Goldcast Acquired by Cvent: A Note from the Founders

Today, we’re excited to share a milestone for our team and our customers: Goldcast has joined Cvent.

You can read the full announcement here.

Moments like this naturally make you pause, to look back at what brought us here, and to look ahead at what becomes possible next.

Goldcast was founded in 2020, in a world where every marketer suddenly had to run digital events but still struggled with the same old challenge: even though events took up a third of the marketing budget and were the most strategic channel to build authentic connections with customers, they weren’t translating into measurable, repeatable outcomes.

We were built to change that. And that mission carried us through every phase. As we evolved with our customers, we realized that we had only built a part of the machine. Through painful customer feedback, massive rebuilds, the pivotal shift when the digital events market shifted just as AI began reshaping what was possible.

That inflection point was clear:

Events weren’t the whole story.

Winning mindshare was.

Only a small percentage of a marketer’s TAM is actively in-market at any moment. To win in the long run, marketers need to win mindshare long before buyers are ready to buy. And the strongest way to build that connection today is through events, video, and authentic, human-led stories.

That insight became the foundation for the Goldcast people know today: an AI-first video content platform where marketers can host digital events, record high-quality content, repurpose it with AI agents, and distribute it across every channel, all from a single home.

When our conversations with Cvent began, there was immediate alignment: we were looking at the exact same future, just from different vantage points.

Cvent has spent decades building the system of record for events and attendee engagement — used by ~30,000 customers and a majority of the Fortune 100.

Goldcast has been building the AI-powered video content platform for marketers who need to create, amplify, and measure authentic content that wins mindshare.

Bringing the two together creates a differentiated, end-to-end solution the industry has been quietly moving toward:

One AI-powered workflow across the Total Event Program — webinar, virtual, in-person, and hybrid — to turn live moments into authentic video in minutes, reach more of the right audience, and translate engagement into pipeline and revenue.

With this change, B2B Marketers will get:

• One place to host, record, repurpose, and distribute video
• Automated clips, summaries, captions, and channel-ready assets in minutes
• Deep engagement insights across video + event data
• A powerful way to build mindshare across their TAM
• A consolidated solution that replaces multiple disconnected tools

This combination brings events + video + content together under one roof, exactly how marketers operate today.

This is not a finish line. It’s an expansion of the opportunity we’ve been building toward.

With Cvent, we get:

• Distribution at scale into enterprise programs and across industries
• Acceleration of our AI and agentic roadmap
• More resources to express our vision for the future of marketing
• A unified environment where our customers can also run in-person events
• A chance to reshape expectations at global scale

Our belief has always been that AI should empower marketers to ideate, edit, package, and distribute content at a pace that matches their ambition and without constraints of specialization, helping them win mindshare with authenticity and speed.

Now that belief has the infrastructure it deserves.

Most importantly: there is no change to how we serve you today.

Cvent is committed to continuing to invest in Goldcast: in our product, our customer support, and our roadmap.

Your experience will only improve:

- Expended integrations

- More AI workflows

- Broader distribution options

- Full coverage across webinars, virtual events, and now in-person programs

And you’ll continue using Goldcast exactly as you do today.

Startups survive on unreasonable optimism. But the magic happens when that optimism becomes shared, when your team, your customers, and your community all start pulling toward the same possibility.

Today, we feel that optimism more than ever.

Grounded. Energized. And very aware of how rare this moment is.

This is anything but an ending.

It’s the next chapter, and a much bigger one.

A chance to bring together the categories of events, video, and content, and to help every marketer win the mindshare of their audiences with authenticity, speed, and AI-powered creativity.

Thank you for giving us the privilege of building for you.

Palash, Kishore, & Aashish Goldcast Founding Team