Goldcast Blog

Our thoughts and articles on event marketing 3.0

How Toast Skyrocketed Attendance to 92% for their First-Ever Virtual Kickoff Event

The hospitality industry was hit hard by the pandemic and for SaaS company Toast, the challenge was on to support their clients AND employees. We caught up with the Director of Employee Experience & Engagement to find out how they did it.

May 14, 2021

An Inside Look at Drift’s Human-to-Human Virtual Event Strategy

From running all-star events for 1000’s of attendees, to acing the B2H marketing approach, Janna Erickson is an event marketer you need to know about. Here’s why.

May 14, 2021

CEIPAL's Case Study

CEIPAL is one of the best integrated, scalable, and intelligent talent management and recruiting software in the market. Every quarter CEIPAL hosts an event - CEIPAL Connect. CEIPAL Connect is a conference to bring together the entire staffing and recruitment industry.

May 11, 2021

Don’t Skip These 9 Specific Steps to Get More Attendees to Your Virtual Events

Getting more event attendees through the (virtual) door ain’t easy. But with the right plan and a focus on personalized engagement, the sky’s the limit.

April 30, 2021

The Truth Behind The Booth: How To Make Virtual Booths Worth Your Time

Love ‘em or hate ‘em, virtual booths are a big part of B2B events. Here are a few best practices to help you make the most of your virtual booths.

May 11, 2021

Partner Marketing Unlocked: Avoid Endless Emails with these 6 Simple Event Partnership Tips

B2B partner marketing events don’t always work the way you want them to. But with a few simple tips, your partnership headaches will be a thing of the past.

April 22, 2021

Event Branding: The Complete Guide for Perfecting the Look and Feel of Your Next Virtual B2B Event (+ Free Checklist)

Getting your virtual event branding right is more important than ever. With this ultimate guide and unmissable event branding checklist it’s never been easier.

April 17, 2021

Strategic Event Management: The Field Marketer’s Guide to Measurable Success in 2021

Strategic event management is the best way to leapfrog the competition in B2B sales. This ebook will help you create a revenue-friendly virtual event.

April 2, 2021

The Top 25 Field Marketers to Look Out for in 2021

Brands that people love understand the importance of forging personal connections and using experiential marketing to generate interest in their product and brand. Yet, Field Marketing is one of the most underappreciated roles inside the GTM org.

March 31, 2021

What’s New on Goldcast? 10 New Features

We're excited to announce the launch of ten new features to the Goldcast platform, so you can create a spectacular event for your attendees and empower your sales and marketing teams even more with the data they need.

February 23, 2021

Rise of Virtual Events

Physical gatherings and events have come to a rather abrupt standstill. But that shouldn’t be stopping you from still conducting that annual summit or SKO, in fact, at a larger scale than ever before. With the rise of virtual events, the possibilities are endless.

February 5, 2021

How field marketing leaders did field marketing in a remote world. We've got a few words

2020 was the year B2B events went virtual. We caught up with some top marketing experts to find out exactly how they survived—and thrived.

March 16, 2021

5 Tips on Increasing the Attendees' Engagement during Online Events

Hosting events online can be a culture shock for many businesses. Times are changing, and you must adapt the way you engage with your attendees online. Otherwise, you might end up wasting time, resources, and effort on ineffective virtual events. You will need the right tools and strategies to provide unique and satisfying experiences for everyone.

February 7, 2021

Why Choose Goldcast for Your Next Virtual Event

Looking for an all-in-one virtual event platform with unrivalled data insights? Hey, there. We’re Goldcast

February 7, 2021

Sales and Marketing Alignment: What to Do Before, During and After Your B2B Event

Everyone knows sales and marketing work better together. In this ultimate guide, we'll help you get fully aligned with sales so everyone knows exactly why each of your virtual events is worth it

February 7, 2021

Case study: Afore’s large-scale virtual summit powered by Goldcast

Leading San Francisco VC Afore used Goldcast to successfully run their biggest event of the Year - Afore’s annual summit with 700 attendees from across the world. 

May 14, 2021

5 tips on building engagement of event attendees with software solutions

Whether you are running a virtual event or a face-to-face one, your top priority is keeping your attendees engaged. The success of your event will largely depend on it.

February 7, 2021

How to host a virtual sales kickoff event that will get your team genuinely excited

Field and event marketers are often tasked with planning internal sales kickoff events (SKOs) but how do you get your sales teams genuinely motivated to close more deals and boost marketing's internal influence?

February 7, 2021

How to launch a 400-person virtual event in 32 days (during a global pandemic)

How to Launch a 400-Person Virtual Event in 32 Days (During a Global Pandemic)

March 25, 2021

What happens after the event?

As a marketer, you might know with 100% certainty that you’re doing a stellar job of using events to bring in net new leads, generate opportunities at a healthy cost ratio and rapidly move deals through the pipeline

February 7, 2021

Why field marketing is the sharpest weapon in a B2B CMO’s playbook

Field marketers are more than glorified event coordinators. Here’s how to empower field marketing at your B2B tech company and generate more revenue with every online event.

February 7, 2021

Our mission: giving superpowers to event marketers

If you have ever experienced a great event experience, be it online or offline, it is mainly because of flawless execution. Even an hour-long webinar may look simple, but it takes a lot of planning.

February 7, 2021

How we started Goldcast.

B2B firms spend 25-40% budget on events and they have been an important channel to generate pipeline and accelerate pipeline opportunities. But measuring the ROI on marketing events – while organizing them and sponsoring them used to be a nightmare for me.

February 18, 2021

Use Cases

Compare

Resources

About

© Copyright, Goldcast 2020

Privacy Policy

support@goldcast.io