June 2023 Product Updates: ROI Dashboard, On-Demand Data Sync to Integrations and a New Integration with Slido

June 19, 2023
Chaithra M D
Chaithra M D
Product Marketer at Goldcast

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Welcome to the latest Goldcast product release review!

We’re thrilled to share the release of some exciting features we’ve been working on this past month.

First, we're excited to announce that data from on-demand sessions will now get synced to your integrations. Plus, our Slido integration is live!

We’re also jazzed to announce the Goldcast ROI Dashboard, which was built for marketers who care about the impact of events on revenue and pipeline.

Last but definitely not least, there’s the Event ROI Bootcamp, a not-to-missed event series for marketers who want to learn how to drive revenue from digital events effectively.

Intrigued? Keep reading to deep dive into these latest at Goldcast 👇

1.Slido integration

Uplevel attendee engagement 🙋‍♂️

With this integration, organizers can leverage Slido’s engagement capabilities while hosting events with Goldcast. Engage your attendees with live polls and Q&A and get the participation going! Contact Goldcast Support to embed Slido in your event.

📈 Slid-o into this doc to learn about all our embedded apps

2.On-demand data sync to integrations and analytics

With the Goldcast Event hub, you could host all your upcoming and on-demand events in one place and increase registrations and on-demand views.

Now, you can send on-demand data straight into HubSpot and Marketo and automate post-event actions for on-demand attendees.

With the on-demand data sync, you will be able to track

  • Who attended the event on demand and when
  • Who attended the session on demand and when
  • Time Spent<in discussion>
  • Mark Program Member Statuses and Campaign Statuses in Marketo and Salesforce
  • Timeline/Custom Activities in HubSpot/Marketo/Salesforce which are the most widely used Integrations
  • Also obtain information on dashboards.

Around 84% of attendees reported that access to on-demand content increases their viewing time, making it important for event marketers to harness the power of this largely untapped demand-gen channel.

⚡️ Get the scoop about on-demand data sync.

3. ROI Dashboard

We’re so stoked about this one!! Goldcast's newly launched ROI dashboard will help B2B marketers like you prove the impact of your events on pipeline and revenue.

The ROI dashboards will help you understand -

⚡️ Revenue and Pipeline metrics - Get the sourced and influenced metrics post-event over a time period

⚡️ Target Account Engagement - Understand what key accounts engaged in the event for sales teams to prioritize the right accounts immediately

⚡️ Cross Event Reporting - Compare the performance of all events, helping you identify successful events and optimize your events program for greater efficiency

It’s a game changer for B2B marketers who care about pipeline and revenue from events 📈🫰

⚡️ Check out this doc for more details

That’s all for now. We’ll see you next month with more product updates! 👋

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