Our thoughts and articles on event marketing 3.0
Ready to make your next virtual event completely seamless? Here’s everything you need to know to avoid those common mistakes before, during and after virtual events.
Want to ensure your hybrid event is a success? This list of hybrid event metrics and KPIs will help you prove the value of your next hybrid event.
Not sure how to plan your next hybrid event? Learn how to ace the game with top tips and awesome insights from event marketing ace, Lisa Gregory.
Find out why virtual events are at the heart of Account-Based Marketing and how to leverage your event marketing skills to create the ultimate ABM strategy.
What's new on Goldcast? Take a look at some cool new features we've rolled out that are going to make your event even more epic!
What happens when a global pandemic hits your industry hard? Here’s how two expert aviation marketers created a virtual event strategy for go-to-market results despite the odds.
Find out how the field marketing team at NS1 made a seamless transition from in-person to virtual events while keeping revenue at the forefront.
There are a ton of misconceptions about the role of MQLs in the relationship between B2B marketing and sales teams. It’s time for some real-deal MQL myth-busting.
Goldcast’s security & compliance principles guide how we deliver our products and services, enabling people to simply and securely access the digital world.
Learn how Goldcast's latest integration with Drift will enable you to deliver meaningful in-event engagement and scale personalization seamlessly.
Learn how one event marketer leveraged virtual events to drive product adoption and put events on the map as the second-highest pipeline creating channel for her company.
In the age of Zoom fatigue, find out how one B2B company attracted 2,000 attendees, created 1K MQLs and averaged 3.5 hours attendance time at their latest virtual event.
Networking is one of the most (if not THE most) important event programming lever for B2B field marketers. Here's how to make sure you're doing it right.
When sponsorships were no longer an option, one bold B2B marketer made a quick pivot to a partner marketing approach. Here’s the complete breakdown of how she did it.
If Netflix is of any indication, online engagement has massive potential. Why are virtual events struggling to achieve it, and what lessons can virtual events glean from these successful models of digital engagement? Read to learn more
Adrian Cohn knew taking an in-person event online would be a challenge — but with a powerful tool and expert team on his side, the results were extraordinary.
Event experiences have done a total 180. We asked B2B marketers how they navigated the switch-up and turned virtual events into real-deal pipeline opportunities.
From running all-star events for 1000’s of attendees, to acing the B2H marketing approach, Janna Erickson is an event marketer you need to know about. Here’s why.
CEIPAL is one of the best integrated, scalable, and intelligent talent management and recruiting software in the market. Every quarter CEIPAL hosts an event - CEIPAL Connect. CEIPAL Connect is a conference to bring together the entire staffing and recruitment industry.
Getting more event attendees through the (virtual) door ain’t easy. But with the right plan and a focus on personalized engagement, the sky’s the limit.
Love ‘em or hate ‘em, virtual booths are a big part of B2B events. Here are a few best practices to help you make the most of your virtual booths.
B2B partner marketing events don’t always work the way you want them to. But with a few simple tips, your partnership headaches will be a thing of the past.
Getting your virtual event branding right is more important than ever. With this ultimate guide and unmissable event branding checklist it’s never been easier.
Strategic event management is the best way to leapfrog the competition in B2B sales. This ebook will help you create a revenue-friendly virtual event.
Brands that people love understand the importance of forging personal connections and using experiential marketing to generate interest in their product and brand. Yet, Field Marketing is one of the most underappreciated roles inside the GTM org.
We're excited to announce the launch of ten new features to the Goldcast platform, so you can create a spectacular event for your attendees and empower your sales and marketing teams even more with the data they need.
Physical gatherings and events have come to a rather abrupt standstill. But that shouldn’t be stopping you from still conducting that annual summit or SKO, in fact, at a larger scale than ever before. With the rise of virtual events, the possibilities are endless.
2020 was the year B2B events went virtual. We caught up with some top marketing experts to find out exactly how they survived—and thrived.
Hosting events online can be a culture shock for many businesses. Times are changing, and you must adapt the way you engage with your attendees online. Otherwise, you might end up wasting time, resources, and effort on ineffective virtual events. You will need the right tools and strategies to provide unique and satisfying experiences for everyone.
Looking for an all-in-one virtual event platform with unrivaled data insights? Hey, there. We’re Goldcast!
Everyone knows sales and marketing work better together. In this ultimate guide, we'll help you get fully aligned with sales so everyone knows exactly why each of your virtual events is worth it
Leading San Francisco VC Afore used Goldcast to successfully run their biggest event of the Year - Afore’s annual summit with 700 attendees from across the world.
Whether you are running a virtual event or a face-to-face one, your top priority is keeping your attendees engaged. The success of your event will largely depend on it.
Field and event marketers are often tasked with planning internal sales kickoff events (SKOs) but how do you get your sales teams genuinely motivated to close more deals and boost marketing's internal influence?
How to Launch a 400-Person Virtual Event in 32 Days (During a Global Pandemic)
As a marketer, you might know with 100% certainty that you’re doing a stellar job of using events to bring in net new leads, generate opportunities at a healthy cost ratio and rapidly move deals through the pipeline
Field marketers are more than glorified event coordinators. Here’s how to empower field marketing at your B2B tech company and generate more revenue with every online event.
If you have ever experienced a great event experience, be it online or offline, it is mainly because of flawless execution. Even an hour-long webinar may look simple, but it takes a lot of planning.