Video testimonials demonstrate your product’s value and build trust. What makes an engaging video? We analyzed 8 successful examples to inspire your next project.

A branded podcast is an effective way to capture B2B buyers’ mindshare long before the buying journey begins. Not sure where to start? Here's how to approach it.

Solving your podcast’s listener retention problem might be as simple as crafting a compelling, strategic intro - like these excellent ones from B2B and beyond.

Whether you need sponsors to invest in your event or to monetize it, only a well-planned approach can get you the partners you need. Here’s how to do it.

Whether you need sponsors to invest in your event or to monetize it, only a well-planned approach can get you the partners you need. Here’s how to do it.

Event landing pages have to quickly answer all questions visitors might have. Here's how to make it happen, featuring advice from landing page expert Tas Bober.

Starting a B2B podcast? This guide features expert advice from veterans to help you get started and get in front of the right audience.

Podcasting is now a key part of many B2B marketing strategies. These top podcast editing platforms streamline production and maximize your content’s impact.

Digital events are here to stay. But what types of virtual events are worth your time? Here are 11 engaging event formats for event planners and marketers.

We surveyed B2B marketers to find out how they're using AI in video marketing. See the results + real-world video case studies and get your AI roadmap.

Attendee expectations are higher than ever. Break through the noise with 10 high-impact virtual networking ideas that will definitely get them talking.

Starting a B2B podcast? Choose a hosting platform that covers all your needs with this guide. Dive into the must-have features, pros and cons, and pricing.

Learn how mindshare marketing keeps your brand top-of-mind by consistently delivering value, building trust, and guiding buyers long before they’re ready to purchase.

Brand awareness can be a nebulous concept, but there are ways to crystallize the data and capitalize on it. Use these key metrics to quantify brand awareness and move forward.

Repurposing is the fastest path to mindshare and measurable pipeline. Compare the best AI content repurposing tools—features, pricing, use cases, and what B2B teams should actually pick.

B2B marketing trends are shifting faster than ever. Learn 5 expert-backed B2B marketing trends, fresh AI data, and real strategies from real brands.

Podcasts require effort, time, resources, and planning. Make them go further by repurposing them into other types of content to publish across formats and platforms.

Turn all your video content into gold again and again by mining it with the right video repurposing tools and the help of AI.

Turn one recording into 180 clips with agentic automation, amplify across channels, and measure impact by account. See what’s new in Goldcast.

There's still time to plan your 2025 events! Three event pros discuss how to find your North Star and maximize engagement every step of the way.

Discover how to leverage micro-videos to boost your B2B marketing strategy. Learn best practices, examples, and tips for creating high-impact, snackable video content with Goldcast's Content Lab.