You've just wrapped up an amazing webinar, and you're sitting there thinking, "This content is too good to just live as a one-time event." We totally get it. Most marketing teams struggle with the same thing. How do you turn that brilliant hour of content that you worked so hard for into multiple assets that keep delivering value long after the event ends?

This playbook shows you exactly how Yext's marketing team transforms their recording transcripts into a content machine that feeds their blog, social media, sales enablement, and more. Logan from Yext breaks down their process for getting maximum mileage from every recording.

• How to repurpose one event into multiple content pieces
• How to cut your content creation time in half while doubling your output
• How to connect all your content so they work together to drive traffic

• Quick turnaround from webinar to published long-form content
• Extended content lifespan across multiple channels
• Better sales enablement with multiple content formats

It’s literally just sharing your transcript with your content team.

Whether you just wrapped up a webinar or an interview on Goldcast, your transcript is ready in Content Lab. Depending on how long your event was, it could take anywhere from a few minutes to a couple hours for it to show up, but either way, you'll have access to the transcript fast.

Logan shares the transcript directly with his content team. This includes the teammates responsible for ebooks, blogs, campaigns, and social media management, etc. These marketers have visibility into their content pipeline and decide if the webinar topic fits their current needs and whether to prioritize it.

The beauty of this approach? Your content team doesn't need to sit through an hour-long recording. They can scan the transcript, highlight the gold, and get straight to work. Content Lab even generates summarized takeaways for each recording, so other team members can understand the main topics without scanning the full transcript.

💡 Pro Tip: Content Lab's new caption translation feature supports automatic transcription and editing for videos in multiple European languages. Yext's EMEA team localizes the transcript and creates content that works for their audience!

After the content team reviews the transcript and decides they want to move forward with the topic, they come back to Logan's team with specific requests for video clips.

They highlight sections they love and ask for clips. Sometimes they need a 30-second clip for social media. Other times they want a longer segment to embed in a blog post to make it more engaging.

Logan then gives the content team exactly what they need by clipping it quickly in Content Lab. This way, they get the new content out the door fast and keep their content evergreen, not just trapped in one webinar.

💡Pro tip: While Yext prefers to handle clips and text separately, Content Lab can actually generate multimodal blog posts that combine text and video clips automatically if you want to speed up the process even more.

Once your new content is ready to publish, don't just throw it out there and hope for the best. Yext creates a connected ecosystem where each piece of content supports the others.

Their approach includes:

• adding new blog posts as related resources on the original event page
• feeding content into email nurture sequences as follow-up material
• giving BDRs both the video recording and blog post as different options for prospects

Different people consume content differently. Some want to watch the full webinar, some want just a quick clip, while others prefer to read a blog post. When you create this connected content ecosystem, everything performs better. People stay on the page longer, consume more content, and are more likely to convert. Yext sees this in action every time they launch new content from their webinar transcripts.

Yext achieves:

• faster turnaround: 7-day timeline from webinar to published content
• increased engagement: blog posts drive traffic back to the original webinar recording
• better sales enablement: BDRs have multiple content formats to share with prospects
• extended content lifespan: content keeps working across multiple channels

Your webinar transcripts are sitting there, waiting to become your next content goldmine. The question isn't whether you have enough content. It's whether you're getting the most out of what you already have.