Goldcast Engagement Panel

Goldcast Engagement Panel is where attendees engage with the content and interact with one another. All of this information is captured so that target accounts can be sent personalized follow-ups after the event.

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95% of Onspring's registered customers attended the event. Of those that attended, 87% were engaged throughout the experience and spent 8.8 hours on average in the event.

Megan Guerra

Director of Marketing

Here are some ways to leverage Goldcast’s Engagement Panel

Chat

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Spruce up engagement with various chat options - text, emojis or GIFs!

1:1 Messages

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Attendees can interact 1:1 with each other through chat/video calls through the messages tab.

Polls

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Organizers can create poll questions and share the poll results in real-time on the screen.

Text Q&A

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Attendees can use text Q&A to ask any questions. This can be easily moderated by the organizer before it’s public. Questions can be shared onto the stage while the host/speaker answers them. If not, you can type a response in the "Post an answer" box.

Video Q&A

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Attendees can use “raise hand” to come on stage and ask a video Q&A when approved by the organizer.

Docs

Organizers can host documents/links relevant to the session for attendees to download. All clicks will be tracked for post event analysis.

CTA

CTAs help in driving demo requests or signups and are key if lead gen is part of your event strategy.

Frequently Asked Questions

Where is the event dashboard in Goldcast?
You can access the "Analytics" section for each event to gain in-depth analytics and insights. Additionally, the "Reports" section contains cross-event reporting and ROI reporting for an overview of the performance metrics for all your events.
Why is it important to track event analytics?

Tracking event analytics is important for several reasons:

  • Performance evaluation: Event analytics track attendance, engagement, and overall success. Organizers can assess marketing strategies, content selection, and event experience by tracking registrations and attendee feedback. This helps identify strengths and weaknesses to improve future events.
  • ROI: Events require significant investments in terms of time, money, and resources. Tracking event analytics allows organizers to measure the ROI and determine if the event generated the desired outcomes.

Real-time decision-making: Real-time event analytics allow organizers to make data-driven decisions during the event. They can adjust sessions or activities that are not attracting enough attendees, redirect resources, or introduce new incentives to enhance engagement. This agility and responsiveness ensures a better experience for attendees.

What pre-event metrics can you track in Goldcast’s event dashboard?
You can track daily registration count, registration by company and domain, and title of registrants.
How does Goldcast track event engagement?
Goldcast tracks event engagement through a variety of browser based and non-browser based tools.
What post-event metrics can you track in Goldcast’s event dashboard?
As an event organizer, tracking a variety of metrics such as event attendance, session attendance, and time spent can help you measure the success of your event. You can use this data to compare  performance with other events. Additionally, you can utilize data on how attendees responded to calls to action, polls, Q&A, and chats to power follow-up activities after the event.
How can you measure event ROI?
Event organizers who want to understand their program's performance and get the most out of it place a lot of emphasis on their event's ROI and want to measure it effectively. Goldcast's ROI dashboard enables organizers to comprehend their event strategy's performance through pipeline and revenue contribution metrics. Additionally, this dashboard can help AEs/BDRs gain better visibility into how their target accounts engage in events.
What CRM platforms can the event dashboard integrate with?
Currently we have active and fully supported integrations with Salesforce, Hubspot, Marketo & Pardot. Events ROI Dashboard needs an integration with Salesforce via our managed package.

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