Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

How to Create Zero Click Content in the Age of AI
August 14, 2025

How to Create Zero Click Content in the Age of AI

Discover how to thrive in the zero-click era with Amanda Natividad from SparkToro. Learn strategies to adapt your B2B content for platforms that prioritize native content, and uncover how AI can optimize your content creation process. Get actionable insights on building algorithmic capital, measuring engagement, and driving pipeline in a clickless world.

Navigating AI in Marketing Operations
August 14, 2025

Navigating AI in Marketing Operations

Explore the reality of AI's impact on the workforce, its potential to augment jobs rather than replace them, and how Marketing Operations teams can leverage AI to streamline processes. Learn about key use cases, legal considerations, and a practical framework to scale AI adoption across your organization.

How to Rank YouTube Videos in Google Search (Without Spending a Dime)
August 14, 2025

How to Rank YouTube Videos in Google Search (Without Spending a Dime)

Discover the proven strategies to get your B2B videos ranking on Google—keyword research, SEO tips, and engagement hacks included.

Brand Recall & Why It's Key to B2B Growth
August 13, 2025

Brand Recall & Why It's Key to B2B Growth

Learn what brand recall is and why it's a B2B superpower. Get actionable strategies to build a memorable brand and prove its direct impact on your revenue.

How to Edit a Podcast: A Modern Guide for B2B Marketers
August 13, 2025

How to Edit a Podcast: A Modern Guide for B2B Marketers

Podcast editing has evolved from simple cleanup to strategic content multiplication. Text-based editing and AI-supported workflows turn one recording into dozens of assets.

Podcast Tools: From Creation to Content Engine
August 13, 2025

Podcast Tools: From Creation to Content Engine

We break down the modern workflow, from creation and AI-powered amplification to measurement, turning your podcast into a brand engine.

How Marketing Teams Are Really Using AI to Work Smarter
August 13, 2025

How Marketing Teams Are Really Using AI to Work Smarter

A practical guide to AI adoption and workflow optimization for marketing ops and AI-curious marketers

Beyond Cookies: Personalization That Actually Converts
August 12, 2025

Beyond Cookies: Personalization That Actually Converts

Cookie deprecation doesn't mean the end of personalization. Learn proven strategies for creating targeted B2B experiences that drive engagement and pipeline.

Asking the Right Podcast Interview Questions (+ 40 Examples)
August 12, 2025

Asking the Right Podcast Interview Questions (+ 40 Examples)

Fix your interview podcast problems with our advice on framing and asking the right podcast interview questions — plus, examples to get you going.

Podcast Room Setup: The Ultimate Guide for B2B Brands
August 11, 2025

Podcast Room Setup: The Ultimate Guide for B2B Brands

This guide covers everything from acoustics and pro gear to AI workflows that turn your podcast recording studio into a B2B revenue engine.

8 Tactics To Boost On-Demand Video Views, Conversions & Pipeline
August 8, 2025

8 Tactics To Boost On-Demand Video Views, Conversions & Pipeline

On-demand webinar views stagnant in the low double digits? These 8 proven tactics will transform your existing content into a powerful marketing asset.

Podcast Setup Ideas for a Pro-Level Show
July 14, 2025

Podcast Setup Ideas for a Pro-Level Show

Go beyond a basic mic. These pro-level podcast setup ideas cover audio, video, acoustic treatment, and AI content workflows for an outstanding show and real ROI.

Navigating the Buying Signal Wilderness
July 14, 2025

Navigating the Buying Signal Wilderness

This guide helps demand generation managers cut through noisy intent data and spot the buying signals that really matter. Learn how to move from account-level to contact-level insights, prioritize signals, automate detection, and align marketing with sales for higher-converting opportunities.

Creating Content That Sparks Conversation
July 14, 2025

Creating Content That Sparks Conversation

Video is revolutionizing B2B marketing by shifting from polished content to authentic, engaging storytelling. Learn how to leverage video effectively with a strategic approach that drives real connections and measurable results.

Create Waitlist-Worthy Event Experiences With Goldcast
July 14, 2025

Create Waitlist-Worthy Event Experiences With Goldcast

Learn how top event marketers create waitlist-worthy B2B events that cut through attendee fatigue. From building FOMO to niche experiences, content-driven programming, and cross-functional promotion, discover strategies to boost ROI and turn every event into a must-attend experience.

6 Webinar Tools Worth Your Time: A Buyer's Guide for 2025
July 14, 2025

6 Webinar Tools Worth Your Time: A Buyer's Guide for 2025

Need a better webinar platform? Not all webinar tools are the same. Here are the best of the bunch and how they serve the needs of B2B marketers like you.

3 Top Insights From the 2025 B2B Webinar Benchmark Report
July 8, 2025

3 Top Insights From the 2025 B2B Webinar Benchmark Report

We analyzed 19K+ webinars to find out how B2B brands are hosting events and repurposing content. Here are three of our top findings!

40+ Webinar Statistics B2B Marketers Should Know for 2025
July 8, 2025

40+ Webinar Statistics B2B Marketers Should Know for 2025

40+ key webinar stats B2B marketers need in 2025. From AI-powered repurposing to optimal timing and attendance benchmarks, this data-packed report will help you plan smarter, drive ROI, and scale your webinar strategy.

8 Best Podcast Recording Software for B2B Marketers
June 25, 2025

8 Best Podcast Recording Software for B2B Marketers

B2B marketers need podcast recording software that balances quality with efficiency. Here are 8 top tools for producing podcast content that drives results.

The 8 Best Podcast AI Tools for B2B Marketers in 2025
June 25, 2025

The 8 Best Podcast AI Tools for B2B Marketers in 2025

Choosing the right podcast software with AI capabilities makes production, promotion, and distribution easier and more effective.

Unboxing AI at Goldcast
June 25, 2025

Unboxing AI at Goldcast

Curious how Goldcast turns your videos into polished content in minutes? Peek behind the scenes at the AI magic, from smart clip generation to brand voice matching, making your video marketing faster, easier, and more effective.

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