• 81% increase in attendance rates
• 57% of new business pipeline influenced by webinars
• 51% of closed-won deals influenced by virtual events
• Nearly 850 registrants for their flagship event, Cloud GTM XP

Tackle is the connective tissue between cloud providers and software sellers, helping companies move over $16 billion through cloud marketplaces. When you're operating at that scale and pioneering an entire market category, your marketing needs to reflect that leadership position.

The problem? Their virtual events platform wasn’t keeping up.

Michael Blodgett, Senior Growth Marketing Manager at Tackle, was dealing with some frustrating platform limitations. Their previous solution "didn't really feel like an experience. It felt like just another video call." The technical issues were even worse. The previous platform kept glitching out on event day—just every marketer's worst nightmare.

The breaking point came with their flagship event, Cloud GTM XP. Every year, they bring together heavy hitters like AWS, Google Cloud, Microsoft, CrowdStrike, Salesforce, and OpenAI for two days of premium content. When you're hosting speakers and attendees of that caliber, you need a platform that can truly support you at scale.

Enter Goldcast. Michael had actually been pushing for it since day one at Tackle, and when their big annual event was coming up, the business case became pretty obvious.

What really sold them wasn't just the fancy features (though those definitely helped), it was the complete experience overhaul. Instead of hosting what felt like glorified video calls, they could create fully branded virtual environments that reflected their category leadership.

Goldcast also gave Michael something every marketer dreams of: complete autonomy. He could build event pages, create confirmation flows, schedule follow-ups, and basically go "from idea to event launch without having to wait on anyone." No more bottlenecks, just pure marketing execution.

The platform's reliability meant no more event-day disasters. No more technical difficulties derailing carefully planned events with high-profile speakers. Just smooth, professional experiences that actually enhanced their brand.

The auto calendar invite feature is a total game changer. “For me, if I sign up for a webinar and it doesn't get blocked on my calendar, I'm probably gonna forget about it. That email that tells me to put it in my calendar might go to my spam folder, so being able to automatically add our event in our registrants’ calendars is huge.”

The backstage tools made speaker prep stress-free. Guests just hop on and run through things easily. As Michael puts it, "It feels like an actual stage, and it makes it really simple to work and walk through with our guests." No more awkward tech checks or speakers fumbling around trying to figure out how to share their screen. Everything just works smoothly.

The Content Lab capabilities meant they could repurpose everything without hiring additional video editors. Every webinar becomes a goldmine of repurposable content. Social media posts, blog articles, case studies. Different templates, audiograms, various layouts, all built right into the platform. Michael jokes that their Cloud GTM XP event gave them "enough content for the whole year." With 40+ speakers across 20 sessions, that's not really a joke. Having Content Lab is like having a content team that never sleeps.

Tackle's pre-and post-Goldcast transformation was pretty dramatic. Their average attendance rates jumped from 26% to 47%—an 81% increase! And in a world where most webinars struggle to get people to actually show up, hitting 47% attendance is absolutely remarkable.

But it’s not just about people showing up to their events, there’s actual revenue attribution. The business impact was massive: 57% of all new business pipeline was influenced by their webinars and virtual events hosted on Goldcast, and 51% of their closed-won deals had touchpoints with those virtual events too.

Their flagship Cloud GTM XP event registrations have increased year over year, with nearly 850 in their 2025 edition. When you're dealing with enterprise-level prospects and customers, those numbers matter. Each additional attendee represents substantial potential pipeline.

What really stands out is how this elevated their entire marketing presence. As Michael puts it, their events now "look like we've had a 30-person marketing org running them." For a lean team at a fast-growing company, that kind of professional polish is invaluable. It reinforces their category leadership and makes every customer interaction feel premium.

The bottom line? "That's the kind of brand presence that our category deserves,” Michael says. “Every tool has to pull its weight. Goldcast certainly does, and enhances our marketing team.”