How AI Agents Are Rewriting the Rules of B2B Video

Your prospects want video. Your sales team needs video. And your marketing team is buried in unedited footage. From webinars and virtual events to customer stories and product demos, video is critical to B2B engagement.

Unfortunately, most of that content ends up collecting virtual dust. Hours of insightful conversations, expert presentations, and authentic customer moments sit unused in storage, their impact locked away by manual editing bottlenecks. Not anymore.

Agentic editing isn’t just another AI buzzword. It's a fundamental shift in how B2B marketers approach video content. Today, we’re diving into what agentic editing is, why it matters, and how it’s rewriting B2B video workflows.

Discover the future of video editing. Get a front-row seat to our AI Marketing School deep-dive on post-production AI.

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While conventional assistive AI tools wait for instructions, agentic editors actively scan your video library, identify valuable moments, and take initiative to transform them into valuable assets to fuel your content flywheel.

You can simply describe what you want to achieve—like "make this video more engaging" or "find clips that showcase customer success"—and the AI handles the technical execution while you focus on strategy and storytelling.

These agents don't just edit videos, they work independently to:

• Surface the most valuable moments from your video library based on your goals
• Apply your brand's visual style with professional transitions and graphics
• Enhance clips with contextual B-roll and perfectly timed background music
• Create channel-ready content for instant publishing across platforms
• Monitor results and recommend data-driven improvements

As video continues to dominate engagement, the ability to quickly transform raw footage into compelling, channel-specific assets isn't just nice to have—it's essential for staying competitive.

According to research, 33% of enterprise software apps will include agentic AI by 2028. That’s up from less than 1% in 2024. And with nearly 4 in 5 executives saying their companies already use AI agents, if you’re not catching on—you’re falling behind.

Nearly four in five (79%) say their organizations are already using AI agents.

Where traditional AI might help you automatically add captions or trim a clip, agentic editors understand your brand voice, audience preferences, and campaign goals. They can make nuanced decisions about content selection, editing style, and distribution based on your unique strategy.

It’s not about replacing human creativity. It's about eliminating the "unsexy work" of video production: the trimming, formatting, captioning, and organizing that typically burns out editors and stalls campaigns.

Despite investing heavily in video creation, most B2B teams still struggle with what comes next. Marketing teams are hitting the same three walls when it comes to video editing:

Teams are producing more video content than ever before—webinars, virtual events, customer interviews, product demos, and more. Most organizations simply don't have the editing resources to keep up. The result is valuable content that sits unused in an archive folder.

Editing takes time. Handing the work to an agency or freelance partner will get the job done, but it also forces them to spend precious hours on routine formatting and processing tasks. By automating these mechanics, you can unlock your partners' full creative potential and invest in strategic activities that actually move the needle.

We’ve all been there. Your webinar sparks vital discussions about emerging trends, but the editing bottleneck means those golden moments stay locked in raw footage until the market has moved on.

In B2B marketing, timing is everything. When it takes weeks to get a two-minute clip from a webinar, you miss crucial moments to engage with prospects or make the most of market trends when they’re still hot.

85% of marketers say they saved significant costs on video production after incorporating AI.

This isn’t your basic video marketing automation. It's a complete reimagining of the video production workflow.

Where marketing teams once spent hours manually requesting and reviewing edits, AI agents now proactively surface relevant clips and suggest strategic cuts before you even begin searching.

Think about your current video workflow. You probably spend hours searching through recordings, making basic edits, and reformatting content for different channels. With agentic editing, that process transforms into:

1. Set your goal ("Find compelling customer testimonials")
2. Review AI-curated clips and suggestions
3. Approve or refine the agent's recommendations
4. Watch as polished content is automatically distributed

AI agents understand that different platforms demand different approaches. They automatically optimize content for:

• YouTube: Longer, episodic content designed to maximize watch time and subscriptions
• LinkedIn: Short, caption-heavy clips that spark professional discussions
• Website: SEO-friendly video embeds that boost your search rankings
• Sales enablement: Personalized snippets tailored to specific accounts and buying stages

Unlike human editors who need breaks and have capacity limits, AI agents work 24/7. They can:

• Process multiple videos simultaneously
• Handle routine editing tasks while you sleep
• Scale output without adding headcount
• Learn from performance data to improve over time

Video editing isn't all creative highlight reels and artistic transitions. Behind every polished clip lies hours of mundane tasks: trimming dead space, adding captions, reformatting dimensions, managing file exports, and organizing assets. This "unsexy work" is what truly bottlenecks production and burns out talented editors.

Agentic editing fundamentally changes this dynamic. Instead of humans grinding through repetitive tasks, AI agents handle the mechanical aspects of post-production. They work tirelessly in the background, managing the technical necessities that traditionally eat up 80% of an editor's time.

“Agentic editing doesn’t replace editors—it frees them to edit like artists again.”

What truly sets agentic editing apart is its understanding of context. These aren't just fancy video trimming tools—they're strategic partners that understand:

• Your brand voice and visual style
• Target audience preferences
• Campaign objectives and KPIs
• Industry trends and terminology
• Historical performance data

This contextual awareness means every edit serves a purpose, driving toward specific business outcomes rather than just creating "nice looking" videos.

Ready to transform your video workflow? Try Goldcast's Agentic Editor today.

Traditional video workflows are fragmented and manual. Marketers juggle multiple tools and handoffs:

• One platform to find relevant clips
• Another to edit and format
• Different tools for blog creation and social posts
• Separate analytics to measure impact

Agentic architecture changes this entirely by consolidating everything into one seamless workflow powered by intelligent agents.

Here's how the new content supply chain works:

Intelligent search

• AI constantly analyzes your video library
• Surfaces relevant clips based on your goals
• Suggests compelling moments you might have missed

Automated production

• Professional-grade editing without manual work
• Brand-consistent styling automatically applied
• Multiple formats created simultaneously

Smart repurposing

• Blogs and social posts generated from video content
• Email snippets crafted for different segments
• Transcripts optimized for SEO

Strategic distribution

• Content automatically formatted for each channel
• Posts scheduled for optimal engagement times
• A/B testing to maximize performance

Integrated analytics

• Real-time performance tracking
• AI-powered optimization suggestions
• Clear ROI reporting for stakeholders

Agents can run the entire cycle end-to-end with objective-driven outputs, for example:

🎥 YouTube Agent → Maximize subscriber growth

🔍 SEO/GEO Agent → Optimize search rankings

📊 Event Analyst Agent → Generate pipeline intelligence

Together, these agents create a unified system that turns raw video content into valuable marketing assets—without the bottlenecks and manual effort.

The marketing team at Hootsuite faced a common challenge. They'd put on these great webinars, but the content would basically disappear into thin air after the event. Not exactly ideal when you're trying to drive ongoing traffic and value. By implementing an agentic workflow, they transformed their approach:

• Automated repurposing of webinar recordings into SEO-optimized blog posts
• Integration of content directly into their on-demand library
• Systematic approach to content distribution and optimization

The results were immediate: 150% growth in organic traffic to on-demand pages, driving a 38% increase in on-demand views. Live events also benefited, seeing a 62% increase in attendance rates.

“The embedding feature alone is a game changer for us. Being able to take what we have in Goldcast, move it over to our site, and still get these really rich experiences is awesome. It's going to allow me to be even more creative in what we're able to do next year.” — Stacy Combest, Manager of Webinar Marketing, Hootsuite

Experience the future of B2B video editing. Schedule your personalized Goldcast demo today.

The implications of agentic editing extend far beyond faster video production. Here's what this technology enables for modern marketing teams:

The age-old challenge of doing more with less? Agentic editors solve it. You can:

• Double or triple your video output without adding headcount
• Take on more strategic projects while AI handles routine tasks
• Deploy consistent video campaigns across multiple channels
• Respond to market opportunities in real-time

When AI handles the technical execution, marketers can concentrate on what really matters:

• Developing compelling narratives
• Building deeper audience connections
• Testing creative approaches
• Measuring and optimizing performance

Speed is everything in B2B marketing. Agentic editing shrinks production timelines from weeks to hours:

• Turn event recordings into social clips same-day
• Launch multi-channel campaigns within 24 hours
• Respond to market trends while they're still relevant
• A/B test different approaches rapidly

The impact of agentic editing is already being felt across the industry. Take Brandwatch and AspenCore, for example. Both companies were spending 1-2 hours creating each short-form video clip from their event recordings—a common bottleneck for marketing teams.

After implementing agentic editing workflows:

• Brandwatch cut clip creation time from 1 hour to just 5 minutes—a 92% productivity increase
• AspenCore saved 2 hours per video snippet and consolidated four separate tools into one unified workflow

These aren't theoretical benefits—they're real results from marketing teams just like yours.

“We do a lot of events a year. Having tools like this makes things easy. It helps us be able to change our mindset and helps with brainstorming. We have so many ideas. And we can actually do them and do them better because we have this new tool.” — Kristen Nuñez, Global Event Manager, AspenCore

While other tools make bold claims about AI, Goldcast has created something fundamentally different: the first true agentic editor built specifically for B2B marketing teams.

The AI behind Goldcast has been carefully refined for over two years, working closely with OpenAI to get the results just right. This isn't theoretical technology or marketing hype—it's a suite of AI agents that function as actual teammates in your video workflow, understanding your brand, audience, and objectives.

Simply describe what you want ("make this video more dynamic" or "create a customer success highlight reel"), and the agent handles the technical execution. It automatically:

• Adds on-brand B-roll footage
• Inserts stylized captions
• Creates professional scene transitions
• Applies motion graphics and effects
• Maintains brand consistency

All while keeping you in control—every AI-generated output remains fully editable.

Faster video editing is a game-changer, but the real power comes from the integrated suite of agents working together:

• Content Curator Agent: Proactively surfaces relevant clips based on your role and objectives
• Video Editor Agent: Channel-aware technical editing and formatting with natural language inputs
• Event Analyst Agent: Turn event performance insights into a dynamic report

AI in B2B marketing isn't just about making content production faster—it's about transforming marketers from technical box-tickers into strategic creators. Whether you're producing product demos, customer testimonials, thought leadership content, or social media clips, let AI agents handle the mechanics while you focus on strategy.

Think beyond traditional video workflows. Goldcast connects every piece of your B2B video strategy:

• Instant sales intelligence: Real-time Slack alerts when target accounts engage
• Full-Funnel impact: Track engagement across entire buying committees
• Revenue connection: Direct visibility from video content to pipeline

While other platforms stop at creation, we've built a complete B2B video command center that proves ROI on every piece of content you produce.

The teams embracing agentic video are already creating more content, responding faster to opportunities, and showing clear returns on their investment. The only question is: Will you be leading this change, or playing catch-up?

Focus your creative energy where it matters most. Try Goldcast's Agentic Editor today.