The Good: Features & Benefits of Bizzabo
Let's explore the features and benefits of Bizzabo in more detail. These are the things people love.
Bizzabo offers plenty of levers to amp up audience engagement. The platform supports live chat, the ability to launch polls, a dedicated Q&A tab, and live reactions to keep everyone buzzing.
Customizable badge design and flexible check-ins
Bizzabo’s native in-person software includes flexible check-in options and customizable badge design and scanning. It’s a solid option for in-person and hybrid events (though not quite as robust as industry leaders like Cvent).
Ability to host pre-recorded or live webinars
Live? Pre-recorded? A mix of both? Bizzabo supports all of the above and the ability to live stream webinars to other platforms.
Multiple networking opportunities
Bizzabo offers a unique matchmaking engine to help attendees connect in multiple ways. This is perfect for networking events and making 1:1 introductions.
The Bad: What Are The Drawbacks of Bizzabo ?
We mined popular review sites like G2
, Capterra, and Trustradius to highlight the most common challenges customers experience with Bizzabo.
Too many bells and whistles
Many event organizers note that Bizzabo is very cumbersome to manage. Even simple events, like webinars, are a pain to set up. This also makes onboarding new users and speakers difficult, which can inhibit adoption across teams or scaling events.
Another common gripe? Bizzabo is fairly limited from a customization perspective. Marketers note that it doesn’t offer the design flexibility they need to build a modern brand experience. This was mentioned across the board, from the event registration pages, the event stage area, and even event emails.
Speaking of limited customization, Bizzabo agenda pages were another common pain point. Marketers aren’t able to change the look and feel of agendas to match their own designs.
Bizzabo’s biggest downfall is its pricing model. They currently offer registration-based pricing, which means you pay for people who might not even show up for your event. This can quickly get pricey as you scale events.
The Details: Bizzabo Pros & Cons
To summarize, here’s a simplified chart that outlines the top pros and cons of Bizzabo.
Who hasn’t heard of Zoom? The popular video conferencing tool grew rapidly during the pandemic as teams scrambled to adjust to remote work. It’s known across the globe as a reliable solution for online meetings, trainings, and more.
Zoom also offers an event product that can be used for simple recurring events, like webinars. While Zoom webinars can be a good fit for companies on a budget, it's very limited in functionality and wasn’t built for revenue-driven events.
The Good: Features & Benefits of Zoom
Let's explore the features and benefits of Zoom in more detail. These are the things people love.
An intuitive and familiar user interface
Since Zoom is widely used, most folks are familiar with the experience. This makes it easy for both attendees and organizers to navigate the platform.
Studio effects and fun filters
Zoom's studio effects and filters enhance speaker video quality. These features are especially helpful for remote settings.
Getting feedback is easy
Post-event surveys are important for getting real-time feedback on your event. Zoom offers simple surveys in a wide array of formats, including single-choice, multiple-choice, a rating scale, and open-ended answers.
Chat, reactions, and polling options for engagement
While they’re not best-in-class, Zoom does support table-stakes engagement features like live chat, reactions, the ability to launch polls, screen sharing, and more.
Engagement options that include chat, reactions, and polling
Zoom offers some basic built-in engagement features, including live chat, a dedicated Q&A panel, screen sharing, and the ability to launch polls
The Bad: What Are The Drawbacks of Zoom?
We mined popular review sites like G2
, Capterra, and Trustradius to highlight the most common challenges customers experience with Zoom.
Can’t embed CTAs
If you use events and webinars for demand generation, Zoom likely isn’t the best option to support these goals. Zoom doesn’t allow event organizers to embed CTAs or additional resources.
Mandatory app download
In order to participate in events on the go, attendees need to download the Zoom mobile app. This may be a concern for event accessibility.
Not built for highly interactive digital events
Zoom was built for 1:many types of events that are not interactive or engaging. They’re best suited for large audiences or events that are open to the public. Their website also mentions that webinar attendees typically do not interact with each other, which is not ideal if you want your audience to network or form a community.
Not built for B2B marketers
Zoom was not built for B2B marketers. It is better suited for small to mid-sized companies and educational institutions. The platform is limited in terms of customization, branding, and video production features and is also not a great choice if you’re looking to automate the event process.
Webinars don’t support breakout rooms
Zoom webinar package is limited and does not have important features like breakout rooms. This can be limiting if you’re hosting a webinar designed for networking or looking to scale events.
Zoom Pros & Cons
To summarize, here’s a simplified chart outlining Zoom's top pros and cons.
Goldcast: The Revenue-Driven Event Marketing Platform
Goldcast is a digital events platform purpose-built for B2B marketers to run and scale engaging digital events. Leading B2B brands like 1Password, Mailchimp, Lattice, Drift, Salesloft, and others have chosen Goldcast as a key component of their marketing tech stack.
At Goldcast, our goal is to make it easy to set up and run high-quality digital events while providing a seamless experience for attendees and enabling organizers to prove event ROI.
The Revenue Driving Event Formula
With Goldcast, your sales team can access actionable analytics and real-time insights through native CRM integrations. We make it easy for you to run pipeline-driving events.
That was the best part—we made the decision to pivot on a Friday, and I didn’t have to work or stress over it on the weekend. I knew that I’d be able to move the whole event into Goldcast on Monday. It wasn’t even a concern.
Increased attendance rate
Goldcast was super easy to use compared to other platforms for both our employees as well as our guest speakers
Demand Generation Director
Video Production Capabilities
Our MQL goals saw an increase of 20% through Goldcast’s video production capabilities. The experience was super engaging and very modern!
Global Experiential Marketing & Events
The Details: Top Goldcast Features for B2B Marketers
Goldcast is built for B2B marketers who want to create captivating experiences for attendees and drive engagement with their prospects and customers
Flexible for a plethora of B2B use cases, which include community events, webinars, product launches, demos, field events, hybrid events, user conferences, and more
Ability to easily embed CTAs and resources in an event
Plenty of engagement features like chat, polls, and Q&A in a completely customizable interface
Sophisticated video production tools that include overlays, speaker layouts, lower thirds, and tickers for an enhanced attendee experience
Duplicable templates that can be used to scale events
Accessible to a wide range of audiences — captioning, subtitles, and translation in 14+ languages
Actionable insights in the form of post-event analytics. Organizers have access to 16+ engagement points that are synced into CRMs and MAPs
Deep, native integrations with popular MarTech tools like HubSpot, Marketo, Pardot, and more
Accurate follow-ups with Slack + Salesforce integration — Send notifications to sales teams when prospects engage in an even
On-demand access to all recordings within 24 hours
Dedicated customer success team with live customer support for ALL your events
Generous pricing model that allows multiple teams to scale digital events
Frequently Asked Questions
Why do businesses choose Bizzabo?
Businesses use Bizzabo event management software if they’re looking to host a variety of events, including webinars and large-scale in-person events. The platform supports a wide variety of events and use cases.
Why do businesses choose Zoom?
Zoom is an online meeting tool that can also be used for simple events like webinars. However, it’s best suited for educational institutions as well as corporations wanting to host online meetings or broadcast-style events, like town hall meetings.
Where do Bizzabo and Zoom fall short?
Bizzabo and Zoom do not provide the state-of-the-art customization that a modern B2B brand would need to stand out. Additionally, both companies fall short when it comes to the needs of B2B marketers. They lack deep, native integrations and other key features required to drive pipeline and prove ROI.
Why choose Goldcast over Bizzabo and Zoom?
Goldcast is purpose-built for B2B marketers and focuses on delivering a Netflix-like experience for attendees while enabling marketers to prove revenue from events. Goldcast is fully customizable and has an intuitive and modern interface that is easy to work with. The platform can be used for a plethora of use cases, including community events, product launches, webinars, hybrid events, employee engagement events, and virtual conferences.
Last Updated February 2, 2023