Goldcast Blog

Our thoughts and articles on event marketing 3.0

What’s New on Goldcast? 10 New Features

We're excited to announce the launch of ten new features to the Goldcast platform, so you can create a spectacular event for your attendees and empower your sales and marketing teams even more with the data they need.

February 23, 2021

Rise of Virtual Events

Physical gatherings and events have come to a rather abrupt standstill. But that shouldn’t be stopping you from still conducting that annual summit or SKO, in fact, at a larger scale than ever before. With the rise of virtual events, the possibilities are endless.

February 5, 2021

How field marketing leaders did field marketing in a remote world. We've got a few words

2020 was the year B2B events went virtual. We caught up with some top marketing experts to find out exactly how they survived—and thrived.

February 15, 2021

5 Tips on Increasing the Attendees' Engagement during Online Events

Hosting events online can be a culture shock for many businesses. Times are changing, and you must adapt the way you engage with your attendees online. Otherwise, you might end up wasting time, resources, and effort on ineffective virtual events. You will need the right tools and strategies to provide unique and satisfying experiences for everyone.

February 7, 2021

Why Choose Goldcast for Your Next Virtual Event

Looking for an all-in-one virtual event platform with unrivalled data insights? Hey, there. We’re Goldcast

February 7, 2021

Sales and Marketing Alignment: What to Do Before, During and After Your B2B Event

Everyone knows sales and marketing work better together. In this ultimate guide, we'll help you get fully aligned with sales so everyone knows exactly why each of your virtual events is worth it

February 7, 2021

Case study: Afore’s large scale virtual summit powered by Goldcast

Leading San Francisco VC Afore used Goldcast to successfully run their biggest event of the Year - Afore’s annual summit with 700 attendees from across the world. 

February 7, 2021

5 tips on building engagement of event attendees with software solutions

Whether you are running a virtual event or a face-to-face one, your top priority is keeping your attendees engaged. The success of your event will largely depend on it.

February 7, 2021

How to host a virtual sales kickoff event that will get your team genuinely excited

Field and event marketers are often tasked with planning internal sales kickoff events (SKOs) but how do you get your sales teams genuinely motivated to close more deals and boost marketing's internal influence?

February 7, 2021

How to launch a 400-person virtual event in 32 days (during a global pandemic)

How to Launch a 400-Person Virtual Event in 32 Days (During a Global Pandemic)

February 7, 2021

What happens after the event?

As a marketer, you might know with 100% certainty that you’re doing a stellar job of using events to bring in net new leads, generate opportunities at a healthy cost ratio and rapidly move deals through the pipeline

February 7, 2021

Why field marketing is the sharpest weapon in a B2B CMO’s playbook

Field marketers are more than glorified event coordinators. Here’s how to empower field marketing at your B2B tech company and generate more revenue with every online event.

February 7, 2021

Our mission: giving superpowers to event marketers

If you have ever experienced a great event experience, be it online or offline, it is mainly because of flawless execution. Even an hour-long webinar may look simple, but it takes a lot of planning.

February 7, 2021

How we started Goldcast.

B2B firms spend 25-40% budget on events and they have been an important channel to generate pipeline and accelerate pipeline opportunities. But measuring the ROI on marketing events – while organizing them and sponsoring them used to be a nightmare for me.

February 18, 2021

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