Hopin Session and Hopin Events have been acquired by RingCentral. That leaves some level of uncertainty as to how these products will fit into RingCentral’s overall B2C communication solution. Fortunately, Goldcast has an alternative that is purpose-built for B2B marketers to drive revenue with events, from small webinars to larger conferences.

Selecting the right digital event platform for your company is a big deal. The platform you choose will affect not just your actual events but your ability to grow your pipeline and hit revenue goals.

You also want a partner you can count on right now that will still grow with you over time. That adds in another layer of complexity, as some tools are well-suited for where you are now but may not be able to scale with you in the future.

Choosing the Right Digital Event Platform

If you're stuck between Goldcast and Hopin, we're going to break down the similarities and differences to help you find your perfect fit between the two!

Goldcast Versus Hopin

Here’s a quick breakdown of important features and functionality offered by both SaaS platforms and how they compare.

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Hopin's founders originally created the platform because they wanted to bring the magic of in-person events to the virtual space. Today, it's a good choice for large events with more than 10,000 people, although it can be used for public and private events of all sizes.

The Good: What Are The Top Features & Benefits of Hopin ?
Here are the things people rave about the most when it comes to using Hopin.
  • Can be used for a variety of events

    Hopin really shines when it comes to large events with more than 10,000 attendees. However, it can also be used for a number of different events, including trade shows, film festivals, university recruiting events, and more.

  • Virtual stage for sessions

    Through the Hopin virtual stage, you can host live and pre-recorded sessions with native engagement features such as chat, Q&A, and polls.

  • High-end production with StreamYard

    Through Hopin's relationship with StreamYard, creators can create professional live streaming content and share it through social media platforms.

  • 1:1 networking for event attendee matchmaking

    Remember how Hopin began to bring the magic of in-person to the virtual world? Their networking features are a place they try to do that by facilitating connection discovery.

  • In-person check-in and badging solution

    Hopin acquired Boomset, which provides check-in and badging solutions for in-person events.

The Bad: What Are The Drawbacks of Hopin ?
To discover what people struggle with when using Hopin, we mined popular review sites like G2, Capterra, and Trustradius.
  • An overload of features

    Hopin has a lot of functionality, which can be a double-edged sword. It can be overwhelming to use, especially if you’re creating a simple webinar or a smaller event. This makes sense because Hopin was originally created for large-scale conferences.

  • Can't access events through mobile web browsers

    Similar to Zoom, there is no way for Hopin attendees to access events through their phone web browser. They instead have to download a separate mobile app if they want to attend via phone, which can be annoying.

  • Video streaming lags

    Many people reported a video streaming lag, with the event audio and video not in sync for attendees.

  • Hard-to-forecast pricing model

    Hopin's pricing is based on the registrants that actually show up to the event, which makes it hard to forecast the actual price you’d pay compared to platforms like Goldcast, which allow for unlimited usage.

  • Complex backstage area for speakers while using StreamYard

    We mentioned StreamYard earlier; this is Hopin's speaker interface. It's not completely integrated with the Hopin backend, and customers have noted the experience is often clunky for speakers who are new to the platform.

  • Basic integrations with CRM and marketing automation tools

    Hopin was not built for B2B companies. The integrations they do offer with MarTech tools are very basic, which makes it not a less-than-ideal option for events seeking to drive leads and pipeline.

The Details: Hopin Pros & Cons

To summarize, here’s a simplified chart outlining Hopin's top pros and cons.

Goldcast: The Revenue-Driven Event Marketing Platform

Goldcast is a solid alternative to Hopin. Goldcast was built with B2B marketers in mind and allows event organizers to run and scale engaging virtual events. We work with companies like 1Password, Mailchimp, Lattice, Drift, Salesloft, and more to do just that.

At Goldcast, we aim to help you provide a seamless, jaw-dropping experience for attendees. We also give you the info you need to enable your sales team and prove event ROI after the fact.

The Revenue Driving Event Formula

Our native CRM integrations allow your sales team to find the analytics and real-time insights they need to close the deal.

Proven results

Time spent per event
SQLs and demo requests
Time saved
every month
3 hrs
Implementation Support
This is an image of Nina Butler, Director of Global Events Marketing at Alyce.

That was the best part—we made the decision to pivot on a Friday, and I didn’t have to work or stress over it on the weekend. I knew that I’d be able to move the whole event into Goldcast on Monday. It wasn’t even a concern.

Megan Guerra
Increased attendance rate
This is an image of Davi Schmidt, Demand Generation Director at Snaplogic.

Goldcast was super easy to use compared to other platforms for both our employees as well as our guest speakers

Davi Schmidt
Demand Generation Director
snaplogic logo.
Video Production Capabilities
This is an image of Nina Butler, Director of Global Events Marketing at Alyce.

Our MQL goals saw an increase of 20% through Goldcast’s video production capabilities. The experience was super engaging and very modern!

Laura Lilley
Global Experiential Marketing & Events
Hootsuite logo.
The Details: Top Goldcast Features for B2B Marketers
  • Goldcast is built for B2B marketers who want to create Netflix-like events and drive engagement with their prospects and customers. We take the guesswork out of events so you can focus on what matters most.

  • Flexible for a plethora of B2B use cases, which include community events, webinars, product launches, demos, field events, hybrid events, user conferences, and more

  • Ability to embed CTAs and resources in an event

  • Plenty of engagement features like chat, polls, and Q&A in a completely customizable interface—that means events are "on brand" for your brand, not ours

  • Sophisticated video conferencing and production tools that include overlays, speaker layouts, lower thirds, and tickers for an enhanced attendee experience

  • Duplicate templates so you can easily scale your events

  • Accessible to a wide range of audiences—captioning, subtitles, and translation in 14+ languages allow you to grow your audience across the globe

  • Actionable insights in the form of 16+ engagement points that are synced into CRMs and MAPs after your event

  • Deep, native integrations with popular MarTech tools like HubSpot, Marketo, Pardot, and more make it easy to move between platforms

  • Accurate follow-ups with Slack + Salesforce integration help you give your sales team valuable info on prospects

  • On-demand access to all recordings is ready within 24 hours

  • Dedicated customer success team with live customer support for ALL your events—because there's nothing worse than needing help during an event and not being able to get it

  • Generous pricing model allows multiple teams to scale digital events

Thoughtspot logo.
BitSight logo.
snaplogic logo.
Hootsuite logo.

Frequently Asked Questions

Why do businesses choose Hopin?
Hopin is a great choice for large events with more than 10,000 people. Creators may also appreciate the partnership with StreamYard for professional live-streaming content.
Where does Hopin fall short?
Hopin's overwhelming amount of features can be too much to handle, especially if you're looking to host simple events like webinars. The platform doesn't allow attendees to access events via their mobile browser, video lags happen often, and the pricing can be hard to predict. Additionally, Hopin doesn't offer the deep native integrations marketers need to reach their goals.
Why choose Goldcast over Hopin ?
Goldcast was built specifically to aid B2B marketers in driving pipeline and meeting revenue goals. The platform offers a generous pricing model, consistent customer service support, an array of integrations, and tons of engagement features—all with the goal of allowing B2B organizations to wow attendees and connect with prospects.
More questions?
Last Updated February 8, 2023

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