Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

The Return of In-Person Events — Pivoting from Virtual to Hybrid
May 31, 2023

The Return of In-Person Events — Pivoting from Virtual to Hybrid

In-person events are back. But are you really ready for the hybrid era? This ultimate guide covers the basics, the extras, and the exclusive tips you need.

Strategic Event Management: The Field Marketer’s Guide to Measurable Success
May 31, 2023

Strategic Event Management: The Field Marketer’s Guide to Measurable Success

Strategic event management is the best way to leapfrog the competition in B2B sales. This ebook will help you create a revenue-friendly virtual event.

Top 20 Event Marketing Professionals to Watch in 2022
May 31, 2023

Top 20 Event Marketing Professionals to Watch in 2022

More than just event planners, event professionals are true rockstars of the B2B marketing world. Meet the top 20 event marketers to watch in 2022!

B2B Events Simplified: A 15-Point Virtual Event Checklist
May 31, 2023

B2B Events Simplified: A 15-Point Virtual Event Checklist

Use this virtual event checklist to plan your next online event, complete with expert tips and virtual event best practices.

Virtual Holiday Party Ideas: 5 Can't-Miss Tips for 2022
May 31, 2023

Virtual Holiday Party Ideas: 5 Can't-Miss Tips for 2022

Not sure what to do for your next virtual holiday party? These can’t-miss tips and ideas will help inspire your most festive virtual holiday celebration yet!

Your Virtual Roundtables Are Boring. Here are 10 Steps to Make Them Better.
May 31, 2023

Your Virtual Roundtables Are Boring. Here are 10 Steps to Make Them Better.

5 tips on building engagement of event attendees with software solutions
May 30, 2023

5 tips on building engagement of event attendees with software solutions

Whether you are running a virtual event or a face-to-face one, your top priority is keeping your attendees engaged. The success of your event will largely depend on it.

Don’t Skip These 9 Specific Steps to Get More Attendees to Your Virtual Events
May 30, 2023

Don’t Skip These 9 Specific Steps to Get More Attendees to Your Virtual Events

Getting more event attendees through the (virtual) door ain’t easy. But with the right plan and a focus on personalized engagement, the sky’s the limit.

Hybrid Sales Kickoffs: Make It Epic Both In-Person and Virtually
May 30, 2023

Hybrid Sales Kickoffs: Make It Epic Both In-Person and Virtually

Planning your company’s first hybrid sales kickoff event? Here’s how to rock both the virtual and in-person experience to motivate your team and boost revenue.

How Exciting Are Your Events — Really? Beat Boring With These 12 Engagement Tactics
May 30, 2023

How Exciting Are Your Events — Really? Beat Boring With These 12 Engagement Tactics

Do your events bring the wow-factor? Building engagement is hard, but these proven virtual event engagement tactics will have you acing the game in no time!

Why the Right MarTech Stack Is a Modern Event Marketer’s Best Friend
May 30, 2023

Why the Right MarTech Stack Is a Modern Event Marketer’s Best Friend

Every B2B event marketer needs powerful MarTech tools to power their tech stack and propel their pipeline forward. Here’s a list of the ones you don’t want to miss.

MQL Myth-Busting: Field Marketing Insiders on What It Really Takes to Build a Robust Sales Pipeline
May 30, 2023

MQL Myth-Busting: Field Marketing Insiders on What It Really Takes to Build a Robust Sales Pipeline

There are a ton of misconceptions about the role of MQLs in the relationship between B2B marketing and sales teams. It’s time for some real-deal MQL myth-busting.

5 Netflix Shows That’ll Change the Way You Run Virtual Events for Good
May 30, 2023

5 Netflix Shows That’ll Change the Way You Run Virtual Events for Good

If Netflix is of any indication, online engagement has massive potential. Why are virtual events struggling to achieve it, and what lessons can virtual events glean from these successful models of digital engagement? Read to learn more

Creating Lightning-Bolt Moments for Attendees: How To Use Webinars Within Integrated Marketing Campaigns
May 26, 2023

Creating Lightning-Bolt Moments for Attendees: How To Use Webinars Within Integrated Marketing Campaigns

Webinars are most powerful when used as part of a larger marketing campaign. Here's how to map out your campaign and make sure your webinars are campaign-centric!

15 Ways Goldcast Provides The Easiest Speaker Experience
May 22, 2023

15 Ways Goldcast Provides The Easiest Speaker Experience

There’s a lot that can go wrong when trying to execute a smooth speaker experience digitally. Here’s how Goldcast makes it easy to impress your virtual event speakers.

The 15 Best Webinar Landing Page Examples to Get More Attendees
May 19, 2023

The 15 Best Webinar Landing Page Examples to Get More Attendees

Better registration pages equal more attendees. If you're ready to increase your attendance rates, don’t miss these all-star examples of webinar landing pages.

How to Repurpose Webinars: 3 Ways to Extend The Impact of Your Events
May 16, 2023

How to Repurpose Webinars: 3 Ways to Extend The Impact of Your Events

As a growth-focused event marketer, you know you could get more mileage from your webinar content. Which formats are worth your while? Let’s explore.

Event Marketing Salaries: Findings From the 2023 Compensation Report (Plus, Tips on How to Negotiate!)
May 5, 2023

Event Marketing Salaries: Findings From the 2023 Compensation Report (Plus, Tips on How to Negotiate!)

If you’re looking for event marketing salary benchmark information, you’re in the right place. Welcome! Dive into our 2023 report.

5 Free Webinar Agenda Templates to Keep Attendees Active and Engaged
May 5, 2023

5 Free Webinar Agenda Templates to Keep Attendees Active and Engaged

Use these webinar agendas and free downloadable templates to create an incredible attendee experience that excites both prospects and customers.

Avoid These 7 Common Pitfalls in Virtual Event Marketing (+ Free Checklist!)
May 4, 2023

Avoid These 7 Common Pitfalls in Virtual Event Marketing (+ Free Checklist!)

Ready to make your next virtual event completely seamless? Here’s everything you need to know to avoid those common mistakes before, during and after virtual events.

Digital Event Production: 7 Tools to Wow Your Virtual Attendees
May 4, 2023

Digital Event Production: 7 Tools to Wow Your Virtual Attendees

Only 10% of digital event attendees rate the experience ‘excellent’. If you’re ready to do better, the right digital event production tools are your answer.

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