Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

Most Webinars Are Boring — Here Are 12 Better Ways to Brand Your Event With Goldcast
June 1, 2023

Most Webinars Are Boring — Here Are 12 Better Ways to Brand Your Event With Goldcast

Out-of-the box webinar tools just aren’t pretty. Thankfully, there are now more ways than ever to customize and brand your events. And it’s easier than you think.

The Marketers Guide to Post-Webinar Surveys: 25+ Questions to Ask
June 1, 2023

The Marketers Guide to Post-Webinar Surveys: 25+ Questions to Ask

Want to use post-webinar surveys to improve your future offerings? Get inspired with this list of sample survey questions!

9 Reasons Goto Webinar Users Are Flocking to Goldcast Instead
June 1, 2023

9 Reasons Goto Webinar Users Are Flocking to Goldcast Instead

Want to know why Goldcast beats GoToWebinar every time? From rich engagement features to deep integrations, these nine features have us leading the way.

10 Free Webinar Follow-Up Email Templates to Get More Out of Every Event
June 1, 2023

10 Free Webinar Follow-Up Email Templates to Get More Out of Every Event

The right webinar follow-up emails are crucial. Whether you’re looking for MQLs, demos, or meetings booked, a powerful follow-up email will move the conversation forward.

Webinar Marketing Fundamentals: Five Steps to Drive Registrations and Increase Attendees
June 1, 2023

Webinar Marketing Fundamentals: Five Steps to Drive Registrations and Increase Attendees

Calling all B2B marketers! This webinar marketing guide is for you! Learn how to drive registrations and attendees for your next virtual event.

What's the Difference Between a Webinar and a Virtual Event?
June 1, 2023

What's the Difference Between a Webinar and a Virtual Event?

What’s the real difference between webinars and virtual events? And how do you know when to host a webinar vs. virtual event? You’ve got questions. We’ve got answers.

Field Marketers as Mini-CMOs: Meet Risa Peterson from ThoughtSpot
May 31, 2023

Field Marketers as Mini-CMOs: Meet Risa Peterson from ThoughtSpot

Field marketers are so much more than just sales support. Hear Risa Peterson from ThoughtSpot share her thoughts on field marketers as Mini-CMOs and how she’s bringing back in-person events.

Behind the Curtains of a Global Events Strategy: Meet Sarah Reed of ZenDesk
May 31, 2023

Behind the Curtains of a Global Events Strategy: Meet Sarah Reed of ZenDesk

Welcome to Event Marketers Live! In this inaugural episode, Sarah Reed of ZenDesk joined us to chat about global events strategy, how to create alignment and scale events, and how event marketers can prove their worth in the workplace.

Hybrid Event Metrics: What KPIs Should You Use to Measure Your Next Hybrid Event?
May 31, 2023

Hybrid Event Metrics: What KPIs Should You Use to Measure Your Next Hybrid Event?

Want to ensure your hybrid event is a success? This list of hybrid event metrics and KPIs will help you prove the value of your next hybrid event.

The Return of In-Person Events — Pivoting from Virtual to Hybrid
May 31, 2023

The Return of In-Person Events — Pivoting from Virtual to Hybrid

In-person events are back. But are you really ready for the hybrid era? This ultimate guide covers the basics, the extras, and the exclusive tips you need.

Strategic Event Management: The Field Marketer’s Guide to Measurable Success
May 31, 2023

Strategic Event Management: The Field Marketer’s Guide to Measurable Success

Strategic event management is the best way to leapfrog the competition in B2B sales. This ebook will help you create a revenue-friendly virtual event.

Top 20 Event Marketing Professionals to Watch in 2022
May 31, 2023

Top 20 Event Marketing Professionals to Watch in 2022

More than just event planners, event professionals are true rockstars of the B2B marketing world. Meet the top 20 event marketers to watch in 2022!

B2B Events Simplified: A 15-Point Virtual Event Checklist
May 31, 2023

B2B Events Simplified: A 15-Point Virtual Event Checklist

Use this virtual event checklist to plan your next online event, complete with expert tips and virtual event best practices.

Virtual Holiday Party Ideas: 5 Can't-Miss Tips for 2022
May 31, 2023

Virtual Holiday Party Ideas: 5 Can't-Miss Tips for 2022

Not sure what to do for your next virtual holiday party? These can’t-miss tips and ideas will help inspire your most festive virtual holiday celebration yet!

Your Virtual Roundtables Are Boring. Here are 10 Steps to Make Them Better.
May 31, 2023

Your Virtual Roundtables Are Boring. Here are 10 Steps to Make Them Better.

5 tips on building engagement of event attendees with software solutions
May 30, 2023

5 tips on building engagement of event attendees with software solutions

Whether you are running a virtual event or a face-to-face one, your top priority is keeping your attendees engaged. The success of your event will largely depend on it.

Don’t Skip These 9 Specific Steps to Get More Attendees to Your Virtual Events
May 30, 2023

Don’t Skip These 9 Specific Steps to Get More Attendees to Your Virtual Events

Getting more event attendees through the (virtual) door ain’t easy. But with the right plan and a focus on personalized engagement, the sky’s the limit.

Hybrid Sales Kickoffs: Make It Epic Both In-Person and Virtually
May 30, 2023

Hybrid Sales Kickoffs: Make It Epic Both In-Person and Virtually

Planning your company’s first hybrid sales kickoff event? Here’s how to rock both the virtual and in-person experience to motivate your team and boost revenue.

How Exciting Are Your Events — Really? Beat Boring With These 12 Engagement Tactics
May 30, 2023

How Exciting Are Your Events — Really? Beat Boring With These 12 Engagement Tactics

Do your events bring the wow-factor? Building engagement is hard, but these proven virtual event engagement tactics will have you acing the game in no time!

Why the Right MarTech Stack Is a Modern Event Marketer’s Best Friend
May 30, 2023

Why the Right MarTech Stack Is a Modern Event Marketer’s Best Friend

Every B2B event marketer needs powerful MarTech tools to power their tech stack and propel their pipeline forward. Here’s a list of the ones you don’t want to miss.

MQL Myth-Busting: Field Marketing Insiders on What It Really Takes to Build a Robust Sales Pipeline
May 30, 2023

MQL Myth-Busting: Field Marketing Insiders on What It Really Takes to Build a Robust Sales Pipeline

There are a ton of misconceptions about the role of MQLs in the relationship between B2B marketing and sales teams. It’s time for some real-deal MQL myth-busting.

© 2024 Copyright Goldcast, Inc. All rights reserved.