Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

8 Key Trends for Live, Virtual, and Hybrid Events
October 4, 2023

8 Key Trends for Live, Virtual, and Hybrid Events

Keep up with current event trends, from virtual to in-person and hybrid events, with this helpful guide.

The 20-Point Checklist for Planning a Virtual Event
October 3, 2023

The 20-Point Checklist for Planning a Virtual Event

Planning a virtual event can be challenging. This checklist from Goldcast will help you get things right, avoid errors, and turn attendance into pipeline.

The AI-mazing Race: The Truth About AI and How To Use It For Far More Than (Bland) Copy
September 29, 2023

The AI-mazing Race: The Truth About AI and How To Use It For Far More Than (Bland) Copy

Skeptical about AI? Or maybe you're AI-curious but don't know how to get started? Here are some tips to rise above the run-of-the-mill AI content.

4 Hot Demand Generation Takes from Chris Walker of Refine Labs and LaShanda Jackson of Intuit Mailchimp
September 28, 2023

4 Hot Demand Generation Takes from Chris Walker of Refine Labs and LaShanda Jackson of Intuit Mailchimp

Here are the hot takes shared by Chris Walker and LaShanda Jackson during Goldcast’s first episode of our new show for demand generation markets, Donuts & Demand.

Webinar Promotion Simplified: The 5 Most Effective Channels for Registrations
September 27, 2023

Webinar Promotion Simplified: The 5 Most Effective Channels for Registrations

Want more registrations with less effort? Discover the top channels for effective webinar promotion. Boost your registrations with proven strategies that work.

Best Virtual Conference Platforms: The Modern Marketer's Guide in 2022
September 25, 2023

Best Virtual Conference Platforms: The Modern Marketer's Guide in 2022

In this marketer’s guide to the best virtual conference platforms, we’ll give you the lowdown on choosing the best virtual event software for your brand and marketing goals.

7 Reasons Event Marketers Can’t Get Enough of HubSpot
September 20, 2023

7 Reasons Event Marketers Can’t Get Enough of HubSpot

Nurture attendees, capture account activity, and launch outreach in a fraction of the time. A deep integration between HubSpot and your event platform makes it easy.

10 Virtual Networking Event Ideas You Don’t Want to Miss
September 19, 2023

10 Virtual Networking Event Ideas You Don’t Want to Miss

Attendee expectations are higher than ever. Break through the noise with 10 high-impact virtual networking ideas that will definitely get them talking.

12 Tips and Ideas to Supercharge Your Virtual Event Marketing
September 18, 2023

12 Tips and Ideas to Supercharge Your Virtual Event Marketing

In the era of remote work, excelling at promoting your virtual and hybrid events can prove critical to event marketing success. Goldcast shows you how!

10 Things Customers Love About Goldcast
September 14, 2023

10 Things Customers Love About Goldcast

Find out why Goldcast is the platform of choice for B2B event marketers.

September 2023 Product Updates: Speaker UX Enhancements, Sync Time Improvements, and More!
September 11, 2023

September 2023 Product Updates: Speaker UX Enhancements, Sync Time Improvements, and More!

Explore Goldcast’s September 2023 product updates, including speaker ux enhancements and improvements in data sync time!

8 Virtual Event Examples for Planning Your Next Online Event
September 11, 2023

8 Virtual Event Examples for Planning Your Next Online Event

Find virtual event examples you can use as inspiration to drive awareness and engagement for your next online event.

Naming an Event: How to Develop Creative Event Titles that Convert
September 6, 2023

Naming an Event: How to Develop Creative Event Titles that Convert

Coming up with an event name can be tricky. Here are some tips to help you create a strong, compelling event title that converts clicks to attendees!

16 Demand Gen Marketing Podcasts and Shows You Need to Listen to Now
September 6, 2023

16 Demand Gen Marketing Podcasts and Shows You Need to Listen to Now

Here are 16 demand gen marketer shows and podcast recs to tide you over until our new series, Donuts & Demand, kicks off on September 19.

17 Virtual Event Survey Questions to Get the Best Feedback
September 1, 2023

17 Virtual Event Survey Questions to Get the Best Feedback

Ask the right questions in your next virtual event survey to better understand attendees and get better every time.

Rev Up the Revenue: How To Make Events a Top Earning Channel for Your Company
August 31, 2023

Rev Up the Revenue: How To Make Events a Top Earning Channel for Your Company

In order for events to boost revenue, you'll need all hands on deck. Here's how to align goals, expectations, and create events for every stage of the customer journey.

Why Create a Webinar Series: Plan a Powerful Program in 8 Simple Steps
August 29, 2023

Why Create a Webinar Series: Plan a Powerful Program in 8 Simple Steps

Webinars are one of the most powerful modern marketing formats. Here’s how to plan and scale a repeatable webinar series for greater ROI in a fraction of the time.

Successful Post-Event Follow-Up: Synergizing Your Sales and Marketing Teams
August 21, 2023

Successful Post-Event Follow-Up: Synergizing Your Sales and Marketing Teams

If you're wondering who owns event follow-up emails—and what they should look like—you need to read this post.

Prove Event ROI With Goldcast (+5 Metrics CMOs *Really* Care About)
August 10, 2023

Prove Event ROI With Goldcast (+5 Metrics CMOs *Really* Care About)

It's often hard for B2B marketers to access the holistic data they need to prove event ROI—until now. Meet the Goldcast Event ROI Dashboard!

12 Best Practices for Successful Virtual Events in 2023
August 10, 2023

12 Best Practices for Successful Virtual Events in 2023

Use these best practices to run incredible virtual events that drive awareness and pipeline for your business.

Here's How To Create Lasting Connections with Your Virtual Networking Events
August 10, 2023

Here's How To Create Lasting Connections with Your Virtual Networking Events

Virtually recreating the magic of face-to-face networking can be tricky. Discover how to host successful virtual networking events and measure success afterward!

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