Your video content is scattered everywhere. Sales teams can't find what they need. Prospects watch one video and disappear. Sound familiar?

Inspired by Goldcast’s Video Hubs feature, Logan's team built content hubs that keep prospects engaged and give sales teams a single source of truth. This isn't just about organizing videos, it's about creating a customer journey that guides people from casual browsers to qualified leads.

• How to map customer journeys question by question
• How to create and distribute engaging video content
• How to organize your video content by theme

• Significant growth in influenced pipeline
• One single source of truth that sales teams actually use
• Boosted views and engagements

Start by asking two key questions: "What's currently the biggest pain point we're trying to solve?" and "What's the biggest product we're trying to push?"

The key is alignment. Work with your growth team to understand where prospects are getting stuck, or work with the product team to assist with a core product launch. From there, Yext builds their content strategy by creating dedicated hubs that collect every valuable resource in one place.

Think of it as building a TV series. You need an overarching narrative that connects everything together, but each episode should also stand on its own.

Once you've selected your theme, the next challenge is structuring your content to keep viewers engaged.

💡 Pro tip: Don't try to cover multiple themes in one hub. Pick one specific theme and go deep.

Logan's team literally maps out the viewer's journey question by question.

Start with one foundational video that answers the big question; think of this as your keynote asset. Then think about what question your audience would naturally ask after watching that video.

For their knowledge graph hub, they started with "What is a knowledge graph and why does it matter for AI search?"

"Okay, I understand why this matters, but how do I actually implement it?" That's your next video.

"Cool, now I know how to implement it, but how do I make sure it actually improves my search results?" That's video number three.

Once you have your questions mapped out, it's time to create the videos. Jump into Goldcast’s Recording Studio and record full-length videos that answer each question. You can bring in internal experts or even customers to share their experience. Create a pre-scheduled recording session or jump in and start recording now. Either way, setup takes just 30 seconds.

Everything you create in Recording Studio automatically shows up in Content Lab—Goldcast’s AI-powered content repurposing tool. From there, you can easily create bite-sized clips from those longer videos. Pull out the best one-liners that make people want to watch the full thing, like movie trailers that give people just enough to want more.

Then you take those clips everywhere—outreach emails, blog posts, social media.

These content hubs become the single source of truth that your sales team can actually use.

Instead of digging through multiple folders, they can just send one link. "Hey, check out our hub! It's got everything you need to know about how this can help your business."

People stay on the page longer, consume more content, and are more likely to convert because the hubs touch on every stage of the prospect journey.

You're creating a choose-your-own-adventure experience where every path leads to the same place: a demo request.

Yext gained significant visibility and engagement on these hub pages—they saw a 43% increase in page views, a 52% increase in sessions, and a 25% increase in unique visitors in Q1 this year after switching from gated to ungated content using this hub strategy.

They removed friction from their content experience and saw significant pipeline growth. That's the power of making it easy for people to consume your content without jumping through hoops. They've turned their video content from a nice-to-have into a must-have sales tool.

Video hubs work when they're built with intention, structured like a story, and designed to make everyone's job easier.

You're not just organizing your content, you're creating a systematic approach to moving prospects through your funnel, which is exactly what converts browsers into buyers.