Events are a key channel for B2B marketers but they have fundamentally changed
“Events are the number #1 marketing channel we use to feed our word of mouth.”
-Marc Beinoff, CEO, Salesforce
Every year companies spend $$$ dollars on tradeshows, dinners, roadshows, conferences.
But with the rise of remote work, the modern-day workforce is dispersed geographically and demanding options to engage digitally.
So Savvy B2B marketers are evolving. In addition to
in-person
events – they are using digital events to reach prospects and customers where they are -
webinars
,
virtual summits
,
hybrid events
,
and many more.
Here’s the reality; Platforms such as Netflix, Instagram, TikTok, Youtube have changed how consumers consume digital content.
So for marketers who want their digital events to stand out and make attendees say...
The experience stinks. The UX sucks.
Most are dated, boring tools that don't stand out
and put the audience to sleep
And especially for B2B marketers focused on revenue, seamless integrations are table stakes for passing event engagement insights.
MARKETERS ARE LEFT ASKING
- Why is our attendance rate so low?
- How can we increase our audience engagement?
- Why are our demo conversions low?
- How can I help my sales team with their target accounts?
That’s why we built Goldcast. The digital events platform for B2B marketers.
Here are a few examples:
WEBINARS
Alyce hosts all of their monthly webinars on Goldcast. They wanted to elevate their experience and collect all the right engagement insights in Marketo/Salesforce, so they switched from Zoom
COMPANY KICKOFFS
Toast hosts their multi-day and multi-track company kick-offs on Goldcast to improve their employee engagement. Roundtable rooms facilitate smaller group discussions among their employees.
PRODUCT DEMOS
Amplitude hosts monthly product demos on Goldcast to encourage Q&A from their audience. Sales teams use the post event data to personally reach out to the prospects and build relationships.
FIRESIDE CHATS AND QUARTERLY SUMMITS
Drift and Salesloft run all of their fireside chats and quarterly summits on Goldcast.These summits are a great way to announce product updates, share customers success stories and showcase thought leadership.
PRODUCT LAUNCHES
Attentive wanted to create a movement and a lot of buzz with their product launch.They mixed technical content with entertainment by hiring DJ, including gamification elements and creating on-demand hub with all relevant content.
COMMUNITY EVENTS
Drift and Salesloft run all of their fireside chats and quarterly summits on Goldcast.These summits are a great way to announce product updates, share customers success stories and showcase thought leadership.
USER CONFERENCE
Thoughtspot and Amperity wanted to use high production elements for their content-heavy conferences with multiple tracks and use sponsor hubs to showcase their many partners throughout the event.
HYBRID EVENTS
Many companies want to livestream the in-person event for virtual audiences to engage with the content without having to travel. In-person/Virtual audiences can interact through a mobile web interface.
HIGH-TOUCH FIELD EVENTS
Companies use Goldcast to host high-touch field events such as wine tasting, cooking classes, chocolate making and many more.
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