How to Win Mindshare with Influencer Campaigns

Here's what the best B2B brands know: video wins mindshare. Mindshare wins revenue. And influencer campaigns? They're your fastest path to both.

But most B2B marketers struggle with where to start. How do you identify the right influencers? What kind of campaigns actually break through? And how do you tie it all back to pipeline?

Join Cindy Dubon, Director of Growth Marketing at Goldcast, and Vin Matano, Founder of Creatorbuzz, who's run dozens of successful B2B influencer campaigns. You'll see the exact playbook: from creative gifting activations to video amplification to measuring real business impact.

The Event Experience Equation: Small Tweaks That Drive BIG Pipeline Impact

Video is what wins — and virtual events are one of the most effective ways to create it while still connecting deeply with your audience. Join Cindy Dubon and Tori Whalen as they break down how Goldcast’s growth marketing team designs event experiences that feel human, fuel video across the funnel, and drive pipeline impact.

You’ll learn:

• How to connect virtual events, video, and follow-up for increased pipeline
• The experience tweaks that unlock stronger buying signals
• Practical ways to benchmark your current webinars against a proven playbook
• The must-have virtual event features the Goldcast team swears by

Goldcast Editing 101

Watch this session to learn how marketers edit videos in Goldcast—even without prior editing experience. We’ll show you how to use AI to handle captions, zooms, overlays, and scene changes so you can create video clips that actually get engagement.

Top Plays from 100+ Events That Generated $18M in Pipeline

Goldcast hosted 100+ events this year, driving over $18M in pipeline — and we’re ready to share exactly how we did it.

In this behind-the-scenes session, Goldcast’s Cindy Dubon (Director of Growth Marketing), Anand Patel (Sr. Director of Product Marketing), and Alex Bleeker (Senior Director of Brand and Content) will break down the event strategies, workflows, and creative plays that consistently delivered results — so you can swipe what worked, skip what didn’t, and build repeatable workflows to blow your 2026 event goals out of the water.

Join us to learn the optimized recipe our team relies on before, during, and after events, and the plays we’re planning to try in 2026.

Registration to Revenue—Critical Touchpoints

Discover the tactical workflow that combines direct mail gifting, BDR outbound plays, and webinar experiences to maximize pipeline from every event—before, during, and after. We’ll showcase how to integrate personalized gifting into your complete event lifecycle for measurable improvements in attendee engagement, pipeline acceleration, and deal velocity.