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Our thoughts and articles on event marketing 3.0

Why field marketing is the sharpest weapon in a B2B CMO’s playbook

Field marketers are more than glorified event coordinators. Here’s how to empower field marketing at your B2B tech company and generate more revenue with every online event.

December 1, 2020

Our mission: Giving superpowers to event marketers

If you have ever experienced a great event experience, be it online or offline, it is mainly because of flawless execution. Even an hour-long webinar may look simple, but it takes a lot of planning.

November 30, 2020

How we started Goldcast?

B2B firms spend 25-40% budget on events and they have been an important channel to generate pipeline and accelerate pipeline opportunities. But measuring the ROI on marketing events – while organizing them and sponsoring them used to be a nightmare for me.

November 30, 2020

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