Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

Shaping the Future of B2B Marketing with Video
June 10, 2024

Shaping the Future of B2B Marketing with Video

You need video to compete. But how can you make sure each one is capable of engaging your audience? Learn expert insights on integrating AI and video.

Lights, Camera, Action: How to Make Videos Look Professional in B2B Marketing
May 30, 2024

Lights, Camera, Action: How to Make Videos Look Professional in B2B Marketing

Creating engaging, professional-looking videos for your B2B marketing campaign isn’t impossible, but it does take planning. Here are our 10 essential tips.

Why B2B Marketers Should Care About Repurposing Content Across Channels
May 22, 2024

Why B2B Marketers Should Care About Repurposing Content Across Channels

Videos are a goldmine of content for other channels. Are you making the most of them? Get more out of your B2B marketing strategy with video-first repurposing.

The All-Encompassing Guide To Getting Ready For Your Event With Goldcast
May 17, 2024

The All-Encompassing Guide To Getting Ready For Your Event With Goldcast

Get ready for your event with Goldcast! This comprehensive guide covers planning, setup, engagement strategies, and post-event tips to ensure a seamless and successful digital event.

Why Invest In B2B Video Marketing: Benefits & Outcomes
May 14, 2024

Why Invest In B2B Video Marketing: Benefits & Outcomes

If content is king, video is the heir to the throne. Here’s why video should be an integral part of your B2B marketing plan, and what it’ll get you.

May Product Updates Blog: Repeating Events and Content Lab Updates to help Scale Video Content with Ease
May 9, 2024

May Product Updates Blog: Repeating Events and Content Lab Updates to help Scale Video Content with Ease

Explore May product updates from Goldcast, including Repeating Events and Content Lab Updates to help you scale video content with ease

Using AI in B2B Marketing: Use Cases, Limitations & Examples
May 6, 2024

Using AI in B2B Marketing: Use Cases, Limitations & Examples

AI can be a powerful tool in B2B marketing, but it’s only as good as the skill of the wielder. Minimize risks and maximize rewards with these tips.

10 Best Video Marketing Tools for B2B Teams
May 2, 2024

10 Best Video Marketing Tools for B2B Teams

The right video marketing tool ensures your videos and events get the traction they deserve. Here are some of the best options to choose from.

4 Winning B2B Content Marketing Examples (2024)
April 29, 2024

4 Winning B2B Content Marketing Examples (2024)

The biggest challenges for content teams today are quality and originality. Learn how leading B2B brands nail their content marketing campaigns.

Why Events Teams Shouldn't Answer For Pipeline and the Great Gate (or Ungate) Debate
April 29, 2024

Why Events Teams Shouldn't Answer For Pipeline and the Great Gate (or Ungate) Debate

One marketing leader discusses why it's been a relief to not have to answer for pipeline. Plus, thinking about what's in it for sales, repurposing, and more!

Why Being Basic Isn't a Bad Thing and How To Get Employees To Care About Campaigns
April 29, 2024

Why Being Basic Isn't a Bad Thing and How To Get Employees To Care About Campaigns

Catch up with our last episode of Donuts & Demand, where we discussed getting back to basics, galvanizing your workforce around campaigns, and more.

How To Repurpose Video Content In 2024: Tips & Strategies
April 24, 2024

How To Repurpose Video Content In 2024: Tips & Strategies

Videos are essential, high-value marketing tools but they're also resource heavy. Here’s how to repurpose video content and get max value from your investment.

The Power of Using Videos as Part of Your Marketing Strategy and 5 Tips To Get Started
April 17, 2024

The Power of Using Videos as Part of Your Marketing Strategy and 5 Tips To Get Started

Catch up with our first episode of Coffee Corner as these marketers spill the beans on what makes video marketing effective ☕

Your Go-To B2B Video Marketing Guide For 2024
April 17, 2024

Your Go-To B2B Video Marketing Guide For 2024

Discover the essential elements of an effective B2B video marketing strategy, and how your events can be a critical part of the puzzle.

April Product Updates Blog: Enhanced Stage Controls, Slack + Salesforce Integration, snd Self-serve Vanity URLs
April 11, 2024

April Product Updates Blog: Enhanced Stage Controls, Slack + Salesforce Integration, snd Self-serve Vanity URLs

Explore April updates from Goldcast, including enhanced Stage Controls, Slack + Salesforce integration and the ability to upload videos to Content Lab using a URL!

Boost Attendance with 17 Webinar Tips
April 11, 2024

Boost Attendance with 17 Webinar Tips

Attendance a little low? We asked a panel of experts for their top webinar tips to level-up the attendee experience and drive registrations, attendance, and revenue.

Go BTS With ActiveCampaign's 29-Hour Leap Day Extravaganza! Powered by Goldcast
April 10, 2024

Go BTS With ActiveCampaign's 29-Hour Leap Day Extravaganza! Powered by Goldcast

Explore ActiveCampaign's 29-Hour Leap Day event with Goldcast: revolutionizing time use with marketing automation. #MakeMoreTime

Hiring Managers Weigh In On the Demand Gen Compensation Report and Whether Job Hopping is a Red Flag 🚩
April 1, 2024

Hiring Managers Weigh In On the Demand Gen Compensation Report and Whether Job Hopping is a Red Flag 🚩

Two experts discuss the trends unlocked by the 2024 Demand Generation Compensation Report. Read all of their advice here.

Ultimate Guide to B2B Influencer Marketing
April 1, 2024

Ultimate Guide to B2B Influencer Marketing

Working with influencers? They'll bring the audience, engagement and trust of their brands. Here's what you need to do to meet them in the middle and succeed.

The Productivity Hack You've Never Heard Before—Plus, Sentiment Data, Neurodivergent Attendees, and More
March 26, 2024

The Productivity Hack You've Never Heard Before—Plus, Sentiment Data, Neurodivergent Attendees, and More

Chloe Richardson of Explori and Austin Sandmeyer of Sendoso weigh in how to use sentiment data, why you should stop deprioritizing customers, and more

B2B vs B2C Marketing: Key Differences, Tips, & Common Mistakes
March 22, 2024

B2B vs B2C Marketing: Key Differences, Tips, & Common Mistakes

B2B marketing can be a whole new world for B2C marketers. Here’s some help as you navigate this, and how you can use events to ace B2B marketing.

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