Choosing the Right Digital Event Platform
You're here, which means you're probably looking at BigMarker and WebinarJam as two of your strongest options. To help you decide, we've sorted through all of the available information to learn about each platform's strengths, challenges, and more.
The Good: Features & Benefits of BigMarker
Wondering what BigMarker does best? Here's a quick round-up of the platform's key strengths!
Functionality to host a variety of webinars
With BigMarker, you can host both live and pre-recorded events, allowing you to mix things up and create more content.
Need to host additional resources in your event? BigMarker allows organizers to easily upload and share documents, links, handouts, and more.
While they’re not considered best-in-class, BigMarker offers standard engagement features like the ability to launch polls, live chat, and Q&A. These are essential to amp up the energy and interaction during online events.
Looking to get a pulse on event attendees? BigMarker offers built-in surveys, making it easy to solicit feedback when people are most likely to provide it.
The Bad: What Are The Drawbacks of BigMarker ?
To find the most common frustrations people have with BigMarker, we mined popular review sites like G2
, Capterra, and Trustradius. Here's what we found.
Native integrations are lacking
As a marketer, you'll want native integrations so that you can easily transfer data across your most-used tools. Most of BigMarker's integrations are only available through Zapier, which restricts the amount of sharing you'll be able to do.
Hard to learn
Many customers felt that BigMarker was quite difficult to learn and confusing to manage. This can make onboarding new users and speakers a hassle and limit scaling events across different teams.
One of BigMarker’s biggest downfalls is its customization—or lack thereof. Many users note that event branding, from registration pages to emails, to the overall look and feel of events, is limited.
Cumbersome on-demand process
The ability to host on-demand webinars is an essential part of the overall virtual event experience. Unfortunately, BigMarker makes it difficult to launch and scale evergreen webinar content.
The Details: BigMarker Pros & Cons
To summarize, here’s a simplified chart that outlines the top pros and cons of BigMarker.
WebinarJam is owned by Genesis Digital and offers cloud-based broadcasting technology. The platform allows for secure broadcasts, HD video transmission, multiple simultaneous presenters, and streaming to YouTube, among other features.
The Good: Features & Benefits of WebinarJam
Let's talk about the things that WebinarJam does really well.
Standard engagement features
Engagement is an important part of webinar management, and WebinarJam delivers. The webinar platform offers table-stakes audience engagement through live chat, private chat, polls, and Q&A.
One of WebinarJam’s strongest features is its automated recordings. Not only does the tool record, host, and replay webinar sessions, the platform recreates the event engagement. Things like chat comments, questions, etc., will show up as the session is watched. This is a great experience for webinar attendees.
Registration page builder
Another strong suit of WebinarJam is the plug-and-play webinar registration page builder. This allows marketers to easily add text, images, videos, etc., to a landing page. The system even supports A/B testing for conversation optimization.
WebinarJam offers flexible scheduling and the ability to reuse event templates. This adds speed and efficiency to webinar programming. The platform also offers a “panic” button should organizers hit any snags during a live event.
The Bad: What Are The Drawbacks of WebinarJam ?
Not built for virtual or hybrid events
As the name suggests, WebinarJam does not support large virtual or hybrid events. The software is limited to online meetings, which makes it difficult to scale the platform across teams and use cases. This is a concern if you prefer consolidated tools that can be shared internally.
Complex set-up process
Many reviews mention that setting up a webinar was complex and clunky. This might require additional training to really understand the platform and make it difficult to onboard new users, speakers, and moderators.
Lackluster customer support
The most significant gripe against WebinarJam? Many folks mentioned slow response and resolution times for support during live webinars. It seems even the “panic” button isn’t enough to get people the help they need in real-time, which adds even more uncertainty to an already stressful situation.
If integrations are essential to connecting your MarTech ecosystem, WebinarJam might not be the best fit. The platform lacks the deep, native integrations required for automation and connection across other tools.
App required for mobile viewing
While WebinarJam does offer a solution for mobile-friendly viewing, it requires a mobile app download. There is no responsive viewing option, which could be a concern for event accessibility.
Limited branding and customization
Many marketers mention that WebinarJam is limited when it comes to building beautifully branded events. The platform lacks the flexibility to make a webinar room that looks and feels like your brand.
The Details: WebinarJam Pros & Cons
To summarize, here’s a simplified chart outlining WebinarJam's top pros and cons.
Goldcast: The Revenue-Driven Event Marketing Platform
Before we sign off, we want to talk about Goldcast, a platform we've built just for B2B marketers to run engaging digital events.
Many leading B2B brands like 1Password, Mailchimp, Lattice, Drift, Salesloft, and others have picked Goldcast over competitors—and it’s not hard to see why!
At Goldcast, our goal is to make it easy to set up and run high-quality digital events while providing a seamless experience for attendees and empowering organizers to prove event ROI
The Revenue Driving Event Formula
Goldcast allows your sales team to access actionable analytics and real-time insights through native CRM integrations. We make it easy for you to run pipeline-driving events.
That was the best part—we made the decision to pivot on a Friday, and I didn’t have to work or stress over it on the weekend. I knew that I’d be able to move the whole event into Goldcast on Monday. It wasn’t even a concern.
Increased attendance rate
Goldcast was super easy to use compared to other platforms for both our employees as well as our guest speakers
Demand Generation Director
Video Production Capabilities
Our MQL goals saw an increase of 20% through Goldcast’s video production capabilities. The experience was super engaging and very modern!
Global Experiential Marketing & Events
The Details: Top Goldcast Features for B2B Marketers
Goldcast is built for B2B marketers who want to create Netflix-like events and drive engagement with their prospects and customers. We take the guesswork out of events so you can focus on what matters most.
Flexible for a plethora of B2B use cases, which include community events, webinars, product launches, demos, field events, hybrid events, user conferences, and more
Ability to embed CTAs and resources in an event
Plenty of engagement features like chat, polls, and Q&A in a completely customizable interface—that means events are "on brand" for your brand, not ours
Sophisticated video conferencing and production tools that include overlays, speaker layouts, lower thirds, and tickers for an enhanced attendee experience
Duplicate templates so you can easily scale your events
Accessible to a wide range of audiences—captioning, subtitles, and translation in 14+ languages allow you to grow your audience across the globe
Access actionable insights in the form of 16+ engagement points that are synced into CRMs and MAPs after your event
Deep, native integrations with popular MarTech tools like HubSpot, Marketo, Pardot, and more
Accurate follow-ups with Slack + Salesforce integration help you give your sales team valuable info on prospects
On-demand access to all recordings is ready within 24 hours
Dedicated customer success team with live customer support for ALL your events—because there's nothing worse than needing help during an event and not being able to get it
Generous pricing model allows multiple teams to scale digital events
Frequently Asked Questions
Why do businesses choose BigMarker?
BigMarker has a history of being in the online events space and gives organizers the ability to host a range of content, upload downloadable resources, and garner feedback from attendees via built-in surveys.
Why do businesses choose WebinarJam?
WebinarJam recreates event engagement through its automated recordings, which can provide a fun experience for webinar attendees. The platform's organizer controls and plug-and-play webinar registration page builder are also handy features.
Where do BigMarker and WebinarJam fall short?
Both BigMarker and WebinarJam are potentially hard to learn and will require onboarding and training for new users and speakers. They also fall short when it comes to customization options. Additionally, neither platform offers the deep native integrations that modern marketers need to make data-driven decisions.
Why choose Goldcast over BigMarker and WebinarJam?
Goldcast addresses the shortcomings of both BigMarker and WebinarJam and shines as a purpose-built platform for B2B marketers. Goldcast is easy and intuitive to use, completely customizable, and allows you to sync up with your CRM and MarTech tools so that you can analyze post-event information and make solid decisions as you move forward.
Last Updated February 8, 2023