Replicate the strategies that made these video testimonial scripts successful with this guide and our free template.

Most of your market isn’t ready to buy—yet. Here’s how earning mindshare helps you build trust early so you’re at the top of the shortlist when they are.

Customer story videos offer powerful B2B social proof and boost Mindshare. This guide shows you how to create them effectively.

Video testimonials take more effort—but they deliver powerful social proof, build brand trust, and drive results. Here’s why they’re worth it.

B2B buyers today expect high-quality, authentic, and easily consumable content—long before they ever talk to sales. Goldcast’s new Recording Studio empowers marketing teams to create, edit, and distribute studio-quality video content all from one platform.

How leaders like Kelly Cheng and Devin Reed are using video, consistency, and relevance to build mindshare—and why that’s the real strategy behind pipeline.

Field marketing blends in-person and digital experiences to drive pipeline. Here’s how to build a strategy that turns events into content into revenue.

Clear event goals are the foundation of successful B2B event marketing. Here’s how to set objectives with concrete KPIs for different event types.

Goldcast Recording Studio is the all-in-one platform built for B2B marketers to easily record, edit, brand, and repurpose high-quality video content. Say hello to a scalable video engine that turns every recording into a demand-generating asset.

Learn how B2B brands win buyer mindshare with influencer partnerships. Discover video-driven strategies, content distribution tips, and real examples from brands like Hootsuite, Intuit, and Goldcast.

In this no-fluff guide, we’ll dive into the brass tacks of creating your recording studio setup—whether you’re just starting or scaling up.

It feels like every B2B brand has a podcast, but do they deliver on the promise of more demand? Done right, they can. Here’s what you can expect to gain.

Learn how to record a high-quality podcast remotely with this 2025 guide. Explore 4 recording methods, essential equipment, expert tips, and why B2B marketers rely on Goldcast Recording Studio.

Discover the top 5 video podcast software platforms for B2B marketers. Learn essential features to look for and why Goldcast Recording Studio is a game-changer.

Video testimonials demonstrate your product’s value and build trust. What makes an engaging video? We analyzed 8 successful examples to inspire your next project.

A branded podcast is an effective way to capture B2B buyers’ mindshare long before the buying journey begins. Not sure where to start? Here's how to approach it.

Solving your podcast’s listener retention problem might be as simple as crafting a compelling, strategic intro - like these excellent ones from B2B and beyond.

Whether you need sponsors to invest in your event or to monetize it, only a well-planned approach can get you the partners you need. Here’s how to do it.

Run the most impactful pre-recorded webinars using the right platform. Here’s our breakdown of the top 5 contenders for B2B webinar platforms.

Have a great show that's not getting through to your target audience? Get on their radar with this guide to podcast promotion.

Whether you need sponsors to invest in your event or to monetize it, only a well-planned approach can get you the partners you need. Here’s how to do it.