Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

The 25 Books Every Marketing Leader Should Read According to Top CMOs
April 19, 2022

The 25 Books Every Marketing Leader Should Read According to Top CMOs

Are you a marketing director looking to achieve your personal best? Pull up a chair, grab a coffee and check out the best books recommended by leading chief marketing officers.

The Secrets Behind HubSpot’s Marketing Success: Kipp Bodnar on CMO Diaries
April 8, 2022

The Secrets Behind HubSpot’s Marketing Success: Kipp Bodnar on CMO Diaries

Have you ever wondered about HubSpot’s secret sauce? If so, we’ve got an action-packed episode for you featuring HubSpot’s CMO, Kipp Bodnar. Check it out!

Lessons Learned From Agency Life and INBOUND: Meet Katie Wengenroth from Outreach.io
March 29, 2022

Lessons Learned From Agency Life and INBOUND: Meet Katie Wengenroth from Outreach.io

Lessons from a Chief of Staff turned CMO: Meet Jane Alexander from Carta
March 21, 2022

Lessons from a Chief of Staff turned CMO: Meet Jane Alexander from Carta

In this episode of CMO Diaries, Kishore chats with Jane Alexander, CMO at Carta. Read about Jane’s unconventional background and why she insists events aren’t just for demand generation.

The Art and Science of Marketing: Meet Keith Messick from LaunchDarkly
March 21, 2022

The Art and Science of Marketing: Meet Keith Messick from LaunchDarkly

Marketing is both an art and a science—but don’t take our word for it! Hear from Keith Messick, CMO at LaunchDarkly, in this episode of CMO Diaries. Keith shares his most fun campaigns, SaaS pricing tips, and much more!

Managing the Go-To-Market Strategy for a Global Company: Meet Michelle Huff from UserTesting
March 21, 2022

Managing the Go-To-Market Strategy for a Global Company: Meet Michelle Huff from UserTesting

Check out this very special episode of CMO Diaries featuring Michelle Huff from UserTesting. Michelle shares her expertise on UserTesting’s go-to-market strategy, how she drives alignment across global teams, and much more.

Scaling from SMB to Enterprise: Meet Robin Daniels, 3x CMO, and Kirsten Newbold-Knipp from FullStory
March 21, 2022

Scaling from SMB to Enterprise: Meet Robin Daniels, 3x CMO, and Kirsten Newbold-Knipp from FullStory

What’s better than one CMO? Two CMOs! In this episode of CMO Diaries, Kishore chats with Robin Daniels, a 3x CMO, and Kirsten Newbold-Knipp, Chief Marketing Officer at FullStory.

Security as a Company Value
March 21, 2022

Security as a Company Value

Goldcast’s security & compliance principles guide how we deliver our products and services, enabling people to simply and securely access the digital world.

Building B2B Brands and Communities: Meet Heather Moses from Nexthink and Eric Williamson from CallMiner
March 17, 2022

Building B2B Brands and Communities: Meet Heather Moses from Nexthink and Eric Williamson from CallMiner

How should B2B brands think about community? And what can B2B learn from B2C? Hear this and much more on this episode of CMO Diaries featuring Heather Moses from Nexthink and Eric Williamson from CallMiner.

Marketing Lessons From Salesforce to Startups: Meet Kathie Johnson from Talkdesk
March 17, 2022

Marketing Lessons From Salesforce to Startups: Meet Kathie Johnson from Talkdesk

In this episode of CMO Diaries, Kathie Johnson from Talkdesk shared one of her most successful marketing campaigns, lessons learned moving from an enterprise to a startup, and so much more.

Go-To-Market Strategies and Intent Data: Meet Shane Murphy-Reuter from ZoomInfo
March 17, 2022

Go-To-Market Strategies and Intent Data: Meet Shane Murphy-Reuter from ZoomInfo

B2B marketers, take note! Shane Murphy-Reuter from ZoomInfo joined us to chat about different B2B go-to-market strategies, marketing enterprise products across multiple personas, and the future of intent data.

How field marketing leaders did field marketing in a remote world. We've got a few words
March 17, 2022

How field marketing leaders did field marketing in a remote world. We've got a few words

2020 was the year B2B events went virtual. We caught up with some top marketing experts to find out exactly how they survived—and thrived.

The Truth Behind The Booth: How To Make Virtual Booths Worth Your Time
March 17, 2022

The Truth Behind The Booth: How To Make Virtual Booths Worth Your Time

Love ‘em or hate ‘em, virtual booths are a big part of B2B events. Here are a few best practices to help you make the most of your virtual booths.

How we started Goldcast.
March 17, 2022

How we started Goldcast.

B2B firms spend 25-40% budget on events and they have been an important channel to generate pipeline and accelerate pipeline opportunities. But measuring the ROI on marketing events – while organizing them and sponsoring them used to be a nightmare for me.

Our mission: giving superpowers to event marketers
March 17, 2022

Our mission: giving superpowers to event marketers

If you have ever experienced a great event experience, be it online or offline, it is mainly because of flawless execution. Even an hour-long webinar may look simple, but it takes a lot of planning.

Rise of Virtual Events
March 17, 2022

Rise of Virtual Events

Physical gatherings and events have come to a rather abrupt standstill. But that shouldn’t be stopping you from still conducting that annual summit or SKO, in fact, at a larger scale than ever before. With the rise of virtual events, the possibilities are endless.

Sales and Marketing Alignment: What to Do Before, During and After Your B2B Event
March 17, 2022

Sales and Marketing Alignment: What to Do Before, During and After Your B2B Event

Everyone knows sales and marketing work better together. In this ultimate guide, we'll help you get fully aligned with sales so everyone knows exactly why each of your virtual events is worth it

What’s New on Goldcast? 10 New Features
March 17, 2022

What’s New on Goldcast? 10 New Features

We're excited to announce the launch of ten new features to the Goldcast platform, so you can create a spectacular event for your attendees and empower your sales and marketing teams even more with the data they need.

Goldcast raises $10M led by Unusual and HubSpot Ventures to help B2B marketers run engaging events and drive revenue
February 23, 2022

Goldcast raises $10M led by Unusual and HubSpot Ventures to help B2B marketers run engaging events and drive revenue

We are thrilled to announce that Goldcast just closed a $10 million funding round led by Unusual Ventures with participation from Hubspot Ventures, Afore Capital, Underscore VC and several angels. Learn more about our vision for the future.

How Toast Skyrocketed Attendance to 92% for their First-Ever Virtual Kickoff Event
July 8, 2021

How Toast Skyrocketed Attendance to 92% for their First-Ever Virtual Kickoff Event

The hospitality industry was hit hard by the pandemic and for SaaS company Toast, the challenge was on to support their clients AND employees. We caught up with the Director of Employee Experience & Engagement to find out how they did it.

© 2024 Copyright Goldcast, Inc. All rights reserved.