Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.
Starting a B2B podcast? Choose a hosting platform that covers all your needs with this guide. Dive into the must-have features, pros and cons, and pricing.
Learn how mindshare marketing keeps your brand top-of-mind by consistently delivering value, building trust, and guiding buyers long before they’re ready to purchase.
Brand awareness can be a nebulous concept, but there are ways to crystallize the data and capitalize on it. Use these key metrics to quantify brand awareness and move forward.
B2B marketing trends are shifting faster than ever. Learn 5 expert-backed B2B marketing trends, fresh AI data, and real strategies from real brands.
Podcasts require effort, time, resources, and planning. Make them go further by repurposing them into other types of content to publish across formats and platforms.
The right video marketing tool ensures your videos and events get the traction they deserve. Here are some of the best options to choose from.
Turn all your video content into gold again and again by mining it with the right video repurposing tools and the help of AI.
AI is changing video creation and opening up new opportunities for marketers. Find out which AI tools lead the pack and why they’re worth investing in.
Discover how Mindshare marketing can help your B2B brand stand out in 2025. Learn actionable strategies to build brand trust, engage your audience, and become the top choice in your category
Goldcast helps B2B marketers create, amplify, and measure video content to capture mindshare and drive revenue. In 2024, we introduced a range of new features—like recurring event management, automated invites, AI-driven content repurposing, and advanced analytics—that make it easier than ever to deliver authentic video experiences and maximize marketing impact.
There's still time to plan your 2025 events! Three event pros discuss how to find your North Star and maximize engagement every step of the way.
Discover how to leverage micro-videos to boost your B2B marketing strategy. Learn best practices, examples, and tips for creating high-impact, snackable video content with Goldcast's Content Lab.
Video marketing is top of mind for marketers in 2025 — don't get left behind! Try these trends for your next B2B video.
What does 2025 hold for marketers? We asked industry leaders at INBOUND about AI trends, video marketing, and marketing don'ts. Here's what they had to say.
Don’t let your TikTok channel get lost in the crowd – optimize for success with tips to get started and get noticed.
This guide empowers event marketers to secure larger budgets in 2025 by reframing events as strategic investments rather than costs. It provides actionable strategies to align budget requests with company-wide revenue goals, supported by data-driven forecasts, ROI-focused narratives, and cross-functional collaboration. With expert tips and practical tools, you'll be ready to showcase the value of events as key drivers of growth and engagement.
Videos are integral to B2B marketing these days. But time and budget are always in short supply. This is how to make video marketing automation work for you.
Closed captions on your videos boost reach, engagement and accessibility. Find out how to enjoy these benefits without stressing over implementation.
Repurposing your marketing content boosts efficiency and ROI. Here are 7 steps to include in your content repurposing workflow - and where AI fits in.
Webinars are a treasure trove of content waiting to be repurposed. This blog explores seven effective ways to maximize the impact of your webinars, from transforming them into infographics and audiograms to crafting SEO-optimized blogs and social media posts. Learn how to integrate webinar content into ebooks, guides, and larger marketing campaigns, and discover tools like Content Lab to streamline your process. With these strategies, you can keep your webinar content alive, driving engagement and brand awareness long after the event has ended.
Get the most out of your podcast content and grow your audience through repurposing. Turn your rich media into SEO-friendly blog posts with these tips.
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