Goldcast B2B Marketing Blog

Discover how the best B2B marketers are using video to fuel their marketing campaigns. Get tips, tricks, guides, and playbooks on how to use video, events, and webinars in B2B marketing.

What Is Mindshare? How B2B Brands Can Win ICP Trust in 2026
December 20, 2025

What Is Mindshare? How B2B Brands Can Win ICP Trust in 2026

Most of your market isn’t ready to buy—yet. Here’s how earning mindshare helps you build trust early so you’re at the top of the shortlist when they are.

AI Agents for Marketing: Best Platforms for Automation & Engagement
December 19, 2025

AI Agents for Marketing: Best Platforms for Automation & Engagement

Find the best AI agents for marketing. Review leading platforms for automating workflows, personalizing campaigns, and boosting customer engagement.

The Agentic Editing Playbook: Prompts, Templates, and Rules for B2B Marketers
December 18, 2025

The Agentic Editing Playbook: Prompts, Templates, and Rules for B2B Marketers

Treat AI like a junior editor. Step‑by‑step prompts, rules, and examples to turn demos and webinars into fast, on‑brand, publish‑ready clips.

Why Video Metadata Matters More Than Ever in 2026 (And How to Get It Right)
December 17, 2025

Why Video Metadata Matters More Than Ever in 2026 (And How to Get It Right)

Video metadata now drives AI citations and SEO. Learn titles, transcripts, schema, and tech basics to make every video discoverable in 2026.

Goldcast Acquired by Cvent: A Note from the Founders
December 15, 2025

Goldcast Acquired by Cvent: A Note from the Founders

By Palash Soni, Kishore Kothandaraman, and Aashish Srinivas

Best Video Marketing Tools for B2B Teams
December 10, 2025

Best Video Marketing Tools for B2B Teams

The right video marketing tool ensures your videos and events get the traction they deserve. Here are some of the best options to choose from.

Goldcast Updates in 2025: Create, Amplify, Measure Video Content
December 8, 2025

Goldcast Updates in 2025: Create, Amplify, Measure Video Content

Turn one recording into 180 clips with agentic automation, amplify across channels, and measure impact by account. See what’s new in Goldcast.

AI Video Editing Tools: Top Platforms, Features & Benefits
December 7, 2025

AI Video Editing Tools: Top Platforms, Features & Benefits

Discover the best AI video editing tools for creators and businesses. Compare top platforms, key features, pricing, and how AI streamlines video production.

How To Repurpose Video Content In 2025: Tips & Strategies
December 6, 2025

How To Repurpose Video Content In 2025: Tips & Strategies

Videos are essential, high-value marketing tools but they're also resource heavy. Here’s how to repurpose video content and get max value from your investment.

5 Video Marketing Trends to Fine-Tune Your B2B Strategy
December 3, 2025

5 Video Marketing Trends to Fine-Tune Your B2B Strategy

B2B marketing is trending towards video, but what types of video marketing efforts govern successful campaigns? Learn more with Goldcast.

Video-First is the Way To Success: How Goldcast's Latest Features Match Current Trends
November 28, 2025

Video-First is the Way To Success: How Goldcast's Latest Features Match Current Trends

Go video-first. See how agentic AI turns webinars, demos, and podcasts into same‑day, channel-ready assets that drive pipeline without burning out your team.

The Real Cost of Video Marketing for B2B Teams
November 27, 2025

The Real Cost of Video Marketing for B2B Teams

Learn what drives video marketing costs and how unified, end-to-end workflows help teams cut spend, save time, and maximize ROI.

Are Webinars Still Effective in 2025? The Data Says Yes
November 25, 2025

Are Webinars Still Effective in 2025? The Data Says Yes

Webinars remain one of the most effective B2B marketing tools. Learn what the data shows, why some fail, and how teams drive pipeline with new strategies.

55+ Video Marketing Statistics to Drive Your Strategy in 2025
November 18, 2025

55+ Video Marketing Statistics to Drive Your Strategy in 2025

Numbers don’t tell the whole story, but they provide foundation and context. Get a clear picture from these video marketing statistics for your B2B marketing.

Download this Video Creative Brief Template for the Full Content Lifecycle
November 12, 2025

Download this Video Creative Brief Template for the Full Content Lifecycle

Get a free video brief template that helps you plan what to film, how to repurpose it into clips and posts, and how to track success.

How to Turn Your B2B Blog Into a Revenue Engine
October 30, 2025

How to Turn Your B2B Blog Into a Revenue Engine

Learn how to turn B2B blogging from a traffic play into a revenue engine by aligning content with business goals, repurposing video-first assets, and tying engagement directly to pipeline.

 Closed Captioning on Video: Importance & Best Practices
October 29, 2025

Closed Captioning on Video: Importance & Best Practices

Transform silent scrolling into measurable pipeline growth. Learn how closed captions drive B2B video performance with data-backed strategies and implementation tips.

AI Blogging: How to Harness AI for Content Creation
October 27, 2025

AI Blogging: How to Harness AI for Content Creation

Using AI for blogging can save time and spark creativity. Here’s how you can include AI in your content workflow while maintaining high quality standards.

Portable Podcast Setup: Capture Professional Quality Anywhere
October 26, 2025

Portable Podcast Setup: Capture Professional Quality Anywhere

Build a portable podcast setup that captures studio-quality content anywhere—and turn every on-the-go recording into scalable, revenue-driving marketing assets.

What Marketers Can Learn from Hollywood About Editing with AI
October 25, 2025

What Marketers Can Learn from Hollywood About Editing with AI

From blockbuster studios to your content strategy. Discover how Hollywood's approach to AI editing can transform your B2B marketing.

How AI Video Editors Are Changing the Way B2B Marketers Work
October 25, 2025

How AI Video Editors Are Changing the Way B2B Marketers Work

AI video editors are redefining B2B marketing by eliminating editing bottlenecks, accelerating go-to-market timelines, and turning raw video into a real-time content engine.

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