Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

Keeping a Community Intact Through the Pandemic: Meet Jen DeLong from Slack
May 1, 2023

Keeping a Community Intact Through the Pandemic: Meet Jen DeLong from Slack

Tune into JenDeLong journey of spearheading events at Tableau and Slack, both of the Salesforce stable, and her insights on tapping into a community of users.

Riding the Ebbs and Flows of Event Marketing: Meet Natalia Rybicka from Attentive
May 1, 2023

Riding the Ebbs and Flows of Event Marketing: Meet Natalia Rybicka from Attentive

Struggling to navigate the changing event landscape or to get work-life balance? Read here for tips and tricks offered by Attentive’s seasoned event marketer.

Go Big on Events: 8 Specific Areas Goldcast Shines over BigMarker
May 1, 2023

Go Big on Events: 8 Specific Areas Goldcast Shines over BigMarker

Goldcast beats BigMarker every time. From rich production capabilities to deep and seamless integrations, these core features can make a big difference.

14 Powerful Webinar Invite Email Examples to Boost Your Attendee Count
April 27, 2023

14 Powerful Webinar Invite Email Examples to Boost Your Attendee Count

Looking for ways to improve your webinar invite emails and skyrocket your sign-ups? Check out these proven tips and completely free webinar invite email templates!

Keep Things Running Smoothly: How a Virtual ‘Run of Show’ Document Simplifies Digital Events (+Free Download!)
April 21, 2023

Keep Things Running Smoothly: How a Virtual ‘Run of Show’ Document Simplifies Digital Events (+Free Download!)

A thorough Run of Show can be your secret weapon when it comes to managing flawless events. See what goes into a Run of Show, and download your free template.

6 Ways Goldcast Helps Customer Marketing Teams Drive Engagement, Renewals, and Expansions
April 20, 2023

6 Ways Goldcast Helps Customer Marketing Teams Drive Engagement, Renewals, and Expansions

Make your customer events more memorable with digital experiences that grow key relationships. Learn how Goldcast helps drive engagement and boost renewals.

Partner Marketing Events: Avoid Endless Emails with these 6 Simple Event Partnership Tips
April 19, 2023

Partner Marketing Events: Avoid Endless Emails with these 6 Simple Event Partnership Tips

B2B partner marketing events don’t always work the way you want them to. But with a few simple tips, your partnership headaches will be a thing of the past.

Elevate Your Law Firm's Event Strategy: 6 Tips from Expert Legal Marketers
April 16, 2023

Elevate Your Law Firm's Event Strategy: 6 Tips from Expert Legal Marketers

Hear from three seasoned legal marketers on how they're thinking about content, planning small- and large-scale events, and staying inspired.

Not Just Content: Scaling Digital Event Experiences Across the Funnel at Zuora
April 13, 2023

Not Just Content: Scaling Digital Event Experiences Across the Funnel at Zuora

With a well-planned strategy supporting every stage of the funnel, find out how Zuora increased attendance by embracing experience-driven programs with Goldcast.

16 Key Lessons from The Best (And Worst) Webinar Emails We’ve Seen
April 13, 2023

16 Key Lessons from The Best (And Worst) Webinar Emails We’ve Seen

Need to step up your webinar emails? Boost attendance with the latest tips, examples and best practices from some of the best and worst webinar emails we’ve seen so far.

Creating a Frictionless Attendee Experience: The Magic Behind Our Magic Links
April 11, 2023

Creating a Frictionless Attendee Experience: The Magic Behind Our Magic Links

Serious about improving your virtual event experience? Take a look at how one magic link makes event access a breeze for attendees, speakers and hosts!

Why Sales Enablement is an Essential Part of an Event Marketing Strategy + Tips for Success
April 11, 2023

Why Sales Enablement is an Essential Part of an Event Marketing Strategy + Tips for Success

Aligning marketing and sales is key to driving event registration and attendance. See tactical tips on how to align before, during, and after events.

10 Things That Customers (Including Previous ON24 Users) Love About Goldcast
April 11, 2023

10 Things That Customers (Including Previous ON24 Users) Love About Goldcast

Looking for an alternative to ON24? We’ve turned a corner in the world of event marketing. Find out why Goldcast is the platform of choice for B2B event marketers.

Need to Showcase ROI? Blow Your Boss Away With These 9 Virtual Event KPIs
April 11, 2023

Need to Showcase ROI? Blow Your Boss Away With These 9 Virtual Event KPIs

April 2023 Product Updates: Embeddable Forms on the Page Builder, Pushing Chat to Q&A, Speaker Controls, and More
April 10, 2023

April 2023 Product Updates: Embeddable Forms on the Page Builder, Pushing Chat to Q&A, Speaker Controls, and More

Explore our April 2023 product updates, including Embeddable Forms on the Page Builder, Pushing Chat to Q&A, Live Attendee Count, and more!

9 High-Impact Webinar Formats to Cut Through the Noise
April 5, 2023

9 High-Impact Webinar Formats to Cut Through the Noise

Webinars are one of the oldest virtual events. But they’ve evolved. To stand out in a sea of cookie-cutter webinars, start with these high-impact webinar formats.

10 Brilliant Breakout Sessions Ideas to Drive Attendee Engagement
April 5, 2023

10 Brilliant Breakout Sessions Ideas to Drive Attendee Engagement

What is a breakout session? And how can you use them to increase attendee engagement? Make your breakout sessions a win with these ideas, tips, and template!

The Top 30 Interview Questions for B2B Event Marketing Roles
April 5, 2023

The Top 30 Interview Questions for B2B Event Marketing Roles

Ready to hire your next event superstar but unsure how to pick the right interview questions? Check out these 30 favorites to get you started!

From B2B Events Intern to B2B Events Senior Director: Meet Kacie Hogan from iCIMS
March 28, 2023

From B2B Events Intern to B2B Events Senior Director: Meet Kacie Hogan from iCIMS

In this episode of Event Marketers Live, Kacie Hogan shared insights on trade show strategy, leveraging intimate field events, and insights on what attendees really want.

Post-Webinar Operations: Aligning Marketing and Sales Teams for Success
March 21, 2023

Post-Webinar Operations: Aligning Marketing and Sales Teams for Success

Learn how we empower our sales team with real-time data and frequent communications to ensure marketing and sales alignment before, during, and after webinars.

Why Demand Gen Marketers Love Goldcast: 10 Ways to Generate Pipeline With Powerful Digital Events
March 20, 2023

Why Demand Gen Marketers Love Goldcast: 10 Ways to Generate Pipeline With Powerful Digital Events

Demand gen marketers have a lot on their plate. Why should events add to it? With Goldcast, you can run amazing, pipeline-generating virtual events in less time. Here’s how.

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