Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

Fueling Growth with Events: 5 Types of Events That Drive Revenue
June 19, 2023

Fueling Growth with Events: 5 Types of Events That Drive Revenue

Ready to skyrocket your revenue? Discover how successful B2B event marketers are utilizing these five types of events to drive real results.

Create Your Virtual Event Budget in 5 Simple Steps [Plus Free Template]
June 19, 2023

Create Your Virtual Event Budget in 5 Simple Steps [Plus Free Template]

What should your virtual event budget really look like? In this step-by-step guide, we’ll cover how much you’ll need, how to get buy-in, and exactly what to spend it on.

10 Powerful Virtual Event Engagement Ideas for Every Event Format
June 19, 2023

10 Powerful Virtual Event Engagement Ideas for Every Event Format

Ready to put on a show that truly engages your attendees? With these 10 can’t-miss virtual event engagement ideas, you’ll have all you need for a buzzworthy event!

Event Production AV Guide: 5 Steps to Ace Your Virtual Event Tech Check
June 19, 2023

Event Production AV Guide: 5 Steps to Ace Your Virtual Event Tech Check

What Are the Real Pros and Cons of Virtual Events?
June 19, 2023

What Are the Real Pros and Cons of Virtual Events?

Not sure whether to go virtual or in-person with your next event? Learn the real benefits and drawbacks of virtual events so you can make the best call for your next event.

9 High-Impact Webinar Formats to Cut Through the Noise
June 19, 2023

9 High-Impact Webinar Formats to Cut Through the Noise

Webinars are one of the oldest virtual events. But they’ve evolved. To stand out in a sea of cookie-cutter webinars, try these 9 high-impact webinar formats.

Webinar Tips for a New Decade: What to Stop, Keep, and Start Doing in 2022
June 19, 2023

Webinar Tips for a New Decade: What to Stop, Keep, and Start Doing in 2022

Looking for the latest webinar tips and best practices? Here’s what event marketers should stop, keep, and start doing for a winning webinar, according to the pros.

Your Account-Based Marketing Playbook: 4 Events To Drive Pipeline and Revenue
June 15, 2023

Your Account-Based Marketing Playbook: 4 Events To Drive Pipeline and Revenue

Learn the ins and outs of ABM, from metrics to monitor, the right events to host, and how Goldcast found value in an ABM approach to event campaigns.

7 Tips for Memorable Virtual Product Launch Events
June 15, 2023

7 Tips for Memorable Virtual Product Launch Events

Virtual product launch events combine the experience of in-person events with the scalability of digital channels. Learn how to plan a virtual product launch in seven steps

Virtual Event Branding: The Complete Guide for Perfecting the Look and Feel of Your Next Virtual B2B Event (+ Free Checklist)
June 8, 2023

Virtual Event Branding: The Complete Guide for Perfecting the Look and Feel of Your Next Virtual B2B Event (+ Free Checklist)

Getting your virtual event branding right is more important than ever. With this ultimate guide and unmissable event branding checklist it’s never been easier.

Introducing Goldcast's New ROI Dashboard for Event Performance Metrics
June 7, 2023

Introducing Goldcast's New ROI Dashboard for Event Performance Metrics

Goldcast's newly launched ROI dashboard to prove the impact of your events on pipeline and revenue.

April 2022 Product Updates: Randomized Breakout Rooms, Re-Order Session Tracks, & More
June 1, 2023

April 2022 Product Updates: Randomized Breakout Rooms, Re-Order Session Tracks, & More

Explore our April 2022 product updates, which include randomized breakout rooms, the ability to re-order session tracks, and more!

Most Webinars Are Boring — Here Are 12 Better Ways to Brand Your Event With Goldcast
June 1, 2023

Most Webinars Are Boring — Here Are 12 Better Ways to Brand Your Event With Goldcast

Out-of-the box webinar tools just aren’t pretty. Thankfully, there are now more ways than ever to customize and brand your events. And it’s easier than you think.

The Marketers Guide to Post-Webinar Surveys: 25+ Questions to Ask
June 1, 2023

The Marketers Guide to Post-Webinar Surveys: 25+ Questions to Ask

Want to use post-webinar surveys to improve your future offerings? Get inspired with this list of sample survey questions!

9 Reasons Goto Webinar Users Are Flocking to Goldcast Instead
June 1, 2023

9 Reasons Goto Webinar Users Are Flocking to Goldcast Instead

Want to know why Goldcast beats GoToWebinar every time? From rich engagement features to deep integrations, these nine features have us leading the way.

10 Free Webinar Follow-Up Email Templates to Get More Out of Every Event
June 1, 2023

10 Free Webinar Follow-Up Email Templates to Get More Out of Every Event

The right webinar follow-up emails are crucial. Whether you’re looking for MQLs, demos, or meetings booked, a powerful follow-up email will move the conversation forward.

Webinar Marketing Fundamentals: Five Steps to Drive Registrations and Increase Attendees
June 1, 2023

Webinar Marketing Fundamentals: Five Steps to Drive Registrations and Increase Attendees

Calling all B2B marketers! This webinar marketing guide is for you! Learn how to drive registrations and attendees for your next virtual event.

What's the Difference Between a Webinar and a Virtual Event?
June 1, 2023

What's the Difference Between a Webinar and a Virtual Event?

What’s the real difference between webinars and virtual events? And how do you know when to host a webinar vs. virtual event? You’ve got questions. We’ve got answers.

Field Marketers as Mini-CMOs: Meet Risa Peterson from ThoughtSpot
May 31, 2023

Field Marketers as Mini-CMOs: Meet Risa Peterson from ThoughtSpot

Field marketers are so much more than just sales support. Hear Risa Peterson from ThoughtSpot share her thoughts on field marketers as Mini-CMOs and how she’s bringing back in-person events.

Behind the Curtains of a Global Events Strategy: Meet Sarah Reed of ZenDesk
May 31, 2023

Behind the Curtains of a Global Events Strategy: Meet Sarah Reed of ZenDesk

Welcome to Event Marketers Live! In this inaugural episode, Sarah Reed of ZenDesk joined us to chat about global events strategy, how to create alignment and scale events, and how event marketers can prove their worth in the workplace.

Hybrid Event Metrics: What KPIs Should You Use to Measure Your Next Hybrid Event?
May 31, 2023

Hybrid Event Metrics: What KPIs Should You Use to Measure Your Next Hybrid Event?

Want to ensure your hybrid event is a success? This list of hybrid event metrics and KPIs will help you prove the value of your next hybrid event.

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