Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

What is field marketing? A Guide to the sharpest weapon in a B2B CMO’s playbook
November 10, 2022

What is field marketing? A Guide to the sharpest weapon in a B2B CMO’s playbook

What actually is field marketing? And what do field marketers do all day? Get the inside track on what field marketing is all about and how it’s changing!

Marketing Analytics: How Wiz Uses Event Data to Tell a Story
November 8, 2022

Marketing Analytics: How Wiz Uses Event Data to Tell a Story

The #1 question leadership wants answered is often “what’s the ROI”? Learn how to roll up your sleeves and dive into the data in this detailed analytics session.

Reshaping the Future of Learning and Development: Meet Michelle Boockoff-Bajdek from Skillsoft
October 31, 2022

Reshaping the Future of Learning and Development: Meet Michelle Boockoff-Bajdek from Skillsoft

Check out this very special episode of CMO Diaries featuring Michelle Boockoff-Bajdek from Skillsoft, a company that is reshaping the future of learning and development.

Fight the Zoom Fatigue: 7 Things Goldcast Can Do That Zoom Can't
October 26, 2022

Fight the Zoom Fatigue: 7 Things Goldcast Can Do That Zoom Can't

11 Examples of Branded Digital Events We Love
October 25, 2022

11 Examples of Branded Digital Events We Love

Looking for ways to elevate your digital event and boost brand awareness? Get all the inspo you need with these 11 digital event branding examples!

Need to Stretch That Event Budget? Here Are 9 Creative Ways to Do More with Less
October 11, 2022

Need to Stretch That Event Budget? Here Are 9 Creative Ways to Do More with Less

Tasked with executing an epic event without the budget to back it up? Check out these proven ways to stretch your event budget without compromising on quality.

October 2022 Product Updates: HubSpot & Marketo Field Mapping, French and Portuguese Captions, Simplified Speaker Tech-check and More!
October 6, 2022

October 2022 Product Updates: HubSpot & Marketo Field Mapping, French and Portuguese Captions, Simplified Speaker Tech-check and More!

Explore our September 2022 product updates, including HubSpot & Marketo Field Mapping, French and Portuguese Captions, Simplified Tech-check and More!

Mastering B2B Communities: How Gong and dbt Labs Use Connections as Fuel for Audience Engagement
October 5, 2022

Mastering B2B Communities: How Gong and dbt Labs Use Connections as Fuel for Audience Engagement

Ready for a master class in community engagement? Enjoy this deep dive recap with Gong and dbt Labs on using communities as a growth and retention lever.

Championing Events: How Zendesk Drives Pipeline and Revenue Through Digital Experiences
October 4, 2022

Championing Events: How Zendesk Drives Pipeline and Revenue Through Digital Experiences

Sarah Reed of Zendesk shares how her team connects with buyers and drives pipeline through integrated digital events. Plus, she shares tips on showcasing ROI.

Advocating for Events During Budget Cuts: Meet Karli Williamson from Gregory Event Services
September 29, 2022

Advocating for Events During Budget Cuts: Meet Karli Williamson from Gregory Event Services

How can teams advocate for events during budget cuts? And what success metrics matter most to leadership? Learn this and more on Event Marketers Live.

February 2022 Product Updates: Captions, Subtitles, Engamio, and More!
September 29, 2022

February 2022 Product Updates: Captions, Subtitles, Engamio, and More!

What’s new with Goldcast? Explore our February 2022 product updates, which includes the support for captions and subtitles, an exciting new integration with Engamio, and the ability to hide speakers.

March 2022 Product Updates: Custom Email Templates and Rooms Expansion
September 29, 2022

March 2022 Product Updates: Custom Email Templates and Rooms Expansion

What’s new with Goldcast? Explore our March 2022 product updates, which include an exciting custom email template release and expansions to our networking rooms. Check it out!

Harnessing the Power of Digital Events: Meet Mandy Darnell from Starburst
September 20, 2022

Harnessing the Power of Digital Events: Meet Mandy Darnell from Starburst

In this episode of Event Marketers Live, Mandy Darnell shares her insight about the power of digital events, using event data to inform programming, and more.

Ace Your Next Virtual Field Event: 9 Creative Ideas + Vetted Partners
September 11, 2022

Ace Your Next Virtual Field Event: 9 Creative Ideas + Vetted Partners

Looking for tried and tested field event vendors you can trust to steal the show? Meet Goldcast’s preferred virtual event partners.

The Event Marketer’s Guide to Lead Scoring
September 11, 2022

The Event Marketer’s Guide to Lead Scoring

What is lead scoring, and how can events be used to score leads? Learn the basics of lead scoring, how to calculate a lead’s score, and where events come into play

Marketing like a Media Company: Our Vision on Transforming B2B Marketing through Digital Events
September 6, 2022

Marketing like a Media Company: Our Vision on Transforming B2B Marketing through Digital Events

We're thrilled to announce our Series A and long-term vision of helping B2B brands market like media companies. Read more about our vision for the future.

Driving Registrations and Revenue With Conversational Event Marketing
September 2, 2022

Driving Registrations and Revenue With Conversational Event Marketing

Gone are the days of blasting your list event invites and hoping they show. Learn how to embrace a conversational approach to event marketing w/ tips from Drift!

Lessons From Enterprise Event Marketing: Meet Lindsay Niemiec from Pendo
September 2, 2022

Lessons From Enterprise Event Marketing: Meet Lindsay Niemiec from Pendo

Learn about enterprise event marketing, field marketing tips, and accelerating enterprise sales deals from Lindsay Niemiec of Pendo.

September 2022 Product Updates: Salesforce Custom Activities, Wistia Integration, Virtual Backgrounds, and More!
August 31, 2022

September 2022 Product Updates: Salesforce Custom Activities, Wistia Integration, Virtual Backgrounds, and More!

Explore our September 2022 product updates, including custom activities on Salesforce, our integration with Wistia, new virtual backgrounds, and more!

Live, Virtual, and Everything In Between: Meet Bethany Roskin Murphy from 6sense
August 26, 2022

Live, Virtual, and Everything In Between: Meet Bethany Roskin Murphy from 6sense

Wondering how to navigate the muddy waters of in-person, virtual, and hybrid? Bethany Roskin shares her experience leading events at Drift and beyond.

Global Marketing and Event Insights: Meet Jenn Artura
August 26, 2022

Global Marketing and Event Insights: Meet Jenn Artura

Learn how to break down the “why” of your event strategy, the difference between event marketers and event planners, and other hot marketing tips from Jenn Artura.

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