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As marketers, it seems we can’t step foot in today’s ✨ fast-paced digital landscape ✨ without encountering AI. But fatigue or no fatigue, Generative AI has already left its mark on content creation, and it’s poised to become even more integrated into marketing processes in the future—in particular, video production workflows.
If you’re here because you’re thinking of investing in AI video software, you’re on the right track. The question is, which tools should you invest in? We’ve done the legwork to jumpstart your evaluation process.
Below you’ll find all the details on today’s top AI video tools, but here’s the quick 10,000-foot view:
From video scripts to image generators and AI editing apps, AI technology is finally proving itself as a time- and resource-saver for B2B marketers. How do we know? We asked them.
Our survey of over 500 marketers revealed that the overwhelming majority are already using AI in their video creation process, with some pretty amazing results:
No matter your use case, there’s an AI-powered video tool for you. Let’s dig into some of the top AI-powered tools and what makes each unique.
Goldcast Content Lab is an AI-powered platform designed to repurpose videos into engaging content without the need for external contractors or long feedback cycles. The platform uses long-form videos from webinars, events and podcasts to generate video clips, audiograms, blog posts, and social media content for multiple channels.
🛠️ Notable features
⚖️ Pros and cons
⭐ Ratings and reviews
G2 rating: 4.8
Capterra rating: 4.6
User feedback on Content Lab is overwhelmingly positive. Many cite its powerful repurposing capabilities as the standout feature.
“Content lab is honestly a gamechanger. [It] has made it so much easier and faster for us to repurpose webinar content into short snippets and long form.” — Product Marketing Manager / Mid-Market
“Any marketer will tell you how important it is to be able to repurpose webinars to create more content…. With Goldcast, I can get a multi-modal blog post, video snippets for social, transcripts, and more with a click of a button. You still need to review the content and make edits but the amount of time it saves is invaluable.” — Director of Demand Gen / Mid-Market
“The platform enhancements are changing so quickly due to customer requests, that I have to always be learning how to use it again.” — Senior Event Marketer / Mid-Market
👩🏽💻 Who uses it
Content Lab is popular among B2B marketers. Typical users include event marketers, content strategists, and demand generation specialists looking to repurpose video content for multichannel campaigns.
🎁 Free trial available?
Yes, free forever for up to 1 hour of uploaded video per month.
Da Vinci Resolve is a professional-grade video editing platform known for its advanced color grading capabilities and comprehensive suite of audio and visual effects tools.
🛠️ Notable features
⚖️ Pros and cons
⭐ Ratings and reviews
G2 rating: 4.7
Capterra rating: 4.8
Feedback highlights Resolve’s unparalleled color grading capabilities. The few complaints mention that it takes time to learn and that some necessary features are only available in the paid version.
“There is so much in this software that it can be daunting but the best part is, you can use as much or as little as you want…. Transitioning from Premiere pro, reluctantly. Once I got into it, I no longer use Adobe for motion graphics, film or animation. Davinci Resolve is just too good.” — Media Specialist / Small Business
“I absolutely love the fact that this product has a free version and paid version. I so far got the free version and was surprised that 100% of editing that I do in Premiere Pro I'm able to do on a free software. The autosave is beyond incredible.” — Program Specialist / Small Business
“Honestly, it has a very very steep learning curve and is not beginner-friendly at all—won’t recommend for a newbie.” — Digital Intern / Mid-Market
👩🏽💻 Who uses it
Da Vinci Resolve caters to specialized, professional video editors and media production teams.
🎁 Free trial available?
Yes, robust free version; paid version available as a one-time purchase.
Adobe Premiere Pro is a leading video editing software known for its versatility and integration with other Adobe Creative Cloud apps.
🛠️ Notable features
⚖️ Pros and cons
⭐ Ratings and reviews
G2 rating: 4.5
Capterra rating: 4.7
Users praise Adobe Premiere for its comprehensive suite of tools, but also note the high system requirements and cost as drawbacks.
“Premiere is constantly updated with great new features, and they are starting to lean into some very exciting AI… I know I can rely on Premiere to allow me to focus on creating content rather than how things work.” — Creative Director / Small Business
“Whether it's a big production or a short social video, Premiere has all of the tools I need to create interesting, engaging and impressive content. The integration with other Adobe apps such as Photoshop, Lightroom and Media encoder are incredibly useful.” — Videographer / Mid-Market
“The main drawback of Adobe Creative Cloud is its cost. While the suite's comprehensive offerings justify the price for many professionals, it can be prohibitive for freelancers or smaller businesses.” — G2 user / Mid-Market
👩🏽💻 Who uses it
Premiere Pro is favored by specialized video professionals in media and digital content creation.
🎁 Free trial available?
Yes, 7-day free trial available.
Runway is an AI-powered video generation tool with a focus on innovation, experimentation, and real-time exploration of ideas.
🛠️ Notable features
⚖️ Pros and cons
⭐ Ratings and reviews
G2 rating: 4.6/5
Capterra rating: N/A (Gen 3 reviews unavailable)
Users appreciate Runway for its cutting-edge tech. However, it’s rarely considered an all-in-one video production tool; users are typically experimenting with Runway in conjunction with other platforms.
“RunwayML is one of the best AI tools out there, it is straightforward. I particularly like its image/text-to-video tool which works like a magic wand, It's very easy to implement in my video editing workflow. I use it frequently to create cinematic video shots that later I can incorporate into my timeline to make full-length highly engaging videos that my viewers love.” — VFX & Animation Artist / Small Business
“It's an intuitive interface and what it can create can be magical, or it can also miss the mark quite a bit.” — Senior Marketing Consultant / Small Business
“Unlimited is the only way to go… We calculated alternatives and different plans, and the quality you lose by performing less generations due to credit fast burn fear with any other option, on top of the cost, are just insane. I couldn't tell how many times it's been generation number 20 the one that has produced something usable.” — Reddit user EpicPulseMusic
👩🏽💻 Who uses it
Runway attracts creative teams and artists seeking innovative AI video tools.
🎁 Free trial available?
Yes, 30-day free trial available.
InVideo is a versatile video creation platform that lets users create engaging videos quickly without extensive editing skills.
🛠️ Notable features
⚖️ Pros and cons
⭐ Ratings and reviews
G2 rating: 4.5
Capterra rating: 4.6
Users appreciate InVideo’s simplicity that lets novice users create polished videos quickly. However, video professionals will find the lack of in-depth editing options a constraint.
“Excellent user experience, every part of the process is carefully planned. Amazing resources (templates, stickers, text, effects, etc.) You can optimize this area of content marketing with little effort and just have to be creative.” — CEO / Small Business
“I like the style of the AI video creator. I just wish I could edit more in detail.” — Tech Director / Small Business
“One thing that I want to mention is that Invideo AI will use your prompts to train their AI model if you're not a paying customer. This is something to keep in mind if you're concerned about data privacy.” — Reddit user DK_Stark
👩🏽💻 Who uses it
InVideo leans toward small businesses, marketing generalists, and educators who need to produce video without an extensive time investment or tech skills.
🎁 Free trial available?
Yes, free plan available with limited features.
ClipChamp is a versatile editing platform that helps less techy users create their best videos efficiently. It was acquired by Microsoft shortly after it was founded in 2021.
🛠️ Notable features
⚖️ Pros and cons
⭐ Ratings and reviews
G2 rating: 4.2
Capterra rating: 4.3
Users agree that while ClipChamp doesn’t have all the bells and whistles, its value for the price point (many use the free option) is impressive.
“I like the ability to add AI voices and really love the simplicity of the tool. It also has so many good free features, you can handle everything with the free version. I use this tool almost every day. If you're new to video editing it's super easy to implement and use.” — Head of Marketing / Small Business
“Clipchamp has been quite reliable, just keep in mind that when working with multiple multimedia elements it's ideal to have a computer with good resources to process the files smoothly.” — G2 user / Small Business
“My only gripe was that it didn’t support 4:3 but that is working in the last few weeks for me. Support of 4:3 was such a big deal for me (for old home videos) that I downloaded DaVinci Resolve to try and learn it but it’s like going from Chevy Cavalier to Cadillac or Lamborghini and I just need to get from point A to point B.” — Reddit user ydkjordan
👩🏽💻 Who uses it
ClipChamp is ideal for social media managers, educators, content creators and freelancers who need AI-powered video editing basics and easy AI text.
🎁 Free trial available?
Yes, free version with essential features available.
Descript is a video editor laser-focused on ease of use—in its own words, “Descript works like the tools you’ve already learned.”
🛠️ Notable features
⚖️ Pros and cons
⭐ Ratings and reviews
G2 rating: 4.6
Capterra rating: 4.8
Users appreciate the simplicity of Descript’s approach to video editing. However, some find this simplicity limiting and use Descript for mostly straightforward projects.
“I'm able to edit my podcast episodes myself, in wayyyy less time than I thought it would take me. Like - 2 hours on average per episode? And we're talking completely edited, video AND audio versions, with the AI features helping generate show notes, title, transcript (for a blog) and pulling out 5+ snippets for repurposing as short-form video content. Descript makes it easy to turn one hour of recording into a full week (or more) of marketing content.” — Coach & Consultant / Small Business
“I love using Descript for editing my podcast videos and making social media clips. The best parts - and the easiest features to use right from the beginning - is using the underlord ai features to edit the video like a word document, and using it to remove the filler words (um, like, yeah).” — CMO / Small Business
“The whole application just freezes if I scroll too fast and this slows me down, especially when I'm in a pinch for time. I have to wait on the app to catch up or hope it doesn't crash.” — CEO / Small Business
👩🏽💻 Who uses it
Descript is widely used by podcasters, creators and educators who appreciate its user-friendly interface.
🎁 Free trial available?
Yes, free version with limited features available.
Synthesia lets users create high-quality videos using text input and digital avatars.
🛠️ Notable features
⚖️ Pros and cons
⭐ Ratings and reviews
G2 rating: 4.7
Capterra rating: 4.7
Users praise Synthesia for its ability to simplify video creation for non-techy users. The quality of the AI-generated avatars is a mixed bag, with some reviewers appreciating the quality and others reporting that they look robotic. Users would like more diversity of avatars.
“It is easy to use. I am not a very experienced video editor, but I quickly understood what to do with Synthesia.” — Business Analyst / Small Business
“In the past, I would sometimes opt for non-video content simply because there's no time or resources to do otherwise. With Synthesia this is not a problem.” — Marketing & Communications Manager / Mid-Market
“It also still needs to improve pronunciation for certain words, though with a few tricks, you can work around this issue quite a bit… I’d love to see more animation options for elements or greater versatility overall.” — Senior Audiovisual Media Executive / Mid-Market
👩🏽💻 Who uses it
Synthesia is popular among corporate teams, trainers, and educational institutions seeking scalable video production.
🎁 Free trial available?
Yes, free demo available upon request.
Thinking about diving into the world of AI video production? Here are a few key features to look for during your evaluation process.
If you’re planning on producing marketing video content in 2025 (and, honestly, who isn’t?), AI video editing software is a worthwhile investment.
Aside from the obvious time and resource savings these tools provide, they also help you create more impactful video content that’s:
For B2B marketers, AI helps connect the dots between existing customer engagement data and new video content. For example, imagine an AI-driven tool that analyzes engagement during a virtual event, and then generates clips from the most engaging moments.
Goldcast users are already using Content Lab to repurpose event footage into high-impact video content in minutes.
To try it for yourself, sign up for a free Content Lab account today.
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