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Your reps don’t need to wait until after the event to start pipeline conversations.
This playbook shows how we turned live engagement at Summer Camp—a 4-day Goldcast event—into meetings, demos, and $2.2M in pipeline.
By activating BDRs during the event instead of after, we met attendees in the moment and gave sales a natural, contextual way to reach out.
What you'll learn
- How to equip reps with real-time alerts and account insights
- Smart ways to engage attendees during the event—without being pushy
- How to use follow-up messages that convert, not annoy
Expected results
- Book meetings same-day while interest is high
- Reduce post-event lead follow-up lag
- Drive more 1:1 sales conversations from webinars
Step 1: Prep reps with intel and outreach before the event
As soon as someone registers for your event, that’s a high-intent signal.
Goldcast's out-of-the-box Slack + Salesforce integration instantly alerts the right BDR or AE with CRM insights: account status, pipeline value, company size, and more. They're notified directly in Slack, in real-time!
A few days prior to the event starting, we synced with Sales to:
- Identify Tier 1 and ICP accounts - Assign owners for live engagement - Align on what qualifies as a good reason to reach out (CTA clicks, great questions, etc.)
Then our reps sent light-touch, pre-event LinkedIn messages—just enough to be on the attendee’s radar without pitching.
LinkedIn Pre-Event Message Example
Saw you registered for Summer Camp. Thought I’d reach out and connect here too.
We’re hosting it on Goldcast, which means you’ll see a few things most platforms can’t do—especially around content and engagement.
Hope you get a ton of value from it!
— Ben
This allowed us to actually source 5 enterprise opps *before* the event started.
🔥 Hot Tip: A quick touchpoint ahead of the event means your in-event DM won’t feel like it’s coming from a stranger.
Step 2: Engage prospects live during the event
Once attendees joined Summer Camp, AEs and BDRs got live Slack alerts when any account they owned showed up.
From there, it was all about natural, in-the-moment engagement:
- Saw someone click a CTA? DM them in Goldcast. - Noticed a sharp question? Flag it and follow up after. - Good chat comment? Jump into the conversation.
Every touchpoint was contextual—based on what the prospect actually did.
Reps even had dynamic gift card offers ready (automatically calculated based on pipeline value), which helped warm up cold leads fast.
Our BDRs made sure to send quick during-the-event LinkedIn follow-ups and same-day emails.
In-Event LinkedIn Message Example
Great seeing you at Summer Camp—appreciate you saying nice things about the platform!
I just sent a quick follow-up to your email, but wanted to drop a note here too.
If you’re still up for a chat, feel free to grab time with Yashavi here: [Insert link]
And if you didn’t snag a gift during the event, I’ve got you covered :)
Hope we can connect soon!
— Ben
We booked 4 discovery calls on day 1 alone.
Step 3: Follow up fast while context is fresh
Post-event, Goldcast sends a full engagement summary to reps in Slack: who joined, what they clicked, what questions they asked, how they responded to polls, etc.
Using that intel, our BDRs followed up within 24 hours on LinkedIn and email, referencing specific moments from the session, sharing clips, and offering the option to connect.
We aimed to make every follow-up feel relevant, not random.
🔥 Hot Tip: If your event has giveaways or raffles, use that as a warm entry point post-event—“Didn’t win a prize? I’ve got you covered.”
Results
- 30% of Tier 1 attendees had 1:1 follow-up within a day
- 11 demos booked from in-event outreach within the first week
- $2.2M in total pipeline created
Ready for Your Webinars to Make Actual Impact?
See How Goldcast Gives Your BDRs the Follow-Up Fuel They've Been Missing.