI at Goldcast
June 25, 2025

Unboxing AI at Goldcast

Curious how Goldcast turns your videos into polished content in minutes? Peek behind the scenes at the AI magic, from smart clip generation to brand voice matching, making your video marketing faster, easier, and more effective.

Podcast Marketing Strategy: Win Mindshare and Customers
June 25, 2025

Podcast Marketing Strategy: Win Mindshare and Customers

Stop hoping people find your podcast. A winning podcast marketing strategy grows your brand and pipeline. Here’s how it’s done.

Assess Your Event’s Success with a Post-Event Debrief (+ Template)
May 29, 2025

Assess Your Event’s Success with a Post-Event Debrief (+ Template)

Learn what really works. Before you plan your next event, use this free post-event debrief template to analyze your performance and do more of what’s working.

What Is Brand Marketing? (& How to Get It Right)
May 21, 2025

What Is Brand Marketing? (& How to Get It Right)

Strong brand marketing creates recognition, trust, and lasting customer relationships. Here are 6 proven strategies to build a strong brand and drive value.

Want Thought Leadership Content? Start With Expert Interviews
May 21, 2025

Want Thought Leadership Content? Start With Expert Interviews

We break down a five-part, low-lift system to turn SME interviews into high-impact, scalable video content that builds trust, sparks engagement, and drives long-term revenue.

How to Record a Podcast: A Guide from Creation and Distribution
May 20, 2025

How to Record a Podcast: A Guide from Creation and Distribution

Running a successful podcast is about more than recording a conversation - it takes strategy and the right tools. We cover everything from equipment to promotion.

10 Best Video Marketing Tools for B2B Teams
May 12, 2025

10 Best Video Marketing Tools for B2B Teams

The right video marketing tool ensures your videos and events get the traction they deserve. Here are some of the best options to choose from.

5 Winning Video Testimonial Script Examples (+Template)
May 8, 2025

5 Winning Video Testimonial Script Examples (+Template)

Replicate the strategies that made these video testimonial scripts successful with this guide and our free template.

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