Future-Proofing Your Marketing Operations: Preparing Teams for Continuous AI Evolution

Marketing operations teams face unprecedented challenges as AI tools and capabilities evolve at breakneck speed. Organizations that thrive in this environment don't just implement today's AI solutions—they build adaptive teams and processes capable of continuous evolution. This webinar reveals how forward-thinking marketing operations leaders can create resilient organizations ready to capitalize on emerging AI opportunities

From Event Leads to Demos: Winning the Mindshare Battle

The B2B buyer journey has changed—81% of buyers already have a vendor in mind before they even book a demo. The challenge is clear: how do you ensure your brand is the one they think of first? This webinar will dive into how to create high-impact event experiences that generate demand, build brand trust, and drive conversions long before the sales team gets involved. Through expert insights, real-world examples, and actionable tactics, we’ll explore how to turn event-driven engagement into long-term pipeline success.

Winning Mindshare Through Strategic Influencer Partnerships

In today's crowded B2B landscape, winning mindshare is everything—and it happens long before buyers show intent. That’s why Goldcast and MarketingProfs are bringing together Cindy Dubon, Director of Growth at Goldcast, and Vin Matano, Founder of Creatorbuzz—an agency building and managing B2B influencer marketing programsfor this session. They'll explore how strategic influencer partnerships amplify your brand's reach when it matters most. You'll discover actionable frameworks for identifying the right influencers, building authentic relationships that deliver value to both parties, and measuring real business impact. Plus, learn how video content creates the authenticity that today's B2B buyers crave. Join us to get practical strategies you can implement immediately to transform your influencer marketing approach and drive meaningful results.

Landing Page Glow-Up: Live Audits with Tas Bober

Are your landing pages ready for a transformation? Join us for an interactive session with Tas Bober, the landing page expert who has helped brands like SnagIt and Conveyor achieve remarkable results through buyer-first strategies.

In this live event, five selected customers will have their landing pages audited by Tas in real-time. Witness firsthand how small, strategic changes can turn a landing page into a powerhouse of engagement and information. Learn how to create pages that resonate with B2B buyers and inspire action, all while getting tips you can apply immediately to your own pages.

We’ll track the impact of these changes in a follow-up session, where we’ll revisit these revamped pages and showcase the results.

The 2025 State of AI in B2B Video Marketing

Be among the first to see groundbreaking research on how B2B marketing leaders are integrating AI into their video marketing strategies. With exclusive insights from hundreds of B2B marketing leaders, we'll unpack never-before-seen data on AI adoption in video marketing and share actionable takeaways to help you make strategic decisions about AI investments in 2025.

Join us to discover:

• Current state of AI adoption in B2B video marketing - who's using what and why
• Which AI applications are delivering the highest ROI for marketing teams
• How companies of different sizes are approaching AI implementation
• The real impact of AI on video production costs and team efficiency
• Key challenges marketing teams face when adopting AI for video
• Future predictions for AI's role in B2B video marketing

Frosty Fest '24

'Tis the season to be festive, and Goldcast is turning up the holiday cheer with a special celebration just for our incredible community of employees, partners, customers, and future friends! After a year of hard work, it's time to kick back, relax, and spread some joy.

This was a holiday extravaganza filled with non-stop beats and fabulous prizes! We’ll have DJ Graffiti spinning the latest hits and festive favorites to keep the party vibes alive.

And what’s a holiday party without a few gifts! Tune in live to be entered into our exclusive giveaway

Dust off your dancing shoes, and watch as we celebrate the spirit of the season together!