Event Management Platforms: Top Tools for B2B Success

Event planning and management shouldn't feel like herding cats. But for most teams, that's exactly what it is: juggling registration systems, engagement tools, analytics dashboards, and follow-up workflows across three, four, sometimes five different platforms. Your attendees expect seamless experiences. Your sales team expects qualified leads. Your CFO expects proof that it all mattered.

The event management software you choose determines whether you're frantically duct-taping systems together or confidently running programs that actually drive pipeline. This guide breaks down your available options, from traditional logistics platforms to complete solutions that treat your gatherings as content engines.

We'll start with platforms built for B2B marketing teams who need more than check-in management, then cover the full landscape of options available today:

• Goldcast
• Cvent
• SpotMe
• Accelevents
• Whova
• Virtual PRO by Brandlive
• Webex Events
• Airmeet
• Zoom Events
• RingCentral Events
• Bizzabo

Let's go!

The best event management software handles everything from event registration to post-event follow-up in one system. Solid options should integrate with your CRM, automate your workflows, and actually tell you what happened after the event.

The platforms in this guide support virtual, hybrid, and in-person formats. They offer customizable registration, mobile apps, real-time engagement tools, and analytics that connect to your broader tech stack. Whether you're running executive dinners, customer conferences, or weekly webinars as part of your event planning process, these systems help you execute cleanly and measure what matters.

Here's what investing in the right platform gets you:

• Attendee experiences people enjoy: Clean registration, smooth check-in, and interactive features keep people coming back, time and again.
• Revenue impact you can actually prove: Move beyond "number of registrants" to track which accounts engaged, what they cared about, and how programs influenced deals. Ideally, the tool you choose ports data directly into Salesforce, HubSpot, or Marketo so your team can act on it quickly.
• Time back in your day: Automate the repetitive stuff — registration confirmations, reminder emails, post-event surveys — so you can focus on strategy instead of manually updating spreadsheets and chasing down attendee lists.
• Programs that don't stop when people leave the event: Reliable event management solutions turn your recordings into clips, blogs, and social posts automatically, so one webinar becomes weeks of multi-channel content without the manual editing marathon.
• Confidence your tech won't fail: Enterprise-grade reliability means no scrambling when 500 people try to join at once, with support teams ready when you need them and proven scalability when your audience grows

Ultimately, the right platform not only helps you host events; it helps you prove they work and turns every session into fuel for your content engine.

Here's the thing about most platforms: They're really good at getting people checked in and logged on. However, many aren't great at helping you do anything meaningful with what happens next. Your recording sits in a folder. Your team manually clips highlights. Your sales team doesn't know who showed up or what they cared about. And you're left explaining to your VP why you can't prove ROI.

Goldcast works differently. It treats programs as the start of your content strategy, not the end of your to-do list.

Most platforms stop working once your session ends. At Goldcast, that's when things really get started. We're proponents of a Create, Amplify, Measure framework that takes you from hosting live sessions to having clips, blogs, and nurture sequences ready to deploy — without the manual production bottleneck.

When you host through Goldcast Events, you're not just running a webinar. You're recording professional, branded content that automatically becomes source material for everything else. (This is the "Create" portion of the framework.) The platform handles hosting any event, including interactive virtual summits, hybrid events, and branded stages that don't look like every other Zoom call.

Then, it's time to amplify the content. This is where other platforms leave you hanging. Goldcast's Content Lab uses AI to transform that hour-long recording into dozens of ready-to-publish assets. We're talking short clips for LinkedIn, blog post drafts, and email copy for your nurture sequences, all generated in your brand voice. Clients tell us they've gone from spending 1-2 hours editing a single clip to 5 minutes. That's over 90% of their time back for actual strategy work instead of fighting with editing tools!

We see so many event organizers still managing separate tools for hosting, recording, editing, and analytics. Goldcast consolidates that into one platform. Host your session, and then: 1) recording flows automatically into Content Lab, 2) AI edits and brands your clips, and 3) everything's tracked in one place.

The AI Search feature is a feature you don't even realize you need until you have it. Need to find every time someone mentions a topic across 40 recordings? Done. Looking for that perfect customer quote from an event three months ago? Got it. You can query your entire video library by keyword or topic and actually find what you're looking for instantly.

And here's what makes it stick: Everything lives in branded Video Hubs you can embed on your website. Your on-demand content becomes a destination people actually return to, not a forgotten link in an email. We see teams drive measurable increases in organic traffic and higher view rates because their content is finally discoverable and bingeable.

Here's where the "Measure" pillar completes the loop. The platform captures 20+ engagement signals during every session. Not just who registered or who attended — we're talking polls answered, resources downloaded, specific questions asked, CTAs clicked. All of it syncs in real-time to Salesforce, HubSpot, or Marketo.

Your sales team gets Slack alerts when target accounts are actively engaged. Your marketing automation triggers personalized sequences based on what people actually cared about. Your dashboard shows pipeline influence, not vanity metrics. This is how you go from knowing, "We had 200 event attendees" to "We influenced $400K in pipeline and here's how."

Goldcast offers solution-specific pricing tailored to your event management needs. Content Lab includes a forever-free version with access to AI-powered content repurposing features. Request a demo to explore pricing options for Recording Studio, Events, or custom solution bundles.

Goldcast is ideal for B2B event marketing teams who see programs as part of their content strategy, not separate from it. If you're running regular webinars, virtual summits, or hybrid sessions and need those recordings to actually work for you afterward, Goldcast is built for that. It's especially valuable if you measure success by pipeline influence and need your event data flowing into Salesforce or HubSpot so your sales team can actually act on it.

Cvent provides all-in-one event technology for planning, marketing, and managing in-person, virtual, and hybrid programs. The comprehensive suite includes AI-powered registration, Attendee Hub with mobile apps, high-quality video production, Passkey Room Block Management, OnArrival for check-in, and the Cvent Supplier Network accessing approximately 340,000 hotels and venues worldwide.

Best for: Enterprise organizations, Fortune 500 companies, planning agencies, and associations managing complex portfolios requiring comprehensive management and extensive tech stack integration

SpotMe manages complex in-person, hybrid, and virtual events at scale with branded mobile apps serving as the central hub for agendas, networking, and participant interaction. Native integrations with Salesforce, Veeva, Marketo, HubSpot, and Cvent sync attendee activity instantly to CRM systems for lead qualification and scoring.

Best for: Enterprise organizations requiring robust integration and high-touch capabilities for complex conferences

Pricing: Contact for custom quotes

Accelevents delivers enterprise-grade functionality without extensive implementation or training, enabling organizations to launch simple gatherings in minutes or customize complex multi-day conferences. The all-in-one system includes unlimited websites with customizable registration, QR code check-in with badge design, and comprehensive exhibitor self-management without per-scanner charges.

Best for: Corporations, nonprofits, higher education institutions, agencies, and associations needing to run multiple programs throughout the year without complexity

Pricing: Paid plans start at $5,000

Whova streamlines in-person, virtual, and hybrid programs with a mobile application that replaces paper materials, saving approximately 60% in printing costs. Smart matchmaking features suggest connections based on shared interests and locations, while the event management system supports livestreaming and pre-recorded sessions across all major platforms.

Best for: Professional associations, universities, corporations, and government agencies organizing conferences, trade shows, and meetings ranging from small to large-scale international programs

Pricing: Contact for custom quotes

Virtual PRO helps team members build and deliver virtual programs through a dashboard supporting sessions, speakers, sponsors, registration, streaming, networking, and analytics. The system enables registration flows with Stripe integration for paid tickets, streaming setup, virtual booths with CTAs, and comprehensive analytics.

Best for: Teams running repeatable virtual programs requiring multiple admins and predictable annual pricing with scalable audience capacity

Pricing: Contact sales for pricing

Webex Events streamlines virtual, in-person, and hybrid programs with branded registration forms, Production Studio for high-quality live streaming supporting up to 13 participants, mobile apps, and onsite solutions for check-in and badge printing with professional streaming supporting 30+ language captions.

Best for: Planners, marketers, enterprises, associations, and government organizations requiring flexibility for gatherings ranging from small meetings to conferences with 100,000 attendees

Pricing: Webex Webinars start at $675; Webex Events requires contacting sales

Airmeet enables organizations to host virtual and hybrid programs for 100 to 100,000+ attendees with comprehensive branding, analytics, and interactive features including live polls, Q&A, breakout rooms, speed-networking, and gamification. The system supports live, simulive, and on-demand formats with real-time insights tracking attendance and behavioral analytics.

Best for: Organizations hosting large-scale virtual or hybrid programs, including enterprises, educational institutions, marketing teams, and HR departments

Pricing: Free plan available; paid plans start at $89

Zoom Events provides end-to-end event management tools integrated into the Zoom ecosystem for hosting virtual, in-person, and hybrid programs. The system offers comprehensive software with built-in flexibility to switch between formats, seamless integrations with platforms like Splash, and branded virtual spaces with customizable fonts, colors, and logos.

Best for: Organizations using Zoom for video conferencing expanding into management, marketing teams running frequent webinars, and enterprises needing scalable solutions

Pricing: Zoom Events starts at $149; typically used alongside Zoom Workplace subscriptions

RingCentral Events is an AI-enhanced system enabling organizations to curate and execute virtual, on-site, or hybrid programs. The solution creates on-brand, highly interactive experiences with comprehensive interaction tools and leverages artificial intelligence to enhance planning and execution while automating various aspects.

Best for: Enterprises and organizations hosting professional programs across multiple formats, particularly companies with distributed teams requiring scalable solutions

Pricing: Free trial available; paid plans start at $99

Bizzabo provides comprehensive software solutions through an Event Experience Operating System (OS) that manages large portfolios from flagship conferences to webinar series. The system includes Klik SmartBadge™ for tap-to-connect networking, customizable mobile applications, and marketing capabilities including drag-and-drop website builders and email campaigns with advanced segmentation.

Best for: Mid- to large enterprises managing significant budgets, marketing teams running multiple formats, corporations requiring enterprise-grade security, and agencies managing programs for multiple clients

Pricing: Paid plans start at $499

If you're just getting started assessing different platform options, be sure you're considering what happens after your program ends, not just what happens during it. Can you turn each recording into a dozen pieces of content without hiring a video editor? Does attendee engagement data flow into your CRM automatically so your sales team knows who to follow up with? Can you prove pipeline influence or are you stuck reporting registrations?

The best platforms unify virtual, hybrid, and in-person events without requiring you to learn three different systems. They give you full branding control so your programs actually look like your company. And they scale from 50-person webinars to 5,000-person conferences without missing a beat.

If you're primarily focused on logistics — think: registration forms, badge printing, and check-in management — platforms like SpotMe, Accelevents, Whova, and the others on this list deliver solid execution. They'll help you run clean programs with reliable features.

But if you're a B2B marketer who needs programs to drive content and pipeline, not just fill seats, Goldcast is built for that. It's the only platform that combines hosting, AI-powered content creation, and deep revenue attribution in one place.

With Goldcast, your recording doesn't just sit in a folder; it becomes clips, blogs, and campaigns ready to deploy. Your engagement data doesn't just exist; it flows into Salesforce and triggers sales sequences. And you can prove what worked with pipeline attribution that connects your programs to closed deals.

For teams who measure success by pipeline influenced, not just attendees and registrants, Goldcast simplifies your stack and amplifies your impact.

Ready to get started? Try Content Lab free to see how AI turns one recording into a complete content campaign. Or request a demo to see how teams are running professional programs with automatic content capture and real revenue attribution. Get started below!

What is an event management platform?

Event management platforms are software tools that handle everything from registration through post-event follow-up: ticketing, check-in, engagement and marketing tools, and analytics all in one place. The better platforms also integrate with your CRM so you can track how programs actually influence pipeline.

What types of events can event management platforms support?

Modern platforms handle virtual webinars, in-person conferences, hybrid experiences, field programs, roadshows, and pretty much any format where you need to manage registrations and track engagement. The best ones let you run all these formats from a single system instead of learning different tools for each type.

What are the key features to look for in an event management platform?

Start with the basics: registration, branded pages, email automation, and engagement tools like polls and Q&A. If you're in B2B, prioritize CRM integrations that sync attendee management data automatically, analytics that show account-level engagement, and content repurposing capabilities so your recordings don't just collect dust.

How do event management platforms help drive ROI and pipeline?

Event platforms capture who attended, what they engaged with, and how they interacted; they then push that data into your CRM so sales can follow up intelligently. Platforms like Goldcast go further by turning your recordings into content campaigns that keep driving pipeline long after the live session ends.

What is the difference between a webinar tool and a full event management platform?

Webinar tools are built for one-off broadcasts with basic features. Full platforms support multi-session agendas, hybrid experiences, exhibitor management, and deeper integrations with your sales and marketing stack.

How should B2B marketing teams choose the right event management platform?

Map out what you actually need first. Which formats do you run? How many people attend? Does your data need to flow into Salesforce or HubSpot? Do you need content repurposing or just check-in management? Match those requirements to what each platform actually delivers, and prioritize systems that help you prove pipeline impact, not just run logistics.

Why might a B2B company choose Goldcast over other event management platforms?

Most platforms stop at logistics and analytics. Goldcast treats your programs as content engines. You can host your webinar, get AI-generated clips and blog posts automatically, see real-time engagement data in your CRM, and prove pipeline influence with revenue attribution. It's built for teams who need programs to drive both content and revenue, not just fill calendar slots.