Video Marketing Automation Tools: Top Platforms for B2B

Video marketing automation has become foundational for B2B teams to scale content, drive pipeline, and prove ROI. The right video marketing automation tool lets you capture studio-grade audio and video from anywhere, invite global guests, record multi-track audio and video, livestream when needed, and repurpose content for social media and marketing campaigns.

Different tools specialize in different primary use cases. For example, some excel at production and editing, while others specialize in hosting and analytics. A few rare exceptions handle it all— from studio-grade recording to AI-powered repurposing and performance analytics.

Ultimately, the best tool is the one that fits your existing stack and workflows and allows you to turn each piece of content into a scalable asset that drives pipeline and ROI.

This comprehensive guide walks you through the top video marketing automation tools of 2026. We'll start with the more comprehensive solutions built for end-to-end workflows, and then go into more specialized options:

• Goldcast
• Demio
• OpenReel
• Wistia
• Vidyard
• Brightcove
• Hippo Video
• HeyGen
• Kaltura
• BigMarker
• Vimeo

Video marketing automation tools are software platforms that streamline how marketers create, distribute, and optimize video content across digital channels. These solutions integrate directly with your marketing automation platforms like HubSpot, Salesforce, and Marketo, enabling you to produce high-quality content using templates, embed videos into campaigns, and track metrics through unified dashboards.

By combining AI with user-friendly functionality, the best marketing automation tools help teams automate workflows, from content creation to lead nurturing. These tools deliver personalized experiences at the right moment in the customer journey through seamless CRM integration, turning video from a standalone tactic into a core component of your revenue engine.

For B2B marketing leaders, video marketing automation tools connect content directly to pipeline, attribution, and sales enablement in ways that manual processes simply can't match.

Here are the capabilities that drive ongoing investment in these platforms:

• Automated lead nurturing based on video engagement data. When prospects watch specific content, the system triggers relevant follow-ups automatically, delivering the right materials at each buying stage. This eliminates manual SDR work while accelerating time-to-close, since sales teams receive qualified leads with clear signals of interest.
• Build a repeatable content engine. A single webinar or event can transform into 20+ distribution-ready assets — clips for social, blog posts, email sequences, and more — without adding headcount or manual production work. This multiplier effect means your content investment goes exponentially further.
• Attribution that connects directly to revenue. By integrating engagement data with your CRM and MAP, you can track which specific assets drive pipeline, influence deals, and contribute to won deals. This visibility gives marketing leaders the data they need to justify budget investments and optimize campaigns with confidence.
• Consolidate your tech stack. Rather than juggling separate tools for hosting, production, repurposing, and distribution, an all-in-one solution reduces vendor sprawl while improving cross-functional alignment. Teams spend less time on tool management and more time on strategic work.

The following are the strongest options for B2B teams looking to scale video content and prove ROI. We're starting with the most comprehensive solution and then exploring specialized tools that excel in specific use cases like webinar hosting or remote production. Each of these bring unique strengths, and the ones you gravitate toward will depend on your priorities and existing workflows.

Goldcast is a B2B video platform built specifically for marketing teams who need to create, repurpose, and distribute content from webinars, virtual events, and recordings. Unlike general-purpose video tools, Goldcast combines professional event hosting with AI-powered repurposing designed to transform video into multi-channel marketing campaigns that drive measurable pipeline.

Goldcast addresses a fundamental challenge in B2B video marketing: maximizing the ROI of every piece of content you create. Most marketers invest significant resources into webinars and events, only to let that content gather digital dust after the live session ends. Goldcast solves this by automating the transformation of long-form video into dozens of distribution-ready assets — all while maintaining brand consistency and connecting engagement data back to revenue.

Goldcast Events handles the full spectrum of digital experiences: webinars, virtual events, and field events. The suite includes automatic calendar holds, real-time polls and Q&A, customizable overlays, and seamless on-demand functionality. These aren't just engagement features; they're data collection opportunities that feed directly into your marketing automation workflows.

Then there's Goldcast Content Lab, where Goldcast truly differentiates itself from competitors. This AI-powered repurposing engine automatically converts video into multi-modal blogs, auto-generated clips, and social posts using AI that's trained on your specific brand voice. The AI-powered search functionality makes it easy to find specific moments from hours of content, dramatically reducing the time spent on manual editing and content creation. For B2B teams producing regular content, this feature alone justifies the investment!

Meanwhile, Recording Studio provides broadcast-quality local HD recording for podcasts, webinars, and interviews. Unlike browser-based recording that depends on internet connection quality, Recording Studio captures individual tracks with dynamic scene changes, giving you the raw materials for professional content production. Whether you're recording a solo presentation or a multi-guest panel, the studio delivers the quality expected in B2B environments.

Finally, Goldcast Agents take automation further by handling repetitive workflow tasks — video creation, optimization, and amplification — that typically consume hours of team time. The Agentic Video Editor in particular reduces manual editing requirements while maintaining quality standards, letting marketers focus on strategy rather than technical execution.

For webinar marketing, Goldcast creates engaging experiences that drive pipeline, with automatic repurposing that extends reach across channels. The platform handles registration, reminders, hosting, engagement, and post-event follow-up in one integrated system, eliminating the need to stitch together multiple tools.

Content repurposing transforms single recordings into clips, blogs, and social media posts that maximize ROI and reach. One customer, Yext, was able to organize scattered video content into strategic hubs that increased page views by almost half.

For virtual event management, the platform executes professional experiences with branding, analytics, and engagement tools that deliver high-quality digital experiences. Organizations like Brandwatch reported significant improvements in attendance and engagement rates, compared to traditional webinar software.

Podcast production gets the same professional treatment, with HD recording quality and instant repurposing capabilities for broader distribution across platforms. And field event support manages in-person events with digital components, creating hybrid experiences that extend the value of physical gatherings while capturing engagement data that feeds your demand generation programs.

Goldcast's pricing is solution-specific:

• Content Lab: Free plan available, with usage limits
• Recording Studio: Request a demo for pricing
• Events: Request a demo for pricing
• Custom: custom pricing for a tailored bundle of solutions

Contact us to learn more.

Goldcast suits B2B marketers, particularly demand generation, event marketing, and content professionals who need high-quality video at scale. The platform helps organizations unify their event and video strategy, reduce tech stack complexity, and maximize content ROI through automated repurposing. It's ideal for teams that recognize video as a core channel rather than a supplementary tactic.

*Case studies show significant increases in pipeline generation and revenue outcomes. Benchling generated $6.1M in pipeline across 406 opportunities within 90 days of webinars, while Uber boosted pipeline by 25%.

Demio is a browser-based webinar tool built specifically for marketers who need to generate leads and drive conversions without requiring attendees to download software. The platform focuses on engagement through real-time polls, Q&A sessions, customizable branding, and automated email workflows. Demio supports live, automated, and on-demand webinars, making it easy to run evergreen campaigns that generate leads while you sleep.

Best for: Marketing and sales teams running webinar-led demand generation in small to medium B2B companies

Pricing: Starts at $45/month, free 14-day trial available

OpenReel is a remote video production platform that delivers 4K recording quality through local capture, meaning video quality isn't limited by bandwidth like browser-based recording. OpenReel combines professional-grade remote capture with AI-driven editing and secure cloud hosting, enabling distributed workforces to create broadcast-quality content without flying crews to locations or coordinating complex production schedules.

Best for: Enterprise marketing teams and production companies creating professional video at scale across locations

Pricing: Contact company for info

Wistia is a video marketing platform that combines professional hosting with lead generation tools, detailed analytics, and marketing automation. The brand is known for its ad-free player, customizable branding, and engagement heatmaps that show exactly where viewers drop off. Wistia also offers webinar hosting, in-video CTAs, and password-protected videos, making it a comprehensive solution for businesses using video as a core marketing channel.

Best for: B2B marketing teams and SaaS companies making video central to their demand generation strategy

Pricing: Starts at $79/month, free plan available

Vidyard is an AI-powered video platform built specifically for sales and marketing groups who need to scale personalized outreach. The company's standout feature is Video Agent, which automatically creates and sends personalized videos based on buyer actions logged in your CRM; this eliminates manual follow-up while maintaining the personal touch. Vidyard also offers AI Avatars for creating videos without going on camera, and integrates natively with sales tools like Salesloft, Outreach, HubSpot, and Salesforce.

Best for: B2B sales teams that need to automate personalized video outreach at scale

Pricing: Starts at $59/seat/month, free plan available

Brightcove is an enterprise-grade video platform designed for organizations managing large-scale video operations across multiple channels and devices. Brightcove offers three distinct Studio packages, each tailored for specific use cases from marketing campaigns to large-scale media delivery. Brightcove provides comprehensive analytics, monetization options, and the infrastructure to handle everything from small webinars to enterprise-wide virtual conferences.

Best for: Mid-to-large enterprises and media companies requiring enterprise-grade video infrastructure

Pricing: Contact sales for quotes

Hippo Video is a video MAP that specializes in personalized video at scale, allowing you to automatically generate hundreds of customized videos using dynamic fields pulled from your CRM. The platform handles creation, hosting, editing, and tracking in one place, with native integrations to HubSpot, Salesforce, Mailchimp, and other MAPs. Users rely on Hippo Video to create personalized video campaigns, sales outreach, and customer onboarding experiences.

Best for: B2B marketing teams focused on personalized video campaigns and lead nurturing

Pricing: Starts at $20/user/month, free plan available

HeyGen is an AI video generator that creates professional videos using AI avatars and voice cloning. Simply type your script, select an avatar (or create a custom one), choose from 175+ languages, and HeyGen generates a video that looks and sounds like a real person presenting. The platform is particularly valuable for those creating multilingual content, product demos, training videos, or high-volume video campaigns without traditional production resources.

Best for: Marketing teams and agencies producing high-volume video without traditional production resources

Pricing: Starts at $29/month, free plan available

Kaltura is an enterprise video platform offering comprehensive solutions for webinars, virtual events, video portals, and content management. Kaltura provides extensive white-labeling and customization options, allowing organizations to create fully branded video experiences. Kaltura handles everything from large-scale events with thousands of attendees to video content management systems for internal communications, with robust APIs for custom integrations and workflows.

Best for: Enterprises, educational institutions, and media companies managing high-volume video operations

Pricing: Custom pricing; contact sales

BigMarker is a customizable webinar and virtual event software that offers complete design control, allowing you to create fully branded experiences without template limitations. The platform supports live webinars, simulive (pre-recorded content that appears live), and evergreen on-demand content. BigMarker also enables monetization through registration fees and offers advanced analytics for measuring webinar performance and ROI.

Best for: Organizations hosting frequent webinars and requiring extensive customization and monetization options

Pricing: Custom pricing; contact sales

Vimeo is an AI-powered video platform offering creation, hosting, editing, and analytics tools designed for businesses. The company provides templates and smart editing features that make professional video creation accessible to non-technical folks. Vimeo supports live streaming, webinar hosting, screen recording, and team collaboration, with the ability to host videos ad-free and customize the player to match your brand.

Best for: Marketing teams and creative professionals seeking user-friendly video creation and hosting

Pricing: Starts at $12/month, free plan available

Video marketing automation is essential for scaling content and proving ROI, but selecting the right platform requires looking beyond surface features to understand what delivers long-term strategic value for your specific B2B context.

Look for the following abilities:

Start by evaluating AI-powered content repurposing capabilities. Your software of choice should convert long-form video into multiple formats while maintaining brand consistency. This multiplier effect determines whether your content investment scales efficiently or requires constant manual intervention.

Consider the depth of real-time CRM integration and lead scoring. You should be able to view granular engagement metrics and sync them immediately with Salesforce, HubSpot, Marketo, or Pardot. Surface-level integrations that simply pass registration data aren't enough; you need systems that connect video engagement to pipeline outcomes, enabling sophisticated lead nurturing and automated workflows that tie directly to revenue.

Assess end-to-end workflow consolidation. Can the solution handle your entire video creation and distribution process — recording, editing, landing pages, webinar hosting, on-demand hubs — within a single suite? Eliminating disconnected tools reduces complexity and improves cross-functional collaboration, which becomes increasingly important as your video programs scale.

Look for text-based video editing and templates that let marketing teams edit videos like documents, without specialized expertise. Pre-built templates should enable high-quality output while maintaining brand guidelines, allowing non-technical team members to contribute to content production.

Finally, examine advanced analytics and SEO optimization. The platform should provide in-depth metrics beyond vanity statistics: account-level data, conversion rates, performance insights. You can use all of that info to inform strategic decisions. Video optimization for search engines should also be automatic, maximizing organic reach and enabling embedding across digital marketing channels.

While many capable options exist, Goldcast stands out for B2B marketers who want an end-to-end system for events, webinars, and AI-powered content repurposing.

With a single platform to host experiences, capture rich engagement data, and transform every recording into multi-channel assets, Goldcast gives marketing professionals the control, efficiency, and insight needed to build a durable, video-led growth engine.

What internal resources and roles do we need to implement a video marketing automation tool successfully?

Internal resources refer to the people, skills, budget, and organizational capabilities needed to implement and operate a new system. For video marketing automation, this typically includes a marketing owner, a marketing ops or RevOps contact, and a content lead or producer.

Ideally, you have a marketing owner for strategy and campaigns, a marketing ops or RevOps contact for integrations and data flows, and a content lead or producer for video creation and repurposing. Larger organizations should involve sales leadership and IT or security early for alignment on requirements, approvals, and governance.

How long does it take to see value from a video marketing automation platform?

Most B2B teams see early value within 30-60 days with one or two priority use cases like webinar-led demand generation or repurposing recordings. Full rollout typically takes 3-6 months as you standardize templates, refine workflows, and integrate with your CRM and marketing automation tools.

How should we measure ROI from video marketing automation tools?

Go beyond vanity metrics like views and watch time. Track pipeline and revenue through sourced and influenced opportunities, conversion rates on video-powered pages, meeting and demo requests from video CTAs, and deal acceleration when video is used in sales cycles. CRM and marketing automation platform integrations are critical for connecting these metrics.

What are common mistakes when rolling out video marketing automation?

Common pitfalls include buying tools before defining use cases, underestimating content needs, running one-off webinars without repurposing, failing to connect video engagement data to CRM for lead scoring, and treating video as a side project rather than integrating it into core demand-generation programs.

How do video marketing automation tools integrate with our existing tech stack?

Most tools integrate with CRMs like Salesforce and marketing automation tools like HubSpot or Marketo to share registration data, engagement scores, and contact activity. Many also connect with webinar platforms, sales engagement tools, and data warehouses. Confirm whether integrations are native, require middleware, or depend on APIs.

What should we consider around security, privacy, and compliance?

Review vendor certifications like SOC 2, data residency options, encryption standards, and user permissions. For regulated industries or regions, confirm support for GDPR, HIPAA, or other frameworks, and ensure you can manage data retention, consent, and permissions for recorded sessions and attendee data.

Do we need a dedicated video team?

Not anymore! Many B2B organizations start with their existing demand generation or content team, using templates, AI-assisted editing, and repurposing tools to minimize production overhead. With the help of AI, brands are now able to create high-quality video content, without a dedicated team.