6 Webinar Tools Worth Your Time: A Buyer's Guide for 2025

The stakes for B2B webinars have never been higher. We should know; we’ve been keeping a pulse on webinar trends for years. In 2024, webinars grew by 225% year over year in the Goldcast platform alone.

But growth means competition—and that means your webinar tool needs to do more than just host events. Today's B2B marketers need webinar tools that can transform every event into a content engine, lead generation machine, and brand experience all in one.

In this guide, we’ll explore some of the best tools available today to help you do just that.

Before we dig into the details, here’s a 10,000-foot view of our top recs:

Here's the thing about picking a webinar platform: it's a two-way street. 🚦 Your event strategy guides your choice, but your platform choice also shapes what's possible with your virtual events. Let's dive into which platforms do what best, so you can find your perfect match.

Goldcast isn't just another webinar platform—it's the only webinar solution built specifically for B2B marketers who want to turn their events into content gold mines. Think beyond basic broadcasting—we're talking full-on content engine with AI-powered repurposing that makes it easy to keep the content flywheel spinning.

🛠️ Top features

• AI that actually works: Turn your webinars into blogs, social clips, and email campaigns—automatically
• Engagement tools that mean business: Everything you need to keep B2B audiences hooked (polls, Q&A, breakout rooms, you name it)
• Analytics that prove ROI: See exactly how your events impact pipeline (your leadership team will love this)
• Brand everything: Make it yours with fully branded registration pages and event experiences
• Pro-level recording: Built-in Recording Studio for high-quality video recording and editing
• Work smarter: Automated workflows through Smart Events take the tedious stuff off your plate

⚖️ Pros and cons

⭐ Ratings and reviews

4.7 G2 / 4.6 Capterra

“With Goldcast being the second webinar platform I've used in my role, I can easily say it's one of the most intuitive in terms of UX and UI. It's simple to use and even for first time webinar users, the stage interface makes the onboarding process easy for speakers and hosts.”

• Verified User, IT Services

“The interface, while powerful, can feel a bit cluttered during live events. There’s a lot going on, and it can be overwhelming for new users.”

• Praveen K., Webflow Developer

🎯 Perfect for you if...

• You're all-in on content marketing
• You're running regular webinar series
• You need to prove event ROI

🎁 Free version available?

No.

🪙 Pricing

Starts at $99 per month.

Looking for simple but powerful? That's Demio in a nutshell. This browser-based platform keeps things straightforward while delivering the features you actually need. Plus, no downloads means better attendance (we all know how people feel about installing yet another app).

🛠️ Top features

• Browser-based experience: No downloads required for attendees or hosts
• Automated webinars: Run “simulive” events when schedules are packed—a nice alternative to simple live streaming
• Marketing automation: Built-in tools for email sequences and follow-up campaigns
• Real-time engagement: Live polls, chat, and Q&A with moderation controls
• Custom branding: Branded landing pages and webinar rooms

⚖️ Pros and cons

⭐ Ratings and reviews

4.6 G2 / 4.7Capterra

“The level of interaction was what really captivated me. Clients have the option to raise their hand during meetings to speak, ask questions or participate in real-time surveys. Because of this, our meetings are now more lively and interesting, which has increased participation and ultimately revenue.”

• Carletta C., Sales Operations

“If your event will be particularly large, you may want to consider spending a little more money than what is required by the basic package.”

• Yevhen H., Marketing Team Leader

🎯 Perfect for you if...

• You want to get up and running fast
• You're tired of making attendees download stuff
• You need reliable automation features

🎁 Free version available?

Yes, 14-day free trial.

🪙 Pricing

Starts at $45 per month.

Let's talk about the elephant in the room: Zoom. 🐘 Everyone knows it, most people use it, and yes—it can handle webinars too. If you're already living in Zoom's world, their webinar solution might be your jam. Just don't expect all the fancy bells and whistles you'd get from a dedicated webinar platform.

🛠️ Top features

• Go big or go home: Host up to 50,000 people (no pressure! 😅)
• No learning curve: Already use Zoom? You're halfway there
• Basic audience engagement tools: Polls, Q&A, and chat functionality
• Recording capabilities: Cloud and local recording options

⚖️ Pros and cons

⭐ Ratings and reviews

4.5 G2 / 4.6 Capterra

“I really appreciate the screen sharing, breakout rooms, and recording options—they make collaboration smooth and flexible.”

• Jamie H., Customer Service and Special Projects

“The back-end interface can be a bit hard to navigate, especially for users who are more familiar with regular Zoom Meetings. Finding where to set up or manage events isn’t always intuitive, and switching between meetings and webinars can feel confusing.”

• Verified User, Consulting

🎯 Perfect for you if...

• You're already living that Zoom life
• You need to host massive events
• You want something reliable (even if it's not fancy)

🎁 Free version available?

Basic Zoom account includes limited free webinar features.

🪙 Pricing

Starts at $79 per month (as an add-on to Zoom Pro).

Livestorm—the browser-based platform for teams who want something fresh and simple. No complicated enterprise stuff here, just clean design and features that actually make sense.

🛠️ Top features

• No-download: Runs entirely in web browsers
• End-to-end platform: Webinar registration, hosting, and analytics in one place
• Advanced engagement: Emoji reactions, question upvotes, and live notifications
• Automation capabilities: Automated email sequences and webinar workflows
• Replay analytics: Track engagement on recorded content

⚖️ Pros and cons

⭐ Ratings and reviews

4.4 G2 / 4.7 Capterra

“Platform is extremely user friendly both from a user perspective and an attendee perspective. It allows us to make the experience so much more interactive and it increases engagement with our audience.”

• Jess S., Head of Sales

“I think some of the interface should be improved. In particular I think sharing an event is not so obvious to find. A share link to the webinar event needs to be easier to find. I also am not a big fan of the calendar tool.”

• Giuseppe C., Head of Onboarding

🎯 Perfect for you if...

• You're tired of clunky, outdated platforms
• You want to give attendees a smooth experience
• You need automation that doesn't require a PhD to set up

🎁 Free version available?

Yes, free plan for up to 30 minutes and 10 registrants.

🪙 Pricing

Starts at $79 per month for 100 active contacts.

GoTo Webinar is still plugging away in the webinar space. The OG of webinar platforms keeps chugging along with solid reliability for big events. If you've got your webinar workflow down to a science, this might be your speed.

🛠️ Top features

• Battle-tested platform: Been in the game for decades (and it shows!)
• Crowd control master: Handles thousands of attendees
• Numbers nerd approved: Track everything from attendance to engagement
• Plays well with others: Connects to your favorite CRM and marketing tools

⚖️ Pros and cons

⭐ Ratings and reviews

4.2 G2 / 4.5 Capterra

“Creating a webinar is extremely simple and the customization options are great. GoTo Webinar also integrates seamlessly with CRM tools like HubSpot.”

• Gopal K., Technical Manager

“The software can be glitchy. We have encountered different challenges during our use of the program which vary each time.”

• Arielle F., Head of Portfolio Marketing

🎯 Perfect for you if...

• You’ve already got an established webinar program
• You’re happy with traditional webinar workflows

🎁 Free version available?

7-day free trial.

🪙 Pricing

Starts at $49 per month per organizer (Lite plan)

Swoogo is a webinar and event platform with a different approach to pricing: It offers unlimited events and registrations in favor of purely user-based pricing. This makes it a strong option if per-event pricing or attendee caps have been holding you back.

🛠️ Top features

• Unlimited events: User-based pricing includes unlimited webinars
• Custom website builder: Drag-and-drop event sites with branding
• Advanced registration: Conditional logic and custom fields
• Marketing automation: Built-in email campaigns and follow-up sequences
• In-depth analytics: Detailed reporting and attendee tracking

⚖️ Pros and cons

⭐ Ratings and reviews

5.0 G2 / 4.7 Capterra

“Swoogo is extremely customizable and can become anything you dream of. Our company utilizes Swoogo for tradeshow registration, virtual webinars, and as a video gallery platform for our education branch.”

• Anna W., Marketing & Communications Manager

“I would love to see the Cross Event Reporting expanded in the future but the features that are currently in use are helpful.”

• Sarah S., Event Manager

🎯 Perfect for you if...

• You're running events like they're going out of style
• You need registration forms that can handle anything
• Your marketing strategy revolves around events

🎁 Free version available?

No.

🪙 Pricing

Starts around $983 per month ($11,800 per year) for one full user.

Now that you’ve had a run-down of some of the best webinar software out there, what exactly should you be looking for in a platform?

We’ll be real with you. There’s a lot of content out there right now and a lot of webinar invitations flying through your prospects’ inboxes.

Those old-school, hour-long lectures? Yeah, they're not cutting it anymore. You need a platform that helps you break through the noise and deliver experiences that actually grab—and keep—attention.

B2B audiences judge credibility in seconds. Your webinar platform should offer comprehensive branding options, from registration pages to the webinar waiting room and backdrops. Your attendees can spot a generic, cookie-cutter template a mile away. Custom branding communicates professionalism and attention to detail.

In B2B, events often require detailed attendee information for lead qualification. Look for platforms with advanced registration capabilities like conditional logic, custom fields, and integration with your CRM. The last thing you want is to force high-value prospects through a clunky registration process. Pro tip: Make sure it’s just as smooth on mobile devices!

B2B audiences expect meaningful opportunities to interact. Advanced engagement tools like moderated Q&A sessions, upvoted questions, and private organizer chat help maintain a professional vibe while encouraging webinar engagement. Breakout room capabilities are also a must for interactive webinars with larger audiences.

"We had X attendees" isn't sufficient for B2B marketers or company leadership. You need a platform that tracks engagement patterns, identifies hot leads, and connects webinar activity to pipeline metrics. 51% of B2B marketers agree that webinars are one of the most effective distribution channels—but only if you can measure what's working.

Here's where modern B2B webinar software separates from basic broadcasting platforms. The rise of AI has dramatically simplified event production and content repurposing No more endless hours of manual work or begging for more resources.

Here’s what the right AI can do for you:

• Extract key quotes and insights for social media
• Generate blog post outlines from webinar transcripts
• Create email campaign content from event highlights
• Produce short video clips for multi-channel promotion
• Build a library to house on-demand webinar content for evergreen engagement

Let's talk about video quality. Sure, any platform can hit "record," but you need content that doesn't scream "amateur hour." The right platform makes pro-level editing a breeze with built-in tools that make your content shine.

Look for platforms that offer:

• Crystal-clear video and audio (goodbye, background noise! 👋)
• Easy editing tools to trim the fluff and keep the gold
• Text-based editing that makes finding and cutting specific moments a snap

Nobody's got time for copy-pasting data between platforms. Your webinar platform should play nice with your entire marketing stack—we're talking seamless connections with your CRM, marketing automation, and analytics tools. Because manually moving data around? That's how leads fall through the cracks.

Must-have integrations:

• CRM sync that actually works (looking at you, Salesforce and HubSpot!)
• Marketing automation that doesn't need babysitting
• Analytics that tell the full story
• Custom integrations for your tech stack 🔄

Your webinar platform can make or break your entire event marketing strategy.

That's where Goldcast comes in. We're not just another webinar tool—we're your secret weapon for turning every event into a content goldmine. Here's what makes us different:

• Content that keeps on giving: Our AI-powered Content Lab transforms your webinars into blogs, social posts, and email campaigns—automatically
• Pro-level production: Recording Studio helps you create broadcast-quality video without the fancy equipment
• Numbers that matter: See exactly how your events drive pipeline

Stop just hosting webinars. Start building a content engine that drives real results.

Ready to level up your webinar game? Book a demo to see how B2B marketing teams like yours are crushing it with Goldcast. ⭐