Goldcast B2B Marketing Blog
Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.
Running a Hybrid Event Is a Lot of Work — Here’s Why It’s Worth the Effort
Thinking of planning a hybrid event but not sure how to go about it? Hybrid is a work in progress for many, but it’s what attendees want. Here are our top lessons learned.
How To Increase Webinar Registrations: Creative + Effective Promotion Ideas For Your Webinars
Want to learn how to promote your event to the right audiences and drive more webinar registrations? Here's what we've learned from hosting over 100 webinars.
Engaging Hybrid Events and Award-Winning Trade Show Strategy: Meet Wendy Laugesen from MariaDB
In this episode of EML, Wendy Laugesen shares her insights on strategic planning for 2023, driving brand awareness through trade shows, and more.
In-Person Events, Large-Scale Conferences, and Budget Cuts: Event Marketers Live IRL
In this special, hybrid edition of Event Marketers Live, we discussed key takeaways from 2022 and strategized for 2023 B2B event programs. Catch up here!
February 2023 Product Updates: Event Hub Page Builder, On-Demand Recordings, Pardot Field Mapping, and More
Explore our February 2023 product updates, including On-demand recordings, our new Event Hub Page Builder, and Pardot Field Mapping!
3 Surprising Takeaways from the B2B Webinar Benchmark Report
From naming webinars to picking the right day to host them, here are three shocking things we learned from our first-ever B2B Webinar Benchmark Report.
6 Psychology Principles to Keep Your Event Attendees Engaged
Keeping the audience engaged before, during, and after a virtual event is a challenge. These 6 psychology principles will help you change that.
What’s the Best Day To Host a Webinar? We Dug Into the Data, so You Don’t Have To
Timing can be tricky, but we're here to help. If you're planning a webinar, here's everything you should know about when to schedule it.
How to Launch a Wildly Effective Top-Of-Funnel Webinar Series That Creates Revenue
How to Plan a Webinar: Goldcast’s 10-Step Process To Scale Webinar Programming
The Sales Team Has Spoken: 3 Tips for Improving Webinars
Webinars don't have to be hard, but they do require a solid strategy to drive results. Morgan Ingram breaks down his top 3 tips for high-performing webinars.
How to Craft a Kickass Webinar Email Sequence + Examples We Love
Email is the most effective channel for promoting webinars. Learn how to craft kickass webinar email sequences that drive registrations, every time.
When Data-Backed Strategy Meets a Passion for B2B Events: Meet Vivi Forny from Okta
In this episode of Event Marketers Live, Vivi Forny shared insights on research done by her team on how to make virtual events engaging, how to lean on the b2b events community for creative inspiration, and rallying internal buy-in on programs.
Optimizing for Virtual Attention Span: 8 Tips to Capture and Keep Audience Attention
Attracting attendees’ attention during virtual events is no big feat, but keeping it is. Use these 8 ideas to capture and keep the audience’s attention during virtual events.
12 Best Practices for B2B Webinars That Drive Revenue and Scale
Webinars are a high-impact activity for modern B2B brands. Learn 12 webinar best practices for planning and executing a winning webinar program.
What’s in a Name? Improve Your Webinar Registration Rate With These 3 Tips
Want to boost the number of people signing up for your events? Try these 3 tips out and watch those numbers rise!
Digital Event Strategy: 5 Tactics to Improve ROI in 2023
Even if you're focusing on a digital-first strategy, an in-person component should be involved. Learn why, as well as four other things to focus on in 2023.
January 2023 Product Updates: Salesforce Integration, Reg Page Builder, SSO Logins, and More
Explore our January 2023 product updates, including our enhanced Salesforce integration and a fantastic new registration page builder!
Event Marketing Careers: Exploring Three Paths to Leadership
Are you an event marketer with an eye on the C-Suite? If so, we've broken down three career paths to help you get there. Dive in to see where your skills align!
B2B Event Professionals Know How to Thrive in Chaos: Meet Christi Nelson from Pluralsight
In this episode of Event Marketers Live, Christi Nelson shares her insights on b2b event strategy, how to share valuable content to the right audiences, and more on all that it means to be a b2b event marketer.
Understanding Real Business Impact Through B2B Event Programs: Meet Sarah Shaheen from Amplitude
In this episode of Event Marketers Live, Sarah Shaheen shares her insights on how events impact business.
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