Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

4 Things Demand Generation Marketers Should Unlearn in 2024
November 4, 2023

4 Things Demand Generation Marketers Should Unlearn in 2024

As the year winds down and 2024 planning comes in full force, many of us are focusing on what we should be doing with our marketing strategy next year. But what about what we shouldn’t be doing? 

5 Inspiring Product Launch Ideas and Examples for Your Next Event
November 1, 2023

5 Inspiring Product Launch Ideas and Examples for Your Next Event

Launching a new product is an exciting but challenging task. Here are some inspiring examples to get your product launch event in motion.

Break Out the Fun: 7 Best Practices for Virtual Breakout Rooms
October 31, 2023

Break Out the Fun: 7 Best Practices for Virtual Breakout Rooms

Virtual breakout rooms are a great way to drive online event attendee engagement and enhance collaboration. Find out how to best use them in this Goldcast blog.

Content Alchemy: The Magic of Turning Events Into a Multi-Channel Content Strategy 🪄
October 27, 2023

Content Alchemy: The Magic of Turning Events Into a Multi-Channel Content Strategy 🪄

Learn how to unlock the full potential of your events by repurposing them as part of your multi-channel content strategy.

October 2023 Product Updates: Early Access for Field Events, Eloqua Integration, Enhanced Analytics Dashboard, and More!
October 25, 2023

October 2023 Product Updates: Early Access for Field Events, Eloqua Integration, Enhanced Analytics Dashboard, and More!

Explore Goldcast’s October 2023 product updates, including the all new Goldcast Field Events, analytics dashboard improvements, and more!

Gifts That Keep 'Em Clicking: The Power of Gifting Strategies
October 25, 2023

Gifts That Keep 'Em Clicking: The Power of Gifting Strategies

Learn why gifting boosts event registration and event ROI and discover how to infuse gifts into your current event strategy.

What Is a Virtual Conference? A Guide to Ideating, Planning, and Executing Successful Digital Conferences
October 25, 2023

What Is a Virtual Conference? A Guide to Ideating, Planning, and Executing Successful Digital Conferences

What is a virtual conference? And how can you plan an amazing event that will move the needle on your business goals? Get the answers in our complete virtual conference guide.

Event Content Repurposing: How Content Lab Changes Everything
October 18, 2023

Event Content Repurposing: How Content Lab Changes Everything

Is your event content tucked away in an archive gathering dust? Or are you repurposing it for maximum impact? Get the most mileage from your events with Content Lab.

Get More Out of Marketo: 4 Opportunities for Modern Event Marketers
October 10, 2023

Get More Out of Marketo: 4 Opportunities for Modern Event Marketers

Integrating Marketo with your event platform helps you turn marketing automation wizardry into personalized sales follow-up and higher event ROI. Here’s how.

Supercharge Your Event Marketing with Salesforce and Pardot
October 10, 2023

Supercharge Your Event Marketing with Salesforce and Pardot

Salesforce & Pardot can help you turn your event marketing data into ROI. The right integrations make it easy. Here’s why (and how) to integrate your event platform.

Learnings from Top Marketers Who Use Events to Drive Revenue in 2023
October 10, 2023

Learnings from Top Marketers Who Use Events to Drive Revenue in 2023

It’s time to dig into the best practices, opinions, and hot takes of this year’s Top Marketers from Goldcast’s 2023 customer awards event, The Goldies.

How to Use AI in B2B Event Marketing (+7 Tools for the Job)
October 6, 2023

How to Use AI in B2B Event Marketing (+7 Tools for the Job)

The recent AI explosion gives marketers opportunities far beyond Chat GPT. Here’s how to use AI in B2B event marketing and our favorite tools for the job.

8 Key Trends for Live, Virtual, and Hybrid Events
October 4, 2023

8 Key Trends for Live, Virtual, and Hybrid Events

Keep up with current event trends, from virtual to in-person and hybrid events, with this helpful guide.

The 20-Point Checklist for Planning a Virtual Event
October 3, 2023

The 20-Point Checklist for Planning a Virtual Event

Planning a virtual event can be challenging. This checklist from Goldcast will help you get things right, avoid errors, and turn attendance into pipeline.

The AI-mazing Race: The Truth About AI and How To Use It For Far More Than (Bland) Copy
September 29, 2023

The AI-mazing Race: The Truth About AI and How To Use It For Far More Than (Bland) Copy

Skeptical about AI? Or maybe you're AI-curious but don't know how to get started? Here are some tips to rise above the run-of-the-mill AI content.

4 Hot Demand Generation Takes from Chris Walker of Refine Labs and LaShanda Jackson of Intuit Mailchimp
September 28, 2023

4 Hot Demand Generation Takes from Chris Walker of Refine Labs and LaShanda Jackson of Intuit Mailchimp

Here are the hot takes shared by Chris Walker and LaShanda Jackson during Goldcast’s first episode of our new show for demand generation markets, Donuts & Demand.

Webinar Promotion Simplified: The 5 Most Effective Channels for Registrations
September 27, 2023

Webinar Promotion Simplified: The 5 Most Effective Channels for Registrations

Want more registrations with less effort? Discover the top channels for effective webinar promotion. Boost your registrations with proven strategies that work.

Best Virtual Conference Platforms: The Modern Marketer's Guide in 2022
September 25, 2023

Best Virtual Conference Platforms: The Modern Marketer's Guide in 2022

In this marketer’s guide to the best virtual conference platforms, we’ll give you the lowdown on choosing the best virtual event software for your brand and marketing goals.

7 Reasons Event Marketers Can’t Get Enough of HubSpot
September 20, 2023

7 Reasons Event Marketers Can’t Get Enough of HubSpot

Nurture attendees, capture account activity, and launch outreach in a fraction of the time. A deep integration between HubSpot and your event platform makes it easy.

10 Virtual Networking Event Ideas You Don’t Want to Miss
September 19, 2023

10 Virtual Networking Event Ideas You Don’t Want to Miss

Attendee expectations are higher than ever. Break through the noise with 10 high-impact virtual networking ideas that will definitely get them talking.

12 Tips and Ideas to Supercharge Your Virtual Event Marketing
September 18, 2023

12 Tips and Ideas to Supercharge Your Virtual Event Marketing

In the era of remote work, excelling at promoting your virtual and hybrid events can prove critical to event marketing success. Goldcast shows you how!

© 2024 Copyright Goldcast, Inc. All rights reserved.