Registration to Revenue—Critical Touchpoints

Discover the tactical workflow that combines direct mail gifting, BDR outbound plays, and webinar experiences to maximize pipeline from every event—before, during, and after. We’ll showcase how to integrate personalized gifting into your complete event lifecycle for measurable improvements in attendee engagement, pipeline acceleration, and deal velocity.

From Dark Funnel to Closed Won

Most B2B buying research happens in the shadows—off your website, beyond your tracking. While competitors chase vanity metrics, resourceful teams are leveraging vector technology to create precise, high-value audience segments. See how segments can drive engagement in events, and how AI-powered tools (like an agentic video editor) can be leveraged to repurpose event content into targeted and retargeted campaigns.

From Event Signals to AI-Powered Personalized Touchpoints

Event data is the most under-leveraged revenue signal in B2B marketing. Discover how to transform every webinar engagement into hyper-personalized touchpoints—at scale, without losing authenticity. This session featuring Clay showcases the complete workflow: capture event engagement, cross-check against buyer signals, then leverage AI to generate personalized snippets and messaging for hundreds of prospects instantly.

How Marketing Teams Are Scaling Using AI + Video ft. Jasper

AI is showing up in every part of marketing, from content creation and design to distribution and measurement. But most teams are still figuring out how to make it useful day to day.

Join Esther Chung, Head of Communications and Content at Jasper and Alex Bleeker, Head of Operations at AI Marketing Alliance & Content at Goldcast, for an open conversation about how leading brands are rethinking their go-to-market motions using AI, video, and intelligent content workflows. We’ll be unpacking findings in the latest AI reports from Jasper and Goldcast — register to receive copies of the reports!

You'll learn:

• What separates teams seeing results from AI and how video is a critical to marketing
• How AI is changing how marketers plan, build, and launch content that converts
• Where most marketers are getting stuck, and what’s helping

Perfect for enterprise B2B marketers ready to adapt their content strategy for a platform-first world.

AI Marketing School

AI Marketing School is your fast-track education in applied AI for marketers, content pros, and event teams. Whether you’re just getting started or ready to formalize your org’s AI strategy, this event is packed with real-world insights, hands-on examples, and sharp takes from the marketers building smarter stacks.