Why Marketers Choose
Goldcast Over BigMarker

So, you've decided this is the year—the year you'll finally find the right partner to host your digital events and help you smash your revenue goals.

Congrats! This is a smart decision, especially given the current marketing landscape.

However, we know the number of platforms out there might have you feeling a little overwhelmed, so we've put together this quick comparison of Goldcast and BigMarker to help.

Choosing the Right Digital Event Platform

Selecting the right partner requires knowing exactly what you need. If you're not sure what you need but you're a B2B marketer, reading this overview will help you start to understand what features should be top of mind as you conduct your search.

And, if you're here because you're trying to make a final choice between Goldcast and BigMarker, you'll get the insight you need to make an informed decision!

Goldcast Versus Bigmarker

Here’s a quick breakdown of important features and functionality offered by both SaaS platforms and how they compare.

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BigMarker was one of the first names on the scene when it comes to webinars and online events. You can expect the platform to be a reliable host for different types of events, including hybrid, webinars, and digital live webinars.

Older doesn't always mean better, though—modern marketers may find the platform doesn't deliver when it comes to customization and branding features they need to succeed.

The Good: What Are The Top Features & Benefits of BigMarker ?
Let's start with the best things about BigMarker. These are the top-loved features by current and past customers
  • Live and pre-recorded webinars

    Pre-recorded? Live? How about both? Event organizers can easily host both live and pre-recorded event content on BigMarker.

  • Ability to host additional resources

    Need to host some resources in your event? No problem. BigMarker allows you to easily upload and share documents, links, handouts, and more.

  • Polls, Q&A, and Chat

    While they’re not considered best-in-class, BigMarker does support table-stakes engagement features like the ability to launch polls, live chat, and Q&A. These are essential to amp up the energy and interaction during online events.

  • Built-in attendee surveys

    BigMarker offers built-in surveys, making it easy to solicit feedback when it's fresh in the minds of your attendees.

The Bad: What Are The Drawbacks of BigMarker ?
We visited popular review sites like G2, Capterra, and Trustradius to highlight the most common challenges customers experience with Bigmarker.
  • Very few native integrations

    Integrations can literally make or break your tech stack. Unfortunately for data-driven marketers, most of BigMarker’s integrations are only available through Zapier. This limits the amount of data you’re able to share across tools.

  • Steep learning curve

    Many customers mention that BigMarker is quite difficult to learn and can be a pain to manage. This can make onboarding new users and speakers a hassle and limit scaling events across different teams.

  • Limited customization

    One of BigMarker’s biggest downfalls is its customization—or lack thereof. Many users note that event branding, from registration pages to emails, to the overall look and feel of events, is limited.

The Details: BigMarker Pros & Cons

To summarize, here’s a simplified chart that outlines the top pros and cons of BigMarker.

Goldcast: The Revenue-Driven Event Marketing Platform

On the other hand, Goldcast is the #1 platform for B2B marketers to run engaging digital events. Top B2B brands like 1Password, Mailchimp, Lattice, Drift, Salesloft, and others use Goldcast to power their digital events.

With Goldcast, you can easily set up and run high-quality digital events that drive pipeline while providing a memorable experience for attendees.

The Revenue Driving Event Formula

With Goldcast, your sales team can access actionable analytics and real-time insights through native CRM integrations. That gives them the context they need to close the deal!

Proven results

Time spent per event
SQLs and demo requests
Time saved
every month
3 hrs
Implementation Support
This is an image of Nina Butler, Director of Global Events Marketing at Alyce.

That was the best part—we made the decision to pivot on a Friday, and I didn’t have to work or stress over it on the weekend. I knew that I’d be able to move the whole event into Goldcast on Monday. It wasn’t even a concern.

Megan Guerra
Increased attendance rate
This is an image of Davi Schmidt, Demand Generation Director at Snaplogic.

Goldcast was super easy to use compared to other platforms for both our employees as well as our guest speakers

Davi Schmidt
Demand Generation Director
snaplogic logo.
Video Production Capabilities
This is an image of Nina Butler, Director of Global Events Marketing at Alyce.

Our MQL goals saw an increase of 20% through Goldcast’s video production capabilities. The experience was super engaging and very modern!

Laura Lilley
Global Experiential Marketing & Events
Hootsuite logo.
The Details: Top Goldcast Features for B2B Marketers
  • Built specifically for B2B marketers

    Looking for a Netflix-like experience that will grab your attendees' attention—and keep it? We've got you covered.

  • Flexible for an array of events

    Whether you want to host a community event, a simple webinar, a hybrid event, or something else, we've got a solution.

  • Embed resources directly in events

    With Goldcast, you can easily embed CTAs and other resources into your events.

  • Robust engagement features

    Not only do we have Chat, Polls, and Q&A, we offer it in a fully customizable interface so it looks like your brand.

  • Video production tools

    Enhance the attendee experience with overlays, lower thirds, and tickers.

  • Accessibility options

    Reach a global audience with translation in 14+ languages, captioning, and subtitles.

  • Event templates

    Easily duplicate your event templates—because there's no need to reinvent the wheel!

  • Deep, native integrations

    We'll push 16+ engagement points to your CRMs and MAPs after an event. We work with tools like HubSpot, Marketo, Pardot, and more. And, you can chat with your sales teams through Slack and Salesforce to make sure they know who's engaging during your live events.

  • Always-on access to content

    Within 24 hours of your event, you can expect on-demand access to the recording.

  • Easy-to-understand pricing

    We'll never trick you with opaque pricing models. Our pricing is generous and designed so you can focus on growing your business.

  • Dedicated customer support

    You'll get live customer support for all of your events, as well as a dedicated team for other questions that come up.

Thoughtspot logo.
BitSight logo.
snaplogic logo.
Hootsuite logo.

Frequently Asked Questions

Why do businesses choose BigMarker?
BigMarker is an established name in the game, which some companies may gravitate toward. Customers also appreciate the platform's ability to host live and pre-recorded content, as well as additional resources. Built-in attendee surveys also bolster events by allowing organizers to collect feedback on the spot.
Why do businesses choose Goldcast?
Goldcast is a best-in-class solution built specifically for B2B marketers. Event organizers can rely on Goldcast to share data across platforms and teams, deliver a unique, engaging, and modern experience to attendees, and provide dedicated customer support if issues arise. Goldcast allows today's marketers to meet their pipeline and revenue goals while growing their audience.
Where does BigMarker fall short?
BigMarker lacks deep native integrations, which marketers need in order to make data-driven decisions and share information across different teams. The platform can also be hard to learn and complex to navigate, and it doesn't have the customization options that modern brands want.
Why choose Goldcast over BigMarker?
Conversely, Goldcast has a host of deep native integrations that allow you to funnel information from Goldcast to your favorite CRM and MarTech platforms. Goldcast is easy to learn and intuitive to use, and our customization options mean that your events will always feel on-brand for your brand, not ours.
More questions?
Last Updated February 8, 2023

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