Webinar Platforms That Drive Engagement: Compare Features, Pricing, and Integrations

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“Webinar” isn’t a dirty word anymore. With adoption up 225% year over year, webinars have evolved from “just another meeting” into the most scalable way to create premium video content that drives pipeline.

“People tend to underestimate the value of community engagement on a webinar,” says Kimberly Manning, VP of Brand & Content Marketing at Kochava. “The fact that you can jump into the live chat and encourage interaction in the form of questions and polls…it makes a difference in people wanting to attend your webinars.”

By switching webinar platforms, Kimberly’s team saw a 42% average attendance rate, 2–3x higher engagement, and 15,000+ more social video impressions.

If you want your next webinar to end with sales already DM’ing hot leads, you’re in the right place.

This guide compares 10 interactive webinar and virtual event platforms—what they do well, where they fall short, who they’re best for, and what to consider before you buy.

Best interactive webinar platforms:

• Goldcast
• BigMarker
• Airmeet
• Hubilo
• RingCentral Events
• Livestorm
• Demio
• Webex
• GoToWebinar
• Adobe Connect

Interactive webinar platforms host and manage online events with tools that turn passive viewing into real-time participation—think Q&A, chat, live polls and quizzes, breakout rooms, and loads of other interactive features.

Most combine broadcast and engagement, often with built-in marketing automation and email marketing to drive registrations and follow-up.

But the best of the best don’t stop there.

For time-strapped marketers, a webinar platform that integrates with your CRM/MAP (Salesforce, HubSpot, Marketo) makes it possible for your attendee intent data to flow straight into your pipeline.

If you’re not already running a webinar program, now’s the time. Teams are hosting an average of 4 webinars per month and driving millions in pipeline as a result.

But if you’ve ever attended one yourself, you know there’s a major gap between a hit and a flop.

The right platform helps you connect with audiences, capture intent, and scale content—without adding headcount. Here’s just a snapshot of the benefits:

Engagement signals flow to CRM/MAP for faster scoring, routing, and personalized follow-up. In 2024, webinars averaged 238 registrants and a 33% attendance rate—plenty of signal to fuel pipeline when it’s captured and synced.

Multiply your views

Browser-based access reduces friction; on-demand hubs extend reach long after live day. Nearly 80% of webinars go on-demand and a meaningful share of live attendees return to watch again. 🎬

The future of marketing is all about mindshare. Premium, on-brand webinars build trust and credibility—and 95% of hidden buyers are more receptive to sales when thought leadership leads the way.

But there is a caveat: Many high-impact features live behind premium tiers, and running complex programs (series, multi-session events) takes practice.

Map must-have requirements to specific plans, budget time for onboarding, and pilot your workflows before you scale. With the right fit, you’ll deliver a fully branded must-attend experience while capturing account-level intent that moves your GTM forward.

We evaluated platforms on engagement features (polls, Q&A, chat, breakouts), branding control, integrations, scalability, and post-event repurposing.

Here’s a quick read on who each tool serves best and where it shines, so you can identify the best webinar software for your program.

Goldcast is a B2B video content platform built for marketers who need an end-to-end workflow (events → recording → AI repurposing → on-demand) plus deep GTM integrations that turn engagement into pipeline. Loved by brands like Uber, Intercom and Box, it’s the go-to for video-first teams.

Top features:

• Studio-quality events: Flexible layouts for keynotes, panels, demos; live, pre-recorded/simulive, and on-demand; multi-stream to LinkedIn/YouTube.
• Branding control: Fully branded registration, emails, event rooms, and on-demand hubs—no dev needed.
• Engagement suite: Live Q&A, chat, polls, handouts, featured actions; breakout rooms for collaboration.
• Content tools: Slides, screen share, co-browsing, pre-record inserts, plus recording + AI repurposing through Content Lab for post-event summaries, social media clips, emails, blogs, and more.
• Analytics + integrations: Attendee-level intent data, account analytics, and CRM/MAP integrations (Salesforce, HubSpot, Marketo) to score, route, and attribute.

Best for B2B marketing teams that need to:

Host professional live webinars for demand creation with full-service registration, automated emails, and CRM integration. Track performance via unique registration links and source tracking.

Pros

• End-to-end workflow
• Deep GTM integrations; account-level intent data
• Premium, fully branded attendee experience

Cons

• Learning curve for complex programs (series, multi-session events)

What people are saying: 4.7 / 5 stars on G2

“I love that Goldcast integrates seamlessly with our MAP and CRM. This integration has allowed us to streamline our events creation process and generate more webinars on a regular basis. The integrations also help ensure our pre-webinar and post-webinar processes are ready to go without questions.”

BigMarker is a flexible events platform with strong customization, multi-session modules, and simulive/evergreen workflows.

Top features:

• Broadcast studio; multi-stream; up to 64 webcams
• Simulive + evergreen with timed polls/offers
• Registration/landing page builder with logic
• Virtual event modules (stage, expo, networking, gamification)
• CRM integrations (Salesforce, HubSpot, Marketo, Eloqua and more)

Best for: Mid-to-large orgs running sophisticated, multi-session events with heavy branding/control needs.

Pros

• Extensive customization; fully branded experiences
• All-in-one features reduce tool sprawl

Cons

• Learning curve for advanced setups
• Pricing less transparent; transaction fees on monetized events

What people are saying: 4.7 / 5 stars on G2

“It's a one-stop shop for webinar marketing. I find it convenient that I can set up our landing pages, send automated emails, and host webinars in one place. It's tedious but once you get the hang of it, it's a very helpful website.”

Airmeet is designed to turn viewers into participants—with social lounges, speed networking, and rich engagement tools. Use it when your priority is connections and conversation over heavy production.

Top features:

• Event Experience Cloud with branding (AirStudio), control (AirControl), analytics (AirIntel)
• Engagement features include polls, Q&A, breakout rooms, gamification, whiteboards, speed networking
• Flexible landing pages and white-label options

Best for:

Teams prioritizing networking-heavy webinars, community meetups, and hybrid events.

Pros

• Strong engagement + networking features
• 24/7 support; detailed analytics

Cons

• Advanced features take time to master
• Occasional lags on larger events

What people are saying: 4.6 / 5 stars

“Airmeet is super easy to use, even if you're hosting an event for the first time. Setting things up is straightforward, and there are plenty of features to make events more engaging, like breakout rooms and live polls. The platform works well with other tools, and customer support is very helpful. I use it regularly for both small and large events.”

Hubilo’s Webinar+ emphasizes registration optimization, engagement, lead scoring, and AI-driven content repurposing.

Top features:

• Interactive HD streaming, multi-presenter support
• Custom landing pages, one-click login, automated email cadences
• Lead scoring + conversion prompts
• Media+ for video content management and metadata

Best for:

Demand gen teams optimizing attendance, lead scoring, and content repurposing post-webinar.

Pros

• Strong registration and attendance tooling
• Automated content repurposing reduces post-production time

Cons

• Customization limits for specific brand/process needs
• Advanced scoring/prompts require learning curve

What people are saying: 4.6 / 5 stars on G2

“I have found Hubilo very easy to use to set up both webinars and conferences with multiple tracks. Our customer support via Slack has been reliable and comforting. And the ability to upload custom tiles, banners, ads, and backgrounds has allowed us to produce our most impressive event to date!”

RingCentral Events offers virtual/hybrid venues with webinar formats conveniently integrated into the RingCentral ecosystem.

Top features:

• Virtual venues with stage, sessions and networking
• Hybrid event support
• AI-powered workflow automation

Best for: Enterprises standardizing events across virtual and onsite formats, especially if already using RingCentral.

Pros

• User-friendly setup with solid engagement features
• Reliable streaming at scale

Cons

• Customization may be limited for niche requirements
• Third-party integrations can require workarounds

What people are saying: 4.5 / 5 stars on G2

“It is easy to build the venue, the schedules and branding. I love that the event and registration pages can be personalized and have a professional look with ease and intuitive settings. I also had to reach out to customer support and they were speedy in answering and provided a series of solutions for my issue, going above and beyond.”

Livestorm is a browser-based platform known for ease of use, strong landing pages, and solid engagement tooling. It’s a good fit for teams that want fast setup, polished registration pages, and reliable engagement out of the box.

Top features:

• Browser-based access—no downloads needed
• Custom registration pages and automated emails
• Polls, Q&A, breakout rooms
• On-demand hosting with replay analytics.

Best for:

Mid-market teams prioritizing easy setup, branded reg pages, and evergreen content.

Pros

• Fast setup
• Good balance of features vs. simplicity

Cons

• Advanced features gated to higher plans.
• Some integrations may require connectors (e.g., Zapier)

What people are saying: 4.4 / 5 stars on G2

“Livestorm makes live webinars feel structured even when many people are attending. I like how the host controls, people list, chat, question, and polls are all accessible without switching screens. Being able to go on stage, manage speakers, and see attendee activity in real time makes live demos smoother. The browser-based setup also help attendees join quickly without technical issues.”

Demio focuses on marketer-friendly live and automated webinars with clean UX, core engagement tools, and detailed analytics. It’s a great option if you’re looking for a lightweight tool to get a webinar program off the ground.

Top features:

• Live + automated webinars
• Polls, handouts, CTAs
• Custom registration forms for lead qualification

Best for:

Small teams launching scalable webinar programs with reliable delivery and simple automation without the need for deep integrations and analytics.

Pros

• Clean UX, quick setup, responsive support
• Solid engagement features for essential lead gen

Cons

• Limited room layout customization
• Some advanced features available only in higher tiers

What people are saying: 4.6 / 5 stars on G2

“Our webinars not only generate high-quality leads, but they also engage our audience on a deep level. Its basic design and user-friendly interface made it popular with me, the rest of the staff, and the attendees. Because there were no cuts or technical glitches throughout the live performance, we were able to project a professional image.“

Webex is a comprehensive collaboration platform providing interactive webinar hosting, video conferencing, and virtual event management, Webex offers enterprise-scale webinars and events with security, accessibility, and massive capacity.

Top features:

• Supports large audiences with translations, rehearsal, and branding
• Includes registration, ticketing, mobile app, production studio
• Live captioning, interpretation, screen reader support
• Enterprise-grade, with government-ready options

Best for:

Regulated organizations (finance, healthcare, public sector) that prioritize large-scale delivery, security, and compliance.

Pros

• Reliable at very large scale
• Strong security and accessibility features

Cons

• UI/UX can feel complex vs. modern webinar-first tools
• Customization and certain integrations may be limited

What people are saying: 4.6 / 5 stars on G2 (Webex Events & Webinars)

“This platform distinguishes itself by being modern, intuitive, and user-friendly for both attendees and sponsors. We have received outstanding feedback regarding how easy it is to navigate, which has led to increased participation and greater overall satisfaction with the event.”

GoToWebinar is a long-standing webinar tool with dependable delivery, solid engagement, and GoToStage for recorded content. According to some users, branding and data flexibility are lighter than marketing-first platforms, so expect more reliance on connectors for advanced personalization and attribution.

Top features:

• Webcast mode for no-download joining
• Registration + email automation
• Polls, Q&A, handouts, breakout rooms
• Recording + simulive

Best for

Teams needing dependable, familiar webinar delivery with basic program management features.

Pros

• Simple setup, strong reliability
• Useful analytics and reporting

Cons

• Limited attendee networking and advanced interactivity
• Fewer advanced engagement options compared to some competitors

What people are saying: 4.2 / 5 stars on G2

“The biggest upside for using GoTo Webinar is the lack of issues our audiences run into when joining and/or attending our events….With other platforms, folks are instructed to download a program which may not be an acceptable method of participating in e-learning when they have strict firewalls or internet policies at their workplaces. Additionally, other platforms constantly run into compatibility issues when they do allow for access via browser, when browsers are updated.”

Adobe Connect offers highly customizable “pod”-based rooms, persistent layouts, and rich training features. Great for structured training that needs granular room control and persistent setups. B2B marketers focused on branded programs and repurposing may prefer a modern webinar-first platform with less complexity.

Top features:

• Custom pods and layouts
• Simulated live webinars and engagement scoring
• SDK for custom extensions

Best for:

Enterprises and institutions with complex training/workshop needs and detailed room control requirements.

Pros

• Deep customization
• Strong engagement scoring and analytics

Cons

• Steep learning curve and UI complexity
• Higher price point

What people are saying: 4.0 / 5 stars on G2

“My user experience with Adobe Connect's features has been positive and professional because it is a platform that offers a great set of tools to establish the best virtual communication space, facilitating the presentation of digital content and collaboration among all members of your digital resources. I also like Adobe Connect because of the ease with which it offers access to its digital services, providing a quick registration process and virtual adoption.”

Start with your program goals (pipeline, education, customer comms) and match the platform to your format mix, branding needs, integrations, and resourcing.

• Formats: Align webinar formats to use cases—live for energy, pre-recorded/simulive for scale, on-demand for reach.
• Event type: Need a single webinar or multi-session virtual event? Read: Webinars vs. virtual events.
• Conversion: Optimize landing pages and emails.
• Delivery: Build tight agendas that drive interaction.
• Data: Confirm CRM/MAP integrations, attendee-level analytics, and account-level insights.
• Content: Choose platforms with AI repurposing to scale clips, social, blogs, and follow-ups.

💡Pro tip: Run a free trial and simulate the full motion (reg → live → on-demand → follow-up). Bring sales into the evaluation to validate the intent data and handoff.

• Focus on interaction, not just streaming: Prioritize platforms that drive Q&A, polls, chat, and networking to boost engagement and conversion.
• Think in programs, not one-off events: Use tools that handle registration, emails, live delivery, and on-demand follow-up to turn every webinar into an ongoing pipeline.
• Insist on tight data integrations: Ensure CRM/MAP connectivity so registration and engagement data automatically fuel lead scoring, routing, and attribution.
• Scale content with AI and automation: Choose platforms that quickly repurpose webinars into clips, blogs, and evergreen sessions to maximize each event’s value.
• Protect your brand and flexibility: Look for deep branding control and support for live, simulive, and on-demand formats that grow with your needs.
• Let analytics guide what’s next: Use detailed engagement and intent insights to refine topics, improve formats, and prioritize sales follow-up.

Can I host interactive webinars for free?

Yes—most platforms offer free tiers or trials with limits (attendee caps, session length, fewer branding/analytics). Some offer a free plan, while others provide time-bound trials—always check feature limits and add-ons. Fine for testing or small internal sessions; you’ll need paid plans for polished programs and full functionality.

How much bandwidth do I need?

As a baseline, hosts should target 5–10 Mbps upload; attendees 3–5 Mbps download. Test your setup pre-event and have a backup connection.

What’s the difference between a webinar and a virtual event?

Webinars = single-session, presenter-led. Virtual events = multi-session, multi-track, networking, sponsors. More here: Webinars vs. virtual events.

How do I prevent “Zoom fatigue”?

Keep sessions 45–60 minutes, add interaction every 10–15 minutes, vary formats (live + pre-record inserts), and schedule breaks across multi-session events.

Can platforms handle multilingual audiences?

Enterprise platforms often include captioning/translation and integrate with interpretation services. Check language features before you buy.

What metrics matter for webinar ROI?

Track registration→attendance conversion, average watch time, poll/Q&A participation, resource clicks, and pipeline impact (influenced/opportunities). Integrations should connect attendance + engagement to accounts.

How do I handle technical issues live?

Rehearse, appoint a co-host, prep pre-recorded fallbacks, and communicate transparently if problems arise. Record backups and keep support on speed-dial.