Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

Top 7 Podcast Hosting Platforms for B2B Marketers
February 12, 2025

Top 7 Podcast Hosting Platforms for B2B Marketers

Starting a B2B podcast? Choose a hosting platform that covers all your needs with this guide. Dive into the must-have features, pros and cons, and pricing.

What Is Mindshare Marketing—and Why Does It Matter?
February 11, 2025

What Is Mindshare Marketing—and Why Does It Matter?

Learn how mindshare marketing keeps your brand top-of-mind by consistently delivering value, building trust, and guiding buyers long before they’re ready to purchase.

How to Measure Brand Awareness: A B2B Marketer's Guide
February 7, 2025

How to Measure Brand Awareness: A B2B Marketer's Guide

Brand awareness can be a nebulous concept, but there are ways to crystallize the data and capitalize on it. Use these key metrics to quantify brand awareness and move forward.

5 B2B Marketing Trends to Follow in 2025
January 28, 2025

5 B2B Marketing Trends to Follow in 2025

B2B marketing trends are shifting faster than ever. Learn 5 expert-backed B2B marketing trends, fresh AI data, and real strategies from real brands.

11 Ways to Repurpose Your Podcast Content and Reach New B2B Audiences
January 28, 2025

11 Ways to Repurpose Your Podcast Content and Reach New B2B Audiences

Podcasts require effort, time, resources, and planning. Make them go further by repurposing them into other types of content to publish across formats and platforms.

10 Best Video Marketing Tools for B2B Teams
January 27, 2025

10 Best Video Marketing Tools for B2B Teams

The right video marketing tool ensures your videos and events get the traction they deserve. Here are some of the best options to choose from.

11 Powerful Ways To Repurpose Video Content + AI Tools To Try
January 27, 2025

11 Powerful Ways To Repurpose Video Content + AI Tools To Try

Turn all your video content into gold again and again by mining it with the right video repurposing tools and the help of AI.

Top 8 AI Video Editing Software: 2025 Buyer’s Guide
January 24, 2025

Top 8 AI Video Editing Software: 2025 Buyer’s Guide

AI is changing video creation and opening up new opportunities for marketers. Find out which AI tools lead the pack and why they’re worth investing in.

Why Mindshare Will Define B2B Marketing Success in 2025
January 8, 2025

Why Mindshare Will Define B2B Marketing Success in 2025

Discover how Mindshare marketing can help your B2B brand stand out in 2025. Learn actionable strategies to build brand trust, engage your audience, and become the top choice in your category

Create, amplify, measure: Goldcast updates that redefined B2B video content in 2024
January 8, 2025

Create, amplify, measure: Goldcast updates that redefined B2B video content in 2024

Goldcast helps B2B marketers create, amplify, and measure video content to capture mindshare and drive revenue. In 2024, we introduced a range of new features—like recurring event management, automated invites, AI-driven content repurposing, and advanced analytics—that make it easier than ever to deliver authentic video experiences and maximize marketing impact.

2025 Event Strategy: Maximizing Engagement Across the Event Lifespan
December 23, 2024

2025 Event Strategy: Maximizing Engagement Across the Event Lifespan

There's still time to plan your 2025 events! Three event pros discuss how to find your North Star and maximize engagement every step of the way.

The Definitive B2B Micro-Video Marketing Guide 2025
December 23, 2024

The Definitive B2B Micro-Video Marketing Guide 2025

Discover how to leverage micro-videos to boost your B2B marketing strategy. Learn best practices, examples, and tips for creating high-impact, snackable video content with Goldcast's Content Lab.

10 B2B Video Marketing Trends Every Marketer Should Try in 2025
December 20, 2024

10 B2B Video Marketing Trends Every Marketer Should Try in 2025

Video marketing is top of mind for marketers in 2025 — don't get left behind! Try these trends for your next B2B video.

2025 Marketing Predictions: AI, Video Marketing, and What Marketers Should Really Stop Doing
December 17, 2024

2025 Marketing Predictions: AI, Video Marketing, and What Marketers Should Really Stop Doing

What does 2025 hold for marketers? We asked industry leaders at INBOUND about AI trends, video marketing, and marketing don'ts. Here's what they had to say.

TikTok Video Upload Size: The B2B Marketer's Complete Guide
December 17, 2024

TikTok Video Upload Size: The B2B Marketer's Complete Guide

Don’t let your TikTok channel get lost in the crowd – optimize for success with tips to get started and get noticed.

The Power Guide for Event Marketers to Secure Bigger Budgets in 2025!
December 9, 2024

The Power Guide for Event Marketers to Secure Bigger Budgets in 2025!

This guide empowers event marketers to secure larger budgets in 2025 by reframing events as strategic investments rather than costs. It provides actionable strategies to align budget requests with company-wide revenue goals, supported by data-driven forecasts, ROI-focused narratives, and cross-functional collaboration. With expert tips and practical tools, you'll be ready to showcase the value of events as key drivers of growth and engagement.

Video Marketing Automation 101 for B2B Marketers
December 5, 2024

Video Marketing Automation 101 for B2B Marketers

Videos are integral to B2B marketing these days. But time and budget are always in short supply. This is how to make video marketing automation work for you.

 Closed Captioning on Video: Importance & Best Practices
December 3, 2024

Closed Captioning on Video: Importance & Best Practices

Closed captions on your videos boost reach, engagement and accessibility. Find out how to enjoy these benefits without stressing over implementation.

 How to Create Content Repurposing Workflows that Work
December 3, 2024

How to Create Content Repurposing Workflows that Work

Repurposing your marketing content boosts efficiency and ROI. Here are 7 steps to include in your content repurposing workflow - and where AI fits in.

Repurpose Webinars: 7 Ways to Magnify Your Events’ Impact
December 2, 2024

Repurpose Webinars: 7 Ways to Magnify Your Events’ Impact

Webinars are a treasure trove of content waiting to be repurposed. This blog explores seven effective ways to maximize the impact of your webinars, from transforming them into infographics and audiograms to crafting SEO-optimized blogs and social media posts. Learn how to integrate webinar content into ebooks, guides, and larger marketing campaigns, and discover tools like Content Lab to streamline your process. With these strategies, you can keep your webinar content alive, driving engagement and brand awareness long after the event has ended.

7 Steps to Repurpose a Podcast Episode Into a Blog Post
November 29, 2024

7 Steps to Repurpose a Podcast Episode Into a Blog Post

Get the most out of your podcast content and grow your audience through repurposing. Turn your rich media into SEO-friendly blog posts with these tips.

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