At the 2026 Goldies, we brought the winners on stage and asked them how they actually pulled it off. Six winners answered live, and three Marketers of the Year shared the tactic they'd hand any event team.

The answers had more to do with process than polish. Intuit's Pipeline Impact team is three people. Wrike's Program of the Year is a monthly webinar that hasn't missed a month in two years. Most of these teams won by building a system they could repeat. Here's what each winner did, who they were up against, and one thing you can try this week.

Our 2026 Marketers of the Year were Chris Wingo (Ramp), Aleksandra Panyukhina (Pixelz Inc.) and Logan Fletcher (Yext). Their tips are further down.

Wrike ships new features every month, and one-off launch webinars weren't keeping up. Melissa Kovach, Manager, Demand Generation at Wrike, describes the old pattern as "a nice spike and then crickets." So two years ago her team started What's New in Wrike, a live monthly product series, and stuck to one rhythm: same week, same format, every month, "even in August when half of our audience was at the beach." It has run for about two years now, 22 months of that on Goldcast.

Showing up every month changed how the show feels, too. Tai, who leads the solutions team side, became her regular co-host, so viewers see the same faces each time. The polished script went, and customers now show up with questions before the episode goes live.

"The series hasn't won because of any one particular episode. It was won because none of them were ever skipped." Melissa Kovach, Manager, Demand Generation, Wrike

Also nominated: Workday and ProShip.

Try this: Lock the day, week and format of your series for the next six months, and judge it on the trend, not on any single episode. If you're starting from scratch, here's how to build a webinar series.

Great Place to Work has always run strong in-person events, like its For All Summit. Online was harder. Roisin Hunt, Senior Director of Product Marketing, says they struggled for years to recreate that energy digitally, and they didn't start the year with a mature digital program. A year into using Goldcast, they've built a full-funnel portfolio for prospects, customers, executives and partners, and opened a new pipeline channel for the business.

What changed was how they used each event. Instead of judging an event by registrants and attendees, the team treats it as the start of a longer journey. The best moments become blogs, video clips, social posts, sales talk tracks, proof points and a library of on-demand content that keeps working long after the live session ends.

"The event itself is not the destination. It's actually the starting point for something that can grow." Roisin Hunt, Senior Director of Product Marketing, Great Place to Work

Also nominated: D3 and Health Carousel.

Try this: Before your next event, list the five assets it has to produce and who owns each one. Need ideas? Here are ways to start repurposing content.

Before Goldcast, everything Intuit's education team passed to sales was manual, and a lot of it "kinda got lost in the shuffle," says Traci Brown, Sr. Education Leader. So the team connected Goldcast to Eloqua and Salesforce. Registrant details and engagement from every webinar and virtual conference now flow through on their own. Sales sees who asked for a demo and what they attended, and anyone new to Intuit goes straight into top-of-funnel campaigns.

Their Goldcast customer success manager, Erika Mills, read out the results on stage. Since last year, Intuit's events have generated 3,400 hand-raisers, 668 clean acquisition leads and 17 new customers, with attendance up 129% year over year. Their attendance rate is 64%. For context, the average in our 2026 Webinar Benchmark Report is 40%.

"With a team of three, automation and integration was key." Traci Brown, Sr. Education Leader, Intuit

Also nominated: Fin and Great Gray.

Try this: Follow one attendee's record from registration to the sales rep's inbox, and time how long it takes.

Rubrik runs too many events to design each one from scratch. Hannah Battillo, Marketing Programs Manager, says the choice that made the biggest difference was treating the whole experience as one system. The landing page, emails, event stage and session slides all share the same design language, so it feels like one continuous experience from the first email to the last session.

Each of Rubrik's core campaign pillars gets its own bold color, so attendees can tell at a glance what kind of content they're about to see. Everything else stays fixed: typography, layout and tone all sit inside the core brand. That system is what lets the team run a high volume of events without building new branding for each one, with better output and more efficient operations.

"That consistency made the event feel incredibly polished and intentional." Hannah Battillo, Marketing Programs Manager, Rubrik

Also nominated: FullStory and Tropic.

Try this: Give each content pillar one color, and keep everything else about your event pages exactly the same.

Blackbaud runs more than 1,000 webinars a year across customer success and marketing. That includes product update briefings, an ongoing customer success series called Connect for Success, and Dev Days, a multi-session flagship. Even as power users, the team still meets their Goldcast customer success manager every two weeks to stay on top of product updates and beta programs.

David Ramirez, Content and Employee Engagement Lead, says no single integration ties it all together. Every event starts from the same repeatable framework. The team tailors it to the audience and the goal, runs the event, then uses what they learned to shape the follow-up and the next event, so each program builds on the last.

"Our events can look really different, but we're not reinventing the wheel every time." Emily Didier, Event Marketing Manager, Blackbaud

Also nominated: Yext and Ramp.

Try this: Write your event framework down once, then change only the parts that are specific to each audience.

This award went to the team using Goldcast in a real production workflow, saving time and increasing measurable output. The Sophos team didn't speak on stage, so their customer success partner, Taylor Field, shared a note on the team's work.

Try this: Hold your own AI work to the same bar. Check that it's part of how content ships every week, and that you can show the time saved or the extra output in numbers.

Also nominated: Betterworks and GoEngineer.

Event of the Year goes to a single flagship moment done right: big attendance, big engagement, big production and a bigger business outcome. FTI Consulting's winning event is a recruiting event run by its Early Talent team, and it feeds the company's hiring directly.

Asked for the one planning detail not to skip, Amy pointed to engagement. Taylor, from their Goldcast team, keeps reminding them to use the reactions feature and to hype up the chat. Goldcast's engagement tools, she said, are what "allow us to have such a fun event" at that scale.

"We hire 50% of our summer internship class from this particular event." Amy Christenson, Early Talent Recruiter, FTI Consulting

Also nominated: Atera and FloQast.

Try this: Write three engagement moments into your run of show, with a named person responsible for each, so they happen on purpose and not by luck.

Between the awards, our three Marketers of the Year each shared one thing that's working for them right now.

Chris Wingo, Senior Manager, Virtual Events at Ramp, keeps webinar topics timely and narrow. When Ramp named the specific AI tool in a title ("ChatGPT and accounting" instead of "AI and accounting"), it got higher registration rates and better quality attendees. Since the leading AI model keeps changing, Chris treats whichever one is in the news as a timing opportunity.

Aleksandra Panyukhina, Experience Marketing Director at Pixelz Inc., runs the same four channels most teams do. The difference is in the details:

• Email. Four invites, segmented: the whole list, then people who opened but didn't register, then the whole list again, then one email 15 minutes before start to everyone who opened but still hasn't signed up. The emails mix designed layouts with raw plain text, and every one comes from a real person, ideally the speaker or moderator.
• Organic LinkedIn. Always create a LinkedIn Event, for webinars as well as in-person events. It's consistently one of Pixelz's top three sources of organic social sign-ups.
• Paid LinkedIn. Turn the best organic posts into thought leadership ads for target accounts (single-image ads perform best), and keep running them to accounts that have already registered someone. It brings in more people from the same account, which matters for large deals.
• Personal outreach. Give sales and customer success the copy and a list of who to invite, built from accounts that mentioned the topic in calls or emails. Slack alerts for each new sign-up keep the whole company watching.

For more channel ideas, see our guide to webinar promotion channels.

Logan Fletcher, Senior Event Content Marketing Manager at Yext, started interviewing subject matter experts for how-to and informational videos on YouTube, each one answering a question Yext wants to be found for. The team builds them from event clips and Recording Studio sessions in Goldcast.

"YouTube videos became our second highest citation source for queries we're tracking after our website." Logan Fletcher, Senior Event Content Marketing Manager, Yext

Logan's takeaway: start with the question people are asking, let an expert from your team answer it on camera, and the citations follow.

Read across all seven categories and a few patterns keep coming up:

• They built systems they could repeat. Wrike's monthly program, Blackbaud's event framework and Rubrik's design system all do the same job: they make the next event easier than the last.
• They let people be human on camera. Wrike credits being human on camera, and Great Place to Work said its best content comes from those human moments.
• They kept using the event after it ended. Great Place to Work turns sessions into blogs, clips and sales talk tracks, Intuit hands warm leads straight to sales, and FTI hires half its summer intern class from one event.

Every speaker shared more than we could fit here, from Intuit's handoff to sales to Rubrik's design system. If one idea stood out, try it on your next event this week.

Watch the 2026 Goldies on demand

Want to see how far the Goldies have come? Browse past winners in our Hall of Fame, read what we learned from the 2023 Goldies, or look back at our first customer awards.