Resources

Event Marketing Resources

Beyond the Hype: A Practical Playbook for Integrating GenAI Into Your Marketing Plan

ebook

Beyond the Hype: A Practical Playbook for Integrating GenAI Into Your Marketing Plan

How can marketers integrate generative AI tools into their workflows? Learn how to experiment, mitigate risk, choose tools, and harness AI’s potential.

Read More →

The Secret to Smarter Sales Follow-Ups? Virtual Event Data

ebook

The Secret to Smarter Sales Follow-Ups? Virtual Event Data

In this action-packed eBook, we share the steps you need to take to transform virtual events into revenue, starting with better post-event sales follow-ups.

Read More →

Event Marketing Compensation Report

report

Event Marketing Compensation Report

Inside the salary standards and key trends for 2023

Read More →

The Event Marketing 3.0 Playbook

ebook

The Event Marketing 3.0 Playbook

Today’s event and field marketers now have unprecedented access to the data they need to attribute real revenue to their events, and finally win a seat at the table.

Read More →

Virtual Event ROI

guide

Virtual Event ROI

Boost your event ROI today by going virtual. With a clear cost-benefit analysis and our handy calculation guide, your ROI on virtual events can be better than you ever expected.

Read More →

Rethinking Video in 2024: A Report on Why Repurposing Matters for B2B Marketers

ebook

Rethinking Video in 2024: A Report on Why Repurposing Matters for B2B Marketers

In an era where content is king, our aim is to provide B2B marketers with the tools and knowledge needed to maximize the value of their video content.

Read More →

Salesforce + Goldcast: 5 Steps to Maximizing Event ROI

ebook

Salesforce + Goldcast: 5 Steps to Maximizing Event ROI

Read More →

HubSpot Meets Goldcast: 5 Simple Steps to Propel Your Event ROI

ebook

HubSpot Meets Goldcast: 5 Simple Steps to Propel Your Event ROI

It’s time to turn your event data into new meetings and revenue. Crush your event goals and save time on manual reporting with Goldcast's deep native HubSpot integration.

Read More →

Event Marketing & Branding: Why One Can't Live Without the Other

ebook

Event Marketing & Branding: Why One Can't Live Without the Other

In this ultimate event marketing and branding eBook, we’ll share practical steps to help boost your brand (and revenue) with every virtual and hybrid event.

Read More →

Marketo Meets Goldcast: 5 Steps to Greater Efficiency and ROI

ebook

Marketo Meets Goldcast: 5 Steps to Greater Efficiency and ROI

Don’t leave your event data in the dark. Amplify your event impact and transform your events into revenue with the right integrations. Marketo and Goldcast makes it easy.

Read More →

Hybrid Event Marketing: How Top Event Marketers Are Thinking about Hybrid Events

ebook

Hybrid Event Marketing: How Top Event Marketers Are Thinking about Hybrid Events

In this expert-exclusive eBook, we share exactly how leading event marketers are thinking about running hybrid events and share their top tips on making yours an epic success.

Read More →

How to Leverage Event Content Before, During and After Your Next Virtual Event

guide

How to Leverage Event Content Before, During and After Your Next Virtual Event

In this expert-led guide, event pros share how they think about event content, plus top tips on how to make the most of it before, during, and after your next event.

Read More →

How to Choose the Best Virtual Event Platform

guide

How to Choose the Best Virtual Event Platform

Evaluating Budget, Features, & More

Read More →

© 2024 Copyright Goldcast, Inc. All rights reserved.