Table of Contents
Maximize Your Marketing ROI
Join 10,000 other marketers already getting the best tips on running engaging events that boost pipeline and create raving fans.
Ever wonder what's really happening when you hit that ‘Generate Clips’ button? Or how your video magically transforms into a perfectly formatted blog post?
We're pulling back the curtain to show you exactly how AI works inside Goldcast. No technical jargon, no complicated flowcharts—just a clear look at the tech that's making your video marketing life easier.
Ready for your backstage tour? Let's hear from our resident techies—Head of Product Ernest Saco and CTO Aashish Srinivas—about the AI magic happening behind the scenes. ✨
Think of AI as your always-on production assistant, working 24/7 to make your content shine. Here's what it's doing.
Remember manually scrubbing through hours of video to find those golden moments? We don't miss that either.
“We figure out which parts of that transcript actually make the most sense for that video and generate the clips from those key moments,” explains Ernest.
Imagine a super-smart film editor who instantly knows which parts of your video will grab attention. Goldcast ranks these moments based on relevance and engagement potential, then—boom!—creates ready-to-share clips in minutes instead of hours.
Goldcast’s AI:
You know that feeling when auto-generated captions have zero to do with the actual words being spoken? Not here. 🙅🏻
When you upload your video (whether it's a recorded event or from YouTube or Vimeo), we immediately send it to ChatGPT—the cream of the crop when it comes to understanding human speech. But our AI doesn't just transcribe.
It's like having a mini production team:
Ever tried manually labeling speakers in a multi-person video? It’s a special kind of tedious.
Goldcast's AI uses diarization (fancy word, we know) to pick up on unique voice patterns. Whether you've got a cozy one-on-one or a 5-person panel, facial recognition matches faces to voices, creating a clean timeline for easy editing.
No more "Speaker 1" and "Speaker 2"—just accurate speaker labels without the hassle.
Goldcast’s speaker detection:
B2B blogs don’t have to be boring. Here's a behind-the-scenes look at our blog conversion process.
First, we use the most accurate transcription model out there to get your words on paper. Then, we bring in a specialized AI writer.
Why two AIs? Different tools excel at different things. It's like having a transcriber and a writer working together to create content that actually sounds like you wrote it. Plus, it automatically pulls relevant video clips to create a multimedia experience—with zero extra work.
“Just take that long-form video content and get the text and video content that derives from it, in a matter of minutes,” says Ernest.
Why two AIs are better than one:
Nobody wants their content sounding like it came from a robot factory.
Our AI is like a method actor—it studies your brand's personality until it can channel it perfectly. Drop your guidelines, past content, or writing samples into your Brand Kit, and watch the AI transform into your brand's digital twin.
“You need your content to look, feel, and sound like you,” says Ernest. “Any one of these characteristics is completely modifiable. You can delete characteristics like professional or humorous and add traits like serious or assertive.”
Want to sound professional in your whitepaper but casual on social? No problem. You can create multiple voice profiles and preview content in real-time until it hits just right.
Goldcast's brand voice AI:
We've all experienced that important Zoom recording that looks like it was filmed through a foggy window.
Our AI upscaling feature analyzes each frame, focusing on faces. You get crystal-clear speakers even if the background is a bit blurry. No more apologizing for video quality! 🙌
Goldcast's video enhancements include:
Goldcast is your personal content multiplication machine. Drop in any video—an event recording, a Recording Studio session, or something from your Content Lab—and watch it transform.
"The beauty of multimodal content is that it meets your audience wherever they are," says Ernest. "Some love reading blogs, others prefer watching videos. With Goldcast's AI, you're covering all those bases automatically."
Here's what you can create from a single video:
Curious about what's powering this magic? Let's geek out for a minute.
Think of our AI stack like a Swiss Army knife—different tools for different jobs:
“We found through trial and error that different models are better and more cost-effective for different tasks. We layer in the best AI models for each use case,” Aashish explains.
Your data security isn't just important to us—it's our obsession. Here's how we keep things locked down:
Short answer: Nope. Never.
Long answer: Your data stays in our secure environment, period. We use anonymization and tokenization to mask personal info before it goes anywhere near an AI.
We're not just keeping up with AI—we're pushing it forward. Here's what we're cooking up:
“We’re very focused on frontier video generation to help users create brand new scenes. Whether you need new talking heads for your A roll or engaging content for your B roll, our mission is to be that one-stop shop,” says Aashish.
The future of AI-powered video is exciting, and we're making sure you'll be first in line for every innovation—no technical heavy lifting required.
Ready to see for yourself? Give Goldcast a spin and watch your video marketing transform.
Stay In Touch
Platform
Resources
© 2025 Copyright Goldcast, Inc. All rights reserved.