Hybrid Event Platforms: Top Solutions to Elevate Your Events

We’ve come a long way since the days of shuffling through crowded event halls with a stack of soon-to-be recycled business cards. In 2026, hybrid events are bringing in‑person and virtual audiences together across a range of event formats, including conferences, customer summits, launches, SKOs, and more.

But with the rise of hybrid, VIP experiences have quickly become the rule. Attendees expect a branded, interactive experience. And go‑to‑market teams expect actionable data and real proof of pipeline.

The right platform brings it all together so that everyone wins.

And the strongest solutions don’t just stream content. They unify workflows, connect to your GTM stack, and turn every session into repurposable assets that extend your reach for months.

This guide breaks it all down so you can choose the right fit.

Hybrid event software for 2026

• Goldcast
• BigMarker
• Bizzabo
• Webex Events
• RainFocus
• Kaltura
• Airmeet
• Splash
• Cvent

Hybrid event platforms bring in‑person and virtual event experiences together in a single workflow.

Beyond live streaming, they typically include:

• Unified registration and check‑in for both audiences
• Branded virtual environments with chat, Q&A, polling, and breakout rooms
• Onsite badge printing and lead capture
• Deep integrations with CRM/MAP for real-time data sync
• On‑demand hosting and AI‑powered repurposing to extend content reach

According to data, 70% of events now take a hybrid format and 86% of B2B organizations see positive ROI within seven months of a hybrid event.

But you need the right set of interactive features to capture the right data from your virtual and in-person audiences.

A robust hybrid stack unifies attendee engagement data from every session—onsite and online. It turns watch time, questions, and clicks into intent signals that route directly to sales for timely, personalized outreach.

Here are some quick, apples‑to‑apples snapshots so you can spot fit fast.

B2B‑first hybrid platform unifying virtual and in‑person, engagement, analytics, and AI repurposing in one stack.

Best for: B2B demand gen and event ops teams that need engagement, pipeline attribution, and scalable repurposing.

Top features

• Branded hybrid environments with chat/polls/Q&A/breakouts
• Analytics tied to pipeline via HubSpot/Salesforce/Marketo
• AI-powered Content Lab for clips, blogs, social media

Key use cases

• Field events and flagship conferences (IRL + virtual)
• Demand gen events and series with CRM‑synced intent
• Recordings fuel on-demand hubs

Pros

• Unified onsite/remote engagement
• Revenue‑ready data model

Cons

• Broad feature set can overwhelm new users
• Some limitations on user permission settings for integrations

Pricing: Content Lab 30‑day trial; Recording Studio/Events by demo; custom bundles.

“Part of the reason we chose Goldcast was we felt it was an adaptable platform for hybrid. We can give our virtual viewers an experience that isn’t the same as the in-person event, but is still as valuable and still as great,” says Jennifer Cummings.

Learn how she used Goldcast to power Salesloft’s virtual customer conferences, hybrid events and webinars while capturing the metrics that matter.

Modular “virtual venue” with deep design control for webinars and hybrid events.

Best for: Teams needing flexible builds for large hybrid conferences or automated webinar programs.

Top features

• Virtual Venue (15+ modules)
• Studio for live/simulive/on-demand, multi‑streaming
• Conditional‑logic registration + CRM integrations

Key use cases

• Multi‑day hybrid conferences/expos
• Automated demand gen webinars
• Ticketing/sponsor monetization

Pros

• User-friendly setup for most event types (Capterra)
• Browser‑based participation

Cons

• Feature sprawl requires a learning curve
• Some integration gaps

Pricing: Tiers from Basic (≤1,000 live attendees) to Enterprise+ (≤500,000 live attendees).

Enterprise Event Experience OS for planning, promotion, onsite and virtual delivery.

Best for: Mid‑to‑large enterprises running complex hybrid event portfolios.

Top features

• Event OS covers registration, sites, email, ticketing
• Klik SmartBadges for tap‑to‑connect/lead capture
• Virtual Production Suite for interactive streams

Key use cases

• Large hybrid conference operations
• Enterprise event portfolios
• Sponsored programs with onsite lead capture

Pros

• Unified hybrid management
• Strong ease of use and customer support

Cons

• Branding features can feel limited
• Complex pricing/add‑ons

Pricing: From $17,999/yr (3‑user min) or $499/user/mo.

Secure, scalable platform for virtual, in‑person, and hybrid with native production.

Best for: Enterprise/association/government teams prioritizing scale and security.

Top features

• Production Studio for branded streams
• Registration & ticketing with payouts
• Onsite check‑in/badging + lead retrieval

Key use cases

• Hybrid conferences/tradeshows (up to 100k)
• Internal comms and trainings
• Education/multi‑track virtual programs

Pros

• End‑to‑end hybrid coverage
• Rich engagement across formats

Cons

• Limited customization
• Admin learning curve/navigation complexity

Pricing: Contact sales.

Enterprise platform for unified hybrid delivery, personalization, and portfolio analytics.

Best for: Global enterprises with multi‑region programs and deep orchestration needs.

Top features

• Unified hybrid management and automation
• Personalized registration paths and recommendations
• Real‑time behavioral analytics and exhibitor tools

Key use cases

• Global, multi‑day hybrid conferences
• Portfolio data standardization
• Personalized attendee journeys

Pros

• Reduces point‑solution sprawl
• Robust cross‑format engagement data

Cons

• Steep learning curve
• Heavier implementation/customization

Pricing: Custom; contact sales.

Video experience platform for hybrid events plus deep video management.

Best for: Enterprises/media/education with complex video + event needs.

Top features

• Live/simulive/on-demand with breakouts
• Gen‑AI engagement (sentiment, prompts)
• Granular analytics and video workflows

Key use cases

• Global hybrid conferences & town halls
• Training/learning programs
• Marketing events with on‑demand libraries

Pros

• Designed for blended audiences
• Award‑recognized hybrid tech

Cons

• Config/analytics complexity
• Less intuitive/cost‑efficient for small teams

Pricing: Quote‑based; plans vary.

Interactive virtual/hybrid platform with lounges, speed networking, and gamification.

Best for: Enterprises and communities that prioritize networking‑heavy experiences.

Top features

• Lounges, speed networking, large rooms
• White‑label branding
• Engagement/attendance analytics

Key use cases

• Conferences and summits
• Company town halls/SKOs
• Job fairs and community events

Pros

• Intuitive, browser‑based UXStrong interactivity toolkit

Cons

• Advanced features take time to master
• Attendee‑based pricing can add up

Pricing: Events by quote; free trial.

Design‑forward event marketing/registration with hybrid support and solid integrations.

Best for: Marketing teams/agencies that need fast, on‑brand pages with integrated comms.

Top features

• Custom templates and themes
• Guest management and email
• CRM/MAP integrations

Key use cases

• Field marketing/roadshows
• Branded virtual events/webinars
• Internal/recruiting/community events

Pros

• Rapid setup with polished UX
• Strong Salesforce/HubSpot/Slack connects

Cons

• Template limits for deep customization
• Usability issues with website page

Pricing: Contact sales.

Full‑suite enterprise platform for registration, venue, onsite, virtual, and hybrid.

Best for: Large enterprises with complex event portfolios and strict compliance.

Top features

• Attendee Hub with chat, Q&A, and polls
• OnArrival mobile app for check-in, badging, session control
• Cvent Studio for broadcast‑quality streaming

Key use cases

• Large hybrid conferences/tradeshows
• Virtual broadcasting and on‑demand
• Exhibitor/sponsor lead workflows

Pros

• Comprehensive hybrid stack
• Scales to any size; deep integrations (EventsAir)

Cons

• Complex and time‑intensive for small teams
• Some customization limits

Pricing: Contact sales.

Pick a platform that helps you run more events with less effort—and proves revenue.

• One workflow for all formats (in‑person, virtual, hybrid) with consistent branding
• Real‑time CRM/MAP integrations for attendee‑level intent and attribution
• AI repurposing that turns recordings into clips, posts, and blogs (not weeks of work)
• Scalable onsite (check‑in/badging/lead capture) + strong vendor support

Tools like BigMarker, Bizzabo, Webex Events, and others cover the bases.

For B2B teams focused on pipeline and content scale, Goldcast adds the edge: AI‑powered repurposing, engagement designed for GTM, and analytics that tie events to revenue.

What is a hybrid event platform and how is it different from a standard webinar tool?

A single system that runs in‑person + virtual experiences together—registration, onsite, streaming, engagement, sponsors, and analytics—versus a basic video conferencing or webinar tool.

What features matter most?

For B2B teams, look for features that help you capture larger reach, cleaner ops, and attendee‑level data that maps to pipeline:

• Unified event management workflows across formats
• CRM/MAP integrations and real‑time intent for fast follow-up
• Strong audience engagement features (chat, polls, Q&A, breakout sessions)
• Reliable live event execution + easy on‑demand repurposing
• Customizable branding for virtual attendees
• All-in-one data reporting for virtual and in-person attendees

How is ROI proven?

Contact‑level engagement (watch time, clicks, questions) syncs to your CRM so you can see who engaged, which accounts warmed, and what turned into pipeline.

Which events work best hybrid?

Flagship conferences, summits, launches, SKOs, and recurring thought‑leadership series.

How is content repurposed?

Clip recordings and publish on‑demand. Platforms like Goldcast add AI to generate high-quality clips, posts, and blogs in minutes.

Why choose Goldcast?

B2B‑first workflows, pipeline attribution, deep GTM integrations, and AI that turns every event into multi‑channel content.