Here’s why marketers choose us while evaluating against Zoom

Zoom is a simple to use webinar product that’s intuitive, so we give them due credit for that.

Goldcast is the only platform that’s purpose-built for B2B marketers, which is why our entire product experience revolves around two key objectives

1

Creating a world-class experience for your prospects and customers and

2

Surfacing key engagement insights that will help your sales and marketing teams drive pipeline. Alternatively, Zoom has built a horizontal platform applicable for everyone and doesn’t solve marketing’s problem, which is ultimately to drive pipeline.

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We sat with our top customers who evaluated both platforms and distilled the top reasons why they chose Goldcast.

Deep two-way integrations with Salesforce, HubSpot, Marketo, Pardot, Eloqua and Slack

Because Goldcast is built for sales and marketing teams, we understand the modern tech stack and built integrations that go beyond just capturing basic registered and attended data. We not only push registered/attended status back to marketing automation and CRM systems, but also push detailed attendee engagement metrics into your system so you can have a full picture of a customer or prospect’s engagement. This makes all of your marketing and sales activities smarter and more effective, so you can see higher ROI even beyond Goldcast.

This is an image of a testimonial from a Goldcast user highlighting the benefits of using Goldcast platform over its competitors.

A single platform for small and large events

The majority of our customers use Goldcast for all of their events—from small webinars, field marketing events, and product launches to large conferences and hybrid/in-person events. Our modular and scalable product allows for usage across corporate event, field marketing and demand gen teams.

An image of testimonial from a customer highlighting the advantages of using the Goldcast Platform over it's competitors.

Built-in production studio

At Goldcast, we believe that events should feel like a highly-produced TV show. Production agencies can play around with RTMP streams, and we have worked with a bunch of them. But if you are a marketer, you need simple, easy-to-use tools to present overlays and lower-thirds, bring speakers and attendees on stage, publish comments, run Q&A, and show poll answers to create a dynamic experience. We have unique production controls that are intuitive and integrated within the platform that help event marketers run highly engaging events without using any external software.

Beautifully branded, delightful attendee experience

Attendee experience makes or breaks an event. A great attendee experience can elevate your brand, but a terrible one can destroy trust. This is why we have obsessed over UI/UX to reflect a Netflix-style user experience for attendees. As soon as someone registers, we send them an automatic calendar invite for the event. They are welcomed with branded confirmation and reminder emails before the event to get them excited. Then, on the day of the event, we guide attendees to exactly where they need to be with Auto Navigation. With over 10,000+ events hosted on Goldcast now, we have optimized every aspect of event experience.

Built for the modern B2B marketer to run revenue-driving events.

Exceptional Customer Support

We understand how stressful events can be. Even after every bit of planning, things can still go wrong. And when you want to get support during the event, the last thing that you want is to wait hours for a response. That’s why you’ll get support through chat, email, or zoom—whichever line of communication you prefer—for all your events. No additional costs. No hidden fees. And yes, for all your events.