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Goldcast Blog

Our thoughts and articles on event marketing 3.0

How Falcon.io Increased their Attendee Engagement Score

Want to increase your attendee engagement score at virtual events? Here’s how one leading event marketer makes attendees feel their time at the event is time well-spent.

November 22, 2021

Becoming Industry Thought Leaders and Raising Brand Awareness at Waylay IO

Find out how this B2B scale-up used virtual events to generate brand awareness and position their new division as a thought leader in the industry.

November 3, 2021

Why the Right MarTech Stack Is a Modern Event Marketer’s Best Friend

Every B2B event marketer needs powerful MarTech tools to power their tech stack and propel their pipeline forward. Here’s a list of the ones you don’t want to miss.

October 26, 2021

Avoid These 7 Common Pitfalls in Virtual Event Marketing (+ Free Checklist!)

Ready to make your next virtual event completely seamless? Here’s everything you need to know to avoid those common mistakes before, during and after virtual events.

October 18, 2021

Hybrid Event Metrics: What KPIs Should You Use to Measure Your Next Hybrid Event?

Want to ensure your hybrid event is a success? This list of hybrid event metrics and KPIs will help you prove the value of your next hybrid event.

October 11, 2021

Stepping into Hybrid: Lisa Gregory Shares Her Insider Tips for Winning Hybrid Events

Not sure how to plan your next hybrid event? Learn how to ace the game with top tips and awesome insights from event marketing ace, Lisa Gregory.

September 28, 2021

What's the Real Role of Virtual Events in an ABM Strategy?

Find out why virtual events are at the heart of Account-Based Marketing and how to leverage your event marketing skills to create the ultimate ABM strategy.

September 28, 2021

Mobile version, self-serve booths and more!

What's new on Goldcast? Take a look at some cool new features we've rolled out that are going to make your event even more epic!

August 31, 2021

Ready to Increase Registrations by 20%? A Glimpse Inside CAMP Systems’ Experience-Driven Virtual Event Strategy

What happens when a global pandemic hits your industry hard? Here’s how two expert aviation marketers created a virtual event strategy for go-to-market results despite the odds.

August 30, 2021

How NS1 Drives Pipeline Using Virtual Events

Find out how the field marketing team at NS1 made a seamless transition from in-person to virtual events while keeping revenue at the forefront.

August 30, 2021

MQL Myth-Busting: Field Marketing Insiders on What It Really Takes to Build a Robust Sales Pipeline

There are a ton of misconceptions about the role of MQLs in the relationship between B2B marketing and sales teams. It’s time for some real-deal MQL myth-busting.

August 25, 2021

Security as a Company Value

Goldcast’s security & compliance principles guide how we deliver our products and services, enabling people to simply and securely access the digital world.

August 19, 2021

Drive prospect meetings in-event with the Goldcast + Drift integration

Learn how Goldcast's latest integration with Drift will enable you to deliver meaningful in-event engagement and scale personalization seamlessly.

August 10, 2021

Making Events the Second-highest Pipeline Creating Channel at Alyce

Learn how one event marketer leveraged virtual events to drive product adoption and put events on the map as the second-highest pipeline creating channel for her company.

August 6, 2021

Going beyond the numbers: Seamless event flow for incredible attendee experience

In the age of Zoom fatigue, find out how one B2B company attracted 2,000 attendees, created 1K MQLs and averaged 3.5 hours attendance time at their latest virtual event.

August 5, 2021

Virtual Networking: How to Really Connect with Prospects at Your Next Online Event

Networking is one of the most (if not THE most) important event programming lever for B2B field marketers. Here's how to make sure you're doing it right.

June 25, 2021

How Kong Ditched its Patchwork Platform and Doubled Event Attendance

When sponsorships were no longer an option, one bold B2B marketer made a quick pivot to a partner marketing approach. Here’s the complete breakdown of how she did it.

June 18, 2021

5 Netflix Shows That’ll Change the Way You Run Virtual Events for Good

If Netflix is of any indication, online engagement has massive potential. Why are virtual events struggling to achieve it, and what lessons can virtual events glean from these successful models of digital engagement? Read to learn more

June 14, 2021

How Smartling Reached 42% Live Attendance and 112 Minutes per User with a Netflix-worthy Virtual Event

Adrian Cohn knew taking an in-person event online would be a challenge — but with a powerful tool and expert team on his side, the results were extraordinary.

June 3, 2021

Event Experiences Gone Virtual: How to Wow Your Prospects and Turn Registrations into Closed Won Opps

Event experiences have done a total 180. We asked B2B marketers how they navigated the switch-up and turned virtual events into real-deal pipeline opportunities.

June 2, 2021

An Inside Look at Drift’s Human-to-Human Virtual Event Strategy

From running all-star events for 1000’s of attendees, to acing the B2H marketing approach, Janna Erickson is an event marketer you need to know about. Here’s why.

May 12, 2021

CEIPAL's Case Study

CEIPAL is one of the best integrated, scalable, and intelligent talent management and recruiting software in the market. Every quarter CEIPAL hosts an event - CEIPAL Connect. CEIPAL Connect is a conference to bring together the entire staffing and recruitment industry.

May 11, 2021

Don’t Skip These 9 Specific Steps to Get More Attendees to Your Virtual Events

Getting more event attendees through the (virtual) door ain’t easy. But with the right plan and a focus on personalized engagement, the sky’s the limit.

April 29, 2021

The Truth Behind The Booth: How To Make Virtual Booths Worth Your Time

Love ‘em or hate ‘em, virtual booths are a big part of B2B events. Here are a few best practices to help you make the most of your virtual booths.

April 19, 2021

Partner Marketing Unlocked: Avoid Endless Emails with these 6 Simple Event Partnership Tips

B2B partner marketing events don’t always work the way you want them to. But with a few simple tips, your partnership headaches will be a thing of the past.

April 19, 2021

Event Branding: The Complete Guide for Perfecting the Look and Feel of Your Next Virtual B2B Event (+ Free Checklist)

Getting your virtual event branding right is more important than ever. With this ultimate guide and unmissable event branding checklist it’s never been easier.

April 6, 2021

Strategic Event Management: The Field Marketer’s Guide to Measurable Success in 2021

Strategic event management is the best way to leapfrog the competition in B2B sales. This ebook will help you create a revenue-friendly virtual event.

March 25, 2021

The Top 25 Field Marketers to Look Out for in 2021

Brands that people love understand the importance of forging personal connections and using experiential marketing to generate interest in their product and brand. Yet, Field Marketing is one of the most underappreciated roles inside the GTM org.

March 11, 2021

What’s New on Goldcast? 10 New Features

We're excited to announce the launch of ten new features to the Goldcast platform, so you can create a spectacular event for your attendees and empower your sales and marketing teams even more with the data they need.

February 23, 2021

Rise of Virtual Events

Physical gatherings and events have come to a rather abrupt standstill. But that shouldn’t be stopping you from still conducting that annual summit or SKO, in fact, at a larger scale than ever before. With the rise of virtual events, the possibilities are endless.

February 4, 2021

How field marketing leaders did field marketing in a remote world. We've got a few words

2020 was the year B2B events went virtual. We caught up with some top marketing experts to find out exactly how they survived—and thrived.

February 4, 2021

5 Tips on Increasing the Attendees' Engagement during Online Events

Hosting events online can be a culture shock for many businesses. Times are changing, and you must adapt the way you engage with your attendees online. Otherwise, you might end up wasting time, resources, and effort on ineffective virtual events. You will need the right tools and strategies to provide unique and satisfying experiences for everyone.

January 30, 2021

Why Choose Goldcast for Your Next Virtual Event

Looking for an all-in-one virtual event platform with unrivaled data insights? Hey, there. We’re Goldcast!

January 12, 2021

Sales and Marketing Alignment: What to Do Before, During and After Your B2B Event

Everyone knows sales and marketing work better together. In this ultimate guide, we'll help you get fully aligned with sales so everyone knows exactly why each of your virtual events is worth it

January 8, 2021

Case study: Afore’s large-scale virtual summit powered by Goldcast

Leading San Francisco VC Afore used Goldcast to successfully run their biggest event of the Year - Afore’s annual summit with 700 attendees from across the world. 

January 4, 2021

5 tips on building engagement of event attendees with software solutions

Whether you are running a virtual event or a face-to-face one, your top priority is keeping your attendees engaged. The success of your event will largely depend on it.

December 24, 2020

How to host a virtual sales kickoff event that will get your team genuinely excited

Field and event marketers are often tasked with planning internal sales kickoff events (SKOs) but how do you get your sales teams genuinely motivated to close more deals and boost marketing's internal influence?

December 22, 2020

How to launch a 400-person virtual event in 32 days (during a global pandemic)

How to Launch a 400-Person Virtual Event in 32 Days (During a Global Pandemic)

December 21, 2020

What happens after the event?

As a marketer, you might know with 100% certainty that you’re doing a stellar job of using events to bring in net new leads, generate opportunities at a healthy cost ratio and rapidly move deals through the pipeline

December 12, 2020

Why field marketing is the sharpest weapon in a B2B CMO’s playbook

Field marketers are more than glorified event coordinators. Here’s how to empower field marketing at your B2B tech company and generate more revenue with every online event.

November 30, 2020

Our mission: giving superpowers to event marketers

If you have ever experienced a great event experience, be it online or offline, it is mainly because of flawless execution. Even an hour-long webinar may look simple, but it takes a lot of planning.

October 7, 2020

How we started Goldcast.

B2B firms spend 25-40% budget on events and they have been an important channel to generate pipeline and accelerate pipeline opportunities. But measuring the ROI on marketing events – while organizing them and sponsoring them used to be a nightmare for me.

September 30, 2020