Every platform has its own pros and cons. But if you are evaluating between Goldcast and Hopin or looking for Hopin alternatives, we’ll share why customers like Drift, Salesloft, Starburst, Zuora, Amplitude, GitHub and ThoughtSpot have chosen us for their event strategy.
Sure, there are product features that are different between the two, but our approach is fundamentally different. We are the only platform that’s purpose-built for B2B marketers, which is why our entire product experience revolves around two key objectives:
Creating a world-class experience for your prospects and customers and
Surfacing key engagement insights that will help your sales and marketing teams drive pipeline. Alternatively, Hopin has built a horizontal platform applicable for event professionals in general.
Deep two-way integrations with Salesforce, HubSpot, Marketo, Pardot, Eloqua and Slack
Because Goldcast is built for sales and marketing teams, we understand the modern tech stack and built integrations that go beyond just capturing basic registered and attended data. We not only push registered/attended status back to marketing automation and CRM systems, but also push detailed attendee engagement metrics into your system so you can have a full picture of a customer or prospect’s engagement.
This makes all of your marketing and sales activities smarter and more effective, so you can see higher ROI even beyond Goldcast.
A single platform for small and large events
The majority of our customers use Goldcast for all of their events—from small webinars, field marketing events, and product launches to large conferences and hybrid/in-person events. Our modular and scalable product allows for usage across corporate event, field marketing, and demand generation teams.
Built-in production studio
Our goal is that events should feel like a highly-produced TV show. Production agencies can play around with RTMP streams, and we have worked with a bunch of them. But if you are a marketer, you need simple, easy-to-use tools to present overlays and lower-thirds, bring speakers and attendees on stage, publish comments, run Q&A, and show poll answers to create a dynamic experience. We have unique production controls that are intuitive and integrated within the platform that help event marketers run highly engaging events without using any external software.
Beautifully branded, delightful attendee experience
Attendee experience makes or breaks an event. A great attendee experience can elevate your brand, but a terrible one can destroy trust. This is why we have obsessed over UI/UX to reflect a Netflix-style user experience for attendees. As soon as someone registers, we send them an automatic calendar invite for the event. Then, we guide attendees to the exact spot they need to be. You won’t have to worry about anyone getting lost in an on-demand hub for registrants who missed the event. We have optimized every aspect of event experience with the over 10,000+ events we have done.
Don’t get penalized for success
Exceptional Customer Support
We understand how stressful events can be. Even after every bit of planning, things can still go wrong. And when you want to get support during the event, the last thing that you want is to wait hours for a response. That’s why you’ll get support through chat, email, or zoom—whichever line of communication you prefer—for all your events. No additional costs. No hidden fees. And yes, for all your events.