Our original goal in creating this report was to shed more light on industry standards around pay and compensation.

Demand generation marketing is still a relatively newish career in the grand scheme of things, and information around pay in any industry can be somewhat opaque.

For the last three years, with the help of demand gen and event marketers across the world, we've been increasing transparency so that everyone in the industry knows what a fair wage should look like.

Knowledge is power, and we want all marketers to feel capable of negotiating and earning a good living!