Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

5 Steps to Write the Ultimate Event Brief (+ Free Template)
January 23, 2024

5 Steps to Write the Ultimate Event Brief (+ Free Template)

Not sure what to put in your event brief? Use Goldcast’s free event brief template to plan and execute target-oriented events—every time.

How to Make Running an Event Series Easy
January 16, 2024

How to Make Running an Event Series Easy

It's normal for an event series to experience a surge in interest, followed by a drop. Here's how to address it

ABM Expert Latané Conant of 6Sense Shares How to Build a Strong ABM Strategy
January 16, 2024

ABM Expert Latané Conant of 6Sense Shares How to Build a Strong ABM Strategy

What is ABM and how can it tie into your event marketing strategy? Latané Conant, CRO of 6Sense, explains how ABM works, what strategies to consider, and how to measure success.

Every Successful Series Starts With a Premise
January 16, 2024

Every Successful Series Starts With a Premise

A premise will help your content resonate with your intended audience. Here's how to develop one for your series.

Show 'Em What They Missed: The Power of Event Recap Videos
January 16, 2024

Show 'Em What They Missed: The Power of Event Recap Videos

Event recap videos give your audience a peek into what makes your events so powerful. Here's how to create strong recap videos!

It Might Be Time To Say Buh-Bye To Big Trade Shows: How To Modernize Events in 2024
January 16, 2024

It Might Be Time To Say Buh-Bye To Big Trade Shows: How To Modernize Events in 2024

Two industry experts discuss how to modernize events for next year, as well as how to harness the power of an event series.

January Product Updates Blog: A Recap of 2023 Updates that Helped Customers Engage, Entertain and Educate their Audience.
January 11, 2024

January Product Updates Blog: A Recap of 2023 Updates that Helped Customers Engage, Entertain and Educate their Audience.

Explore Goldcast’s standout updates from 2023 that helped customers engage, entertain, and educate their audience.

Strategies and Tips for Finding Top-Notch Event Speakers
January 11, 2024

Strategies and Tips for Finding Top-Notch Event Speakers

Your event can have all the right tech and messaging, but a powerful speaker takes it from great to unforgettable. Here’s how to find and book speakers for your next event.

What Beyoncé and Taylor Swift Can Teach Us About Scaling Events—Plus, How To Use AI To Work Smarter
January 8, 2024

What Beyoncé and Taylor Swift Can Teach Us About Scaling Events—Plus, How To Use AI To Work Smarter

Some of the world's biggest stars are providing a free masterclass in how to engage audiences and maximize ROI. Let's talk about what that means for marketers.

Kickstart Your Event Series with 6 Inspiring Examples
January 8, 2024

Kickstart Your Event Series with 6 Inspiring Examples

An ongoing event series can help you build a real connection with prospects. Getting started is easy with six real examples of event series done right.

Content Repurposing: 10 Ways To Get Started and How AI Can Help
January 8, 2024

Content Repurposing: 10 Ways To Get Started and How AI Can Help

When you create valuable content, you want to be sure all of your audience gets to see it—no matter what channel they're on. Here's how to repurpose content to distribute across platforms.

4 Simple Tips for a Powerful Event Theme (Plus Examples)
January 5, 2024

4 Simple Tips for a Powerful Event Theme (Plus Examples)

An effective event theme makes your event memorable and fun while supporting your brand and event goals. Here’s how to pick a powerful event theme.

Level Up Your Content Repurposing with AI: Tips and Tricks for Maximizing Event Content
January 5, 2024

Level Up Your Content Repurposing with AI: Tips and Tricks for Maximizing Event Content

AI is not a cure-all for content repurposing. But with a clear strategy and high-quality inputs, it can save you time and hassle. Here’s how.

Build Brand, Grow an Audience, and Increase Revenue with an Event Series
December 26, 2023

Build Brand, Grow an Audience, and Increase Revenue with an Event Series

If you want to build your brand, grow your audience, or bring in more money, you might want to start a digital event series! Here's how.

Top Tips for Event Marketing Success in 2024
December 22, 2023

Top Tips for Event Marketing Success in 2024

Tune into a rousing discussion with event marketing industry leaders about their projections for 2024, how to make the most of an event series, and how to enable your sales team.

10 Goldcast Content Lab Prompts You Need for Repurposing Event Content
December 21, 2023

10 Goldcast Content Lab Prompts You Need for Repurposing Event Content

Wondering how to get the most out of Goldcast’s Content Lab? Use these 10 AI prompts to make repurposing event content into blogs, social posts, and email easy!

The Complete Guide to Planning an Event Series
December 21, 2023

The Complete Guide to Planning an Event Series

Planning an event series is challenging, but their ROI makes it worth the challenge – if done right. Follow this guide for best practices and advice on planning an event series.

Event Series: Not Just For Marketers! Here's How To Get Other Departments Involved
December 21, 2023

Event Series: Not Just For Marketers! Here's How To Get Other Departments Involved

It's a common myth that marketing should be the sole owner of an event series. Here's why other departments should be involved.

How to Boost Conversions Across Webinars, Landing Pages, & More
December 20, 2023

How to Boost Conversions Across Webinars, Landing Pages, & More

Wondering how to boost conversions across your various marketing channels? Two experts share their best (and easy!) tips for conversion optimization.

Repurposing Content for Social Media Platforms: 7 Ways To Get Started
December 19, 2023

Repurposing Content for Social Media Platforms: 7 Ways To Get Started

Discover the art of maximizing your content's potential by repurposing it to share across social media platforms.

AI in Marketing: Unpacking the Promise and the Pitfalls
December 14, 2023

AI in Marketing: Unpacking the Promise and the Pitfalls

Will AI live up to its rep? Or is it just a bunch of hype? Three experts uncover the real role of AI in marketing, including practical ways to use AI in your marketing workflows.

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