B2B has gone zero-click, AI-shaped, and personality-led — this guide shows exactly how top teams are winning anyway. Learn the playbooks to repurpose faster, build creator-led distribution, and turn your content into a bingeable engine that lifts mindshare before pipeline.

The 2026 B2B Content Survival Guide is a field-tested playbook pulled from four days of unfiltered sessions with operators at Atlassian, HubSpot, Morning Brew, Goldcast, and more. You’ll get the systems and templates to thrive in a world where attribution is fuzzy, discovery happens inside LLMs, and trust travels farther than clicks.

What you’ll learn:

• Zero-click strategy: Optimize for influence over CTR with answer-first, on-platform content that travels across LinkedIn, search snippets, TikTok, and LLMs.
• Repurposing OS: Turn every webinar/podcast into a library of clips, posts, blogs, and emails — complete with worksheets, atomization flows, and a 3–6 month distribution map.
• Always-on video engine: Build a bingeable hub that auto-clips, organizes, and measures watch time, return engagement, and mindshare lift.
• Own your format: Launch MicroShows, short podcasts-as-ABM, and branded series that boost registrations and consistency without big-production overhead.
• Modern metrics: Ditch vanity KPIs for share of voice, saves/comments, repeat visits, and pre-pipeline brand recall.

Highlights inside: Rand on winning the zero-click era, Ashley’s “playground” content model, Stacy’s +150% SEO lift via transcript reframes, Jordan’s one-marketer video engine, and Travis’ hook-format-consistency formula. Expect templates, checklists, and bite-size actions you can ship this week, so your content compounds, your brand shows up everywhere, and your pipeline meets you already warm.