Personas

The digital event experience that gets your prospects, customers and partners excited about your brand

See why marketers love Goldcast

Make digital events your high performing marketing channel.

nina butler img.

Nina Butler

Alyce logo.
Sr. Director, Revenue Marketing

Events are our second highest pipeline creating channel and Goldcast is the key component to that. They are the behind the scenes experiential foundation that help us deliver memorable moments in ways that allow us to increase our SQLs by 20%

Increase attendance rate and SQLs

Our customers see a 10-15% immediate uplift in attendance rate with features like automatic calendar invites and simple- to-use magic links. And a 20-25% increase in event SQLs by capturing engagement insights through clear CTAs.

Attendence rate
15-20%
Time spent per event
25-30%
SQLs and demo requests
20%
Pipeline Influenced
15%
($13M influenced)
($15M influenced)
($15M influenced)
15-20%
Attendence rate
25-30%
Time spent per event
20%
SQLs and demo requests
15%
Pipeline Influenced
($13M influenced)
($15M influenced)
($15M influenced)

Get Actionable Insights for your Sales team

Goldcast's Slack + Salesforce integration gives instant insights right during the event for AEs/BDRs to initiate 1:1 conversations. Our CRM integrations capture 13 engagement data points about attendees for personalized post-event follow-ups.

Event and Attendee Level Insights

  • Registered
  • Attended
  • Attended Session
  • Attended Booth
  • Attended Discussion Room
  • User Profile Updates
  • Event Polls
  • Event Q&A
  • Event Engagement Score
  • Event CTA Click
  • Booth CTA Click
  • Event Resource Download
  • Event Engagement Time
  • Event Discussion Room Engagement Time
  • Event Booths Engagement Time
  • Event Broadcast Engagement Time

Build Branded, Scalable Event Programs

Build digital events quickly with ready-to-go, scalable templates that you can use event after event. Automate your attendee statuses and follow-up programs - no more scrubbing data, manual list uploads, or delayed follow-ups.

 
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A gorgeous experience that WOWs your prospects and customers.

Alexandra Panyukhina

Aleksandra Panyukhina

Pixelz logo.
Experience Marketing Lead

Event Experience is something I obsess about. A LOT. Right from the sign-up emails to the platform experience to on-demand access. Whenever I use Goldcast, I feel like it’s built for me.

An incredible experience you’ve always wanted

With Goldcast, you get to create a highly branded Netflix-like TV show experience for your attendees through simple production tools and unique engagement features.

 

Save 5+ hours every month by automating event workflows

Save time every month with reusable templates, native CRM integrations to avoid manual CSV uploads and turning live recordings into on demand content through a click of a button.

 

Create events of all sizes

Small webinars to virtual summits to hybrid events - Goldcast is designed with scalability in mind

Get exceptional customer support for your events

We’re there with you all the way. With Goldcast, you get live support for all your events. Across all time zones through a dedicated success team.

testimonial from risa.Adrian testimonial.Aleksandra's testimonial. Tricia testimonial.Adriana testimonial.Velia testimonial.Adam testimonial.Kasandra testimonial.Sydney's testimonial.

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Build better relationships with your customers.

Laura Wille

Laura Wille

clari logo.
Director, Customer Marketing

Our motto is to educate and inspire our customers through our digital events. Goldcast makes it super interactive and gives us the right metrics to track customer engagement closely.

Improve renewals and upsells

Educate your customers by sharing product updates, new product launches and best practices through knowledge-sharing sessions. Use our on-demand hub for easy sharing of case studies and product videos.

 

Track detailed customer engagement

Get event-level and attendee-level insights to track which customers were most engaged. Following up with relevant content just became a lot easier!

Event and Attendee Level Insights

  • Registered
  • Attended
  • Attended Session
  • Attended Booth
  • Attended Discussion Room
  • User Profile Updates
  • Event Polls
  • Event Q&A
  • Event Engagement Score
  • Event CTA Click
  • Booth CTA Click
  • Event Resource Download
  • Event Engagement Time
  • Event Discussion Room Engagement Time
  • Event Booths Engagement Time
  • Event Broadcast Engagement Time

You don’t have to be an event pro to use Goldcast

Goldcast is an out-of-the-box tool with readily available event templates so you can set up events in a few mins. We provide support for all your events, so you can run them stress-free.

 
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Enable partners to achieve your revenue goals.

Aimee Moyer

Aimee Moyer

Bolt logo.
Former Partner Marketing

Our partner ecosystem contributes significantly to our topline. Goldcast is the go-to platform for hosting sessions that energizes our partners and, supporting their digital events.

Enablement for your channel partners

Set up regular interactive trainings with your partners about product updates, industry best practices through interactive QA sessions.  All your digital events are available on-demand immediately post-event.

 

Create hassle-free co-marketing events

Co-marketing events with partners is made super easy. Track and share leads, and power your partners through partner self-serve hubs.

 

Empower your partners to scale programs with self-serve capabilities

Give channel partners pre-approved, branded event templates that are easily edited for new event titles, details, and more. Plug-and-play functionality that’s proven to work at scale.

 
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Learn how other marketers are using Goldcast

CMOs love Goldcast because it elevates their brand and enables the marketing team to execute digital events easily and get a clear view on the pipeline contributed from events.

Nathan Burke

Nathan Burke

Axonius Logo.
CMO

We are one of the fastest growing cyber-security companies, valued at $2.6B in a span of 5 years. There’s no other tool other than Goldcast that can differentiate our brand and support our pace of execution.

An experience that differentiates your brand

With Goldcast, you can host a gorgeous Netflix-like TV show experience for your prospects and customers that they love to attend and go “wow”.

 

Clear increase in pipeline generated/influenced from your event programs

Goldcast is a digital events platform built for revenue driven B2B marketers. Our customers on average report 15-20% increase in attendance rates, 25-30% increase in time spent per event, 20% increase in SQLs and demo requests from their digital events programs in 6-8 months.

Attendence rate
15-20%
Time spent per event
25-30%
SQLs and demo requests
20%
Pipeline Influenced
15%
($13M influenced)
($15M influenced)
($15M influenced)
15-20%
Attendence rate
25-30%
Time spent per event
20%
SQLs and demo requests
15%
Pipeline Influenced
($13M influenced)
($15M influenced)
($15M influenced)

An end-to-end platform for all marketing departments

From webinars to corporate events to roadshows to product launches, our platform is scalable to support both small and large scale events. Less hassle for your marketing team with the ability to scale programs easily.

Visibility on net new/influenced pipeline from digital events

We capture attendee engagement scores using 13 activity points that can be used in your lead scoring model to understand the true attribution from digital events as a channel.

Event and Attendee Level Insights

  • Registered
  • Attended
  • Attended Session
  • Attended Booth
  • Attended Discussion Room
  • User Profile Updates
  • Event Polls
  • Event Q&A
  • Event Engagement Score
  • Event CTA Click
  • Booth CTA Click
  • Event Resource Download
  • Event Engagement Time
  • Event Discussion Room Engagement Time
  • Event Booths Engagement Time
  • Event Broadcast Engagement Time
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Learn how other marketers are using Goldcast

Provide end-to-end event data visibility to your revenue team

Brendon Ritz

Brendon Ritz

Thoughtspot Logo.
Director, Marketing Operations

I have never seen an event platform that gives such granular engagement data post-event. Our sales team loves it!

Make event data visible across your Marketing Automation Platforms

15+ activity triggers that will give you clear insights on registration, attendance and engagement so you can get cracking on personalized follow-ups ASAP.

Event and Attendee Level Insights

  • Registered
  • Attended
  • Attended Session
  • Attended Booth
  • Attended Discussion Room
  • User Profile Updates
  • Event Polls
  • Event Q&A
  • Event Engagement Score
  • Event CTA Click
  • Booth CTA Click
  • Event Resource Download
  • Event Engagement Time
  • Event Discussion Room Engagement Time
  • Event Booths Engagement Time
  • Event Broadcast Engagement Time

Sales gets instant slack notifications about target accounts

Give sales the data they need for on-time personalized outreach. With Goldcast, your sales owners get instant slack notification when leads sign up for your events.

 

One-time setup for mapping UTM parameters from Goldcast to your MAP

Easily map UTM parameters to your Marketing Automation Platform of choice by simply enabling them from the Goldcast admin panel.

 

Send custom activities from Goldcast to your instance of Salesforce

Custom activities include valuable data about attendee activities that your sales team can act on instantly.

 
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Learn how other marketers are using Goldcast