Goldcast Event Marketing Blog

Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.

April Product Updates Blog: Enhanced Stage Controls, Slack + Salesforce Integration, snd Self-serve Vanity URLs
April 11, 2024

April Product Updates Blog: Enhanced Stage Controls, Slack + Salesforce Integration, snd Self-serve Vanity URLs

Explore April updates from Goldcast, including enhanced Stage Controls, Slack + Salesforce integration and the ability to upload videos to Content Lab using a URL!

Boost Attendance with 17 Webinar Tips
April 11, 2024

Boost Attendance with 17 Webinar Tips

Attendance a little low? We asked a panel of experts for their top webinar tips to level-up the attendee experience and drive registrations, attendance, and revenue.

Go BTS With ActiveCampaign's 29-Hour Leap Day Extravaganza! Powered by Goldcast
April 10, 2024

Go BTS With ActiveCampaign's 29-Hour Leap Day Extravaganza! Powered by Goldcast

Explore ActiveCampaign's 29-Hour Leap Day event with Goldcast: revolutionizing time use with marketing automation. #MakeMoreTime

Hiring Managers Weigh In On the Demand Gen Compensation Report and Whether Job Hopping is a Red Flag 🚩
April 1, 2024

Hiring Managers Weigh In On the Demand Gen Compensation Report and Whether Job Hopping is a Red Flag 🚩

Two experts discuss the trends unlocked by the 2024 Demand Generation Compensation Report. Read all of their advice here.

Ultimate Guide to B2B Influencer Marketing
April 1, 2024

Ultimate Guide to B2B Influencer Marketing

Working with influencers? They'll bring the audience, engagement and trust of their brands. Here's what you need to do to meet them in the middle and succeed.

The Productivity Hack You've Never Heard Before—Plus, Sentiment Data, Neurodivergent Attendees, and More
March 26, 2024

The Productivity Hack You've Never Heard Before—Plus, Sentiment Data, Neurodivergent Attendees, and More

Chloe Richardson of Explori and Austin Sandmeyer of Sendoso weigh in how to use sentiment data, why you should stop deprioritizing customers, and more

B2B vs B2C Marketing: Key Differences, Tips, & Common Mistakes
March 22, 2024

B2B vs B2C Marketing: Key Differences, Tips, & Common Mistakes

B2B marketing can be a whole new world for B2C marketers. Here’s some help as you navigate this, and how you can use events to ace B2B marketing.

LinkedIn Video Best Practices:10 Powerful Examples from B2B Brands
March 22, 2024

LinkedIn Video Best Practices:10 Powerful Examples from B2B Brands

LinkedIn is indispensable for B2B marketing, and videos are one of the most effective marketing tools. Here’s how to put them together effectively.

7 B2B Unconventional B2B Marketing Campaigns to Inspire Your Next Launch
March 19, 2024

7 B2B Unconventional B2B Marketing Campaigns to Inspire Your Next Launch

The right B2B marketing campaign can help you stand out in a sea of competition. These seven examples will help you plan and launch an effective campaign.

What Do Demand Gen Marketers Make? Findings From the 2024 Compensation Report (Plus, Tips on How to Negotiate!)
March 19, 2024

What Do Demand Gen Marketers Make? Findings From the 2024 Compensation Report (Plus, Tips on How to Negotiate!)

Uncover the key salary trends and insights for demand gen marketers in 2024 with our comprehensive compensation report.

Webinar Operations Checklist: Your One-Stop Webinar Planning Resource
March 13, 2024

Webinar Operations Checklist: Your One-Stop Webinar Planning Resource

Webinars don’t have to be such a massive lift. Cover the A to Z of a high-ROI webinar strategy with this free step-by-step webinar operations checklist.

Assess Your Event’s Success with a Post-Event Debrief (+ Template)
March 13, 2024

Assess Your Event’s Success with a Post-Event Debrief (+ Template)

Learn what really works. Before you plan your next event, use this free post-event debrief template to analyze your performance and do more of what’s working.

What is Demand Generation, Anyway? 16 Top Brands and Marketers Define It
March 12, 2024

What is Demand Generation, Anyway? 16 Top Brands and Marketers Define It

If you're wondering what demand generation actually is, you aren't alone. Here's how top brands and marketers define the term.

Goldcast Launches AI Content Lab to Revolutionize Video Content for B2B Marketers
March 11, 2024

Goldcast Launches AI Content Lab to Revolutionize Video Content for B2B Marketers

Revolutionize B2B marketing with Goldcast's Content Lab: An AI-powered tool for quick, quality repurposing of video content. Start transforming now!

Write a Sponsorship Request Letter That Works (Free Templates)
March 11, 2024

Write a Sponsorship Request Letter That Works (Free Templates)

Whether you need sponsors to invest in your event or to monetize it, only a well-planned approach can get you the funds you need. Here’s how to do it.

March Product Updates Blog: Teams, Content Lab Brand Kits, and more!
March 7, 2024

March Product Updates Blog: Teams, Content Lab Brand Kits, and more!

Take a look at March updates from Goldcast: Teams, Content Lab Brand Kits, and enjoy free trials for Content Lab! 🚀 Don't miss out!

Men Lie, Women Lie, Numbers Don't—How To Prioritize Event Investment, Diversify Your Event Experience, and More
March 4, 2024

Men Lie, Women Lie, Numbers Don't—How To Prioritize Event Investment, Diversify Your Event Experience, and More

How do you know which events to invest in? Hear from two expert event marketers on how they navigate this process. Plus, productivity hacks, pocket-size environments, and more!

 What a Children's Playground Can Teach Marketers About Content
March 4, 2024

What a Children's Playground Can Teach Marketers About Content

Hear from two demand gen marketers about why the funnel is dead, how to enable your sales team via social selling, mapping content to intent, and more!

 Ready To Grow Your Career as an Event Marketer? 7 Benefits of Joining The Event Marketers Club
March 4, 2024

Ready To Grow Your Career as an Event Marketer? 7 Benefits of Joining The Event Marketers Club

The Event Marketers Club is a Goldcast community full of talented, inspiring event marketers. Join us to build your career, discover amazing resources, and grow your network!

How to Use Video in Blog Posts to Boost Your Reach and Engagement
February 28, 2024

How to Use Video in Blog Posts to Boost Your Reach and Engagement

B2B events are a goldmine of rich video content, but are you making the most of it? Here are five proven ways to use video in your blog posts to increase your reach and engagement.

The B2B Content Flywheel: How to Use Events to Drive Growth
February 28, 2024

The B2B Content Flywheel: How to Use Events to Drive Growth

The flywheel model allows you to use content as a driver of business growth, but what role can B2B events play? Find out what, how and why in this guide.

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