The Webinar Isn’t Over When the Broadcast Ends

What happens after your webinar goes live? If the answer is “we send the recording and move on,” you’re leaving a lot of value on the table.

Join Logan Fletcher from Yext for a behind-the-scenes look at how modern B2B teams can turn one webinar recording into an ongoing content engine. We’ll walk through a real post-webinar workflow, from identifying the best moments and creating clips to building recap assets, publishing an engaging on-demand experience, and using engagement data to understand what content is actually resonating.

Engagement That Means Something: From Live Signal to Sales Follow-Up

Polls, Q&A, and other engagement activities shouldn’t just make a webinar feel more interactive. They can reveal who’s paying attention, what they care about, and when they’re ready for a conversation.

In this tactical session, Lisa Schöberl of Agicap will share how her team connects live engagement to sales follow-up—from flagging target accounts and surfacing real-time attendee signals to feeding qualified intent into the CRM. You’ll see how to turn engagement data into actionable signals and build a smarter, more segmented post-event handoff.

Creating a Speaker Experience That Doesn't Feel Like a Webinar

Great speakers make great webinars. But great speaker experiences? Those take a little more than a calendar invite and a Zoom link.

Join Shivika and Reagan for a behind-the-scenes look at the speaker journey, from tech check to a polished, on-brand teaser. They’ll share the workflows, tips, and tools they use to help speakers feel confident on camera, and turn the experience into content that fuels promotion.

The Goldies

Once a year, Goldcast puts the spotlight on the customers doing the best work on our platform. The teams turning events and video into pipeline, into content that keeps working months after the live date, into the rare B2B moment people bring up unprompted.

The Goldies go to the marketers who treat a webinar as the start of a program rather than the end of one. One live session becomes a quarter of content. Registrations get tracked all the way to closed-won. AI handles the cutting, tagging and repurposing so the team can spend its time on the parts that need a human. And the whole thing feels like something you'd choose to watch on a Tuesday night.

How To Build AI Agents for Your Event Workflows

You don't need to be technical to use AI in your event programs. You just need to know where to start.

In this session, AI agent expert Jomar Ebalida breaks down agentic marketing in plain terms — what it actually means, what works, and the mistakes to avoid — then helps you spot exactly where a simple AI agent would save your team the most time in your event workflow.

The Pre-Recorded Webinar: Scaling Webinars Without Burning Out Speakers or Teams

One in five B2B webinars is now pre-recorded, making it a deliberate strategy for teams looking to scale output, reduce speaker fatigue, and deliver a consistent experience without sacrificing pipeline performance.

In this tactical session, Alexandra Williams, Director of Marketing Campaigns at Precisely, will share how teams can think strategically about pre-recorded formats—from when to use them to how to balance quality, consistency, compliance, and speaker availability.

You'll walk away with practical workflows and use cases for incorporating pre-recorded webinars into your program without replacing the live experiences that matter most.