3 Event-Led Growth Blueprints to Steal - Trade Shows, Field, and Digital

Most marketers run trade shows, field events, and webinars as separate line items. The best marketing teams run all three as one growth system, and they have the pipeline to show for it.

In one hour, 3 marketing leaders each hand you the exact blueprint they use to turn an event type into revenue. No theory. No booth-logistics talk. Just plays you can steal for your next event.

Webinar Revenue Playbook: Building A Webinar Program Your Audience Actually Returns For

Nearly one in three webinars is now part of a series, so how do you build repeatable webinar series that generate predictable pipeline?

Melissa Kovach from Wrike will cover how her team built a monthly series that customers keep coming back to. Plus additional tips and takeaways you can apply to your own webinar program.

If you’re thinking about how to get more consistency and momentum out of your webinar program, this one’s a good place to start.

Goldcast Spotlight

Hit play to see the latest product updates and how Goldcast is making it faster and easier to create polished, branded event and video experiences. You'll get live demos of new features, including live AI-generated summaries, post-production audio editing, and some exciting new features on our roadmap for the year!

Pipeline Plays Top Demand Teams Are Running

Most marketing teams are running the same events, the same webinars, the same outreach motions — and getting the same average results. The teams actually moving pipeline are doing things differently, often before the event even starts and well after it ends.

Join Cindy Dubon (Cvent | Goldcast), Nick Bennett (Reachdesk), and Kelly Arndt (Vector) for a conversation on the plays top demand teams are running right now, and how you can start running them too.

No Engineer Required: How Vibe Coding is Unlocking a New Kind of Marketer

Marketers have always had the ideas. Now they have the tools to build them.

Vibe coding is changing what's possible for non-technical marketers — and the early movers are already shipping landing pages, internal tools, and full product experiences without writing a single line of code (or filing a single ticket).

In this session, Elena Verna, growth advisor at Lovable, joins the AI Marketing Alliance to talk about what this shift actually looks like in practice, and what it means for how marketing teams operate, experiment, and create value.

2026 Webinar Benchmark Report Revealed

What’s actually changing in webinar strategy in 2026?

Every year, Goldcast digs into the data behind thousands of real webinars to see what top-performing teams are doing differently. This year’s Webinar Benchmark Report is the biggest yet, analyzing 26,190 webinars across 522 B2B organizations, representing 6.8 million registrants and more than 2.2 million attendees.

The takeaway is clear: webinar programs are becoming more strategic, more content-driven, and more AI-powered.

In this session, Alex Bleeker and Cindy Dubon from Goldcast will break down what the latest benchmarks mean for marketers building webinar programs right now.