Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

Why Create a Webinar Series: Plan a Powerful Program in 8 Simple Steps
August 29, 2023

Why Create a Webinar Series: Plan a Powerful Program in 8 Simple Steps

Webinars are one of the most powerful modern marketing formats. Here’s how to plan and scale a repeatable webinar series for greater ROI in a fraction of the time.

Successful Post-Event Follow-Up: Synergizing Your Sales and Marketing Teams
August 21, 2023

Successful Post-Event Follow-Up: Synergizing Your Sales and Marketing Teams

If you're wondering who owns event follow-up emails—and what they should look like—you need to read this post.

Prove Event ROI With Goldcast (+5 Metrics CMOs *Really* Care About)
August 10, 2023

Prove Event ROI With Goldcast (+5 Metrics CMOs *Really* Care About)

It's often hard for B2B marketers to access the holistic data they need to prove event ROI—until now. Meet the Goldcast Event ROI Dashboard!

12 Best Practices for Successful Virtual Events in 2023
August 10, 2023

12 Best Practices for Successful Virtual Events in 2023

Use these best practices to run incredible virtual events that drive awareness and pipeline for your business.

Here's How To Create Lasting Connections with Your Virtual Networking Events
August 10, 2023

Here's How To Create Lasting Connections with Your Virtual Networking Events

Virtually recreating the magic of face-to-face networking can be tricky. Discover how to host successful virtual networking events and measure success afterward!

How to Use Digital Event Engagement Data to Boost Conversions and ROI
August 7, 2023

How to Use Digital Event Engagement Data to Boost Conversions and ROI

Want to get more out of your virtual events? Here are five ways to use digital engagement data to boost conversions and ROI for future events.

9 Ways Digital Events Are Transforming Demand Generation Success
August 7, 2023

9 Ways Digital Events Are Transforming Demand Generation Success

Digital events have emerged as a key channel for demand gen marketers. Here are 9 proven ways to use them to grow your pipeline opportunities.

7 Key Event Metrics for Demand Gen Marketers
August 5, 2023

7 Key Event Metrics for Demand Gen Marketers

With the right data, you can drive pipeline, amplify your influence, and build a community of loyal fans and customers. Learn the top event metrics for demand gen here.

15 Virtual Event Trends to Keep You Ahead of the Curve
August 5, 2023

15 Virtual Event Trends to Keep You Ahead of the Curve

August 2023 Product Updates: Polls for Prerecorded Sessions, Goldcast Studio, and More!
August 3, 2023

August 2023 Product Updates: Polls for Prerecorded Sessions, Goldcast Studio, and More!

Explore Goldcast’s August 2023 product updates, including redirection enhancements, polls for prerecorded sessions, and more!

10 High-Impact Ways to Use Your Event Data
August 1, 2023

10 High-Impact Ways to Use Your Event Data

The Gold Standard of Events: 5 Reasons Event Marketers Love Goldcast
August 1, 2023

The Gold Standard of Events: 5 Reasons Event Marketers Love Goldcast

As the events scene heats up, event marketers need a platform they can rely on. Learn how Goldcast sets the bar with modern features built for event marketers.

Solidify Your Virtual Event ROI: 15 Effective Metrics and KPIs For Your Next Event
July 24, 2023

Solidify Your Virtual Event ROI: 15 Effective Metrics and KPIs For Your Next Event

Learn the most critical virtual event metrics and KPIs to track so you can tie results to your efforts and drive greater investment in virtual events.

Lucky 13: Types of Virtual Events to Boost Your Marketing Results
July 19, 2023

Lucky 13: Types of Virtual Events to Boost Your Marketing Results

Digital events are here to stay. But what types of virtual events are really worth your time? Choose from 13 effective formats to support every marketing goal.

Create the Perfect Virtual Event Landing Page: A Step-by-Step Guide
July 19, 2023

Create the Perfect Virtual Event Landing Page: A Step-by-Step Guide

A well-designed event landing page can drive more signups and awareness for your event. Check out examples of high-converting landing pages and learn how to craft your own!

Webinar Secrets Revealed: 10 Ways to Level Up Your Programming in 2023
July 18, 2023

Webinar Secrets Revealed: 10 Ways to Level Up Your Programming in 2023

Transform webinars from a one-and-done event into a scalable, pipeline-generating channel. Explore ten ways to level up your webinar programming in 2023.

July 2023 Product Updates: Content Lab, Session Surveys, User Re-registration, and More!
July 12, 2023

July 2023 Product Updates: Content Lab, Session Surveys, User Re-registration, and More!

Explore Goldcast’s July 2023 product updates, including the highly anticipated Content Lab, session surveys, user re-registration, and more!

Strategic Events: Sydney Sloan on How Events Drive Business Growth
July 10, 2023

Strategic Events: Sydney Sloan on How Events Drive Business Growth

Events are a key strategic pillar in B2B organizations. Hear Sydney Sloan share her thoughts on developing a strategy that drives pipeline, growth, & retention.

14 Examples of Event Goals and Objectives for Your Next Virtual Event
July 10, 2023

14 Examples of Event Goals and Objectives for Your Next Virtual Event

Want to find out which event goals will best support your strategy, plus exactly what metrics you’ll need to measure them? Use these 14 event goals examples as inspo!

Planning Makes Perfect: How to Nail Every Detail of Your Event Brief
July 10, 2023

Planning Makes Perfect: How to Nail Every Detail of Your Event Brief

Looking to level up your event planning? Every great event starts with a well-thought-out event brief. Check out our 5-step process for nailing an event brief.

Start Strong and Finish with Flair: The Goldcast Guide to Webinar Management
July 10, 2023

Start Strong and Finish with Flair: The Goldcast Guide to Webinar Management

Here's what you need to know about planning for and promoting your webinars, fostering engagement during events, and following up afterward!

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