Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

B2B Event Experiences Expert: Meet Spenser Gegan from Oyster
March 15, 2023

B2B Event Experiences Expert: Meet Spenser Gegan from Oyster

In this episode of Event Marketers Live, Spenser Gegan shared insights on his experiences as a former AV and Production Engineer who now leads the Marketing Events Program at Oyster.

Unlocking The Power of Events: Meet Erika Maki from Outreach
March 9, 2023

Unlocking The Power of Events: Meet Erika Maki from Outreach

In this episode of Event Marketers Live, Erika Maki shares her insight about the power of digital events, being content-first in providing value, email marketing tips, and more.

March 2023 Product Updates: Post-Event Insights Summary Report, Event Hub Page Builder, and More
March 7, 2023

March 2023 Product Updates: Post-Event Insights Summary Report, Event Hub Page Builder, and More

Explore our March 2023 product updates, including the post-event insights summary report, Q&A redesign, and the Event Hub Page Builder!

Why Attendee Experience Should Be Your #1 Priority + 6 Ways To Improve
March 1, 2023

Why Attendee Experience Should Be Your #1 Priority + 6 Ways To Improve

Attendee experience matters. We surveyed 500+ attendees to find out what they expect from a digital experience and how event marketers can step up and deliver.

The Goldcast Page Builder: Drive Event Registrations with Ease
February 28, 2023

The Goldcast Page Builder: Drive Event Registrations with Ease

Tired of bland templates or waiting on other teams to launch event registration pages? Now, you can move faster with beautiful & performance-driven pages.

5 Ways Goldcast Keeps Attendees Active and Engaged During Your Digital Events
February 27, 2023

5 Ways Goldcast Keeps Attendees Active and Engaged During Your Digital Events

Looking for ways to increase attendee engagement? Here are five ways Goldcast makes it easy to keep attendees active and engaged during your digital events.

Evergreen Events: 5 Ways to Use Your On-Demand Content for Long-Term ROI
February 27, 2023

Evergreen Events: 5 Ways to Use Your On-Demand Content for Long-Term ROI

On-demand content is a huge perk of digital events. But are you really using it to its full potential? Here are five ways to get more from your on-demand content.

Running a Hybrid Event Is a Lot of Work — Here’s Why It’s Worth the Effort
February 24, 2023

Running a Hybrid Event Is a Lot of Work — Here’s Why It’s Worth the Effort

Thinking of planning a hybrid event but not sure how to go about it? Hybrid is a work in progress for many, but it’s what attendees want. Here are our top lessons learned.

How To Increase Webinar Registrations: Creative + Effective Promotion Ideas For Your Webinars
February 22, 2023

How To Increase Webinar Registrations: Creative + Effective Promotion Ideas For Your Webinars

Want to learn how to promote your event to the right audiences and drive more webinar registrations? Here's what we've learned from hosting over 100 webinars.

Engaging Hybrid Events and Award-Winning Trade Show Strategy: Meet Wendy Laugesen from MariaDB
February 15, 2023

Engaging Hybrid Events and Award-Winning Trade Show Strategy: Meet Wendy Laugesen from MariaDB

In this episode of EML, Wendy Laugesen shares her insights on strategic planning for 2023, driving brand awareness through trade shows, and more.

In-Person Events, Large-Scale Conferences, and Budget Cuts: Event Marketers Live IRL
February 13, 2023

In-Person Events, Large-Scale Conferences, and Budget Cuts: Event Marketers Live IRL

In this special, hybrid edition of Event Marketers Live, we discussed key takeaways from 2022 and strategized for 2023 B2B event programs. Catch up here!

February 2023 Product Updates: Event Hub Page Builder, On-Demand Recordings, Pardot Field Mapping, and More
February 6, 2023

February 2023 Product Updates: Event Hub Page Builder, On-Demand Recordings, Pardot Field Mapping, and More

Explore our February 2023 product updates, including On-demand recordings, our new Event Hub Page Builder, and Pardot Field Mapping!

3 Surprising Takeaways from the B2B Webinar Benchmark Report
February 1, 2023

3 Surprising Takeaways from the B2B Webinar Benchmark Report

From naming webinars to picking the right day to host them, here are three shocking things we learned from our first-ever B2B Webinar Benchmark Report.

6 Psychology Hacks To Keep Attendees Engaged During Your Event
January 27, 2023

6 Psychology Hacks To Keep Attendees Engaged During Your Event

Keeping the audience engaged before, during, and after a virtual event is a challenge. These 6 psychology principles will help you change that.

What’s the Best Day To Host a Webinar? We Dug Into the Data, so You Don’t Have To
January 24, 2023

What’s the Best Day To Host a Webinar? We Dug Into the Data, so You Don’t Have To

Timing can be tricky, but we're here to help. If you're planning a webinar, here's everything you should know about when to schedule it.

How to Launch a Wildly Effective Top-Of-Funnel Webinar Series That Creates Revenue
January 20, 2023

How to Launch a Wildly Effective Top-Of-Funnel Webinar Series That Creates Revenue

How to Plan a Webinar: Goldcast’s 10-Step Process To Scale Webinar Programming
January 20, 2023

How to Plan a Webinar: Goldcast’s 10-Step Process To Scale Webinar Programming

The Sales Team Has Spoken: 3 Tips for Improving Webinars
January 20, 2023

The Sales Team Has Spoken: 3 Tips for Improving Webinars

Webinars don't have to be hard, but they do require a solid strategy to drive results. Morgan Ingram breaks down his top 3 tips for high-performing webinars.

How to Craft a Kickass Webinar Email Sequence +  Examples We Love
January 20, 2023

How to Craft a Kickass Webinar Email Sequence + Examples We Love

Email is the most effective channel for promoting webinars. Learn how to craft kickass webinar email sequences that drive registrations, every time.

When Data-Backed Strategy Meets a Passion for B2B Events: Meet Vivi Forny from Okta
January 18, 2023

When Data-Backed Strategy Meets a Passion for B2B Events: Meet Vivi Forny from Okta

In this episode of Event Marketers Live, Vivi Forny shared insights on research done by her team on how to make virtual events engaging, how to lean on the b2b events community for creative inspiration, and rallying internal buy-in on programs.

Optimizing for Virtual Attention Span: 8 Tips to Capture and Keep Audience Attention
January 18, 2023

Optimizing for Virtual Attention Span: 8 Tips to Capture and Keep Audience Attention

Attracting attendees’ attention during virtual events is no big feat, but keeping it is. Use these 8 ideas to capture and keep the audience’s attention during virtual events.

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