The LinkedIn Events Playbook for B2B Marketers

Most teams treat LinkedIn as a place to post about their event — not a place to drive real pipeline. That's changing.

Join Nick Maalouf (LinkedIn) and Cindy Dubon (Goldcast) for a conversation on combining these two channels to drive more pipeline, whether your events are in-person or virtual.

The Goldies

Once a year, Goldcast puts the spotlight on the customers doing the best work on our platform. The teams turning events and video into pipeline, into content that keeps working months after the live date, into the rare B2B moment people bring up unprompted.

The Goldies go to the marketers who treat a webinar as the start of a program rather than the end of one. One live session becomes a quarter of content. Registrations get tracked all the way to closed-won. AI handles the cutting, tagging and repurposing so the team can spend its time on the parts that need a human. And the whole thing feels like something you'd choose to watch on a Tuesday night.

How To Build AI Agents for Your Event Workflows

You don't need to be technical to use AI in your event programs. You just need to know where to start.

In this session, AI agent expert Jomar Ebalida breaks down agentic marketing in plain terms — what it actually means, what works, and the mistakes to avoid — then helps you spot exactly where a simple AI agent would save your team the most time in your event workflow.

Webinar Revenue Playbook: Scaling Webinars Without Burning Out Speakers or Teams

One in five B2B webinars is now pre-recorded, making it a deliberate strategy for teams looking to scale output, reduce speaker fatigue, and deliver a consistent experience without sacrificing pipeline performance.

In this tactical session, Alexandra Williams, Director of Marketing Campaigns at Precisely, will share how teams can think strategically about pre-recorded formats—from when to use them to how to balance quality, consistency, compliance, and speaker availability.

You'll walk away with practical workflows and use cases for incorporating pre-recorded webinars into your program without replacing the live experiences that matter most.

The AI-Era CMO: Leading Teams Through the Biggest Shift Since Digital

AI isn't just changing what marketing teams produce. AI is changing how they're structured, the skills they need, and what they expect from their leaders. For CMOs, the challenge is no longer simply adopting AI tools; it's redesigning the organization so people and AI can do better work together.

Drawing on his experience leading teams through major periods of transformation, Robin Daniels will explore what it takes to build adaptable, high-performing marketing organizations without losing the human qualities that make them great.