BigMarker versus WebinarJam:
Which Is Best for B2B Marketers?
With the rise of online events also came a surge in the number of platforms hosting events like webinars. This can make it challenging to sift through the pile and find a tool that will empower you as you launch your marketing strategy and grow your company.
The right digital event software will meet your needs every step of the way: It will allow you to create on-brand, audience-dazzling experiences that drive revenue and pipeline for your company.
Choosing the Right Digital Event Platform
You're here, which means you're probably looking at BigMarker and WebinarJam as two of your strongest options. To help you decide, we've sorted through all of the available information to learn about each platform's strengths, challenges, and more.
BigMarker versus WebinarJam
Hereâs a quick, high-level breakdown of the features and functionality offered by each SaaS platform and how they compare.
BigMarker
You may have heard about BigMarker a while ago, as they were one of the first companies in the online events space. Customers today use BigMarker for all sorts of events, from hybrid formats to digital live webinars.
Functionality to host a variety of webinars
With BigMarker, you can host both live and pre-recorded events, allowing you to mix things up and create more content.
Downloadable resources
Need to host additional resources in your event? BigMarker allows organizers to easily upload and share documents, links, handouts, and more.
Engagement features
While theyâre not considered best-in-class, BigMarker offers standard engagement features like the ability to launch polls, live chat, and Q&A. These are essential to amp up the energy and interaction during online events.
Feedback surveys
Looking to get a pulse on event attendees? BigMarker offers built-in surveys, making it easy to solicit feedback when people are most likely to provide it.
Native integrations are lacking
As a marketer, you'll want native integrations so that you can easily transfer data across your most-used tools. Most of BigMarker's integrations are only available through Zapier, which restricts the amount of sharing you'll be able to do.
Hard to learn
Many customers felt that BigMarker was quite difficult to learn and confusing to manage. This can make onboarding new users and speakers a hassle and limit scaling events across different teams.
Limited customization
One of BigMarkerâs biggest downfalls is its customizationâor lack thereof. Many users note that event branding, from registration pages to emails, to the overall look and feel of events, is limited.
Cumbersome on-demand process
The ability to host on-demand webinars is an essential part of the overall virtual event experience. Unfortunately, BigMarker makes it difficult to launch and scale evergreen webinar content.
The Details: BigMarker Pros & Cons
To summarize, hereâs a simplified chart that outlines the top pros and cons of BigMarker.
.svg)
.svg)
WebinarJam
WebinarJam is owned by Genesis Digital and offers cloud-based broadcasting technology. The platform allows for secure broadcasts, HD video transmission, multiple simultaneous presenters, and streaming to YouTube, among other features.
Standard engagement features
Engagement is an important part of webinar management, and WebinarJam delivers. The webinar platform offers table-stakes audience engagement through live chat, private chat, polls, and Q&A.
Automated recordings
One of WebinarJamâs strongest features is its automated recordings. Not only does the tool record, host, and replay webinar sessions, the platform recreates the event engagement. Things like chat comments, questions, etc., will show up as the session is watched. This is a great experience for webinar attendees.
Registration page builder
Another strong suit of WebinarJam is the plug-and-play webinar registration page builder. This allows marketers to easily add text, images, videos, etc., to a landing page. The system even supports A/B testing for conversation optimization.
Organizer controls
WebinarJam offers flexible scheduling and the ability to reuse event templates. This adds speed and efficiency to webinar programming. The platform also offers a âpanicâ button should organizers hit any snags during a live event.
Not built for virtual or hybrid events
As the name suggests, WebinarJam does not support large virtual or hybrid events. The software is limited to online meetings, which makes it difficult to scale the platform across teams and use cases. This is a concern if you prefer consolidated tools that can be shared internally.
Complex set-up process
Many reviews mention that setting up a webinar was complex and clunky. This might require additional training to really understand the platform and make it difficult to onboard new users, speakers, and moderators.
Lackluster customer support
The most significant gripe against WebinarJam? Many folks mentioned slow response and resolution times for support during live webinars. It seems even the âpanicâ button isnât enough to get people the help they need in real-time, which adds even more uncertainty to an already stressful situation.
Limited integrations
If integrations are essential to connecting your MarTech ecosystem, WebinarJam might not be the best fit. The platform lacks the deep, native integrations required for automation and connection across other tools.
App required for mobile viewing
While WebinarJam does offer a solution for mobile-friendly viewing, it requires a mobile app download. There is no responsive viewing option, which could be a concern for event accessibility.
Limited branding and customization
Many marketers mention that WebinarJam is limited when it comes to building beautifully branded events. The platform lacks the flexibility to make a webinar room that looks and feels like your brand.
The Details: WebinarJam Pros & Cons
To summarize, hereâs a simplified chart outlining WebinarJam's top pros and cons.
.svg)
.svg)
Goldcast: The Revenue-Driven Event Marketing Platform
Before we sign off, we want to talk about Goldcast, a platform we've built just for B2B marketers to run engaging digital events.
Many leading B2B brands like 1Password, Mailchimp, Lattice, Drift, Salesloft, and others have picked Goldcast over competitorsâand itâs not hard to see why!
At Goldcast, our goal is to make it easy to set up and run high-quality digital events while providing a seamless experience for attendees and empowering organizers to prove event ROI
Goldcast allows your sales team to access actionable analytics and real-time insights through native CRM integrations. We make it easy for you to run pipeline-driving events.
Proven results
Rate
every month
That was the best partâwe made the decision to pivot on a Friday, and I didnât have to work or stress over it on the weekend. I knew that Iâd be able to move the whole event into Goldcast on Monday. It wasnât even a concern.
Goldcast was super easy to use compared to other platforms for both our employees as well as our guest speakers
Our MQL goals saw an increase of 20% through Goldcastâs video production capabilities. The experience was super engaging and very modern!
Goldcast is built for B2B marketers who want to create Netflix-like events and drive engagement with their prospects and customers. We take the guesswork out of events so you can focus on what matters most.
Flexible for a plethora of B2B use cases, which include community events, webinars, product launches, demos, field events, hybrid events, user conferences, and more
Ability to embed CTAs and resources in an event
Plenty of engagement features like chat, polls, and Q&A in a completely customizable interfaceâthat means events are "on brand" for your brand, not ours
Sophisticated video conferencing and production tools that include overlays, speaker layouts, lower thirds, and tickers for an enhanced attendee experience
Duplicate templates so you can easily scale your events
Accessible to a wide range of audiencesâcaptioning, subtitles, and translation in 14+ languages allow you to grow your audience across the globe
Access actionable insights in the form of 16+ engagement points that are synced into CRMs and MAPs after your event
Deep, native integrations with popular MarTech tools like HubSpot, Marketo, Pardot, and more
Accurate follow-ups with Slack + Salesforce integration help you give your sales team valuable info on prospects
On-demand access to all recordings is ready within 24 hours
Dedicated customer success team with live customer support for ALL your eventsâbecause there's nothing worse than needing help during an event and not being able to get it
Generous pricing model allows multiple teams to scale digital events
Frequently Asked Questions
Want to see how easily you can start scaling your webinar program?
