High-conversion sales follow-ups require two simple things: data and a rockstar sales team.
At Goldcast, we have your back on the first one. But unfortunately, it’s on you to close the gap between sales and marketing — and for many field marketing teams, the struggle is real because:
With sales and marketing misalignment cited as the #1 reason an organization’s annual revenue stagnates or declines, you need to get on the same page — and fast.
Because although marketers and sales people tend to be seen as inherently different, you do share a primary objective: Revenue.
Above all other teams, sales and marketing have a tangible, measurable, frontline impact on ROI.
Producing a stellar event only for sales to abandon the leads after the event closes, is like baking a cake and forgetting to put a timer on — a frustrating waste of time and money. As a revenue-driven field marketer, you need sales to fulfil their role, and they need you to ace yours.
If one fails, so does the other.
In this action-packed ebook we’ll help you make sure both sides do their part by answering your biggest questions about how to work with sales to create better post-event follow-ups. Ready? Let’s go!
Sales and marketing misalignment cited as the #1 reason an organization’s annual revenue stagnates or declines.
You’ve heard it before: The money is in the follow up.
So while it may be the last action point on the agenda, you need to be focused on nailing the post-event follow-up from your very first kick-off meeting.
Terminus Marketing Manager, Ottavio Dattolo, understands the impact working with sales before the event can have on follow-up success rates.
Opening a dialogue with sales from the get-go allowed the Terminus marketing team to:
And all of this needs to happen long before you get to the ‘thanks for coming’ email.
Allocate time to go through your data and ensure you’re providing sales with the relevant metrics they care about (and not a bunch they don’t).
Find a virtual event data solution that seamlessly integrates with your existing systems.