Sitting down to write your next event manager job description? You might be wondering where the heck to start.
With hundreds of essential tasks to cover — and only a short space to fit them all in — writing a comprehensive event manager job description is a skill to be mastered.
And there’s a lot riding on it.
Because while a great event marketing hire will absolutely set you up for sky-high success, the wrong fit can cost you.
With the role of the event manager evolving quickly, it's more critical than ever that marketing leaders set themselves up for success when hiring their next event superhero.
Whether you’re looking for your next Head of Events, Event Marketing Manager, or Event Coordinator, we’ve got seven simple steps and real-world examples to help you find the best person for the job.
In 2022, the event manager role covers many more bases than you might think — it entails way more than just event planning!
That’s because the modern era of event marketing isn’t just about bringing in a crowd and putting on a good show (although that’s still pretty crucial). Today, many event managers own the event strategy from start to finish — and answer for all the departmental, organizational, and revenue goals that go along with it.
If you’re looking for an event manager who’s going to slay the game in the event marketing 3.0 era, you’ll want to make sure your job description accounts for one majorly varied skill set.
Here are just some of the event management tasks and responsibilities you may want to include.
With data from our own Field & Event Marketing Manager Compensation Report indicating that event marketing managers are, on average, raking in a salary of $125K a year, it’s not surprising that they’re expected to do it all — and execute in style.
Because if you’re earning nearly $70K over the national average, basic event coordination isn’t going to cut it. For most companies, the real role of the events team is to help deliver on critical revenue-generating tasks integral to company growth.
And for event ace Michelle Cogliano of Transmit Security, that starts with “understanding all aspects of marketing — demand gen, content, media, operations — and how they impact the sales organization and pipeline achievement.”
The way she sees it, as an events professional, “You’re basically the Chief Marketing Officer (CMO) of your region.”
According to Hubspot’s Marketing Industry Trends Report, virtual events and experiential marketing are two of the top five trends leveraged by marketers in 2022.
Why? Because they work.
In fact, 86% of B2B organizations report seeing a positive ROI from their hybrid events within seven months.
With figures like that, it’s no wonder demand for talented event pros is projected to grow 18% from 2020 to 2030 — a rate that the Bureau of Labor Statistics describes as “much faster than average.”
Aside from the dreamy revenue benefits, event managers who can successfully execute next-level B2B events also allow you to:
But in order to capture these results, you’re going to need the right people. And it all starts with a clear and powerful Event Manager job description.
Ready to ace it? Let’s get writing! ✍🏻
Job descriptions tend to follow a pretty set structure. And if it’s not broken, why fix it?
Instead, use these seven key steps to formulate your own Event Manager job posting.
Be sure that whatever title you choose — Head of Events, Event Marketing Manager, Event Coordinator — accurately represents the level and responsibilities you’re looking for.
Nearly 93% of the job descriptions reviewed by tech recruitment platform Built In feature a clear title. Because while coloring outside the lines with your event marketing ‘superhero,’ ‘rockstar,’ or ‘ninja’ may be fun internally, obscure titles simply don’t work when it comes to job boards and search engines.
Not only that, they’re not the best for diversifying your talent pipeline either.
While the role itself is obviously important, according to one Robert Walters whitepaper, 90% of employers say that cultural fit is very important when talent-hunting.
According to the same report, 73% of professionals have left jobs due to poor cultural fit, so it’s crucial your company overview is both inviting and honest.
In this section, candidates are really after a vibe check. So be sure to touch on your company's mission, vision, values, and the characteristics that really define the way you ‘tick.’
Sticking to under four lines, continue on from your company overview by telling the prospective applicant exactly what impact they’ll have on the company should they get the role.
You want to keep this section lean, so don’t go into too much detail here. (More on why in a minute!)
This section is going to take up a large chunk of your job description planning time.
You’ve got to get down to exactly what your expectations of this hire are going to be.
Because once they’re in, you can’t just flip those day-to-day tasks on a whim.
Write between 5-15 tasks essential to role success — eight is the sweet spot — and explain them succinctly.
Quick note here: It’s ok to skip the basics (e.g., attending meetings) and omit the niceties (your ‘positive attitudes’ and ‘team player’ requests tend to go without saying).
With 87% of job descriptions presented via bullet points, we’d recommend sticking with the status quo for ultimate scannability.
If you’re looking for more inspo when writing this section, head back to the role description (see point three above) and reframe the tasks to suit your needs.
This is where you have to get strategic on your must-haves versus nice-to-haves.
Why? Because going all-in and asking the world of an applicant could leave you with one rather empty inbox (and one perpetually unfilled role).
If you’re struggling to limit your requirements, consider splitting them into mandatory and preferred sections. But remember, prioritize carefully.
When it comes to event management, successful industry leaders don’t often take a linear path to get to where they are. And many great event leaders don’t have a degree in marketing — they emerge from all types of backgrounds and experiences. So be sure to prioritize skills over qualifications every time.
After all, exams are great for testing knowledge, but real-life event experience tests execution (and in this profession, that’s way more important).
As the competition for stellar event marketers heats up, you’ll want to make sure you’re a.) offering an attractive package and b.) taking the time to highlight how impressive it is in the actual job description. And remember — job seekers are looking for the complete package!
Here are some points to include:
The benefits e.g., healthcare, bonus structure, dental, life insurance, paid time off, childcare, etc.
Whether it’s the EasyApply feature on LinkedIn or your own robust application system, be sure to signpost what steps a candidate needs to take in order to apply.
Et voila! These seven steps will help you secure the perfect event hire in no time. And if you can keep it all to around the 450 word mark, you’re hitting the optimum read time for the cream of the crop job descriptions. 💯
Ready to see some Event Manager and Event Marketing job descriptions in action? Let’s go!
Check out these three event marketing roles to see how leading companies are approaching their job descriptions.
To make sure you have plenty of inspo for every type of role, we’ve rounded up job descriptions for:
Note: For brevity’s sake, we’ve skipped the company info and benefits and headed straight for the good stuff. 😉
How you’ll make an impact
This role is responsible for partnering with the US Marketing and Sales teams to bring Xero strategies to life through Xero-hosted and Xero-sponsored events. This role connects global events strategy, regional marketing and sales strategy, and delivers experiences that amplify those strategies. This role sets the strategy for events, executes those events, and reports on event results.
You’ll coach and enable Events Managers to ensure the strategic vision for Xero in the US flows through our events.
What you’ll do
What Success Looks like
What you’ll bring with you
As the Event Marketing Manager, you’re responsible for coordinating and executing the Mindful event marketing strategy, including but not limited to: trade show planning and attendance, booking and securing speaking opportunities, representing Mindful at industry events, coordinating, booking, and scheduling webinars, and implementing physical and virtual marketing campaigns. You should have a successful track record of organizing attendance at trade shows and proving ROI through event marketing strategies and tactics.
You will execute the event strategy to generate demand for Mindful, build awareness for our brand, and engage customers through advocacy efforts. If you have proven experience coordinating successful trade shows and events and a passion for meeting prospects, partners, and customers while owning the event experience from start to finish, you would thrive in this role. This position reports to the Director of Marketing and Demand Gen and will play an integral role on the Marketing team by planning and executing everything related to events.
About the role:
The Event Marketing Specialist is responsible for supporting ChargeAfter across the marketing ecosystem — including brand, content, events, growth, and campaign marketing functions.
Serving as a liaison between marketing, sales, product, and customer success, this role is crucial to ChargeAfter’s continued success.
As a self-driven, detail-oriented professional, you will work collaboratively to ensure that all marketing collateral and communications adhere to the highest standards of ChargeAfter’s brand promise. The ideal candidate has a passion for marketing and brand building in a high-growth startup environment.
The Marketing Specialist will spearhead ChargAfter’s event strategy. This includes participation in industry trade shows as well as planning and hosting ChargeAfter’s own industry events, both virtually and in person. You will work closely with marketing leadership to determine key events, handle event logistics from start to finish (registration, attendance, etc.), and prove return on investment (ROI).
The process of finding and hiring an outstanding Event Manager can be a long one.
Get started on the right foot with a well-crafted job description that lets top candidates know who you are, what you expect, and why your team is one they want to work with.
By understanding the true impact role, nailing all seven sections of the job description, and using these three examples as inspiration, you’ll be in a great position to find the people you need to take your event strategy to the next level.