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Where event marketers come to grow. Dig into industry news, best practices, and insider tips on how to transform your events into a top revenue-generating channel.
It’s time to dig into the best practices, opinions, and hot takes of this year’s Top Marketers from Goldcast’s 2023 customer awards event, The Goldies.
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September 6, 2023
Here are 16 demand gen marketer shows and podcast recs to tide you over until our new series, Donuts & Demand, kicks off on September 19.
September 1, 2023
Ask the right questions in your next virtual event survey to better understand attendees and get better every time.
August 31, 2023
In order for events to boost revenue, you'll need all hands on deck. Here's how to align goals, expectations, and create events for every stage of the customer journey.
September 20, 2023
Nurture attendees, capture account activity, and launch outreach in a fraction of the time. A deep integration between HubSpot and your event platform makes it easy.
August 29, 2023
Webinars are one of the most powerful modern marketing formats. Here’s how to plan and scale a repeatable webinar series for greater ROI in a fraction of the time.
September 25, 2023
The recent AI explosion gives marketers opportunities far beyond Chat GPT. Here’s how to use AI in B2B event marketing and our favorite tools for the job.
Is your event content tucked away in an archive gathering dust? Or are you repurposing it for maximum impact? Get the most mileage from your events with Content Lab.
August 21, 2023
If you're wondering who owns event follow-up emails—and what they should look like—you need to read this post.
August 10, 2023
Use these best practices to run incredible virtual events that drive awareness and pipeline for your business.