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Effortlessly track registrants and attendees and trigger workflows based on their interaction and engagement.
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Overview

With the Goldcast and Marketo Integration, you can now track registrants and attendees and trigger workflows based on their interaction and engagement. 


  • Sync Program Members and Event Users


When you connect a Goldcast event to an Adobe Marketo Exchange Program, you’ll be able to sync program members and event users. 

You can now track the leads that are associated with your virtual event, without having to create any specialized SmartCampaigns!


  • Set up Easy breezy registrations


Want to use Marketo forms for registrations? With the Goldcast and Marketo integration, you can do just that, all while seamlessly sending registrants to Goldcast events and triggering confirmation emails with ‘magic links’ for your event. 


  • Use attendee interaction to trigger flows and impact Lead Scoring


No more lost leads! Each action your Event Registrants take can be represented as Activities associated with your Marketo Leads.