Most webinar hosts use CTA buttons for standard prompts like “Learn More” or “Contact Us”, but here's what the creative minds at Responsive figured out: those little clickable buttons can actually become the most engaging part of the webinar experience.

How to level up your CTA game, starting with simple giveaways that actually work and advancing to more sophisticated audience building strategies. You’ll create interactive moments that keep audiences glued to their screens, build targeted lists of your hottest leads, and turn one-time attendees into loyal community members who keep coming back for more.

• Higher webinar attendance rates
• Boosted participation rates
• Stronger audience connections

Start with the basics that actually work. Live giveaways create instant engagement and get people clicking without risking much.

The setup in Goldcast is so simple. Open your event, click the pencil icon at the top right corner and select “event stage” -> “stage” -> “call to action button” and customize your messages.

Responsive keeps it straightforward with CTAs like "Click to Enter Giveaway". Then a team member does a randomized drawing during the event and announces winners live to create that buzz everyone loves.

Their secret weapon? Those iconic pink Yeti mugs they give away during Product Updates and Coffee Chat sessions. It's not just a mug, it's a membership badge. Winners proudly post photos with their pink Yeti on LinkedIn, announcing to the world that they're part of the Responsive club. It's brilliant branding disguised as a simple giveaway. Are you sure you're not marketing masterminds disguised as educators?

💡 Pro Tip: Announce multiple prizes throughout your webinar to keep that energy high. The excitement is seriously contagious!

Now we're getting strategic. You can give away branded swag all day, but the real magic happens when you use CTAs to promote your own products and services while gathering buyer intent signals.

Responsive's Customer Education Team hosts webinar series like The Foundations and Essentials for new users. Perfect opportunity to promote their two paid certifications without being pushy about it. They've done randomized certification giveaways using the CTA button "Enter to Win a Free Certification."

Attend the event, click the button, maybe win a free certification. This is genius because even though only a handful of people actually win, Responsive has already collected signals from everyone who clicked. When they run another promotion later (even if it's not free), they know exactly who to target.

The numbers are insane: during one Foundations webinar, 57% of attendees entered to win a free certification. That's market validation that their paid certification program has real demand.

Here's another cool stat: 78% of users who earned their certification in June 2024 had attended a live session first. The correlation between live event attendance and certification interest is crystal clear.

When you offer certifications (or other products you have) as prizes, you're not just giving stuff away, you're collecting buyer intent signals. Everyone who clicks is saying “I’m interested in your products”. That's pure gold for follow-up right there.

This is where you stop thinking about individual webinars and start building your webinar empire. Instead of chasing one-off engagement, you're creating ongoing relationships that compound over time.

Responsive has been consistently delivering value through various webinar series. Recognizing the value-add, they created CTAs at the beginning and end of last year asking "Hey, do you wanna automatically be signed up for every coffee chat?" And they created a dedicated community of 300+ regular attendees. Now clients actually message their CSMs asking "How do I get on this list?" That's when you know you've built something people genuinely want to be part of.

We all know how brutal event promotion can be. Registrations are often disappointing and actual attendance even worse, but building a dedicated subscriber base like this ensures a healthy foundation for every future webinar. This approach transforms one-time webinar viewers into engaged community members who show up consistently and become your biggest advocates.

💡 Pro Tip: There are tons of creative ways to use your CTA buttons. Maybe at your next Product Update, if you are releasing new features and need beta users, use your CTA button to gather people interested in early access. The possibilities are endless once you start thinking strategically.

Start with simple giveaways that get people engaged, advance to strategic product promotion that identifies your hottest prospects, and finally build your targeted list that creates lasting relationships.

Your CTA buttons aren't just buttons, they're community builders, prospect identifiers, and engagement magnets all rolled into one.