Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

10 Things Customers Love About Goldcast
September 14, 2023

10 Things Customers Love About Goldcast

Find out why Goldcast is the platform of choice for B2B event marketers.

September 2023 Product Updates: Speaker UX Enhancements, Sync Time Improvements, and More!
September 11, 2023

September 2023 Product Updates: Speaker UX Enhancements, Sync Time Improvements, and More!

Explore Goldcast’s September 2023 product updates, including speaker ux enhancements and improvements in data sync time!

8 Virtual Event Examples for Planning Your Next Online Event
September 11, 2023

8 Virtual Event Examples for Planning Your Next Online Event

Find virtual event examples you can use as inspiration to drive awareness and engagement for your next online event.

Naming an Event: How to Develop Creative Event Titles that Convert
September 6, 2023

Naming an Event: How to Develop Creative Event Titles that Convert

Coming up with an event name can be tricky. Here are some tips to help you create a strong, compelling event title that converts clicks to attendees!

16 Demand Gen Marketing Podcasts and Shows You Need to Listen to Now
September 6, 2023

16 Demand Gen Marketing Podcasts and Shows You Need to Listen to Now

Here are 16 demand gen marketer shows and podcast recs to tide you over until our new series, Donuts & Demand, kicks off on September 19.

17 Virtual Event Survey Questions to Get the Best Feedback
September 1, 2023

17 Virtual Event Survey Questions to Get the Best Feedback

Ask the right questions in your next virtual event survey to better understand attendees and get better every time.

Rev Up the Revenue: How To Make Events a Top Earning Channel for Your Company
August 31, 2023

Rev Up the Revenue: How To Make Events a Top Earning Channel for Your Company

In order for events to boost revenue, you'll need all hands on deck. Here's how to align goals, expectations, and create events for every stage of the customer journey.

Why Create a Webinar Series: Plan a Powerful Program in 8 Simple Steps
August 29, 2023

Why Create a Webinar Series: Plan a Powerful Program in 8 Simple Steps

Webinars are one of the most powerful modern marketing formats. Here’s how to plan and scale a repeatable webinar series for greater ROI in a fraction of the time.

Successful Post-Event Follow-Up: Synergizing Your Sales and Marketing Teams
August 21, 2023

Successful Post-Event Follow-Up: Synergizing Your Sales and Marketing Teams

If you're wondering who owns event follow-up emails—and what they should look like—you need to read this post.

Prove Event ROI With Goldcast (+5 Metrics CMOs *Really* Care About)
August 10, 2023

Prove Event ROI With Goldcast (+5 Metrics CMOs *Really* Care About)

It's often hard for B2B marketers to access the holistic data they need to prove event ROI—until now. Meet the Goldcast Event ROI Dashboard!

12 Best Practices for Successful Virtual Events in 2023
August 10, 2023

12 Best Practices for Successful Virtual Events in 2023

Use these best practices to run incredible virtual events that drive awareness and pipeline for your business.

Here's How To Create Lasting Connections with Your Virtual Networking Events
August 10, 2023

Here's How To Create Lasting Connections with Your Virtual Networking Events

Virtually recreating the magic of face-to-face networking can be tricky. Discover how to host successful virtual networking events and measure success afterward!

How to Use Digital Event Engagement Data to Boost Conversions and ROI
August 7, 2023

How to Use Digital Event Engagement Data to Boost Conversions and ROI

Want to get more out of your virtual events? Here are five ways to use digital engagement data to boost conversions and ROI for future events.

9 Ways Digital Events Are Transforming Demand Generation Success
August 7, 2023

9 Ways Digital Events Are Transforming Demand Generation Success

Digital events have emerged as a key channel for demand gen marketers. Here are 9 proven ways to use them to grow your pipeline opportunities.

7 Key Event Metrics for Demand Gen Marketers
August 5, 2023

7 Key Event Metrics for Demand Gen Marketers

With the right data, you can drive pipeline, amplify your influence, and build a community of loyal fans and customers. Learn the top event metrics for demand gen here.

15 Virtual Event Trends to Keep You Ahead of the Curve
August 5, 2023

15 Virtual Event Trends to Keep You Ahead of the Curve

August 2023 Product Updates: Polls for Prerecorded Sessions, Goldcast Studio, and More!
August 3, 2023

August 2023 Product Updates: Polls for Prerecorded Sessions, Goldcast Studio, and More!

Explore Goldcast’s August 2023 product updates, including redirection enhancements, polls for prerecorded sessions, and more!

10 High-Impact Ways to Use Your Event Data
August 1, 2023

10 High-Impact Ways to Use Your Event Data

The Gold Standard of Events: 5 Reasons Event Marketers Love Goldcast
August 1, 2023

The Gold Standard of Events: 5 Reasons Event Marketers Love Goldcast

As the events scene heats up, event marketers need a platform they can rely on. Learn how Goldcast sets the bar with modern features built for event marketers.

Solidify Your Virtual Event ROI: 15 Effective Metrics and KPIs For Your Next Event
July 24, 2023

Solidify Your Virtual Event ROI: 15 Effective Metrics and KPIs For Your Next Event

Learn the most critical virtual event metrics and KPIs to track so you can tie results to your efforts and drive greater investment in virtual events.

Lucky 13: Types of Virtual Events to Boost Your Marketing Results
July 19, 2023

Lucky 13: Types of Virtual Events to Boost Your Marketing Results

Digital events are here to stay. But what types of virtual events are really worth your time? Choose from 13 effective formats to support every marketing goal.

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