Top Plays from 100+ Events That Generated $18M in Pipeline

Goldcast hosted 100+ events this year, driving over $18M in pipeline — and we’re ready to share exactly how we did it.

In this behind-the-scenes session, Goldcast’s Cindy Dubon (Director of Growth Marketing), Anand Patel (Sr. Director of Product Marketing), and Alex Bleeker (Senior Director of Brand and Content) will break down the event strategies, workflows, and creative plays that consistently delivered results — so you can swipe what worked, skip what didn’t, and build repeatable workflows to blow your 2026 event goals out of the water.

Join us to learn the optimized recipe our team relies on before, during, and after events, and the plays we’re planning to try in 2026.

Registration to Revenue—Critical Touchpoints

Discover the tactical workflow that combines direct mail gifting, BDR outbound plays, and webinar experiences to maximize pipeline from every event—before, during, and after. We’ll showcase how to integrate personalized gifting into your complete event lifecycle for measurable improvements in attendee engagement, pipeline acceleration, and deal velocity.

How to Win in B2B With Video ft. Wensy Antoli at LinkedIn

Video isn’t optional anymore in B2B marketing — it’s now the central way audiences consume, engage, and build trust. But not all video is created equal. Some videos stop the scroll, while others get ignored.

Join Wensy Antoli, Creative Strategy Lead at LinkedIn, and Cindy Dubon, Director of Growth Marketing at Goldcast, for a tactical conversation on what makes a winning B2B video strategy. We’ll cover why video is a must-have format for marketers, what’s working on platforms like LinkedIn, and how teams can overcome common barriers like time, resources, and strategy gaps.

From Dark Funnel to Closed Won

Most B2B buying research happens in the shadows—off your website, beyond your tracking. While competitors chase vanity metrics, resourceful teams are leveraging vector technology to create precise, high-value audience segments. See how segments can drive engagement in events, and how AI-powered tools (like an agentic video editor) can be leveraged to repurpose event content into targeted and retargeted campaigns.

From Event Signals to AI-Powered Personalized Touchpoints

Event data is the most under-leveraged revenue signal in B2B marketing. Discover how to transform every webinar engagement into hyper-personalized touchpoints—at scale, without losing authenticity. This session featuring Clay showcases the complete workflow: capture event engagement, cross-check against buyer signals, then leverage AI to generate personalized snippets and messaging for hundreds of prospects instantly.