Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

Don’t Skip These 9 Specific Steps to Get More Attendees to Your Virtual Events
May 30, 2023

Don’t Skip These 9 Specific Steps to Get More Attendees to Your Virtual Events

Getting more event attendees through the (virtual) door ain’t easy. But with the right plan and a focus on personalized engagement, the sky’s the limit.

Hybrid Sales Kickoffs: Make It Epic Both In-Person and Virtually
May 30, 2023

Hybrid Sales Kickoffs: Make It Epic Both In-Person and Virtually

Planning your company’s first hybrid sales kickoff event? Here’s how to rock both the virtual and in-person experience to motivate your team and boost revenue.

How Exciting Are Your Events — Really? Beat Boring With These 12 Engagement Tactics
May 30, 2023

How Exciting Are Your Events — Really? Beat Boring With These 12 Engagement Tactics

Do your events bring the wow-factor? Building engagement is hard, but these proven virtual event engagement tactics will have you acing the game in no time!

Why the Right MarTech Stack Is a Modern Event Marketer’s Best Friend
May 30, 2023

Why the Right MarTech Stack Is a Modern Event Marketer’s Best Friend

Every B2B event marketer needs powerful MarTech tools to power their tech stack and propel their pipeline forward. Here’s a list of the ones you don’t want to miss.

MQL Myth-Busting: Field Marketing Insiders on What It Really Takes to Build a Robust Sales Pipeline
May 30, 2023

MQL Myth-Busting: Field Marketing Insiders on What It Really Takes to Build a Robust Sales Pipeline

There are a ton of misconceptions about the role of MQLs in the relationship between B2B marketing and sales teams. It’s time for some real-deal MQL myth-busting.

5 Netflix Shows That’ll Change the Way You Run Virtual Events for Good
May 30, 2023

5 Netflix Shows That’ll Change the Way You Run Virtual Events for Good

If Netflix is of any indication, online engagement has massive potential. Why are virtual events struggling to achieve it, and what lessons can virtual events glean from these successful models of digital engagement? Read to learn more

Creating Lightning-Bolt Moments for Attendees: How To Use Webinars Within Integrated Marketing Campaigns
May 26, 2023

Creating Lightning-Bolt Moments for Attendees: How To Use Webinars Within Integrated Marketing Campaigns

Webinars are most powerful when used as part of a larger marketing campaign. Here's how to map out your campaign and make sure your webinars are campaign-centric!

15 Ways Goldcast Provides The Easiest Speaker Experience
May 22, 2023

15 Ways Goldcast Provides The Easiest Speaker Experience

There’s a lot that can go wrong when trying to execute a smooth speaker experience digitally. Here’s how Goldcast makes it easy to impress your virtual event speakers.

The 15 Best Webinar Landing Page Examples to Get More Attendees
May 19, 2023

The 15 Best Webinar Landing Page Examples to Get More Attendees

Better registration pages equal more attendees. If you're ready to increase your attendance rates, don’t miss these all-star examples of webinar landing pages.

How to Repurpose Webinars: 3 Ways to Extend The Impact of Your Events
May 16, 2023

How to Repurpose Webinars: 3 Ways to Extend The Impact of Your Events

As a growth-focused event marketer, you know you could get more mileage from your webinar content. Which formats are worth your while? Let’s explore.

Event Marketing Salaries: Findings From the 2023 Compensation Report (Plus, Tips on How to Negotiate!)
May 5, 2023

Event Marketing Salaries: Findings From the 2023 Compensation Report (Plus, Tips on How to Negotiate!)

If you’re looking for event marketing salary benchmark information, you’re in the right place. Welcome! Dive into our 2023 report.

5 Free Webinar Agenda Templates to Keep Attendees Active and Engaged
May 5, 2023

5 Free Webinar Agenda Templates to Keep Attendees Active and Engaged

Use these webinar agendas and free downloadable templates to create an incredible attendee experience that excites both prospects and customers.

Avoid These 7 Common Pitfalls in Virtual Event Marketing (+ Free Checklist!)
May 4, 2023

Avoid These 7 Common Pitfalls in Virtual Event Marketing (+ Free Checklist!)

Ready to make your next virtual event completely seamless? Here’s everything you need to know to avoid those common mistakes before, during and after virtual events.

Digital Event Production: 7 Tools to Wow Your Virtual Attendees
May 4, 2023

Digital Event Production: 7 Tools to Wow Your Virtual Attendees

Only 10% of digital event attendees rate the experience ‘excellent’. If you’re ready to do better, the right digital event production tools are your answer.

Ready to Drive More Pipeline? Here’s How to Run Your Digital Field Events
May 4, 2023

Ready to Drive More Pipeline? Here’s How to Run Your Digital Field Events

Ready to turbocharge your ABM strategy? These five steps to high-performing digital field events will help you generate more pipeline and revenue.

Drive prospect meetings in-event with the Goldcast + Drift integration
May 4, 2023

Drive prospect meetings in-event with the Goldcast + Drift integration

Learn how Goldcast's latest integration with Drift will enable you to deliver meaningful in-event engagement and scale personalization seamlessly.

Internal Events, Elevated: 6 Ways to Engage and Excite Teams Digitally
May 4, 2023

Internal Events, Elevated: 6 Ways to Engage and Excite Teams Digitally

Want to host an internal event your employees won’t forget? Learn the internal event formats to try and the features that matter when engaging your teams.

3 New Truths about Event Marketing — Insights from the Goldcast Attendee Sentiment Survey Copy
May 4, 2023

3 New Truths about Event Marketing — Insights from the Goldcast Attendee Sentiment Survey Copy

We surveyed over 500 business professionals who attended work-related virtual and in-person events in the last two years. What we learned might surprise you.

These 10 Tales of Events Gone Wrong Are Every Event Marketer's Worst Nightmare
May 4, 2023

These 10 Tales of Events Gone Wrong Are Every Event Marketer's Worst Nightmare

For modern event marketers, nothing’s scarier than an event gone wrong. These 10 spooky tales of event horror stories will make you glad you’ve not quite seen it all.

Digital Events and Beyond: 5 Creative Ways the Goldcast Team Uses Goldcast
May 4, 2023

Digital Events and Beyond: 5 Creative Ways the Goldcast Team Uses Goldcast

New to digital events? Or looking for other ways to make the most of your investment in Goldcast? Take a look at five creative ways we use our own product.

Supercharge Your Virtual Events With Smart Gifting
May 4, 2023

Supercharge Your Virtual Events With Smart Gifting

More than just well-timed swag, smart gifting is a surefire way to wow your event attendees and drive revenue. Dive into gifting the best practices and hot tips with Nina Butler, Senior Director of Revenue Marketing at Alyce.

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