Our thoughts and articles on event marketing 3.0
We're excited to announce the launch of ten new features to the Goldcast platform, so you can create a spectacular event for your attendees and empower your sales and marketing teams even more with the data they need.
Physical gatherings and events have come to a rather abrupt standstill. But that shouldn’t be stopping you from still conducting that annual summit or SKO, in fact, at a larger scale than ever before. With the rise of virtual events, the possibilities are endless.
2020 was the year B2B events went virtual. We caught up with some top marketing experts to find out exactly how they survived—and thrived.
Hosting events online can be a culture shock for many businesses. Times are changing, and you must adapt the way you engage with your attendees online. Otherwise, you might end up wasting time, resources, and effort on ineffective virtual events. You will need the right tools and strategies to provide unique and satisfying experiences for everyone.
Looking for an all-in-one virtual event platform with unrivalled data insights? Hey, there. We’re Goldcast
Everyone knows sales and marketing work better together. In this ultimate guide, we'll help you get fully aligned with sales so everyone knows exactly why each of your virtual events is worth it
Leading San Francisco VC Afore used Goldcast to successfully run their biggest event of the Year - Afore’s annual summit with 700 attendees from across the world.
Whether you are running a virtual event or a face-to-face one, your top priority is keeping your attendees engaged. The success of your event will largely depend on it.
Field and event marketers are often tasked with planning internal sales kickoff events (SKOs) but how do you get your sales teams genuinely motivated to close more deals and boost marketing's internal influence?
How to Launch a 400-Person Virtual Event in 32 Days (During a Global Pandemic)
As a marketer, you might know with 100% certainty that you’re doing a stellar job of using events to bring in net new leads, generate opportunities at a healthy cost ratio and rapidly move deals through the pipeline
Field marketers are more than glorified event coordinators. Here’s how to empower field marketing at your B2B tech company and generate more revenue with every online event.
If you have ever experienced a great event experience, be it online or offline, it is mainly because of flawless execution. Even an hour-long webinar may look simple, but it takes a lot of planning.