February Product Updates Blog: Waitlists, Tracking codes on Hubs, Content Lab uploads, and more!

February 8, 2024
Chaithra M D
Chaithra M D
Associate Product Marketer

Maximize Your Marketing ROI

Join 10,000 other marketers already getting the best tips on running engaging events that boost pipeline and create raving fans.

As champions of delivering valuable business content in a consumerized manner, we're excited to share some exciting Goldcast updates for February.

The highly-requested waitlists feature is now live for both in-person and digital events一 allowing you to host capacity-constrained events with ease.

You can also now track visitor behavior on hubs and registration pages with marketing tracking codes, making it easier to optimize your campaigns. Folks running an event series, we’ve upgraded Series registration forms to provide you with greater control and customization options.

In a significant stride towards inclusivity, the Event App is now WCAG compliant, ensuring an accessible and inclusive event experience for all your attendees. Dive in to learn more 👇


Waitlists will be soon here! With waitlists, we can now host exclusive events without having to worry about manual workarounds for waitlist management. Waitlists are perfect for capacity-constrained events - both digital and in-person.

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With waitlists, you can:

  • Manage registrant statuses and clearly communicate with your attendees.
  • Automate customized emails for those getting added to waitlists or approved from waitlists.
  • Sync Registrant statuses to connected CRM/MAPs, enhancing your ability to communicate effectively with waitlisted attendees.

Waitlists ensure timely and clear communication, enhancing the overall experience for both organizers and registrants.

📝See how it can reduce your workload.

Marketing tracking codes on hubs

Now, organizers have the power to seamlessly add tracking codes on hubs and registration pages, providing a comprehensive understanding of user interactions.

Why is this a game-changer for you? By leveraging these tracking codes, you can finely tune your marketing strategies, gauging the impact of campaigns on both registration and hub pages.

Load tracking pixels onto our hub and reg pages, and optimize your paid ad campaigns on platforms like Twitter, Meta, and LinkedIn to drive more registrations.

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ℹ️ Get more info on tracking codes

Content Lab upload (beta)

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Our customers have been loving Content Lab to repurpose their event content, with more than 60,000 clips created already!

Now, marketers can import any video recorded outside of Goldcast and quickly edit it using Content Lab.

Whether it's a lengthy webinar recording, a podcast, or a video you've produced elsewhere, Content Lab makes it easy to extract the most engaging and relevant short clips and summaries for sharing with your audience across multiple channels. Get ready to take your content creation to the next level!

📽️ Learn more about Content Lab uploads here.

No show status sync to integrations

Getting accurate ‘No Show’ data is an important part of post-event ops and contributes to a more effective CRM system. You can re-engage absentees for future events and make informed choices based on attendance trends, ultimately improving the success and impact of future events.

The No Show status now syncs to HubSpot, Marketo, Salesforce, Pardot, and Webhooks. The sync to these systems is highly beneficial for event organizers and marketing ops teams to make data-driven decisions for future events.

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📺 Learn more about no show status sync here

Series registration form improvements

Series registration forms are getting a facelift!

With our latest update, the event selection question on the form is now a dynamic component. This means you have the power to customize the question directly within the form builder. Whether you prefer dropdowns or checkboxes, want a single or multi-select option, or need to change labels for translation purposes, the new feature empowers you to tailor the series event list to perfectly fit your unique use case.

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⚡️ Check out this doc for more details

Filter by tags on Hub pages

Hub pages are where you can easily host all your upcoming and past events. With the latest update, you’ll now be able to filter event lists based on event type as well as personalized tag filters. This will enhance your audience’s event discovery journey by helping them find events that align with specific interests.

Moreover, you can streamline communication by sharing Hub page URLs with pre-selected filters, precisely tailoring event content for targeted audiences.

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📝 Get the lowdown on tags.

Accessibility through WCAG Compliance

We're thrilled to announce that our event experience now adheres to WCAG 2.1 AA standards! We've collaborated with Qualitest to craft our VPAT (Voluntary Product Accessibility Template).

What does this mean for you? We’re making sure that the Event App is designed to empower you to deliver an inclusive and accessible experience for both speakers and attendees.

Reach out to your CSM to learn more.

That’s all for now. We’ll see you in March with brand-new product updates! 👋

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