Goldcast Updates in 2025: Create, Amplify, Measure Video Content

Mindshare is the currency of B2B. Video is how you earn it. In 2025, the teams that pulled ahead didn’t “add AI features”—they built agentic systems where marketers direct outcomes and AI teammates execute the work. If your plan is to scale video without scaling headcount, this is the playbook to compete in 2026.

Longer sales cycles and shorter vendor lists mean “more posts” won’t win. You need to show up everywhere with relevance, prove impact at the account level, and do it with a lean team. That’s why our focus is agentic video—humans set the strategy; AI agents handle the rest. ✨

The new standard for 2026:

• Direction over production: marketers type outcomes; agents do multistep work.
• Libraries become editorial engines: the best moments find you, already packaged.
• Measurement gets sales‑ready: account‑level consumption flows straight to reps.

Here’s how teams are creating, amplifying, and measuring with agentic workflows—and how to operationalize it for 2026.

Video creation used to mean manual editing, screen sharing, and long handoffs. Competing in 2026 means you direct AI teammates to execute your vision for you—fast, on-brand, and at scale. Here’s what we’ve been focusing on to help make it happen.

Our Agentic Video Editor (now officially out of beta! 🥳) lets you edit using natural language. Just tell it what you want: “trim the intro, add upbeat music, auto-caption in US English, insert product B‑roll during the demo, end with a branded outro.”

You give the direction. AI handles the rest:

• B‑roll: Auto-selects and inserts relevant cutaways to keep pace and context
• Captions: Accurate, styled to your brand, with easy multilingual support
• Music: Picks and levels tracks to match tone without drowning speakers
• Scene changes: Smart cuts, transitions, and layouts for multi-speaker segments
• Zoom effects: Automatic emphasis on key moments and reactions

The outcome is production‑ready clips and full episodes in minutes, not days.

Present slides natively in Recording Studio—no screen sharing, no window juggling. Upload multiple decks, manage them on stage, and switch without breaking the flow.

• Multi‑deck support: Upload before or during the session and swap seamlessly
• Speaker Mode: Private notes with adjustable font size
• On‑stage controls: Navigate, stop sharing, or remove decks in one click
• Branded output: Cleaner captures, fewer glitches, less post‑production

The best part? You get polished recordings on the first take. 🎬

Amplification isn’t just “post more,” it’s “package smarter.” Goldcast’s AI now acts like an editorial brain for your library—finding, improving, and packaging the exact video assets your team needs, on-brand and ready to ship.

Turn your video library into a recommendation engine. The Agentic Content Curator analyzes everything you’ve recorded and:

• Surfaces role‑based clips and drafts (Demand Gen sees net‑new acquisition assets; Product Marketing gets feature explainers, roadmaps, and customer proof).
• Proactively recommends assets based on campaigns, objectives, and target accounts—complete with suggested formats (LinkedIn clips, nurture emails, landing page embeds) and publish timing.
• Bundles moments into multi‑asset packs (clip + caption + blog intro + email snippet) so teams can execute fast without sacrificing quality.

Your best moments shouldn’t live in an archive. With AI search, you can instantly find themes, quotes, and segments across webinars, events, podcasts, and interviews—then turn them into:

• Social‑ready clips and captions
• Series trailers and paid ad cutdowns
• Blog posts with inline video and sourced insights

Scale content without losing your personality. Content Lab’s Brand Voice builds customizable voice profiles with writing rules, tone, and stylistic patterns, then applies them across blogs, social posts, emails, and landing pages so that each touchpoint sounds like you.

Great content only works if it looks, sounds, and reads seamlessly. Our quality and accessibility upgrades keep every clip crisp, consistent, and inclusive—so you can repurpose with confidence:

• Clip quality enhancement: Clean up grainy recordings and level audio so repurposed clips look and sound great.
• Extended clip length (up to 3 hours): Perfect for deep‑dive case studies, trainings, and on‑demand series.
• Balanced captions: Consistent word counts per line for easier reading and higher retention.

Teams are shipping better content and seeing real impact:

• Box: 10x output using Content Lab → Playbook
• Uber for Business: 25% pipeline increase tied to video‑led campaigns → Customer story
• Hootsuite: 150% traffic growth from repurposed video content → Customer story

Measurement isn’t a vanity dashboard. It’s the connective tissue between consumption and pipeline. To compete in 2026, you need signals tied to accounts, routed to sales, and recommendations that tell every stakeholder what to do next.

Goldcast ties viewing behavior to the buying committee at the account level, then pushes the right signals into your CRM so sales can act with context.

Whether you’re driving new awareness or accelerating expansion, your events and videos generate high‑intent signals. Here’s how Goldcast turns those signals into action.

Stay in the loop with automated integration alerts for real-time updates on what’s happening in your CRM and other tools. With a simple click, you ensure seamless two-way sync so engagement data never goes missing.

Answer GTM‑level questions with precision. Custom reports let you slice engagement by source, segment, account, and content type—so you can see what drives registrations, engagement, and consumption, and share stakeholder‑specific views across marketing, sales, and product.

See exactly who watched what, for how long, and where they dropped off—at the individual and account levels. Goldcast Video Hubs capture consumption across your library and sync it to Salesforce/HubSpot so reps enter conversations with context (topics viewed, minutes watched, clips shared) and can prioritize outreach to the most engaged buyers.

Turn raw data into next steps. The AI Event Analyst (beta) benchmarks performance against past events and industry peers, generates stakeholder‑specific summaries (marketing, sales, product), highlights your most engaged attendees and accounts, and recommends follow‑up actions and content to ship next.

Field Events shouldn’t live in a separate spreadsheet. Goldcast unifies physical and digital programs into a single analytics view—so your in‑person touchpoints feed the same pipeline story as your webinars and field events.

• Unified analytics: Attendance, watchbacks, and content consumption from field + virtual all roll into one dashboard and sync to your CRM at the account level.
• QR check‑in and on‑site registration: Fast, app‑free scanning with unique QR codes; walk‑ups can register on the spot and update details without lines.

Field programs are now measurable, attributable, and integrated—no more siloed data or manual stitching to prove impact.

Eliminate the “where’s the keynote?” scramble. Goldcast automates speaker logistics end‑to‑end so presenters arrive prepared and on time.

• Configurable buffer times: Add 5/10/15/30‑minute cushions to calendar invites so speakers arrive in the green room early.
• One‑click green room check‑in: Instant device tests (camera/mic/network), slide upload, and role confirmation.
• Run‑of‑show attached: Agenda, talking points, and assets bundled into the invite for easy prep.
• Backup contacts + on‑site alerts: If a speaker is delayed, producers and on‑site PIC get notified with escalation paths.
• Rehearsal holds: Auto‑scheduled dry runs to de‑risk high‑stakes sessions.
• Real‑time status: Speaker check‑in and ETA visible in the producer dashboard.
• Post‑session automation: Thank‑you notes with clip approvals and follow‑up assets.

If 2025 was about proving AI for video, 2026 is about operationalizing it. Winning teams build systems—inputs, processes, outputs—run by agents and guided by marketers who own the narrative.

AI handles the tedious work so marketers can stay focused on strategy and message:

• Agentic workflows let one marketer do the work of an entire team—small B2B orgs can finally compete with enterprise budgets.
• Success shifts from headcount to systems: build a repeatable content engine, not a one‑off campaign factory.
• The winning stack is integrated: Events, Recording Studio, Content Lab, Video Hubs, and Agents operating as one workflow.

Put strategy in the driver’s seat and let AI handle the grind. With an integrated stack and agentic workflows, your team evolves from producing assets to orchestrating outcomes—measured, repeatable, and scalable.

Mindshare drives revenue. The fastest path to mindshare is systematic video: create without bottlenecks, amplify with agentic intelligence, and measure at the account level. With Goldcast, one recording becomes a cross‑channel campaign your sales team can act on the same day.

Make it real: upload one hour to Content Lab free, or book a demo to tour Events, Recording Studio, Content Lab, Video Hubs, and Analytics working as one.

How does agentic AI differ from regular AI automation?

Regular automation runs single, predefined tasks (“if X, then Y”). Agentic AI is goal‑directed: you state the outcome, and the agent plans and executes multi‑step work across tools with brand and context in mind. In Goldcast, that looks like the Agentic Video Editor turning a plain‑English brief into trims, music, captions, B‑roll, and layouts; the Agentic Content Curator finding and bundling assets for a campaign; and the AI Event Analyst turning raw engagement into stakeholder‑specific next steps.

Can Brand Voice really make AI content sound like our team?

Yes—with guardrails and good inputs. Content Lab’s Brand Voice learns your tone, structure, and stylistic patterns from links or samples, then applies those rules across blogs, social posts, emails, and captions. You can create multiple voice profiles (e.g., corporate vs. product) and keep a human in the loop to approve or tweak outputs. The result is scalable content that still “sounds like you.”

What account‑level analytics matter most for proving ROI?

Focus on signals tied to pipeline:

• Depth: minutes watched per account, topics consumed, drop‑offs, repeat visits
• Reach: unique viewers within the buying committee, asset shares
• Recency/frequency: how often an account engages and how recently
• Attribution: influenced opportunities, stage progression, and revenue impact

Goldcast Video Hubs sync these to Salesforce/HubSpot, while Custom reports slice by source, segment, account, and content type, and integration alerts keep data flowing.

How do Goldcast Agents actually save time?

They collapse handoffs and manual steps:

• One recording gives you up to 180 clips, plus captions and copy, in minutes
• Proactive multi‑asset packs (clip + caption + email/snippet + blog intro) for campaigns
• AI Search to instantly locate quotes/moments across your library
• Automated speaker logistics (invites, reminders, green‑room checks)

With Goldcast Agents, one marketer can run a repeatable content engine end‑to‑end without adding headcount.

What’s the learning curve for natural language video editing?

Low. In Agentic Video Editor, you type directives (“trim the intro, add upbeat music, auto‑caption in US English, insert product B‑roll during the demo, punch‑in on key moments, end with branded outro”) and the agent executes.

Best practices: be specific about time ranges or moments, reference brand kits for styles, and review the cut list the agent proposes. Most teams ship first clips in under an hour; multilingual captions and on‑brand templates speed things up.