Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

Video Recording Background Examples to Inspire Your Video Setup
August 16, 2024

Video Recording Background Examples to Inspire Your Video Setup

Recording more video and realizing you need a better video background? Check out these video recording background examples from top creators to help you improve your setup.

Building Brand Consistency: Why It Matters and How to Do It
August 16, 2024

Building Brand Consistency: Why It Matters and How to Do It

Making everything related to your brand part of a bigger picture that makes sense and makes money - that’s brand consistency. Here’s how you achieve it.

Why Multimodal is the Best Type of Content Marketing
August 14, 2024

Why Multimodal is the Best Type of Content Marketing

Learn from Amrita Mathur, VP of Marketing at ClickUp, about enriched content, how to scale with AI, and what bento boxes can teach us about creating mixed content assets.

Get more out of your webinars with Goldcast Smart Events
July 30, 2024

Get more out of your webinars with Goldcast Smart Events

Transform your end-to-end webinar experience

With Smart Events, you’ll be supported with the entire end-to-end workflow of a webinar, creating a flywheel right from webinar setup to driving audiences back to engage with on-demand content.

The Role of AI in the Marketing Flywheel
July 29, 2024

The Role of AI in the Marketing Flywheel

Discover how AI revolutionizes the marketing flywheel. Kris Rudeegraap of Sendoso and Chandar Pattabhiram of Workato share insights on using AI to enhance marketing efficiency, customer experience, and productivity.

Are You a CMO Tasked With Integrating AI? HubSpot's Kieran Flanagan Has Some Advice
July 29, 2024

Are You a CMO Tasked With Integrating AI? HubSpot's Kieran Flanagan Has Some Advice

Learn how AI is unlocking creativity for marketers, the 5 areas AI really shines, and how to integrate AI into your org.

How to Improve Organic Search Results with Video: Tips and Strategies
July 16, 2024

How to Improve Organic Search Results with Video: Tips and Strategies

Videos play a key role in your SEO strategy. To make sure your target audience sees your brand and clicks through, read this guide on video SEO.

8 Strategies & Tools for B2B Social Media Content Automation
July 15, 2024

8 Strategies & Tools for B2B Social Media Content Automation

Learn how social media content automation can streamline your workflow, save time, and boost engagement - and discover the top social media automation tools.

7 Strategies to Increase B2B Social Media Engagement (2024)
July 3, 2024

7 Strategies to Increase B2B Social Media Engagement (2024)

Social media engagement is critical to the B2B marketing pipeline. Follow these strategies to boost engagement and turn interest into demand.

How To Use AI Throughout the Entire Event Marketing Process For Powerful Results
July 3, 2024

How To Use AI Throughout the Entire Event Marketing Process For Powerful Results

Use AI to save time and money through the pre- and post-event process, as well as during the actual event. Here's how event marketers are already doing it.

12 B2B Marketing Podcasts To Check Out + Their Winning Formulas
July 3, 2024

12 B2B Marketing Podcasts To Check Out + Their Winning Formulas

The best, most popular B2B marketing podcasts offer more than entertainment. Here are the best in class and what makes them stand out.

How to Create Better Video Clips: Ashley Faus’s Best Video Recording Tips
July 2, 2024

How to Create Better Video Clips: Ashley Faus’s Best Video Recording Tips

Want to clip video snippets of events, webinars, and speaking sessions for marketing campaigns? Ashley Faus of Atlassian shares recording tips that make video clipping easy.

B2B Video Marketing: How to Make Audiograms that Pop and Click
July 1, 2024

B2B Video Marketing: How to Make Audiograms that Pop and Click

Did video really kill the audio star? Not if you follow these tips to make audiograms that will resonate with your audience.

How Small, Intimate Events Drive Pipeline and 3 Types of AI B2B Marketers Can Use
June 27, 2024

How Small, Intimate Events Drive Pipeline and 3 Types of AI B2B Marketers Can Use

Don't have the budget for a big trade show booth? No worries—smaller field events can give you more ROI, anyway. Here's how.

Video-First is the Way To Success: How Goldcast's Latest Features Match Current Trends
June 21, 2024

Video-First is the Way To Success: How Goldcast's Latest Features Match Current Trends

Discover the latest Goldcast updates—and get a sneak peek of what's next! Our product team gives you a look behind the stage.

B2B Marketing Automation: The Fundamentals (2024)
June 21, 2024

B2B Marketing Automation: The Fundamentals (2024)

Find the sweet spot for your B2B marketing automation setup. Learn how it works, explore strategies and discover what tools to use.

Letting Customer Stories Shine, Breaking Into New Markets, and Sales Contests that Work
June 20, 2024

Letting Customer Stories Shine, Breaking Into New Markets, and Sales Contests that Work

Susan Moore and Darlene Smith bond over a shared history and explain how to center customer stories to succeed.

The 11 Best AI Tools for Marketing in 2024
June 20, 2024

The 11 Best AI Tools for Marketing in 2024

Using AI can make implementing a B2B marketing strategy easier and quicker, but choosing the right one can be tricky. Here’s our list of the 11 best options.

Shaping the Future of B2B Marketing with Video
June 10, 2024

Shaping the Future of B2B Marketing with Video

You need video to compete. But how can you make sure each one is capable of engaging your audience? Learn expert insights on integrating AI and video.

Lights, Camera, Action: How to Make Videos Look Professional in B2B Marketing
May 30, 2024

Lights, Camera, Action: How to Make Videos Look Professional in B2B Marketing

Creating engaging, professional-looking videos for your B2B marketing campaign isn’t impossible, but it does take planning. Here are our 10 essential tips.

Why B2B Marketers Should Care About Repurposing Content Across Channels
May 22, 2024

Why B2B Marketers Should Care About Repurposing Content Across Channels

Videos are a goldmine of content for other channels. Are you making the most of them? Get more out of your B2B marketing strategy with video-first repurposing.

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