Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

16 Key Lessons from The Best (And Worst) Webinar Emails We’ve Seen
April 13, 2023

16 Key Lessons from The Best (And Worst) Webinar Emails We’ve Seen

Need to step up your webinar emails? Boost attendance with the latest tips, examples and best practices from some of the best and worst webinar emails we’ve seen so far.

Creating a Frictionless Attendee Experience: The Magic Behind Our Magic Links
April 11, 2023

Creating a Frictionless Attendee Experience: The Magic Behind Our Magic Links

Serious about improving your virtual event experience? Take a look at how one magic link makes event access a breeze for attendees, speakers and hosts!

Why Sales Enablement is an Essential Part of an Event Marketing Strategy + Tips for Success
April 11, 2023

Why Sales Enablement is an Essential Part of an Event Marketing Strategy + Tips for Success

Aligning marketing and sales is key to driving event registration and attendance. See tactical tips on how to align before, during, and after events.

Need to Showcase ROI? Blow Your Boss Away With These 9 Virtual Event KPIs
April 11, 2023

Need to Showcase ROI? Blow Your Boss Away With These 9 Virtual Event KPIs

April 2023 Product Updates: Embeddable Forms on the Page Builder, Pushing Chat to Q&A, Speaker Controls, and More
April 10, 2023

April 2023 Product Updates: Embeddable Forms on the Page Builder, Pushing Chat to Q&A, Speaker Controls, and More

Explore our April 2023 product updates, including Embeddable Forms on the Page Builder, Pushing Chat to Q&A, Live Attendee Count, and more!

9 High-Impact Webinar Formats to Cut Through the Noise
April 5, 2023

9 High-Impact Webinar Formats to Cut Through the Noise

Webinars are one of the oldest virtual events. But they’ve evolved. To stand out in a sea of cookie-cutter webinars, start with these high-impact webinar formats.

10 Brilliant Breakout Sessions Ideas to Drive Attendee Engagement
April 5, 2023

10 Brilliant Breakout Sessions Ideas to Drive Attendee Engagement

What is a breakout session? And how can you use them to increase attendee engagement? Make your breakout sessions a win with these ideas, tips, and template!

The Top 30 Interview Questions for B2B Event Marketing Roles
April 5, 2023

The Top 30 Interview Questions for B2B Event Marketing Roles

Ready to hire your next event superstar but unsure how to pick the right interview questions? Check out these 30 favorites to get you started!

From B2B Events Intern to B2B Events Senior Director: Meet Kacie Hogan from iCIMS
March 28, 2023

From B2B Events Intern to B2B Events Senior Director: Meet Kacie Hogan from iCIMS

In this episode of Event Marketers Live, Kacie Hogan shared insights on trade show strategy, leveraging intimate field events, and insights on what attendees really want.

Post-Webinar Operations: Aligning Marketing and Sales Teams for Success
March 21, 2023

Post-Webinar Operations: Aligning Marketing and Sales Teams for Success

Learn how we empower our sales team with real-time data and frequent communications to ensure marketing and sales alignment before, during, and after webinars.

Why Demand Gen Marketers Love Goldcast: 10 Ways to Generate Pipeline With Powerful Digital Events
March 20, 2023

Why Demand Gen Marketers Love Goldcast: 10 Ways to Generate Pipeline With Powerful Digital Events

Demand gen marketers have a lot on their plate. Why should events add to it? With Goldcast, you can run amazing, pipeline-generating virtual events in less time. Here’s how.

B2B Event Experiences Expert: Meet Spenser Gegan from Oyster
March 15, 2023

B2B Event Experiences Expert: Meet Spenser Gegan from Oyster

In this episode of Event Marketers Live, Spenser Gegan shared insights on his experiences as a former AV and Production Engineer who now leads the Marketing Events Program at Oyster.

Unlocking The Power of Events: Meet Erika Maki from Outreach
March 9, 2023

Unlocking The Power of Events: Meet Erika Maki from Outreach

In this episode of Event Marketers Live, Erika Maki shares her insight about the power of digital events, being content-first in providing value, email marketing tips, and more.

March 2023 Product Updates: Post-Event Insights Summary Report, Event Hub Page Builder, and More
March 7, 2023

March 2023 Product Updates: Post-Event Insights Summary Report, Event Hub Page Builder, and More

Explore our March 2023 product updates, including the post-event insights summary report, Q&A redesign, and the Event Hub Page Builder!

Why Attendee Experience Should Be Your #1 Priority + 6 Ways To Improve
March 1, 2023

Why Attendee Experience Should Be Your #1 Priority + 6 Ways To Improve

Attendee experience matters. We surveyed 500+ attendees to find out what they expect from a digital experience and how event marketers can step up and deliver.

The Goldcast Page Builder: Drive Event Registrations with Ease
February 28, 2023

The Goldcast Page Builder: Drive Event Registrations with Ease

Tired of bland templates or waiting on other teams to launch event registration pages? Now, you can move faster with beautiful & performance-driven pages.

5 Ways Goldcast Keeps Attendees Active and Engaged During Your Digital Events
February 27, 2023

5 Ways Goldcast Keeps Attendees Active and Engaged During Your Digital Events

Looking for ways to increase attendee engagement? Here are five ways Goldcast makes it easy to keep attendees active and engaged during your digital events.

Evergreen Events: 5 Ways to Use Your On-Demand Content for Long-Term ROI
February 27, 2023

Evergreen Events: 5 Ways to Use Your On-Demand Content for Long-Term ROI

On-demand content is a huge perk of digital events. But are you really using it to its full potential? Here are five ways to get more from your on-demand content.

Running a Hybrid Event Is a Lot of Work — Here’s Why It’s Worth the Effort
February 24, 2023

Running a Hybrid Event Is a Lot of Work — Here’s Why It’s Worth the Effort

Thinking of planning a hybrid event but not sure how to go about it? Hybrid is a work in progress for many, but it’s what attendees want. Here are our top lessons learned.

How To Increase Webinar Registrations: Creative + Effective Promotion Ideas For Your Webinars
February 22, 2023

How To Increase Webinar Registrations: Creative + Effective Promotion Ideas For Your Webinars

Want to learn how to promote your event to the right audiences and drive more webinar registrations? Here's what we've learned from hosting over 100 webinars.

Engaging Hybrid Events and Award-Winning Trade Show Strategy: Meet Wendy Laugesen from MariaDB
February 15, 2023

Engaging Hybrid Events and Award-Winning Trade Show Strategy: Meet Wendy Laugesen from MariaDB

In this episode of EML, Wendy Laugesen shares her insights on strategic planning for 2023, driving brand awareness through trade shows, and more.

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