Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

In-Person Events, Large-Scale Conferences, and Budget Cuts: Event Marketers Live IRL
February 13, 2023

In-Person Events, Large-Scale Conferences, and Budget Cuts: Event Marketers Live IRL

In this special, hybrid edition of Event Marketers Live, we discussed key takeaways from 2022 and strategized for 2023 B2B event programs. Catch up here!

February 2023 Product Updates: Event Hub Page Builder, On-Demand Recordings, Pardot Field Mapping, and More
February 6, 2023

February 2023 Product Updates: Event Hub Page Builder, On-Demand Recordings, Pardot Field Mapping, and More

Explore our February 2023 product updates, including On-demand recordings, our new Event Hub Page Builder, and Pardot Field Mapping!

3 Surprising Takeaways from the B2B Webinar Benchmark Report
February 1, 2023

3 Surprising Takeaways from the B2B Webinar Benchmark Report

From naming webinars to picking the right day to host them, here are three shocking things we learned from our first-ever B2B Webinar Benchmark Report.

6 Psychology Hacks To Keep Attendees Engaged During Your Event
January 27, 2023

6 Psychology Hacks To Keep Attendees Engaged During Your Event

Keeping the audience engaged before, during, and after a virtual event is a challenge. These 6 psychology principles will help you change that.

What’s the Best Day To Host a Webinar? We Dug Into the Data, so You Don’t Have To
January 24, 2023

What’s the Best Day To Host a Webinar? We Dug Into the Data, so You Don’t Have To

Timing can be tricky, but we're here to help. If you're planning a webinar, here's everything you should know about when to schedule it.

How to Launch a Wildly Effective Top-Of-Funnel Webinar Series That Creates Revenue
January 20, 2023

How to Launch a Wildly Effective Top-Of-Funnel Webinar Series That Creates Revenue

How to Plan a Webinar: Goldcast’s 10-Step Process To Scale Webinar Programming
January 20, 2023

How to Plan a Webinar: Goldcast’s 10-Step Process To Scale Webinar Programming

The Sales Team Has Spoken: 3 Tips for Improving Webinars
January 20, 2023

The Sales Team Has Spoken: 3 Tips for Improving Webinars

Webinars don't have to be hard, but they do require a solid strategy to drive results. Morgan Ingram breaks down his top 3 tips for high-performing webinars.

How to Craft a Kickass Webinar Email Sequence +  Examples We Love
January 20, 2023

How to Craft a Kickass Webinar Email Sequence + Examples We Love

Email is the most effective channel for promoting webinars. Learn how to craft kickass webinar email sequences that drive registrations, every time.

When Data-Backed Strategy Meets a Passion for B2B Events: Meet Vivi Forny from Okta
January 18, 2023

When Data-Backed Strategy Meets a Passion for B2B Events: Meet Vivi Forny from Okta

In this episode of Event Marketers Live, Vivi Forny shared insights on research done by her team on how to make virtual events engaging, how to lean on the b2b events community for creative inspiration, and rallying internal buy-in on programs.

Optimizing for Virtual Attention Span: 8 Tips to Capture and Keep Audience Attention
January 18, 2023

Optimizing for Virtual Attention Span: 8 Tips to Capture and Keep Audience Attention

Attracting attendees’ attention during virtual events is no big feat, but keeping it is. Use these 8 ideas to capture and keep the audience’s attention during virtual events.

12 Best Practices for B2B Webinars That Drive Revenue and Scale
January 17, 2023

12 Best Practices for B2B Webinars That Drive Revenue and Scale

Webinars are a high-impact activity for modern B2B brands. Learn 12 webinar best practices for planning and executing a winning webinar program.

What’s in a Name? Improve Your Webinar Registration Rate With These 3 Tips
January 17, 2023

What’s in a Name? Improve Your Webinar Registration Rate With These 3 Tips

Want to boost the number of people signing up for your events? Try these 3 tips out and watch those numbers rise!

Digital Event Strategy: 5 Tactics to Improve ROI in 2023
January 13, 2023

Digital Event Strategy: 5 Tactics to Improve ROI in 2023

Even if you're focusing on a digital-first strategy, an in-person component should be involved. Learn why, as well as four other things to focus on in 2023.

January 2023 Product Updates: Salesforce Integration, Reg Page Builder, SSO Logins, and More
January 11, 2023

January 2023 Product Updates: Salesforce Integration, Reg Page Builder, SSO Logins, and More

Explore our January 2023 product updates, including our enhanced Salesforce integration and a fantastic new registration page builder!

Event Marketing Careers: Exploring Three Paths to Leadership
January 4, 2023

Event Marketing Careers: Exploring Three Paths to Leadership

Are you an event marketer with an eye on the C-Suite? If so, we've broken down three career paths to help you get there. Dive in to see where your skills align!

B2B Event Professionals Know How to Thrive in Chaos: Meet Christi Nelson from Pluralsight
December 8, 2022

B2B Event Professionals Know How to Thrive in Chaos: Meet Christi Nelson from Pluralsight

In this episode of Event Marketers Live, Christi Nelson shares her insights on b2b event strategy, how to share valuable content to the right audiences, and more on all that it means to be a b2b event marketer.

Understanding Real Business Impact Through B2B Event Programs: Meet Sarah Shaheen from Amplitude
December 8, 2022

Understanding Real Business Impact Through B2B Event Programs: Meet Sarah Shaheen from Amplitude

In this episode of Event Marketers Live, Sarah Shaheen shares her insights on how events impact business.

December 2022 Product Updates: Registrant Activity Log, Attendee Tech checks, and More!
December 5, 2022

December 2022 Product Updates: Registrant Activity Log, Attendee Tech checks, and More!

Explore our December 2022 product updates, including registrant activity logs and attendee tech checks!

Entering the New Era of Events: Lessons Learned from 6 High-Growth CMOs
November 30, 2022

Entering the New Era of Events: Lessons Learned from 6 High-Growth CMOs

Events That Are Safe and Welcoming for Everyone: 10 Code of Conduct Examples
November 29, 2022

Events That Are Safe and Welcoming for Everyone: 10 Code of Conduct Examples

Ready to cover your bases with an event code of conduct attendees will appreciate? Get the tips and inspo you need from B2B brands like Adobe, Salesforce, and SparkToro.

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